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Main => General Discussion => Topic started by: bitmarket on March 26, 2015, 01:00:06 pm

Title: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 01:00:06 pm
Important: There is nothing official about this post.  I have not spoken to anyone about it yet. Just an idea I would like to get feedback on.

The following is an idea to:

The idea:
Allow bitshares fees to be shared with the person who introduced the user that paid the fees. Possibly allow the sharing of those fees for several generations or tiers.

Details (from someone who can’t code and has no idea if this is feasible)(All figures used are just place holders and should be thought out more):  The blockchain already records all registered users by recording a TITAN name for each user. What if it recorded 2 more pieces of information.
1.   The status of the account, and
2.   The TITAN name of the introducer/referrer.

An account may have one of 2 states. A non income earner state/status. This is the current status that we all know and love. Or An income earner status.  For a fee of 20bitUSD a user may upgrade to this status, which enables them to earn a share in the Fees paid by anyone they introduce for the next say 20 years. This includes the 20 bitUSD fees for upgrading status.

For a simple example lets say all fees are shared 20% to the bitshares network, 50% to first upline who is earner status and 30% to the next upline of earner status. When a user (John) makes a transaction, lets say he pays 20bitUSD for earner status here is what happens.
1.The Bitshares network takes 4bitUSD and converts it to bitshares and burns them. (Yay us, we are reversing our dilution or said another way we re creating income for the DAC)
2. John’s introducer is looked up. John’s introducer is Mary. Mary has not paid the 20bitUSD to become an income earner status and so the network looks for Mary’s introducer. Mary’s introducer is Jane and Jane has paid the 20 bitUSD fee and does have income earner Status.  She will receive 10bitUSD (50% of the 20).   
3.Hopefully you guys can figure out how the remaining 6bitUSD is distributed. If no one in Jane’s upline has paid the $20 then the network gets it and burns as above.

There are lots of different combinations of tiers/percentages/payouts that could take place.  That is for us to discuss later but the point is that we have achieved the worlds first self marketing DAC. No elections and No dilutions necessary. And only performers get paid. No guessing who will produce like the delegate model.

Consider some use cases.

1.   Anyone hosting a meetup now has a revenue model and an advertising budget to grow their meetup.
2.   Someone may be incentivized to hand out paper wallets loaded with several dollars on it. The QR code contains their TITAN referrer name and when someone scans the QR code to receive the funds the referrer is automatically populated.
3.   Brochure printers are incentivized to print and handout brochures with a referrer code on it.
4.   A factory owner in say China says to his workers…. From now on I am paying you all in bitCNY.  I have purchased a bitshres ATM and placed it in the lobby so everyone can redeem their pay for cash when ever they want. The factory owner makes money on the ATM spreads, and the fees generated by his employees for 20 years, but that that will take too long.  He holds a meeting for his employees and explains the Earner status option. His profits from the signups pay for the ATM in the first week and he now has an army of employees who are out introducing bitshares to local merchants so they can spend their wages their and so they can earn commissions.
5.   This will get the attention of every person in Crypto.
6.   Have a twitter list? Email list? Facebook friends?  Big pay day on your horizon.

One of the best things about this idea for me is people are incentivized to sit with someone, explain it to them, set them up with an account and be there first bridge. 
For example: I meet my friend for lunch. I tell them about this cool new money/payment network.  I show them the app.  I say here. Let me show you how easy it is.  I will send you 50 cents. We download the app together and set them up with a TITAN address. I want to be involved in this process so I can make sure I am the referrer. I say now you try it and send me 40 cents back. They try. They love it. I explain you can send any amount of money anywhere in their world and it is that fast and that simple.  They say Wow this is the Future. (this has happened to me 3 times since the light wallet has been live btw.)   I say, well you know you can make money with this thing, just by introducing people like I just did you.  Because I introduced you, I am going to get paid a fraction of a penny every time you use this app for the next 20 years.  With enough people it adds up real fast. In fact if you introduce people to this, I get paid on that as well. I have hundreds of people introducing this to other people for me right now… And I get paid on all of it. (Insert 5 minutes of questions of answers) My friend says I want to be an earner.  I say It is simple. It only costs $20. You give me the 20 now and I will pay your fee for you and you will be an earner. In fact give me another 20 and I will send you 20bitUSD so you have some funds to by stuff.  Plus I will show you to a few websites where you can purchase stuff with it or just hold it and earn interest what ever you like.

That is a powerful conversation.

MLM groups will be all over this like white on rice.  In fact I already know of one who would get behind it right now if it were built.

So community is it a good idea? Tech crew is it possible? An answer in the affirmative will not be seen as an endorsement.

Thoughts/feedback/criticisms welcome
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 01:04:53 pm
 +5% +5% +5% if it's possible to implement. An integrated affiliate program is an awesome idea, however, just a simple 1 tier system is more than enough. Also I don't like the paid upgrade idea. keep it simple and rewarding.

edit: they could utilize the current referral model. I'm sure they're keeping track of registered TITANs and Referral IDs
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 01:23:34 pm
+5% +5% +5% if it's possible to implement. An integrated affiliate program is an awesome idea, however, just a simple 1 tier system is more than enough. Also I don't like the paid upgrade idea. keep it simple and rewarding.

edit: they could utilize the current referral model. I'm sure they're keeping track of registered TITANs and Referral IDs

I think both the paid upgrade and the multi-tier makes it sexy enough to act on now. Someone holding a meetup can make $50 a week.   But without those two elements you will make some pennies over a long time.  It is not motiviating.  Its a nice to have for people that were already excited about bitshares. Paid upgrades and multi tiers make it a business that people can work to retire on in 6 months if they hustle. That brings in serious marketers.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 01:29:09 pm
+5% +5% +5% if it's possible to implement. An integrated affiliate program is an awesome idea, however, just a simple 1 tier system is more than enough. Also I don't like the paid upgrade idea. keep it simple and rewarding.

edit: they could utilize the current referral model. I'm sure they're keeping track of registered TITANs and Referral IDs

I think both the paid upgrade and the multi-tier makes it sexy enough to act on now. Someone holding a meetup can make $50 a week.   But without those two elements you will make some pennies over a long time.  It is not motiviating.  Its a nice to have for people that were already excited about bitshares. Paid upgrades and multi tiers make it a business that people can work to retire on in 6 months if they hustle. That brings in series marketers.

hm... you're absolutely right. This could be a game changer :)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: btswildpig on March 26, 2015, 01:29:28 pm
Sounds perfect .

In the end , revenue matters more than dilution . In fact , we should go out of our ways to increase revenue for the system .

With that in mind , I would propose a "whole sale " idea .

Now the fee for 5 digit name asset is 0.5 million BTS . It can generate significant income for the system , but it takes months to even find one to purchase it .

However , we do know these short name assets would be needed in the future . So .

What if , the system can do a whole sale with like "0.35 million BTS / per 5 digit asset if you purchase 10 such assets at once " , then you pay 3.5 million for 10 "asset token for short names " , and if you hold such a token ,you can sell it cheaper to those who don't want to pay 0.5 million BTS for an asset name .

When an short name asset is about to registered , the system can charge 0.5 million BTS or a "asset token for short names" . So that makes this token some sort of "coupon' of the system  .
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: carpet ride on March 26, 2015, 01:36:09 pm
This is a game changer!


Sent from my iPhone using Tapatalk
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: matt608 on March 26, 2015, 01:37:25 pm
I proposed this in November - generating referral link from within the client.   Earn (part of) the fees of whoever signs up via your link. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 01:40:31 pm
https://bitsharestalk.org/index.php?topic=15193.msg196847#msg196847 hope it was not too late. maybe someone has time to attend and make sure this question goes through
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: lil_jay890 on March 26, 2015, 01:47:12 pm
Love this idea! Affiliate marketing can be a very powerful tool, and just looking around the internet you can see people will sell almost anything as long as they get the referral commission.

As far as implementing this though... Would this be something we want before 1.0 or maybe a version afterwards?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: xeroc on March 26, 2015, 01:49:08 pm
I don't like to be pessimistic about this, but the bigger goal of a DAC is to be profitable for shareholders. With this change you either need to raise the transaction fee or accept higher delution (because less fees are burned)
However, I see this make sense if it was a timely limited action or there was some kind of mechanism that allows users to opt-out for 2xtransaction fee ..

Anyway, I like this idea, and I thing there is a old thread about something similar somewhere in the forums.

Edit: ignore my post. I missunderatood the OP!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: joele on March 26, 2015, 01:52:31 pm
MLM is awesome.
However the $20 upgrade is not MLM but a pyramiding.

I prefer no $20 upgrade, all users can refer and make commission from their referral's transaction fees for a lifetime.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 01:57:50 pm
I don't like to be pessimistic about this, but the bigger goal of a DAC is to be profitable for shareholders. With this change you either need to raise the transaction fee or accept higher delution (because less fees are burned)
However, I see this make sense if it was a timely limited action or there was some kind of mechanism that allows users to opt-out for 2xtransaction fee ..

Anyway, I like this idea, and I thing there is a old thread about something similar somewhere in the forums.

Can you elaborate?  I can't see how this requires us to raise transaction fees ... how are less fees burned?  It would require a new mechanism to pay the $20 out to the network, upline 1 and upline 2, but we would still take the 0.5 bts fee on each $20 sign up.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 01:58:36 pm
As far as implementing this though... Would this be something we want before 1.0 or maybe a version afterwards?

ASAP. more users = faster adoption. in my opinion
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 02:02:12 pm
 +5%

It's a good idea but elements of it could be mistaken as being close to pyramid/ponzi, where the promoter is considered to suck value from the fresh blood. New users might resent being bound for 20 years? If the fee was not within the usual transaction fee, they might feel they were being scammed and just create a new wallet to bypass the overhead?

I would be tempted to limit it to something significant to the promoter and trivia to the new user - 20% of the fees for a year.. or better the cost should come out of what the transaction fee would be anyway; so the delegates lose out and pay the promoter; that lower payment would encourage promoters to find really valuable new accounts.

So, the cost of this should come from what delegates are willing to pay promoters - and not from the new users. 20 years loss in fees seems like a lot.. I guess the advantage is it binds those people in but the period could be shorter for that too. My instinct is to avoid complexity and long term binding commitments that you might regret later for reasons that might include that the balance of those payments are considered off target relative to their real value.

It's certainly a good idea to push marketing's focus towards real actual change in the userbase and avoid the payments through dilution. The only worry might be that real useful PR and marketing that cannot claim the benefits might miss out but if those involved are rewards in other ways, perhaps they won't mind?

So, that is: pay from the transaction fee and not any overhead on new users; avoid the pyramid sharing of those fees for several generations or tiers; and pay a short term burst of real reward, rather than a long term commitment.  +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: xeroc on March 26, 2015, 02:08:55 pm
I don't like to be pessimistic about this, but the bigger goal of a DAC is to be profitable for shareholders. With this change you either need to raise the transaction fee or accept higher delution (because less fees are burned)
However, I see this make sense if it was a timely limited action or there was some kind of mechanism that allows users to opt-out for 2xtransaction fee ..

Anyway, I like this idea, and I thing there is a old thread about something similar somewhere in the forums.

Can you elaborate?  I can't see how this requires us to raise transaction fees ... how are less fees burned?  It would require a new mechanism to pay the $20 out to the network, upline 1 and upline 2, but we would still take the 0.5 bts fee on each $20 sign up.
ignore my post. I missunderstood the OP!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 02:16:41 pm
I don't like to be pessimistic about this, but the bigger goal of a DAC is to be profitable for shareholders. With this change you either need to raise the transaction fee or accept higher delution (because less fees are burned)
However, I see this make sense if it was a timely limited action or there was some kind of mechanism that allows users to opt-out for 2xtransaction fee ..

Anyway, I like this idea, and I thing there is a old thread about something similar somewhere in the forums.

Can you elaborate?  I can't see how this requires us to raise transaction fees ... how are less fees burned?  It would require a new mechanism to pay the $20 out to the network, upline 1 and upline 2, but we would still take the 0.5 bts fee on each $20 sign up.
ignore my post. I missunderstood the OP!

Wait ... My apologies ... maybe I misunderstood the OP!

I did not see that fees get transferred to upline 1 and 2 for 20 years.  And I think that you may be right .. we can't deliver the fees to them in the current state without doubling the fee.  ... To your point, there may be a way around this if we put our heads together.


*Edit* This is very exciting, Max... BitShares MLM is like a DAC in itself. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cusknee on March 26, 2015, 02:22:35 pm
No doubt this could speed up mass use of our product and in principal I am for it. This provides great incentive for people to organize meet ups and giveaways as you outlined. Obviously the positives are many and so on the side of caution these are my reservations.

1.) I like the idea of an affiliate program but much less the multi tiered MLM style. See point 2

2.) it would change people's perception of us and I believe that for many this will be towards the negative.

3.) as you wrote in Bitshares 101 the barrier to entry is high at the moment and I don't see this working well  until we have a stable mobile wallet. I just upgraded to 8.0 and it took almost a whole day which include countless crashes.


Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bytemaster on March 26, 2015, 02:36:23 pm
Quote
I just upgraded to 8.0 and it took almost a whole day which include countless crashes.

That is very odd because I did the upgrade in 30 minutes with no crashes and a complete re-download of the blockchain.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 26, 2015, 02:39:00 pm
I think the entire idea, overall, is a great one.  Ultimately, I think that companies should be the ones running delegates too....providing services and, indirectly, marketing efforts. 

The idea of marketing delegates is confusing to me (this is even considering that the beyond bitcoin delegate is considered to be a marketing delegate by many).  As far as earning a small % off of every referral for 20 years...that is way too much.  I can see, perhaps 3-5 years.  Otherwise you end up with a bunch of monopolies coming in and using bitshares to continue being monopolies, with very little chance anyone will hold them accountable.  They will collude with others to ensure only the delegates of their choice get into power and then you can see how that entire cycle will go.  And before someone says "people can just exit the system"...just look at the US Dollar and how long it is taking people to exit that system. 

Just some thoughts on both the positives and negatives, or at least what I perceive them to be :)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 02:42:00 pm
To someone elses point, I do not see why fees should increase at all.  I would like to learn why you think they should.  remember digital currency is very divisible.  The 0.5 bts fee can be divided many ways.

1.) I like the idea of an affiliate program but much less the multi tiered MLM style. See point 2

2.) it would change people's perception of us and I believe that for many this will be towards the negative.

I agree but two things jump to mind.
1) Haters gonna hate, and
2) Money talks and bullshit talks.

3.) as you wrote in Bitshares 101 the barrier to entry is high at the moment and I don't see this working well  until we have a stable mobile wallet. I just upgraded to 8.0 and it took almost a whole day which include countless crashes.
Agreed.  A quality product is always the most important thing.  As a marketer I cant control that. That is in the hands of the gods (read Dev team). As the product improves the power of this and any other marketing strategy will too.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 02:44:52 pm
I think the entire idea, overall, is a great one.  Ultimately, I think that companies should be the ones running delegates too....providing services and, indirectly, marketing efforts. 

The idea of marketing delegates is confusing to me (this is even considering that the beyond bitcoin delegate is considered to be a marketing delegate by many).  As far as earning a small % off of every referral for 20 years...that is way too much.  I can see, perhaps 3-5 years.  Otherwise you end up with a bunch of monopolies coming in and using bitshares to continue being monopolies, with very little chance anyone will hold them accountable.  They will collude with others to ensure only the delegates of their choice get into power and then you can see how that entire cycle will go.  And before someone says "people can just exit the system"...just look at the US Dollar and how long it is taking people to exit that system. 

Just some thoughts on both the positives and negatives, or at least what I perceive them to be :)

Fuzzy,  I agree with you.  However, I don't think Max is suggesting more marketing delegates.  He's proposing a system where each TITAN name has two identifiers ... MLM Participator and non-MLM Participator, and on top of that an incentivized MLM system driving bitAsset adoption. It would not add to dilution, btw.

Edit ... new thought .. Talk about creating millions of jobs ... Yes Max!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bytemaster on March 26, 2015, 02:48:22 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 02:48:30 pm
@Fuzzy the number are all made up and for demo purposes only.  If we move down that path some serious number crunching would be done.  But we want people to be able to get rich on this.  That big carrot is important.

Just for others... The difference between a illegal and yucky pyramid and a legal and moral MLM is a legitimate product. Usually demonstrated by a decent percentage of non-income earner status users.  For that reason we may want to increase the $20 and payout less. ie: Bitshares keeps more. To pass the sniff test we want plenty of users who don't want to be involved in the business.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cusknee on March 26, 2015, 02:50:07 pm
Quote
I just upgraded to 8.0 and it took almost a whole day which include countless crashes.

That is very odd because I did the upgrade in 30 minutes with no crashes and a complete re-download of the blockchain.

I have read on the forum that others had issues with 8.0 until they upgraded form 8 Gig of ram to 16 Gig. I'm not sure what my machine is. I bought it brand new a few months back and it is dedicated to strictly crypto use. I'll check the Ram and let you know.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 02:51:37 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Yep you nailed it all.  With no "buy in" it won't work because of the abuse issue.  Are there any other issues you have discovered?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: btswildpig on March 26, 2015, 02:55:03 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Yep you nailed it all.  With no "buy in" it won't work because of the abuse issue.

How about buy in 20USD and lock it for 1 year then return it ?
That would prevent abuse and pyramid claims .
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 02:55:50 pm
I think with a high quality app and client and this marketing system bitshares would be pretty unstoppable.   ALso in MLM world a 60% total payout is considered pretty phenomenal I believe.  That means bitshares keeping 40% of all fees.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 02:58:15 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Yep you nailed it all.  With no "buy in" it won't work because of the abuse issue.

How about buy in 20USD and lock it for 1 year then return it ?
That would prevent abuse and pyramid claims .

If you give it back it means you can't pay out on it.  Without that it is significantly less appealing for people and less profit for bitshares
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 26, 2015, 03:06:11 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Yep you nailed it all.  With no "buy in" it won't work because of the abuse issue.  Are there any other issues you have discovered?

Instead of paying people from the beginning, would it be possible to instead offer them a % discount on the services provided by a BitShares DAC...scaling up until you begin getting paid? 

A model similar to this: http://www.solavei.com/en
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: btswildpig on March 26, 2015, 03:09:28 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Yep you nailed it all.  With no "buy in" it won't work because of the abuse issue.  Are there any other issues you have discovered?

Instead of paying people from the beginning, would it be possible to instead offer them a % discount on the services provided by a BitShares DAC...scaling up until you begin getting paid? 

A model similar to this: http://www.solavei.com/en

Discount works too .
If you can get 90% discount on a 5 digit name asset , you'll essentially earn 0.1 million in an instant comparing to the standard fee .
However , if the discount is significant enough , then there will still be the case of abusing the policy .
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 03:26:35 pm
To someone elses point, I do not see why fees should increase at all.  I would like to learn why you think they should.  remember digital currency is very divisible.  The 0.5 bts fee can be divided many ways.

the minimum fee is 0.1 - I think that could be a problem.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 03:28:01 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

 +5% +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: luckybit on March 26, 2015, 03:34:18 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

Why not connect it to Facebook so that you can do it right? Just about everyone is on Facebook now and Facebook checks for ID.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 03:45:12 pm
Why not connect it to Facebook so that you can do it right? Just about everyone is on Facebook now and Facebook checks for ID.

then you buy 10 fb accounts for $5 and it'll help no one. keep it within our resources, and keep it decentralized.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: triox on March 26, 2015, 03:58:13 pm

As far as implementing this though... Would this be something we want before 1.0 or maybe a version afterwards?

Having this ready for 1.0 would let us do a big official launch with legend-level marketers pushing bitshares to their armies of lesser marketers who in turn sell to their individual niches.

The trend in consumer facing technology is to gain mass adoption as quickly as possible and that is even truer in mass market financial tech. When it comes to gaining critical mass of users, a coordinated MLM product launch is a force to behold.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: nomoreheroes7 on March 26, 2015, 04:07:13 pm
Why not connect it to Facebook so that you can do it right? Just about everyone is on Facebook now and Facebook checks for ID.

then you buy 10 fb accounts for $5 and it'll help no one. keep it within our resources, and keep it decentralized.

lol sounds like a good use-case for VOTE's identity verification system thingy.

I agree this is a great idea, and some form of it should seriously be considered for implementation ASAP.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 04:11:17 pm
ASAP but KISS.. and obviously we'll need a league table to see the real impact and learn from who's doing what and how.. kudos can be as valuable as BTS!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: luckybit on March 26, 2015, 04:14:58 pm
Why not connect it to Facebook so that you can do it right? Just about everyone is on Facebook now and Facebook checks for ID.

then you buy 10 fb accounts for $5 and it'll help no one. keep it within our resources, and keep it decentralized.

You can't buy Facebook accounts anymore. They are cracking down making people give their state ID to use Facebook.

http://www.theblaze.com/stories/2013/10/29/absurd-facebook-requesting-government-id-to-unlock-accounts-again/
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 04:23:03 pm
Why not connect it to Facebook so that you can do it right? Just about everyone is on Facebook now and Facebook checks for ID.

then you buy 10 fb accounts for $5 and it'll help no one. keep it within our resources, and keep it decentralized.

You can't buy Facebook accounts anymore. They are cracking down making people give their state ID to use Facebook.

http://www.theblaze.com/stories/2013/10/29/absurd-facebook-requesting-government-id-to-unlock-accounts-again/

you can, of course. facebook gets the finger in europe for jokes like this. just because it's not possible in US doesn't mean it's impossible in general ;)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cube on March 26, 2015, 04:40:52 pm
Quote
I just upgraded to 8.0 and it took almost a whole day which include countless crashes.

That is very odd because I did the upgrade in 30 minutes with no crashes and a complete re-download of the blockchain.

Not if you upgrade from a much older version.  The older chain causes crashes and resync in one of my pcs.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: oldman on March 26, 2015, 04:41:17 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

 +5% +5%

Pure genius.

I would vote for implementation asap.

This would allow people to 'work' for BTS without becoming a delegate; the implications for adoption are mind boggling.

$1 fee to lock in each year of revenue claim, up to a maximum of 20 years (max fee would be $20).

Revenue split 60% to referrer and 40% to BTS shareholders.

Holy shit.

I hate to say it but this should be implemented prior to 1.0 and marketed heavily on release of 1.0.

If the devs can pull this off we could be looking at one of the fastest growing businesses in human history. BTS could go completely exponential on a global scale.

I just spent a few weeks in SE Asia; everyone seems to have a smart phone. Community networks are strong and this would spread like wildfire. BTS could provide an economic opportunity to millions.

This platform just keeps blowing my mind.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cube on March 26, 2015, 05:19:37 pm
Great ideas Max and this is in line with various ideas that have been floating around our lunch discussions. 

The primary challenge we face is that there is nothing stopping everyone from simply "referring themselves" and then using the account N levels down so they get the rebate on all of their transaction fees.   

You solve this somewhat with the $20 fee to create a participating account.   This fee would prevent all abuse from anyone generating less than $20 in transaction fees per year.  4000 transactions per year at $0.01 per transaction assuming 50% of fees go to the referrer.   

I think the $20 fee could be seen as a pyramid scheme where the bottom of the pyramid never makes their money back.     On the other hand, if you can convince just 2 people to sign up then your fee is covered.  So it seems like a low enough barrier to anyone who is passionate about the concept.   

Technically it is all possible.

The idea sounds good. But watchout for some jurisdictions where pyramids/mlms are illegal.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: hrossik on March 26, 2015, 05:25:02 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 05:41:22 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

I agree.  I was hoping people would come to BitShares because their own search for integrity led them here.  The principals on which BitShares has been built is of vital importance.   Then the other reason would be the incredible utility of BitShares which simply makes it the market choice....this point doesn't feel so far away.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 26, 2015, 05:42:29 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

I would prefer this too, hrossik...but I am also an idealist to a fault.  And I know it.  Sometimes we have to look at the reality of a situation and be willing to take off our rose-colored glasses to realize that the majority of the cryptocommunity no longer really gives two craps about what they cared about when they first set out loving bitcoin.  Greed gets in the way. 

I'm not saying we shouldn't strive to continue working with the original philosophy though, which is why I will continue trying to keep the devs, delegates and community closely tied together to ensure everyone has a voice and is willing to ask the tough questions when necessary. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 05:44:53 pm
Be careful that we dont look like a ponzi or act like a ponzi.

I can already see DecentralizedEconomics and NewMine's posts in bitcointalk if we do this, accusing Bitshares of being a ponzi scheme just trying to scam people out of money.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 26, 2015, 05:46:00 pm
Be careful that we dont look like a ponzi or act like a ponzi.

I can already see DecentralizedEconomics and NewMine's posts in bitcointalk if we do this, accusing Bitshares of being a ponzi scheme just trying to scam people out of money.

Dangit Ander....Foiled Again!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 05:46:27 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

Ever used Venmo?  When they started if I signed up via my friend's link, then my friend got $5.  Then the app asked me to send a link to all my friends.  Every friend of mine that signed up via my link earned me $5.  The app has so much utility now because all my friends are signed up and we can send each other money instantly. 

An MLM program should work the same way for bitshares except that bitshares will not only grab the global peer to peer payments network effect for bitusd, it will also encourage merchant adoption, and employer to employee payments, which an app like Venmo will never be able to do. 

My point being ... Venmo never seemed like a pyramid scheme because the app is solid gold in terms of utility.  BitUSD will eventually be solid gold in terms of utility, so any users brought in by a referral/rewards/MLM program would likely use the app IMO.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 05:48:34 pm
Also anyone using the term Ponzi to describe the OP does not really seem to understand ponzi schemes IMO, and maybe they just don't see how MLM works with value-creating products
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Pheonike on March 26, 2015, 05:55:51 pm

This would work great inside of a wallet app like MoonStone, Especially if there was a messaging function. That's what FaceBook is doing. Turning the messenger app into its own platform.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 06:07:54 pm
Be careful that we dont look like a ponzi or act like a ponzi.

I can already see DecentralizedEconomics and NewMine's posts in bitcointalk if we do this, accusing Bitshares of being a ponzi scheme just trying to scam people out of money.

Dangit Ander....Foiled Again!

:P

I'm not saying I dont like it.  I like the referral program part.  We just need to do it in a way that people cant realistically accuse it of being a ponzi, or MLM, or a pyramid.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: onceuponatime on March 26, 2015, 06:18:55 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

This is not true for BitShares the DAC from Max's marketing proposal. The influx of new users is only necessary to fund the marketing efforts of individuals, not to give profits to the DAC, which can continue on at any point without an influx of new users.

No BitShares stakeholder would be required to participate in marketing, and could in fact do absolutely nothing beyond owning bitshares and get a free ride on the efforts of others (just as many are doing now). Max's plan merely incentivizes those who DO want to put in effort to bring growth to our DAC.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 06:20:30 pm
Also anyone using the term Ponzi to describe the OP does not really seem to understand ponzi schemes IMO, and maybe they just don't see how MLM works with value-creating products

 +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 06:27:30 pm
Also anyone using the term Ponzi to describe the OP does not really seem to understand ponzi schemes IMO, and maybe they just don't see how MLM works with value-creating products

But which will go viral first?

BitShares the decentralized exchange?

or

AmwayShares?

Anytime I am approached with anything MLM, my Amway radar and caution level go red.

I think it will be wise to consider possible perceptions/first impressions before going Gung-ho on this.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 06:30:07 pm
 +5%

I love this idea!

MLM is one of the most powerful advertising mechanisms I'm aware of, and inspires a truly explosive grassroots phenomenon .  Given that we are decentralized with no real official marketing/advertising, it makes perfect sense to take advantage of something like this.  Its a natural fit for a decentralized system.

All MLM's deal with being called ponzi/pyramid schemes of course, but it is rarely true.  So long as there is a quality product, no one is force to participate in order to use the system, and affiliate income is not solely based on new signups,  we have nothing to worry about.  Even with just 1 referral, if they make 4k transactions(at $.01 ea.) over 20 years, you've recouped your upgrade fee.  You would only upgrade if you feel you can meet that. 

So long as there is 1 person you know,  not using bitshares, it may be worth the $20 for 20 years of tx fee's.  If everyone within your reach already has an account, then obviously you can weigh this fact to help decide whether to upgrade. 

conceivably every single person who upgrades can make more than it cost over 20 years.  Even if every person on the planet already has an account, people are born every day who do not.  And over 20 years need only make 4k transactions or less if they also upgrade.

My math may be a little off of course, and I havn't done any actual population growth sustainability analysis.  but this looks very appealing.  At that level of adoption it wouldn't matter anyways.

This is definitely not a ponzi, but I guarantee it will be called one.   It would be good to have some solid rebuttals for this but ultimately won't matter.  This will grow the system with or without the ponzi stigma.   You shouldn't be afraid of that.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: kenCode on March 26, 2015, 06:30:23 pm
Genius, Max. +5% +5% +5%
 
I foresee something like this too:
https://wallet.bitshares.org/?ref=accountname
Track the ref thru the site, verify conversion, and maybe even split the fees upon first deposit.
if 1 week has passed then
  the wallet site should do an auto-followup with the new user
  burn message ask if they're happy 'burn not necessary?
  link them to bitshares.tv
end if
if the Referrer was a Delegate then
  prompt new user for a vote
else
  provide user with 10% discount on some bitSILVER, good for 10 days
  'introduce them to their very own tech support rep on bitsharestalk?
end if
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Stan on March 26, 2015, 06:33:46 pm
The classic Amway business model has been around as long as I have... it must work:
Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.

http://en.wikipedia.org/wiki/Amway

Quote
Pyramid scheme accusations

Amway utilizes a tiered distribution and remuneration model (the Amway Sales and Marketing Plan) that promises to reward participants who grow Amway's market share through a combination of sales and recruitment. This tiered distribution model relies on Independent Business Owners (IBOs) acquiring and training further Independent Business Owners, which is the principal characteristic of a pyramid scheme.
Harvard Business School of Leadership, which described Amway as "one of the most profitable direct selling companies in the world", noted that Amway founders Van Andel and DeVos:
"...accomplished their success through the use of an elaborate pyramid-like distribution system in which independent distributors of Amway products received a percentage of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors. "

The "pyramid-like distribution system" of the Amway business model led to Amway being accused of being a pyramid scheme. A 1979 US Federal Trade Commission ruling established that the Amway business model is not illegal in the United States.[citation needed]

Robert Carroll, of the Skeptic's Dictionary, has described Amway as a "legal pyramid scheme", and has said that the religion-like devotion of its affiliates is used by the company to conceal poor performance rates by distributors.[72]
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Empirical1.2 on March 26, 2015, 06:38:51 pm
 +5% This is a very good idea

As I've said previously I think BitSapphire & other third party products should incorporate elements of fee sharing too.

ASAP but KISS.. and obviously we'll need a league table to see the real impact and learn from who's doing what and how.. kudos can be as valuable as BTS!

 +5% This is true

BitShares still unfortunately has the possible Achilles heel of being viewed as a crypto-company vs. a crypto-currency which makes it very hard to build network effect.  (A solid crypto-currency is big FU to Governments, banks, central planners and even manipulated precious metals & a no inflation BTSX with funding, rockstar developers & BitAssets was the best crypto-currency on the market & it's constantly growing community & valuation reflected that.  I know some people don't grasp how hard it is to build a community around a variable dilution company but hopefully seeing the massive and consistent decline in BitShares value ( >70% in $ & BTC terms)  these last 6 months you have at least observed in practice that the valuations & popularity of the the two models are world's apart.)

I think moonstone plus something like this could give BTS a shot, it's just uneccasarily hard work when the $ BTS accesses via dilution at this CAP is less than a no inflation BTSX was getting just from fees.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 06:39:07 pm
Also anyone using the term Ponzi to describe the OP does not really seem to understand ponzi schemes IMO, and maybe they just don't see how MLM works with value-creating products

I think you're missing the reality of why people do not like marketing of whatever flavour that is:[MLM/ponzi/pyramid/scams/etc]. Only marketeers like MLM because it's a lazy way to a quick profit. Such an approach considers the product as fodder.. single level marketing reward makes more sense here where the product is its own reward. MLM I suspect also fails because people resent earning money for chumps further up the chain. Flat reward is perceived as 100% of the reward to the one who earned it.


I'd suggest that we keep this simple.

There is nothing wrong with a referral fee as reward but that should be a straightforward and time limited - the big long term reward follows from real growth in the value of BitShares. So you could approach it from that direction too.. reward those who do best after the fact.

X% of fees for a year, seems to me really generous as a long standing commitment and if the delegates are widely happy with that, I'd support it.. getting those involve who can create excitement is worth the cost, if it sees a big uptick in userbase.

If X% of fees is not considered enough in the first year, then you could enhance that with a reward based on a league table.. pay to top 10 promoters and celebrate their success each month. There could be a pool account for that or a delegate.. your chance to grab a fraction of a 100% delegate would motivate more than 10 people.

Certainly such an approach as OP, makes more sense than gifting 100% delegates to those who don't deliver. Not having any referral fee, makes no sense.. the more generous that is the more seductive the idea of promoting BitShares.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Stan on March 26, 2015, 06:44:44 pm
Be careful that we dont look like a ponzi or act like a ponzi.

I can already see DecentralizedEconomics and NewMine's posts in bitcointalk if we do this, accusing Bitshares of being a ponzi scheme just trying to scam people out of money.

Dangit Ander....Foiled Again!

:P

I'm not aying I dont like it, I do!  We just need to do it in a way that people cant realistically accuse it of being a ponzi.

The mere fact that the word has been used here in the forum brainstorming is all that our favorite trolls will need.  Their diseased imaginations and low need to adhere to the truth is all it will take.

Which is great!  They will help call attention to the opportunity with some outrageous headline and the rest of us will use all the eyeballs they attract to get the real word out.

Carry on...  :)



Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: gamey on March 26, 2015, 06:47:27 pm
I proposed this in November - generating referral link from within the client.   Earn (part of) the fees of whoever signs up via your link.

I've either thought or proposed a similar thing but realized the idea isn't so great because it has huge problems with privacy.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Stan on March 26, 2015, 06:58:50 pm
+5% This is a very good idea

As I've said previously I think BitSapphire & other third party products should incorporate elements of fee sharing too.

ASAP but KISS.. and obviously we'll need a league table to see the real impact and learn from who's doing what and how.. kudos can be as valuable as BTS!

 +5% This is true

BitShares still unfortunately has the possible Achilles heel of being viewed as a crypto-company vs. a crypto-currency which makes it very hard to build network effect.  (A solid crypto-currency is big FU to Governments, banks, central planners and even manipulated precious metals & a no inflation BTSX with funding, rockstar developers & BitAssets was the best crypto-currency on the market & it's constantly growing community & valuation reflected that.  I know some people don't grasp how hard it is to build a community around a variable dilution company but hopefully seeing the massive and consistent decline in BitShares value ( >70% in $ & BTC terms)  these last 6 months you have at least observed in practice that the valuations & popularity of the the two models are world's apart.)

I think moonstone plus something like this could give BTS a shot, it's just uneccasarily hard work when the $ BTS accesses via dilution at this CAP is less than a no inflation BTSX was getting just from fees.

Every Silicon Valley startup works the same way we do - pay early employees with stock to conserve liquid cash.

BitShares is structured for growth into the general population where its self-funding model will enable exponential growth unimpeded by old school crypto-think.  I agree it makes that big old engine a little harder to start among the small crypto investor community, but that's just one of many steely-eyed tradeoffs we have to make when thinking bigger.



Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: btswildpig on March 26, 2015, 07:03:54 pm
The classic Amway business model has been around as long as I have... it must work:
Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.

http://en.wikipedia.org/wiki/Amway

Quote
Pyramid scheme accusations

Amway utilizes a tiered distribution and remuneration model (the Amway Sales and Marketing Plan) that promises to reward participants who grow Amway's market share through a combination of sales and recruitment. This tiered distribution model relies on Independent Business Owners (IBOs) acquiring and training further Independent Business Owners, which is the principal characteristic of a pyramid scheme.
Harvard Business School of Leadership, which described Amway as "one of the most profitable direct selling companies in the world", noted that Amway founders Van Andel and DeVos:
"...accomplished their success through the use of an elaborate pyramid-like distribution system in which independent distributors of Amway products received a percentage of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors. "

The "pyramid-like distribution system" of the Amway business model led to Amway being accused of being a pyramid scheme. A 1979 US Federal Trade Commission ruling established that the Amway business model is not illegal in the United States.[citation needed]

Robert Carroll, of the Skeptic's Dictionary, has described Amway as a "legal pyramid scheme", and has said that the religion-like devotion of its affiliates is used by the company to conceal poor performance rates by distributors.[72]

It works .
But the bad news about them is so overwhelming .
In every social networking site in major Asian countries , there will be talks about how Amway ruin their family , spouse , friends .
How someone who turned to Amway and changed inside out .......

There is this joke that is actually the case : If the girl you loved in high school who hasn't contacted you for a life time suddenly does call you , it must be for the reason of talking you into Amway .

I haven't read the OP carefully .
Just pop in for Amway ..
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 07:06:02 pm
The classic Amway business model has been around as long as I have... it must work:
Amway was ranked No.114 among the largest global retailers by Deloitte in 2006, and No.25 among the largest private companies in the U.S. by Forbes in 2012.

http://en.wikipedia.org/wiki/Amway

Quote
Pyramid scheme accusations

Amway utilizes a tiered distribution and remuneration model (the Amway Sales and Marketing Plan) that promises to reward participants who grow Amway's market share through a combination of sales and recruitment. This tiered distribution model relies on Independent Business Owners (IBOs) acquiring and training further Independent Business Owners, which is the principal characteristic of a pyramid scheme.
Harvard Business School of Leadership, which described Amway as "one of the most profitable direct selling companies in the world", noted that Amway founders Van Andel and DeVos:
"...accomplished their success through the use of an elaborate pyramid-like distribution system in which independent distributors of Amway products received a percentage of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors. "

The "pyramid-like distribution system" of the Amway business model led to Amway being accused of being a pyramid scheme. A 1979 US Federal Trade Commission ruling established that the Amway business model is not illegal in the United States.[citation needed]

Robert Carroll, of the Skeptic's Dictionary, has described Amway as a "legal pyramid scheme", and has said that the religion-like devotion of its affiliates is used by the company to conceal poor performance rates by distributors.[72]

You've got to think bigger, Pinky!

If the dreams for Bitshares and Bitshares technology will be considered successful at the size of Amway, it will make a lot of people here wealthy, but a lot of people are here to share BM's initial world changing vision, too.

The LAST thing I would want to see with Bitshares is to see it compared to or associated with something like Amway - I'm afraid that would stunt growth and lock ourselves down to a limited number of users by building up the near permanent wall that the MLM construct typically does to the most consumers.

I think it is safe to say that for the large majority of the population: If they're selling Amway, walk the other way.

Why?

I think most people get their spidey sense tingling when the product being sold is seeing more incentive laid before the salesman than the consumer.



Also, is there any demographic convergence between traditional MLM consumers and anything Bitshares plans to be over the next 5 years?  I don't see it.

I think of all the people I have known over the years involved with Amway, Avon, Mary Kay, etc. - NONE of them are the demographic I would expect any interest in Bitshares.

Whether or not this is "successful" - we should expect the Amway branding - it will come...has NewMine chimed in here yet?


*Edit: I find something like this more agreeable:


I think you're missing the reality of why people do not like marketing of whatever flavour that is:[MLM/ponzi/pyramid/scams/etc]. Only marketeers like MLM because it's a lazy way to a quick profit. Such an approach considers the product as fodder.. single level marketing reward makes more sense here where the product is its own reward. MLM I suspect also fails because people resent earning money for chumps further up the chain. Flat reward is perceived as 100% of the reward to the one who earned it.


I'd suggest that we keep this simple.

There is nothing wrong with a referral fee as reward but that should be a straightforward and time limited - the big long term reward follows from real growth in the value of BitShares. So you could approach it from that direction too.. reward those who do best after the fact.

X% of fees for a year, seems to me really generous as a long standing commitment and if the delegates are widely happy with that, I'd support it.. getting those involve who can create excitement is worth the cost, if it sees a big uptick in userbase.

If X% of fees is not considered enough in the first year, then you could enhance that with a reward based on a league table.. pay to top 10 promoters and celebrate their success each month. There could be a pool account for that or a delegate.. your chance to grab a fraction of a 100% delegate would motivate more than 10 people.

Certainly such an approach as OP, makes more sense than gifting 100% delegates to those who don't deliver. Not having any referral fee, makes no sense.. the more generous that is the more seductive the idea of promoting BitShares.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: kenCode on March 26, 2015, 07:16:52 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.
 
Keep one thing in mind here too, there will be many types of companies using the BitShares platform as well, companies that you might not agree with.
I don't agree with banks, but they will be using bitAssets to secure their products and customers' deposits.
I don't agree with governments, but they will be using BitShares for tax collection.
I don't agree with MLM companies, but they'll be using it for distribution services.
 
Let BitShares be BitShares. It's proving to be the platform for economic freedom.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: sschechter on March 26, 2015, 07:18:33 pm
MLM got a bad name? Call it "virtual mining"

This plus this, the knockout combo: https://bitsharestalk.org/index.php?topic=13932.msg181157
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 07:21:31 pm
I think it's safe to say that the majority wants an affiliate system and as soon as possible. is there a chance to get it on the priority list?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: lil_jay890 on March 26, 2015, 07:23:36 pm
Agree, this should be addressed by BM tomorrow on mumble and hopefully we have a road map for implementation by next week.  No point in sitting on this.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Stan on March 26, 2015, 07:25:13 pm
Egad Brain!

Those are all good points, but the A-word and the P-word will be applied to us by the trolls no matter what we do now.

Let's not let them set the agenda. 

As far as I can tell, there is a strong hunger in the crypto community for something (mining! clicking ads! anything!) that the average Joe can do to participate in the crypto gold rush.  Those blessed with exceptional abilities build little things and hope to profit from the resulting exponential growth.  Max's MLM model (really just self-funded teaching and technical support) is something everybody can do to build their own dream financial empire.  Lets not deny the average Joe the chance to live the same dream!

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 07:35:27 pm
Fair enough, Stan -

But I will repost this and hope we consider it seriously: (I think we can all agree that 20 years is laughingly ridiculous)


I think you're missing the reality of why people do not like marketing of whatever flavour that is:[MLM/ponzi/pyramid/scams/etc]. Only marketeers like MLM because it's a lazy way to a quick profit. Such an approach considers the product as fodder.. single level marketing reward makes more sense here where the product is its own reward. MLM I suspect also fails because people resent earning money for chumps further up the chain. Flat reward is perceived as 100% of the reward to the one who earned it.


I'd suggest that we keep this simple.

There is nothing wrong with a referral fee as reward but that should be a straightforward and time limited - the big long term reward follows from real growth in the value of BitShares. So you could approach it from that direction too.. reward those who do best after the fact.

X% of fees for a year, seems to me really generous as a long standing commitment and if the delegates are widely happy with that, I'd support it.. getting those involve who can create excitement is worth the cost, if it sees a big uptick in userbase.

If X% of fees is not considered enough in the first year, then you could enhance that with a reward based on a league table.. pay to top 10 promoters and celebrate their success each month. There could be a pool account for that or a delegate.. your chance to grab a fraction of a 100% delegate would motivate more than 10 people.

Certainly such an approach as OP, makes more sense than gifting 100% delegates to those who don't deliver. Not having any referral fee, makes no sense.. the more generous that is the more seductive the idea of promoting BitShares.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 07:38:51 pm
Only marketeers like MLM because it's a lazy way to a quick profit.
I've been in many MLM businesses and can attest that *none of them were easy.  They all took a great deal of effort for little to no payoff.  Generally speaking, to be successful in MLM you have to work extremely hard for no pay, for a long time.  with the hope that eventually your work will take on a life of its own.  Many may get into MLM looking for quick easy profits, but I guarantee you it is not there.  Some do get lucky where their upline builds a network for them, but this is rare.

Quote
Such an approach considers the product as fodder.. single level marketing reward makes more sense here where the product is its own reward.
I don't think its made fodder.  The most successful MLM'er's truly believe in the product they are selling and have a story of how the product has changed their life.  There are many different people who will find appealing different aspects of a story.  Sometimes its the product, sometimes its the money/opportunity.   In my experience the products offered in these systems are generally of very high quality and do actually work. 

Quote
MLM I suspect also fails because people resent earning money for chumps further up the chain. Flat reward is perceived as 100% of the reward to the one who earned it.
MLM is no failure.  Its proven to be an extremely effective approach
The people with this issue would not be interested in the affiliate system.  Which is fine.  The system would not require any of it.  It would work just the same as it does now and you'd never have to think about it.  You'd still reap all the benefits of the actual product.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 07:40:38 pm
As far as I can tell, there is a strong hunger in the crypto community for something (mining! clicking ads! anything!) that the average Joe can do to participate in the crypto gold rush.  Those blessed with exceptional abilities build little things and hope to profit from the resulting exponential growth.  Max's MLM model (really just self-funded teaching and technical support) is something everybody can do to build their own dream financial empire.  Lets not deny the average Joe the chance to live the same dream!

Marketing/PR is the product now?...
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Empirical1.2 on March 26, 2015, 07:42:07 pm
+5% This is a very good idea

As I've said previously I think BitSapphire & other third party products should incorporate elements of fee sharing too.

ASAP but KISS.. and obviously we'll need a league table to see the real impact and learn from who's doing what and how.. kudos can be as valuable as BTS!

 +5% This is true

BitShares still unfortunately has the possible Achilles heel of being viewed as a crypto-company vs. a crypto-currency which makes it very hard to build network effect.  (A solid crypto-currency is big FU to Governments, banks, central planners and even manipulated precious metals & a no inflation BTSX with funding, rockstar developers & BitAssets was the best crypto-currency on the market & it's constantly growing community & valuation reflected that.  I know some people don't grasp how hard it is to build a community around a variable dilution company but hopefully seeing the massive and consistent decline in BitShares value ( >70% in $ & BTC terms)  these last 6 months you have at least observed in practice that the valuations & popularity of the the two models are world's apart.)

I think moonstone plus something like this could give BTS a shot, it's just uneccasarily hard work when the $ BTS accesses via dilution at this CAP is less than a no inflation BTSX was getting just from fees.

Every Silicon Valley startup works the same way we do - pay early employees with stock to conserve liquid cash.

BitShares is structured for growth into the general population where its self-funding model will enable exponential growth unimpeded by old school crypto-think.  I agree it makes that big old engine a little harder to start among the small crypto investor community, but that's just one of many steely-eyed tradeoffs we have to make when thinking bigger.

The core product IS the crypto-currency itself.

When you destroy the crypto-currency to optimise yourself as a crypto-company you destroy your core product on which your community, network effect and valuation is based. So much so that a self funding BTS has less $ to work with than BTSX generated from fees and these dilution $ are eating into the share price everyday.

Whatever BTS develops, a popular strong crypto-currency will add to their blockchain if it's useful, so BTS will even struggle to be like an Apple and build some sort of community & value around BTS products.

As I said to you 6 months ago on the last day that BTSX was consistently rising in value on a trajectory that would have made us all wealthy and helped change the world for the better... 

At first I wasn't sure if this was a good idea but the more I think about it, the more I like it.

We know that a lot of bitcoiners and altcoiners think btsx is a "crapcoin" and a ponzi scheme. So why do we really care what they say about us diluting btsx? Many of them are set in stone and won't "convert". This is why they aren't a target demographic for btsx. Our time, money and energy should be focused on people outside the crypto sphere. Those people don't care how it works, but if it works.

I think as long as this is well thought out and all other options are exhausted that we should go for it.

Kind of reminds me of the famous five monkeys experiment. 
Nobody in those communities is willing to go for the bananas any more
but no one remembers why.
;)

(http://blog2.id.com.au/wp-content/uploads/Monkeys-300x199.jpg)

http://www.answers.com/Q/Did_the_monkey_banana_and_water_spray_experiment_ever_take_place (http://www.answers.com/Q/Did_the_monkey_banana_and_water_spray_experiment_ever_take_place)

Kind of reminds me of the famous goose that laid the golden eggs.

(http://motivatedmormon.com/wp-content/uploads/2014/03/Dont-Kill-the-Goose-2.jpg)


I think moonstone & this idea look good and I'm still holding a little because BitAssets are fantastic. However if this model really takes off you will have the last laugh because I could be buying big at these prices and I'm not. So possibly my loss.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Pheonike on March 26, 2015, 07:45:56 pm

20 yrs is crazy. Maybe 1-2 year then a halving reward each year after.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Shentist on March 26, 2015, 08:01:28 pm
 +5% for the idea, but affiliate structur was discussed in the past and the devs didn't liked it!

I am not against MLM, but i see the critic points.

What i like of the proposal was the idea of the factoryowner who paid their employees in bitCNY and get some funds back from them and from the people they are inviting into BitShares.

I am a fan of KISS and the system Max suggested is to complicated

--------------------------------------------------------------------------

1. to pay 20 bitUSD! 20 bitUSD are in some places a huge amount and maybe this are the places we need the most.

- so, get rid of this idea and make it available for anyone

----------------------------------------------------------------

2. to get a share of the fees will not help much, but we should share the paid yield on this account as long as the account is used!
 
- so, get rid of 20 years or other restriction. If i am a user and i know how the system works i just create a new account and get rid of the shared yield and get all of it. So lazy users will share and smart users can "OPT out" if they want.
- maybe share 10% of the yield and split it: 40% Tier 1 ; 30% Tier 2 and 30% Tier 3

- with this in mind, you want people in the system who will put their bitUSD, bitCNY etc. into BitShares and earn interest.

- for this we need to ramp up the yield to 5%, so i would like to increase for the shorts the minimum interestrate to 5% at the moment without much interest to short you get it for free!!!

with this approach bytemasters concerns are gone because, we would pay anyway the 5% yield, but distribute it now a little bit different and if you are smart and just create your own 4 accounts and get the whole 5% yield i don't mind.

-----------
so it is not as good for MLM groups, because you don't get something instantly, but if you are doing a good job you will get paid a lot more on the long run

Assume you introduced 100 people into BitShares and everyone of them intorduces 2 more and of them 1 more


Tier 1: 100 people :: everyone holds 1000 bitUSD (100*1000 = 100.000 bitUSD) :: 5% are 5.000 bitUSD and 10% for the affiliates are 500 bitUSD :: i will get 40% so 200 bitUSD
Tier 2: 200 people :: everyone holds 200 bitUSD   (200*200 = 40.000 bitUSD)    :: 5% are 2.000 bitUSD and 10% for the affiliates are 200 bitUSD :: i will get 30% so   60 bitUSD
Tier 3: 200 people :: everyone holds 100 bitUSD   (100*200 = 20.000 bitUSD)    :: 5% are 1.000 bitUSD and 10% for the affiliates are 100 bitUSD :: i will get 30% so   30 bitUSD

so 290 bitUSD sounds maybe not much, but you should consider it is "as long as the account is used" and the considered invested amounts are not really big!

is this better?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 08:07:25 pm
,,,
Tier 1: 100 people :: everyone holds 1000 bitUSD (100*1000 = 100.000 bitUSD) :: 5% are 5.000 bitUSD and 10% for the affiliates are 500 bitUSD :: i will get 40% so 200 bitUSD
Tier 2: 200 people :: everyone holds 200 bitUSD   (200*200 = 40.000 bitUSD)    :: 5% are 2.000 bitUSD and 10% for the affiliates are 200 bitUSD :: i will get 30% so   60 bitUSD
Tier 3: 200 people :: everyone holds 100 bitUSD   (100*200 = 20.000 bitUSD)    :: 5% are 1.000 bitUSD and 10% for the affiliates are 100 bitUSD :: i will get 30% so   30 bitUSD

so 290 bitUSD sounds maybe not much, but you should consider it is "as long as the account is used" and the considered invested amounts are not really big!

is this better?

sorry, but I don't think we would get marketers on board with this system. and that's the only reason for a MLM - to increase the userbase
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 08:13:30 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.

I agree with this.  Referral systems and giving a reward for getting a referral (a percentage of fees of your referee, and maybe a bonus), is great.  We have all read the story of how Paypal went into massive growth with its referral program.

Making it multi-level and rewarding for referrals of your referrals screams 'scam' and 'stay away' to EVERYONE. 

Please do not all hastily rush to turn Bitshares into an MLM scheme, lose the following of most of our remaining die hards, and cause yet another 75% price drop.  Just because some initial posts on the forum go "yay, this is great!   Bitshares will go up and I will make money!".  We made this mistake already in november, and it lost us most of the support of the chinese community.

You really need to realize that if Bitshares goes MLM, there are going to be 1 million people screaming in every thread in bitcointalk that it is a scam, and every single person is going to see the MLM scheme, and pattern match it to other scams, and think "yep, Bitshares is now confirmed to be a scam".

In fact, I am surprised that NewMine and DecentralizedEconomics havent ALREADY made posts saying this, even though it is just people talking about it.


Please consider just doing a referral plan and rewarding people for referring their plans, and not going full pyramid scheme and turning Bitshares from a wonderful idea into the spawn of evil.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 08:18:30 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.

I agree with this.  Referral systems and giving a reward for getting a referral (a percentage of fees of your referee, and maybe a bonus), is great.  We have all read the story of how Paypal went into massive growth with its referral program.

Making it multi-level and rewarding for referrals of your referrals screams 'scam' and 'stay away' to EVERYONE. 

Please do not all hastily rush to turn Bitshares into an MLM scheme, lose the following of most of our remaining die hards, and cause yet another 75% price drop.  Just because some initial posts on the forum go "yay, this is great!   Bitshares will go up and I will make money!".  We made this mistake already in november, and it lost us most of the support of the chinese community.

You really need to realize that if Bitshares goes MLM, there are going to be 1 million people screaming in every thread in bitcointalk that it is a scam, and every single person is going to see the MLM scheme, and pattern match it to other scams, and think "yep, Bitshares is now confirmed to be a scam".

In fact, I am surprised that NewMine and DecentralizedEconomics havent ALREADY made posts saying this, even though it is just people talking about it.


Please consider just doing a referral plan and rewarding people for referring their plans, and not going full pyramid scheme and turning Bitshares from a wonderful idea into the spawn of evil.

this  +5%

Look do we believe in BitShares or not?  Do we have patience or not?  Please can we allow some organic growth to arrive from all the hard work that is going on.......
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 08:23:06 pm
Look do we believe in BitShares or not?  Do we have patience or not?  Please can we allow some organic growth to arrive from all the hard work that is going on.......

Indeed.  What we need is organic growth of actual users, trading bitassets on the decentralized exchange.
And not a pyramid scheme of MLM marketers trying to convince people to spend $20 to sign up, so that they can get a cut of it.


1 level referral plan sounds great to me, with no large signup fee, simply giving a referral bonus of some portion of fees generated (from actual trading use of bitshares!) by the referrer.  Go beyond that and we look like a bunch of people who are really desperate to make a buck off people in whatever way we can.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: jaran on March 26, 2015, 08:23:19 pm
Please no MLM stuff.  Only a one time referral reward should be acceptable.


 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: mdj on March 26, 2015, 08:26:00 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

 +5%

I agree.  I was hoping people would come to BitShares because their own search for integrity led them here.  The principals on which BitShares has been built is of vital importance.   Then the other reason would be the incredible utility of BitShares which simply makes it the market choice....this point doesn't feel so far away.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: mdj on March 26, 2015, 08:28:28 pm
This referal program would make it so easy to earn money in a way so different from the original idea of BitShares, that its ponziness would defeat BitShares' original purpose. Yes, it would probably bring many new people to the system. But what kind of people? People, who will suddenly realize how good BitShares are, or people who just want to get rich on the referal program?

From wikipedia:
Quote
Ponzi schemes occasionally begin as legitimate businesses, until the business fails to achieve the returns expected. The business becomes a Ponzi scheme if it then continues under fraudulent terms. Whatever the initial situation, the perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.

I would prefer to stick to the original values we wanted to promote, not the "get rich fast" values. Once the original ideas get implemented, we will earn profit from the right thing instead of this obscure mechanism.

Ever used Venmo?  When they started if I signed up via my friend's link, then my friend got $5.  Then the app asked me to send a link to all my friends.  Every friend of mine that signed up via my link earned me $5.  The app has so much utility now because all my friends are signed up and we can send each other money instantly. 

An MLM program should work the same way for bitshares except that bitshares will not only grab the global peer to peer payments network effect for bitusd, it will also encourage merchant adoption, and employer to employee payments, which an app like Venmo will never be able to do. 

My point being ... Venmo never seemed like a pyramid scheme because the app is solid gold in terms of utility.  BitUSD will eventually be solid gold in terms of utility, so any users brought in by a referral/rewards/MLM program would likely use the app IMO.

But was that Venmo paying you or did the users signing up have to pay $x too?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 08:28:56 pm
so there are basically 2 proposals:

1. MLM way
2. Simple 1 TIER referral way

Personally, I think MLM would be better. I know B-But Bitcointalk - no one cares. The mission is to get Joe to know bitshares and use it. I hope there will be users coming in from the outside, not even knowing what bitcoin is.

Also, we should definately ask the chinese community for their input on this one.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: mdj on March 26, 2015, 08:43:38 pm
Please please please stay away from MLM it would be incredibly damaging. Enough of this "get rich quick", focus on the product and the customers will come...

But yes I am all for single level referral schemes, that would be great.
We need to grow our user base with people who actually understand the product and want to use it, not with people who have no idea what it is but just want to try and sell it in some MLM.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 08:46:16 pm
Also, we are having trouble signing up enough new users when it is free and there is a faucet to pay the 0.5 BTS referral fee for you.

And in this thread people want to charge people $20 to sign up. 
I am sure that will be GREAT for the size of our userbase!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 08:49:15 pm
Also, we are having trouble signing up enough new users when it is free and there is a faucet to pay the 0.5 BTS referral fee for you.

And in this thread people want to charge people $20 to sign up. 
I am sure that will be GREAT for the size of our userbase!
No the $20 is only if you want to participate in the affiliate program(as an upgraded account).  Everything else would remain the same.  For a normal user not interested in the affiliate program there would be no difference.  Still free etc..
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: onceuponatime on March 26, 2015, 08:51:47 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.

I agree with this.  Referral systems and giving a reward for getting a referral (a percentage of fees of your referee, and maybe a bonus), is great.  We have all read the story of how Paypal went into massive growth with its referral program.

Making it multi-level and rewarding for referrals of your referrals screams 'scam' and 'stay away' to EVERYONE. 

Please do not all hastily rush to turn Bitshares into an MLM scheme, lose the following of most of our remaining die hards, and cause yet another 75% price drop.  Just because some initial posts on the forum go "yay, this is great!   Bitshares will go up and I will make money!".  We made this mistake already in november, and it lost us most of the support of the chinese community.

You really need to realize that if Bitshares goes MLM, there are going to be 1 million people screaming in every thread in bitcointalk that it is a scam, and every single person is going to see the MLM scheme, and pattern match it to other scams, and think "yep, Bitshares is now confirmed to be a scam".

In fact, I am surprised that NewMine and DecentralizedEconomics havent ALREADY made posts saying this, even though it is just people talking about it.


Please consider just doing a referral plan and rewarding people for referring their plans, and not going full pyramid scheme and turning Bitshares from a wonderful idea into the spawn of evil.

this  +5%

Look do we believe in BitShares or not?  Do we have patience or not?  Please can we allow some organic growth to arrive from all the hard work that is going on.......

But the point is that "all the hard work that is going on" is being done by very few people, and they are not being adequately compensated. Yet those doing nothing, or only trading and trying to profit while others do the work, or even doing nothing but COMPLAINING - they all expect to reap the rewards of those actually working to create and grow the system.

Max's idea, all though it needs careful consideration and refining, will benefit all those who actually do the work of introducing and explaining BitShares to the public. It is not easy money or a rip off. And the expected benefits to those jumping on the opportunity, digging in, and doing the marketing will be like the expected benefits to any early investor in a startup.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 08:55:04 pm

But the point is that "all the hard work that is going on" is being done by very few people, and they are not being adequately compensated. Yet those doing nothing, or only trading and trying to profit while others do the work, or even doing nothing but COMPLAINING - they all expect to reap the rewards of those actually working to create and grow the system.

Max's idea, all though it needs careful consideration and refining, will benefit all those who actually do the work of introducing and explaining BitShares to the public. It is not easy money or a rip off. And the expected benefits to those jumping on the opportunity, digging in, and doing the marketing will be like the expected benefits to any early investor in a startup.

A single level referral system would also reward those doing the work, without screaming "scam" to everyone.  Or alienating half of the current Bitshares community.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Chronos on March 26, 2015, 08:56:05 pm
My thought is that anything multi-level would be extremely damaging to the brand.

A single-level "lifetime fee capture" bonus would be more reasonable, but even that would turn away some people, who would want to collect their own referral bonus.

The purpose of BTS is to own a share in something that can become great. This marketing idea feels a bit gimmicky, and it complicates the user experience. In my opinion, if you build a better mousetrap, the world will beat a path to your door. Focus on the fundamentals.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: nomoreheroes7 on March 26, 2015, 09:01:58 pm
lol it begins I guess...

https://bitcointalk.org/index.php?topic=1003837.0

who the hell's centralizedeconomics?

Still think it's a good idea though; just needs more fleshing out so everyone can come to a consensus on what would work best.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 09:07:02 pm
A single level referral system would also reward those doing the work, without screaming "scam" to everyone.  Or alienating half of the current Bitshares community.

 +5%

Just to note, I've seen no arguement about the amount of reward that a referral attracts.. just the natural reaction to MLM. Fair reward for fair work. Rewards for referrals are very attractive.. MLM is not. I get where the OP et al are coming from, forcing change and progress but let's do it right and remember that BitShares is the product to be valued, not the marketing method.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Akado on March 26, 2015, 09:13:01 pm
They so fearful of BitShares threads about this are already popping up https://bitcointalk.org/index.php?topic=1003837.new#new oh i miss the times where you could have a proper discussion on btt
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 09:17:27 pm

But the point is that "all the hard work that is going on" is being done by very few people, and they are not being adequately compensated. Yet those doing nothing, or only trading and trying to profit while others do the work, or even doing nothing but COMPLAINING - they all expect to reap the rewards of those actually working to create and grow the system.

Max's idea, all though it needs careful consideration and refining, will benefit all those who actually do the work of introducing and explaining BitShares to the public. It is not easy money or a rip off. And the expected benefits to those jumping on the opportunity, digging in, and doing the marketing will be like the expected benefits to any early investor in a startup.

A single level referral system would also reward those doing the work, without screaming "scam" to everyone.  Or alienating half of the current Bitshares community.

The implications should certainly be considered.  There are some benefits that come with the multi-tiered approach.  When my potential income is augmented by the production of those I introduce, there is a natural incentive for me to then support those that I introduce(that also elect to upgrade).  I'm motivated to educate them on the system and essentially 'train' them to do what has worked for me to bring in more people.  It engenders more team work and cooperation, bringing more exponential growth rather than linear.  The multi-tier also appeals to people in a different way.  They can imaging a much greater potential when they consider that they will be leveraging others efforts as well as their own.

There are of course down sides to the multi-tier like the dreamy "if i can get this guy, he knows everyone and can sell anything, he can make me rich!"  thats basically where mlm'er's get a bad reputation because their *so ultra motivated to get others involved, they lose their souls, selling out their family and friends in trying to build their and their sponsors downlines. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Shentist on March 26, 2015, 09:19:26 pm
lol it begins I guess...

https://bitcointalk.org/index.php?topic=1003837.0

who the hell's centralizedeconomics?

Still think it's a good idea though; just needs more fleshing out so everyone can come to a consensus on what would work best.

who cares? I don't follow bitcointalk and someone posting this nonesense it not worth 1 word. Who is so "stupid" to waste his time on our forum and spread this fud? I would have better things to do by flooding into communities i don't believe in their project.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: speedy on March 26, 2015, 09:29:38 pm
It really is amazing how many cool things you can do with an efficient consensus algorithm like DPOS:

-Paying delegates to develop infrastructure
-Paying yield/interest to BitAsset holders
-Charging transaction fees as an implicit dividend to shareholders (in the future)
-And now we have referral marketing +5%

Contrast this with PoW (Proof of Waste), which allows the blockchain to:
-Create new money to pay for burning electricity
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 09:35:42 pm
There are some benefits that come with the multi-tiered approach.  When my potential income is augmented by the production of those I introduce, there is a natural incentive for me to then support those that I introduce(that also elect to upgrade).

erm.. I wonder you are missing the obvious.. your potential income is augmented - by the rise in real value of BitShares.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 09:38:56 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.

I agree with this.  Referral systems and giving a reward for getting a referral (a percentage of fees of your referee, and maybe a bonus), is great.  We have all read the story of how Paypal went into massive growth with its referral program.

Making it multi-level and rewarding for referrals of your referrals screams 'scam' and 'stay away' to EVERYONE. 

Please do not all hastily rush to turn Bitshares into an MLM scheme, lose the following of most of our remaining die hards, and cause yet another 75% price drop.  Just because some initial posts on the forum go "yay, this is great!   Bitshares will go up and I will make money!".  We made this mistake already in november, and it lost us most of the support of the chinese community.

You really need to realize that if Bitshares goes MLM, there are going to be 1 million people screaming in every thread in bitcointalk that it is a scam, and every single person is going to see the MLM scheme, and pattern match it to other scams, and think "yep, Bitshares is now confirmed to be a scam".

In fact, I am surprised that NewMine and DecentralizedEconomics havent ALREADY made posts saying this, even though it is just people talking about it.


Please consider just doing a referral plan and rewarding people for referring their plans, and not going full pyramid scheme and turning Bitshares from a wonderful idea into the spawn of evil.

this  +5%

Look do we believe in BitShares or not?  Do we have patience or not?  Please can we allow some organic growth to arrive from all the hard work that is going on.......

But the point is that "all the hard work that is going on" is being done by very few people, and they are not being adequately compensated. Yet those doing nothing, or only trading and trying to profit while others do the work, or even doing nothing but COMPLAINING - they all expect to reap the rewards of those actually working to create and grow the system.

Max's idea, all though it needs careful consideration and refining, will benefit all those who actually do the work of introducing and explaining BitShares to the public. It is not easy money or a rip off. And the expected benefits to those jumping on the opportunity, digging in, and doing the marketing will be like the expected benefits to any early investor in a startup.

Those doing all the hard work are not being adequately compensated.....yet.  I hope and believe they will be, as I believe anyone who has become a part of BitShares will be. The most valuable thing that BitShares has earned to date is trust.  Although the marketing plan is very clever and might even work, I just feel that in our rush towards the finish line, we should not put that trust at risk.   
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: gamey on March 26, 2015, 09:40:52 pm
Egad Brain!

Those are all good points, but the A-word and the P-word will be applied to us by the trolls no matter what we do now.

Let's not let them set the agenda. 


What words ?  removing Anonymity and Privacy?  Or using Affiliate and Pyramid?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 09:43:37 pm
There are some benefits that come with the multi-tiered approach.  When my potential income is augmented by the production of those I introduce, there is a natural incentive for me to then support those that I introduce(that also elect to upgrade).

erm.. I wonder you are missing the obvious.. your potential income is augmented - by the rise in real value of BitShares.

Im talking about the difference between a single level affiliate program and a multi level affiliate program, they would each have their own effect on the price, they might have the same effect or no effect, IDK ....  not sure what your point is.     
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: thisisausername on March 26, 2015, 09:48:39 pm
Look do we believe in BitShares or not?  Do we have patience or not?  Please can we allow some organic growth to arrive from all the hard work that is going on.......

Indeed.  What we need is organic growth of actual users, trading bitassets on the decentralized exchange.
And not a pyramid scheme of MLM marketers trying to convince people to spend $20 to sign up, so that they can get a cut of it.


1 level referral plan sounds great to me, with no large signup fee, simply giving a referral bonus of some portion of fees generated (from actual trading use of bitshares!) by the referrer.  Go beyond that and we look like a bunch of people who are really desperate to make a buck off people in whatever way we can.
+5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 26, 2015, 10:01:01 pm
A round up of ideas so far.

1. A fee to upgrade to earner status is important because it stops people signing up under themselves and abusing the system.  It is a must.

2. We get called scammers and MLM'ers all the time now by some retarded bitcoiners.  Bitcoiners get called drug dealers by some retarded people all the time too. You can't base your life and your business on what dumb people call you.  We already get called names.  True with a 1 tier referral system we will get more of it.  From a multi-tier system we will get even more of it again.  We all had the intelligence and the integrity to repell accusations of being drug dealers because we were involved in crypto. Hopefully we have the intelligence and integrity to repell these accusations too.

3. For those that have the Pavlovian response to MLM, I say get educated first.  A pyramid/ponzi has 2 defining characteristics.  1. There is no product and 2. It is impossible to earn more than your referrer.  We obviously have a great product, but thee is an easy way to put this fear to bed.  Simply have more non-income earning customers than income earning customers.  You achieve that by making the business opportunity less attractive. eg: Payout a smaller percentage of fees as rewards and/or increase the upgrade fee.  And by structuring the tiers so that the first tier gets a much higher percentage than the other tiers you easily guarantee that producers get paid the most and free loaders get paid the least.  ie: people can out earn their referer.

4. Now that you know what an MLM is and is not, know that some of the largest companies in the world are MLM and billions of dollars are generated from MLM each year. It is just a marketing structure. That is all. One that lends itself perfectly to blockchain technology I would think.

5. Because we need to have an upgrade fee to be an earner (point 1) we will never be a nice neat and clean referrel program like Paypal was. Even a single tier program will get called a scam.... a lot.

6. This is not an act of desperation in anyway.  One way or another bitshares will have a multi billion dollar market cap because the product is that good. It can change lives for better and by a lot.   The question is... What is the most effective way to get the word out.

7. Quote from world famous marketer Jay Abraham.  "If your marketing doesn't make you uncomfortable you are doing it wrong"
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Shentist on March 26, 2015, 10:02:51 pm
question should be

- do we need "professionels" to promote BTS or bitAssets, then MLM would be better

- do we just need " unprofessional" help we need just a referral programm!

what about we elect 1-2 delegates and they are "sworn" contributer to new accounts, who got created by referrals. we could agree that we pay out every week and will divide all got payments to all contributer in this week. It would be a start. At the moment all people are waiting for this "great" update of bytemaster about his referral idea. This was/is the reason why some people started to put referral links out. Now we need just a way to pay them back.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 10:13:28 pm
A round up of ideas so far.

1. A fee to upgrade to earner status is important because it stops people signing up under themselves and abusing the system.  It is a must.

2. We get called scammers and MLM'ers all the time now by some retarded bitcoiners.  Bitcoiners get called drug dealers by some retarded people all the time too. You can't base your life and your business on what dumb people call you.  We already get called names.  True with a 1 tier referral system we will get more of it.  From a multi-tier system we will get even more of it again.  We all had the intelligence and the integrity to repell accusations of being drug dealers because we were involved in crypto. Hopefully we have the intelligence and integrity to repell these accusations too.

3. For those that have the Pavlovian response to MLM, I say get educated first.  A pyramid/ponzi has 2 defining characteristics.  1. There is no product and 2. It is impossible to earn more than your referrer.  We obviously have a great product, but thee is an easy way to put this fear to bed.  Simply have more non-income earning customers than income earning customers.  You achieve that by making the business opportunity less attractive. eg: Payout a smaller percentage of fees as rewards and/or increase the upgrade fee.  And by structuring the tiers so that the first tier gets a much higher percentage than the other tiers you easily guarantee that producers get paid the most and free loaders get paid the least.  ie: people can out earn their referer.

4. Now that you know what an MLM is and is not, know that some of the largest companies in the world are MLM and billions of dollars are generated from MLM each year. It is just a marketing structure. That is all. One that lends itself perfectly to blockchain technology I would think.

5. Because we need to have an upgrade fee to be an earner (point 1) we will never be a nice neat and clean referrel program like Paypal was. Even a single tier program will get called a scam.... a lot.

6. This is not an act of desperation in anyway.  One way or another bitshares will have a multi billion dollar market cap because the product is that good. It can change lives for better and by a lot.   The question is... What is the most effective way to get the word out.

7. Quote from world famous marketer Jay Abraham.  "If your marketing doesn't make you uncomfortable you are doing it wrong"

Bitmarket, i don't dispute any of what you are saying.  However, every now and then an idea crops up within the BitShares community that has the potential to fracture it, this is another of those ideas.  All the ideas had integrity.  We should wait to see what comes of the most recent efforts to build and network.  Perception is very important at this stage, more important than aggressive marketing.  The BitShares ecosystem is not the same as those other companies that have successfully deployed an MLM strategy.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: starspirit on March 26, 2015, 10:20:10 pm
While I applaud the creativity and enthusiasm, I highly doubt the OP scheme will encourage real users to BitShares. It seems to me the only way somebody with an income earner status can earn enough fees for this to be worthwhile is by promoting the scheme to others who are willing to also pay the fee for the income earner status (and so on). Any discussion or use they have of the BitShares system beyond that is purely perfunctory. In fact, apart from recording the referral links, this scheme could exist entirely independent of the BitShares ecosystem. So there's nothing to stop anybody replicating this outside, but I don't believe BitShares should facilitate it. Marketing is not just a game of numbers- not all users are created equal.

I think its to be encouraged to look for novel ways of generating interest in BitShares. But if its truly of value to Bitshares, nobody should be forced to pay a fee to create and be recognised for this value. Referrers should get paid from revenue sources already within the system. And that may first require more innovation on the business model itself.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Shentist on March 26, 2015, 10:22:42 pm
A round up of ideas so far.

1. A fee to upgrade to earner status is important because it stops people signing up under themselves and abusing the system.  It is a must.


i am thinking how long would i need to get 20 bitUSD back only with fees? i suspect ages and so i need to convince people to get the account "upgrated" to marketing accounts to get my money back. This would be the reason, why we would called scammers. Or do i miss some point of view?

i think we need something like this, because who the "fuck" will do the work? At the moment maybe 10 people and that's it. This will not lead to anything.

could we do it different? We are a blockchain our product is code, so could we set it up different then other MLMs?

- we are interested to get "active" users and not just zombies!

so lets say, you can "upgrade" your account to a marketing account for 20 bitUSD

- for upgrating you get 2 rights

1. you will get paid x bitUSD for every marketing account you aquired (we can discuss 1 Tier or multitier)
2. we will elect x(2-3) delegates who will pay the income to the affiliates for every active normal account for x (3) month

all "aquired" accounts will get paid the same amount. So the earned incomed will be pooled and shared to all marketers.
in the beginning the delegate payment is not much worth, but if the value increases the payments from the delegates will increase

with the proposed system from max i have the feeling people will forth anyone they meet into an upgrated account, so we need something to prevent this. Like a button on the wallet. "You are upgrating your wallet into a marketing wallet. This is not needed and is totally free to use"
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 26, 2015, 10:26:50 pm
..
1. A fee to upgrade to earner status is important because it stops people signing up under themselves and abusing the system.  It is a must.
..

How it is possible to abuse the system, if the rewards follow directly and only from the transaction fees of those you introduce, surely those signing up themselves would see no reward? If there were bonuses against numbers of accounts, obviously that would not work. All rewards should follow from the real value added.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Shentist on March 26, 2015, 10:34:34 pm
by the way

best discussion in a while :D
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 10:43:28 pm
by the way

best discussion in a while :D

Indeed, best discussion about how to murder Bitshares since that time when Bytemaster came up with a way to murder Bitshares using Vote, and then decided to issue 500M additional BTS to people who would dump them on the market in order to "save" it. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 10:43:46 pm
One point to consider is that MLM also allows for single tier marketing and a % of transaction fees goes to the referrer.  Because transaction fees also produce a payout to the referrer, a bitshares marketer has incentive to attract all types of users, including merchants and consumers.  And because MLM is enabled, the salesperson is also incentivized to be a recruiter for other BTS salespeople.  With a dual MLM and Single Tier Referral Program based on transaction fees, we would attract an army of educators, recruiters and salespeople.  The $20 fee for becoming an MLMer (let's call them Blockchain Marketers) is an added bonus to the network, and the quality marketing for merchants and consumers happens more because of the added recruiting element of MLM.

The key is understanding that transaction fees can be the payout. It helps both the Single Tier and MLM (Blockchain Marketer) models.  And on top of that, it is very analogous to mining, although, immensely more useful.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 10:44:51 pm
2. We get called scammers and MLM'ers all the time now by some retarded bitcoiners.  Bitcoiners get called drug dealers by some retarded people all the time too. You can't base your life and your business on what dumb people call you.  We already get called names.  True with a 1 tier referral system we will get more of it.  From a multi-tier system we will get even more of it again.  We all had the intelligence and the integrity to repell accusations of being drug dealers because we were involved in crypto. Hopefully we have the intelligence and integrity to repell these accusations too.

This is borderline Straw Man.

If anyone here believes that the negative MLM perceptions will stop at bitcointalk - they have spent far too much time on discussion forums.

Negative attitudes and perceptions of MLM span our entire society and I would guess that this holds for the large majority of the population (especially the demographic that I would consider more likely to be early adopters of any crypto-related financial properties)


3. For those that have the Pavlovian response to MLM, I say get educated first.  A pyramid/ponzi has 2 defining characteristics.  1. There is no product and 2. It is impossible to earn more than your referrer.  We obviously have a great product, but thee is an easy way to put this fear to bed.  Simply have more non-income earning customers than income earning customers.  You achieve that by making the business opportunity less attractive. eg: Payout a smaller percentage of fees as rewards and/or increase the upgrade fee.  And by structuring the tiers so that the first tier gets a much higher percentage than the other tiers you easily guarantee that producers get paid the most and free loaders get paid the least.  ie: people can out earn their referer.

That Pavlovian response is usually quite logical.

I have listed to a couple people pitch their MLM wares, but I have simply had no want or need to belong to a product fiefdom.

Is that what we want with Bitshares? 

Because this MLM proposal is worrying me that we are laying the foundation for our potential endgame in a niche product closed ecosystem.

***I agree that you have a good point with (2.), but once Bitshares becomes MLM, when/where are you going to get the opportunity to explain that difference.

I know that I no longer give MLM pitchmen my attention and most people I know are the same.

How do we get around/over that wall once it is in place?


4. Now that you know what an MLM is and is not, know that some of the largest companies in the world are MLM and billions of dollars are generated from MLM each year. It is just a marketing structure. That is all. One that lends itself perfectly to blockchain technology I would think.

Does this impress anyone?
http://www.networkmarketingcentral.com/2013/02/19/top-50-mlm-companies-global-revenue/

We are expecting a world/cultural changing product and tool with Bitshares, this approach does not seem to align. I am trying, but I just can't imagine a scenario where the benefits outweigh the potential risks.


5. Because we need to have an upgrade fee to be an earner (point 1) we will never be a nice neat and clean referrel program like Paypal was. Even a single tier program will get called a scam.... a lot.

The big difference is that Paypal has laid the groundwork and precedent - We can more easily define Bitshares referral program as such and we can always refer back to it.

I think most would prefer to have more similarity with Paypal than Amway.

(http://www.businessforhome.org/wp-content/uploads/image/SEO/einstein.jpg)

7. Quote from world famous marketer Jay Abraham.  "If your marketing doesn't make you uncomfortable you are doing it wrong"

"It is not necessary to do extraordinary things to get extraordinary results." - Warren Buffett

Maybe a PayPal-like simplicity will be the best approach?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 26, 2015, 10:45:25 pm
let's see some facts:

https://faucet.bitshares.org/refscoreboard

Referrers in total around 1500. in total. all our combined and track-able marketing/advertising efforts up to this point. Let's say 25% were real users. how many of those 25% stayed? let's assume 5% (probably a lot less)

Total users: ~20

No matter how great this product is, it won't grow without help. Apart from new active/inactive users, marketer will bring entrepreneurs and merchants with them. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 10:46:06 pm
by the way

best discussion in a while :D

agreed :)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 10:48:25 pm
BTS is already supposed to be a system where you buy in as an early investor by purchasing BTS, and then you get a dividend from market trading fees, in the form of having BTS be burned. 

But under the new proposed system, instead of encouraging people to buy $20 of BTS and supporting the share price, they are instead asked to put that $20 into a pyramid scheme operating within BTS.  Hilarious!  Its a way to dilute the potential revenues of BTS holders, thus making BTS worth less, in order to reward early participants in the new scheme.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 10:49:43 pm
The referral program would be wildly successful if it were incentivized by transaction fees. This is key to harnessing both multi level and single level referrals.  And on top of that, it is very analogous to mining, although, immensely more useful.

Sorry this made the idea click for myself, so I repeated it  8)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 10:52:16 pm
2. We get called scammers and MLM'ers all the time now by some retarded bitcoiners.

"People already think we are scammers.  Lets make them correct, and give them even more ammunition!"

Quote
6. This is not an act of desperation in anyway.  One way or another bitshares will have a multi billion dollar market cap because the product is that good. It can change lives for better and by a lot.   The question is... What is the most effective way to get the word out.

Its totally an act of desperation, and everyone in the crypto-verse will also see it as an act of desperation.

Quote
7. Quote from world famous marketer Jay Abraham.  "If your marketing doesn't make you uncomfortable you are doing it wrong"

"If your marketing plan doesn't betray the principles of what your company was founded on, and cause half your community members to leave in revolt, you are doing it wrong?"
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 10:54:51 pm
let's see some facts:

https://faucet.bitshares.org/refscoreboard

Referrers in total around 1500. in total. all our combined and track-able marketing/advertising efforts up to this point. Let's say 25% were real users. how many of those 25% stayed? let's assume 5% (probably a lot less)

Total users: ~20

No matter how great this product is, it won't grow without help. Apart from new active/inactive users, marketer will bring entrepreneurs and merchants with them.

Bitcoin grew without MLM help.  Don't forget the world is about to go through a cataclysmic economic implosion.....BitShares simply needs to be there with its products when it does Hopefully having maintained it's core principals and unblemished trust.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: speedy on March 26, 2015, 10:57:19 pm
BTS is already supposed to be a system where you buy in as an early investor by purchasing BTS, and then you get a dividend from market trading fees, in the form of having BTS be burned. 

But under the new proposed system, instead of encouraging people to buy $20 of BTS and supporting the share price, they are instead asked to put that $20 into a pyramid scheme operating within BTS.  Hilarious!  Its a way to dilute the potential revenues of BTS holders, thus making BTS worth less, in order to reward early participants in the new scheme.

This proposal says instead of taking all of the transaction fees as profit for the shareholders, give some of it back as a reward to those who refer new customers. What's so pyramid schemey about that?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 10:57:27 pm
let's see some facts:

https://faucet.bitshares.org/refscoreboard

Referrers in total around 1500. in total. all our combined and track-able marketing/advertising efforts up to this point. Let's say 25% were real users. how many of those 25% stayed? let's assume 5% (probably a lot less)

Total users: ~20

No matter how great this product is, it won't grow without help. Apart from new active/inactive users, marketer will bring entrepreneurs and merchants with them.


The question/fear I have is:

Do we trade immediate MLM-driven adoption for long term stigma and lower long-run number of users we are likely to see once that MLM label sticks?

Can you convince us that the fear is irrational or at least very unlikely?

Do you have any examples of successful businesses that have started MLM and weened off of it without the stigma of Amway, Mary Kay, Avon, etc.?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 11:01:41 pm

Bitcoin grew without MLM help.  Don't forget the world is about to go through a cataclysmic economic implosion.....BitShares simply needs to be there with its products when it does
Hopefully having maintained it's core principals and unblemished trust.

Bingo.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: speedy on March 26, 2015, 11:02:22 pm
Do you have any examples of successful businesses that have started MLM and weened off of it without the stigma of Amway, Mary Kay, Avon, etc.?

Not quite MLM, but the accounting company that I use gave me an Amazon voucher for referring a new customer. I thought it was great. This is their great landing page that explains why I would want to benefit from a referral scheme: http://www.crunch.co.uk/client-referral-scheme/

I dont see why this idea is so controversial.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 11:08:26 pm
Do you have any examples of successful businesses that have started MLM and weened off of it without the stigma of Amway, Mary Kay, Avon, etc.?

Not quite MLM, but the accounting company that I use gave me an Amazon voucher for referring a new customer. I thought it was great: http://www.crunch.co.uk/client-referral-scheme/

I dont see why this idea is so controversial.

First, there is a world of difference between referrals and MLM.

Second, crypto already suffers from the pyramid/closed economy perception.

Who hasn't dealt with this problem when describing Bitcoin to friends/family/acquaintances?

Last, have you ever had a friend or family pitch MLM wares? (It's a rhetorical question, I hope you understand my jest.)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 11:09:12 pm
Do you have any examples of successful businesses that have started MLM and weened off of it without the stigma of Amway, Mary Kay, Avon, etc.?

Not quite MLM, but the accounting company that I use gave me an Amazon voucher for referring a new customer. I thought it was great. This is their great landing page that explains why I would want to benefit from a referral scheme: http://www.crunch.co.uk/client-referral-scheme/

I dont see why this idea is so controversial.

Yep thats a great plan. 

Its not controversial because it didnt require you to spend $20 to become an "Amazon Pyramid Club ParticipantTM", and then require your friend to pay $20 to become a participant as well, of which they gave you $6, and then gave some of the rest to people above you in the ladder.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ander on March 26, 2015, 11:11:53 pm
Anyone have forum moderator privileges?  We should make a new Marketing Subforum names "Pyramid and MLM schemes" and then move this thread there! :D
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 11:16:20 pm
Anyone have forum moderator privileges?  We should make a new Marketing Subforum names "Pyramid and MLM schemes" and then move this thread there! :D

Ha!  I needed that....tired eyes.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merlin0113 on March 26, 2015, 11:16:30 pm
Almost perfect suggestion in OP. BUT, pls aviod making too much code-level changes to make this happen. Unless we are ok to do bitshares in a way as a company rather than crypto currency.

来自我的 M040 上的 Tapatalk

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 26, 2015, 11:18:26 pm

Bitcoin grew without MLM help.  Don't forget the world is about to go through a cataclysmic economic implosion.....BitShares simply needs to be there with its products when it does
Hopefully having maintained it's core principals and unblemished trust.

Bingo.

Mining was basically redistributed MLM, now not so much as the barriers to entry are too high
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: speedy on March 26, 2015, 11:20:02 pm
Is the $20 fee to be part of the scheme really needed? If a user signs up a new account referring to his own old account to get half his fees back, then so what? He his still paying the network something.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bobmaloney on March 26, 2015, 11:21:59 pm

Bitcoin grew without MLM help.  Don't forget the world is about to go through a cataclysmic economic implosion.....BitShares simply needs to be there with its products when it does
Hopefully having maintained it's core principals and unblemished trust.

Bingo.

Mining was basically redistributed MLM, now not so much as the barriers to entry are too high

How?

This seems like quite a stretch.

*Edit:
I would suggest that it had more in common with simple referral marketing, as you get your payoff at once and only gain in value by seeing new adopters and demand for the product.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merlin0113 on March 26, 2015, 11:27:19 pm
Also it's really encouraging to see a post manage to get so many ppl discussing and contributing, even in the darkest time. I'm impressed by the PASSION ppl have for bitshares even they lost so much money. Let's do better!

来自我的 M040 上的 Tapatalk
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: speedy on March 26, 2015, 11:28:11 pm
even they lost so much.

I havent lost anything.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merivercap on March 26, 2015, 11:28:32 pm
As long as we stay away from MLM "downlines" and just do one-off rewards, ref= links and qr codes, that should be sufficient.

I agree with this.  Referral systems and giving a reward for getting a referral (a percentage of fees of your referee, and maybe a bonus), is great.  We have all read the story of how Paypal went into massive growth with its referral program.

Making it multi-level and rewarding for referrals of your referrals screams 'scam' and 'stay away' to EVERYONE. 

Please do not all hastily rush to turn Bitshares into an MLM scheme, lose the following of most of our remaining die hards, and cause yet another 75% price drop.  Just because some initial posts on the forum go "yay, this is great!   Bitshares will go up and I will make money!".  We made this mistake already in november, and it lost us most of the support of the chinese community.

You really need to realize that if Bitshares goes MLM, there are going to be 1 million people screaming in every thread in bitcointalk that it is a scam, and every single person is going to see the MLM scheme, and pattern match it to other scams, and think "yep, Bitshares is now confirmed to be a scam".

In fact, I am surprised that NewMine and DecentralizedEconomics havent ALREADY made posts saying this, even though it is just people talking about it.


Please consider just doing a referral plan and rewarding people for referring their plans, and not going full pyramid scheme and turning Bitshares from a wonderful idea into the spawn of evil.

 +5%  I'm with Ander on this.  Although I am not opposed to MLM programs in theory and they can be effective, I was never sold on MLM benefits over simple referral systems.  The complex structures/tiers and negative associations that come with MLM is something I'd avoid.  Simple referral systems are great.  I'm not sold on multi-tiers.  If I'm a downline person.  Why should an upline be compensated so much for what I do.  It's like just being first is of ultimate importance and then you wait for everyone else to actually do work.  That's how I always felt and that's how MLM is often sold to people.  Shouldn't this be something the NXTers should be doing?  Or maybe give the idea to Paycoiners so they can last a bit longer before going to zero. 

I'm 100% behind simple referral systems and designing an appropriate % is crucial to balancing the incentives of referrers with perceptions of referrals.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Ben Mason on March 26, 2015, 11:30:14 pm
thanks for the stimulating chat guys....catch up soon.

I remain concerned with the perception generated by marketing with more than referrals.  Not sure it's a necessary risk at this stage.  I'm very concerned for all those who are relying upon delegate income / cashing in some BTS to pay the man.  I hope some of the latest developments bring floods of genuinely interested new users soon!
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merlin0113 on March 26, 2015, 11:30:47 pm
even they lost so much.

I havent lost anything.
sorry, I mean money.

来自我的 M040 上的 Tapatalk

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 26, 2015, 11:37:29 pm
Is the $20 fee to be part of the scheme really needed? If a user signs up a new account referring to his own old account to get half his fees back, then so what? He his still paying the network something.

If there's no cost to abuse the system, it will be the default behavior.  In that case you may as well set the fee to half what it is because no one would be paying the full fee.

The fee prevents this in most cases.  I suppose if someone intended to consistently make a very large number of transactions it may still benefit them to go ahead and pay the $20 upgrade and collect half of his own fees.   After ~4k transactions (at $.01 fee each) he would start to benefit from paying the upgrade fee.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Pheonike on March 27, 2015, 12:23:26 am
How about keeping it simple. You get a fee for the initial referral plus an amount equal to x% the yield generated by that user for the first year.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Geneko on March 27, 2015, 12:47:26 am
I apologies to OP if this goes slightly off topic but to me this incentive only shows that Bitshares has serious trouble with Marketing. It may be good idea for attracting more people but are the people that could be attracted like this the ones that Bitshares want to attract? What is the basic strategy behind this? Are those people the ones that would recognize the benefit of investing in BitUSD or UIA. Does these people really need any feature of Bitshares beside the need for quick and easy buck?

Professor ones asked the students:

„If you and I both owned hamburger stand and we were in contest to see who would sell the most hamburgers what advantages would you most like to have on your side?“
The answers vary. Some students say they would like the advantage of superior meat from which to make their hamburgers. Other say they want sesame seed bans. Other mentioned location. Someone usually want to be able to offer lowest price. And so one.

After those students finished telling what advantages they would like to have professor said:
"Ok I will give you every single advantage you asked for. I my self only want one advantage and, if you will give it to me, I will whip the pants off of all of you when it comes to selling burgers.“

„What advantage you want?“ They asked
„The only advantage I want,“ professor replayed, „is starving crowd!“

All we need to find is that “starving crowd” and present all solutions that we have for their problems. That should any Marketing do.

This idea also has one serious drawback. It needs a change of established rules. Like we didn’t learn anything from prior changes from BTSX to BTS rules. Those who cannot learn from history are doomed to repeat it.

Anyway there are two questions one is oriented to efficiency and one to effectiveness.  The story above speaks of effectiveness or what to do. The efficiency story should speak how to do it. For that we need professional marketing team, period.
 
How much money Bitshares spend a month for maintaining network?
How much money Bitshares spend a month for its development?
How much money Bitshares spend a month for Marketing?
To provide a clue, marketing expenses should be at least 2% of above mentioned expenses put in hands of hired professional marketing team.

Who is going to decide it?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Troglodactyl on March 27, 2015, 12:56:50 am
I would suggest a simplified and softened version with no protocol level enforcement.

Currently the minimum fee is 0.1 BTS and the default is 0.5.  Some of the light wallets are already boosting this fee slightly to pay for their development.  I suggest that some wallets could support defaulting to add an additional 0.1-0.5 BTS fee for every transaction, payed to the account that payed the registration fee for that wallet installations first account.  The idea here is that our grassroots marketers introduce people to BitShares, set up their wallets and register them, and receive transaction fees until the new user either stops using the network or changes the default settings.

This way there's no controversial protocol level enforcement pushed by the network as a whole, and marketers are incentivized to get legitimate users, because they're only rewarded if the user transacts.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 01:50:46 am
First I would like to acknowledge that there is no doubt a stigma to MLM. Further I agree that we will get shit for this if we decided to move forward on it in any form. Single tier or multi tier.  High Earner status fee/low fee / no fee.   We have already seen all of that in this thread already.   I recognize this, like all actions have risk.  The more aggressive we are the more shit we get and potentially the better the benefits.

The bad thing about any change is that if/when the change upsets some existing users, then they may leave. this happens immediately. Any benefit that may accrue from an action does so in the future.  This is true of all actions we can choose to take.  The assessment of the benefits and risks are important and this thread is doing a great job of it so far.

Just my thoughts, but I think the probability of this strategy doing more harm than good in the bitcoin space is substantial. By substantial I would say 30-50%  I think the benefits in the broader community though would be epic.  For this reason I think a high quality phone app is important for the release of this product.

On to a few replies....
BTS is already supposed to be a system where you buy in as an early investor by purchasing BTS, and then you get a dividend from market trading fees, in the form of having BTS be burned. 

But under the new proposed system, instead of encouraging people to buy $20 of BTS and supporting the share price, they are instead asked to put that $20 into a pyramid scheme operating within BTS.  Hilarious!  Its a way to dilute the potential revenues of BTS holders, thus making BTS worth less, in order to reward early participants in the new scheme.
There is so many things wrong with this post I don't know where to start.  The crypto is a place for rich people. you need serious money to invest in coins, mining hardware or have access to capital markets to raise money for a new venture.   If you are poor, move along.... Your hard work is not rewarded anywhere in crypto.  This proposal is the first mechanism in all of crypto that poor people can use sweat equity to ad value to a blockchain and get rewarded. Sounds a hell of a lot more egalitarian to me than just a place for people with investment dollars. A whole new realm of people... the ones who need it the most can participate in the crypto revolution with this marketing system.  And we would have a monopoly on it. 

Further this system dilutes revenues only in the revenues that are created by the participants.   People who do not have a referrer ie: the ones we would have got anyway through word of mouth have 100% of their fees go to the shareholders.

In a pyramid early adopters are rewarded.  In an MLM hard workes are rewarded.  It is up to us to choose the compensation plan that would reward hard work and not incentivize free loaders.


The question/fear I have is:

Do we trade immediate MLM-driven adoption for long term stigma and lower long-run number of users we are likely to see once that MLM label sticks?

Can you convince us that the fear is irrational or at least very unlikely?

Do you have any examples of successful businesses that have started MLM and weened off of it without the stigma of Amway, Mary Kay, Avon, etc.?

The stigma I Agree with, but I disagree that we will sacrifice anything in the long term total number of customers.   Entry into the business is voluntary and should not cost us customers.  Stigma may cost us some business relationships early, but not in the long run.

Once you go down this road it is poor form to turn it off.  If it works you would never want to.  If it does not work and you want to abandon it  you have a difficult situation... People paid $20 to be an earner and be able to sign up earners.   Even letting existing users stay but take away there ability earn a comm from the $20 sign up will not be taken well unless it was stated up front that after x number of signups no more can exist. But I don' think this is that good an idea.

Is the $20 fee to be part of the scheme really needed? If a user signs up a new account referring to his own old account to get half his fees back, then so what? He his still paying the network something.

From the networks point of view it is fine, but from the person who introduced him gets nothing and so he is not incentivized to do any work.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: onceuponatime on March 27, 2015, 02:05:18 am
Heads Up

The world’s first virtual currency focused multi-level marketing company is preparing to launch on April 1, 2015

http://thebitcoinnews.com/2015/03/25/the-worlds-first-virtual-currency-focused-multi-level-marketing-company-is-preparing-to-launch-on-april-1-2015/
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 02:37:19 am
Heads Up

The world’s first virtual currency focused multi-level marketing company is preparing to launch on April 1, 2015

http://thebitcoinnews.com/2015/03/25/the-worlds-first-virtual-currency-focused-multi-level-marketing-company-is-preparing-to-launch-on-april-1-2015/

Two points I Would like to make about this.

1. From discussions I have had MLM'ers would love to get involved in crypto. They see it as the next big thing and want a chance to get to work making it big and making a good buckon the way.  That is why this hoax of program will probably work.
2. This program is a hoax and is why MLM's get a bad name.  because the bitcoin protocol will not change to share fees,  companies create "An educational system"  Pay X per month and learn about bitcoin.  The product then becomes educational but the use or non use of bitcoin become irrelevant to the sellers.

That is why what I am proposing is so powerful. I am unaware of any of MLM that is a one time entry fee.  Most if not all rely on subscriptions. Stop paying the subscription lose your income producing ability.  I think sharing the upfront one time $20 is important to properly reward people for their work and fund their advertising in real time.  But the compensation plan should make it clear that the big money is in people actually using the product to make payments for things. (Hence my 20 year timeline.) The big money has to be in fees for product use.  The $20 is just survival money. At such a low one time fee how can anyone complain? Of course they will because haters gonna hate, but not in serious numbers.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: BunkerChainLabs-DataSecurityNode on March 27, 2015, 04:17:46 am
I would suggest a simplified and softened version with no protocol level enforcement.

Currently the minimum fee is 0.1 BTS and the default is 0.5.  Some of the light wallets are already boosting this fee slightly to pay for their development.  I suggest that some wallets could support defaulting to add an additional 0.1-0.5 BTS fee for every transaction, payed to the account that payed the registration fee for that wallet installations first account.  The idea here is that our grassroots marketers introduce people to BitShares, set up their wallets and register them, and receive transaction fees until the new user either stops using the network or changes the default settings.

This way there's no controversial protocol level enforcement pushed by the network as a whole, and marketers are incentivized to get legitimate users, because they're only rewarded if the user transacts.

I been watching this thread.. Finally saw one comment close to what I thought was an acceptable method.

The initial proposal has serious problems. I have run multiple affiliate programs and spent a few years as an affiliate marketing a while back.. and yeah.. even had a good dig into MLMs for a number of years... one thing I took away from it all was that often times the programs were designed in theory to be good but took the human element totally the wrong way... people just don't understand it until they really get some experience.

The quote above is close to what kind of program would be very decent. We want long term, loyal, real users. The proposed program of the OP and variations following revolves around instant gratification and get rich quick.. the sign up fee is completely unacceptable. I understand the deterrent to keep bogus accounts out etc.. which is why the reward should be based on transaction fees for a period of time or for life. A high transaction trader could be worth hundreds to someone who refers them.. I also think you have to be very careful with how much of the fees you pass on through this.. otherwise the appropriate margin for marketing which for any company should not exceed 10% will become a huge burden to the ecosystem.

Personally I think the programmable wallet with the fee split is the way to go.. just have a clear mechanism that allows 3rd parties to implement such programs. Leave it to a 3rd party affiliate marketer/network operator to deal with all the headaches of managing everyone and keeping the network going (and believe me.. there are many) to make their money.. they know what they are doing.. standards are set... and accessing other networks with the opportunity can be done effectively.

As for everyone else getting nasty about this.. remember it was just a member of the community.. a delegate.. who is sharing an idea to help grow the community.. if you don't like it that's fine.. don't need to get rude about it.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 04:36:36 am

I would suggest a simplified and softened version with no protocol level enforcement.

Currently the minimum fee is 0.1 BTS and the default is 0.5.  Some of the light wallets are already boosting this fee slightly to pay for their development.  I suggest that some wallets could support defaulting to add an additional 0.1-0.5 BTS fee for every transaction, payed to the account that payed the registration fee for that wallet installations first account.  The idea here is that our grassroots marketers introduce people to BitShares, set up their wallets and register them, and receive transaction fees until the new user either stops using the network or changes the default settings.

This way there's no controversial protocol level enforcement pushed by the network as a whole, and marketers are incentivized to get legitimate users, because they're only rewarded if the user transacts.

I dont mind this option... Its a lot safer but a lot less powerful for a bunch of reasons.   But I am confused by this term "legitimate users"  What is a legitimate bitUSD user if it is not someone who holds bitUSD. Earns interest on bitUSD. Receives his income in bitUSD. Purchasers products with bitUSD, and trades in and out of bitUSD for fiat with his network of fellow bitUSD holders?   I don't think it gets any more legitimate than that.

An interesting mental exercise.  Imagine John Q Public clones bitshares and builds bitsharesMLM. He honors 100% bitshares holders so you have the same stake. He has a built in marketing system as described in the OP and limits the number of 100% delegates to 5 as that is ample to support the tech requirements of the chain.  which chain are you more excited about?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: gamey on March 27, 2015, 05:05:00 am
Does no one think it will cause problems when your account is permanently flagged as being affiliated with a different 'introduction' account?

In general this can be very powerful and I think Max is totally right, but you're going to add a whole new layer of data that can be analyzed.  Maybe it isn't a big deal to know that you were introduced to BTS through person X, but it really is getting away from the ideals. 

And if you guys don't think anonymity is important, you have not been paying attention to the crypto-space. 

Dark/Dash passed up BTS because of 2 things, having a mined coin which provides a group of retards to be your fanboys.  The second is that people really want their crypto-coins untraceable.  Well a third one is they may have had a large premine which incentivized the early guys to keep at it ... and they did it properly.

 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 27, 2015, 05:22:21 am
Does no one think it will cause problems when your account is permanently flagged as being affiliated with a different 'introduction' account?

In general this can be very powerful and I think Max is totally right, but you're going to add a whole new layer of data that can be analyzed.  Maybe it isn't a big deal to know that you were introduced to BTS through person X, but it really is getting away from the ideals. 

And if you guys don't think anonymity is important, you have not been paying attention to the crypto-space. 

Dark/Dash passed up BTS because of 2 things, having a mined coin which provides a group of retards to be your fanboys.  The second is that people really want their crypto-coins untraceable.  Well a third one is they may have had a large premine which incentivized the early guys to keep at it ... and they did it properly.

100% correct imho.  Have to give it to you gamey.  Spot on brother...
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 27, 2015, 05:28:07 am
The bad thing about any change is that if/when the change upsets some existing users, then they may leave. this happens immediately. Any benefit that may accrue from an action does so in the future.  This is true of all actions we can choose to take.  The assessment of the benefits and risks are important and this thread is doing a great job of it so far.

This is precisely why I still own and support PTS/AGS.  Even if BitShares' first DAC goes the "wrong direction" to gain traction, those users who are dissappointed can simply move the majority of their hodlings to PTS and wait for someone to clone BitShares and add significantly stronger privacy features (or any other aspects which adhere to their philosophical beliefs).  Who knows, maybe even an already-announced token like Ron Paul Coin would step in to fulfill this role, knowing that the user base is already primed to support privacy features. 

If BitShares becomes a huge success by taking a path that many are against, it still promotes Delegated Proof of Stake itself and that means that a DPoS token that more closely adheres to our founding principles will do far better than if BitShares had taken that role and continued suffering the media blackout it largely does today. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: sschechter on March 27, 2015, 05:38:58 am

Quote

 +5%  I'm with Ander on this.  Although I am not opposed to MLM programs in theory and they can be effective, I was never sold on MLM benefits over simple referral systems.  The complex structures/tiers and negative associations that come with MLM is something I'd avoid.  Simple referral systems are great.  I'm not sold on multi-tiers.  If I'm a downline person.  Why should an upline be compensated so much for what I do.  It's like just being first is of ultimate importance and then you wait for everyone else to actually do work.  That's how I always felt and that's how MLM is often sold to people.  Shouldn't this be something the NXTers should be doing?  Or maybe give the idea to Paycoiners so they can last a bit longer before going to zero. 

I'm 100% behind simple referral systems and designing an appropriate % is crucial to balancing the incentives of referrers with perceptions of referrals.

 +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: NewMine on March 27, 2015, 05:45:28 am
This will create spamming..... association with spamming is not good.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 06:00:07 am
Privacy is an issue. Is there no way to protect that privacy?

I have been speaking to a few people and have come around on the multi-tier aspect.   How do you guys feel about single tier. Flat 60% commission on all fees over 20 years. One time setup fee of $20 to help cover the cost of development and maintenance.   That is pretty powerful mathematics.

If I sign up 2 business owners i am in profit.  Great.  But lets say I dont sign up any.  Only free accounts.
lets say I get 60% of a fee that averages to be 1 penny per transaction over time. Lets say the average consumer over 20 years (remember bitUSD will be accepted in a lot of places by then) makes only 5 transactions per day with bitassets.

That is $11 per year average I make per signup. That is a pretty awesome ROI.  I work hard in my spare time and sign up 1 person per day on average. (maybe I run a meetup once a week)  On average that is $4,000 per year, I will earn.  Over the 20 years, for each year of part time work I do I make $80,000.

All that without signing up one single business operator($20 sale) The catch the average 5 spends per day relies on the last decade a lot.  The average is a lot less than 5 today. The $12 commission on the $20 sale gives me a little "today incentive". Or a budget to purchase clicks online.

Thoughts? Does it motivate you?  Are you running meetups?  Telling people about it?

Or do you get smart and stand out the front of a western union for 30 minutes each day and sign up 20 people per day?  DO you act as their gateway and the profits from the gateway spread and the signups makes it very nice supplement to your income.  Now income from your remittance business pays your rent year in year out and you are building an empire that should make you filthy rich in years 10-20?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merivercap on March 27, 2015, 06:24:00 am

I would suggest a simplified and softened version with no protocol level enforcement.

Currently the minimum fee is 0.1 BTS and the default is 0.5.  Some of the light wallets are already boosting this fee slightly to pay for their development.  I suggest that some wallets could support defaulting to add an additional 0.1-0.5 BTS fee for every transaction, payed to the account that payed the registration fee for that wallet installations first account.  The idea here is that our grassroots marketers introduce people to BitShares, set up their wallets and register them, and receive transaction fees until the new user either stops using the network or changes the default settings.

This way there's no controversial protocol level enforcement pushed by the network as a whole, and marketers are incentivized to get legitimate users, because they're only rewarded if the user transacts.

I dont mind this option... Its a lot safer but a lot less powerful for a bunch of reasons.   But I am confused by this term "legitimate users"  What is a legitimate bitUSD user if it is not someone who holds bitUSD. Earns interest on bitUSD. Receives his income in bitUSD. Purchasers products with bitUSD, and trades in and out of bitUSD for fiat with his network of fellow bitUSD holders?   I don't think it gets any more legitimate than that.

An interesting mental exercise.  Imagine John Q Public clones bitshares and builds bitsharesMLM. He honors 100% bitshares holders so you have the same stake. He has a built in marketing system as described in the OP and limits the number of 100% delegates to 5 as that is ample to support the tech requirements of the chain.  which chain are you more excited about?

Yeah adding that functionality to the wallet is a good alternative.  You can even build a bisharesMLM wallet to see how it fares with other wallet providers that use a different approach.   It may be good to test with various wallet providers and see how it works and maybe consider a protocol change down the road.

bitmarket I think the idea of using transaction fees is brilliant because it is the main revenue source for the ecosystem and I think a referral system is the key to crypto success.  We'd effectively be turning users into miners who earn transaction fees by growing the network.   Transaction fees are also a fantastic proxy of value creation because you can't just create fake accounts and earn referrals.  People have to use the system.  Recruiting businesses that have much higher transaction volumes will be more valuable and a greater value-add to the network.  I definitely think a system like this could be amazing.

Note we can do a quick present value calculation of transactions fees (no inflation).  We can use Paypal as a comp and just sum the estimated transaction fees for 20 years.  Paypal has 162 million active users and they generate 11.5 million tx per day or .071 tx per person per day or roughly 26 transactions per year.  If you get 0.5 BTS in fees for 20yrs for each referral and the ecosystem grows to the size of Paypal, you'll get 13BTS per year or 260BTS over 20yrs for one referral.  Currently that's ~$1.68 per referral, but at a current market cap of $16 million.  At $160 million it would be $16.8, at $1.6B it would be $168.... not bad at all....the numbers work out pretty well.
https://www.paypal-media.com/about

The only thing I would avoid is the multi-level part of it... upline/downlines/matrices etc.  Not convinced this is any good and I've avoided MLM programs precisely because I thought simple referral programs were more properly aligned with people's value creation.  Why should upline members get so much for getting lucky and  having some superstars downline?  How does the upline generate it's excess returns?  It's either from his downline or future members and it gets skewed way too heavily towards the top of the pyramid at the expense of those below. 

Anyways I am a huge fan of referral programs in general so I'm glad you are leading the charge with this idea. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 06:41:04 am
Why should upline members get so much for getting lucky and  having some superstars downline? 

Because without them, you (The person whose comms float up) would not be there.

But I think I am over the multi tier thing too.   We can move on.

Comms and fees in bts are very difficult to market and understand.  I prefer using bitUSD and any successful marketing push would need to do the same.

By the way at todays prices and fees., under the system proposed 2 posts up (The network gets $8 per sign up)   the network would only need to make 67 sales per today of signups to neutralize our current level of inflation.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 27, 2015, 07:20:46 am
An interesting mental exercise.  Imagine John Q Public clones bitshares and builds bitsharesMLM. He honors 100% bitshares holders so you have the same stake. He has a built in marketing system as described in the OP and limits the number of 100% delegates to 5 as that is ample to support the tech requirements of the chain.  which chain are you more excited about?

the question is, which chain will have more users/publicity after a year. the answer is quite obvious
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merivercap on March 27, 2015, 07:21:04 am
Why should upline members get so much for getting lucky and  having some superstars downline? 

Because without them, you (The person whose comms float up) would not be there.

But I think I am over the multi tier thing too.   We can move on.

Comms and fees in bts are very difficult to market and understand.  I prefer using bitUSD and any successful marketing push would need to do the same.

By the way at todays prices and fees., under the system proposed 2 posts up (The network gets $8 per sign up)   the network would only need to make 67 sales per today of signups to neutralize our current level of inflation.

Ok so you mean the $20 signup fee?  Wasn't that needed for the multi-tier plan?  I think a signup fee would be a difficult sell.   Why not just have the transaction fee system without the $20 up front. 

I think purchase transaction volume will be a lot lower.  5 transactions per day is too high.  Paypal users avg 26 transactions per year so at 1 penny it's 26 cents per year and over 20 yrs that's $5.20.  Taking 60% of that is around $3 without taking into consideration time value of money.  The incentive is not that great, but at least it's something. 

BTW on my previous post transaction fees remained the same in terms of BTS, but transaction fees in BTS would decrease significantly as market cap increases so it's better to use your 1 penny per tx numbers.... I was always curious what the plan was for transaction fees as market cap grew.   It would be great for referral 'miners' to capture the tremendous upside of growth, but it's hard to do when tx are pegged at about 1 penny.  I do like the idea that all excess revenue beyond development & maintenance should just simply go to the referral system. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 27, 2015, 07:27:59 am

Ok so you mean the $20 signup fee?  Wasn't that needed for the multi-tier plan?  I think a signup fee would be a difficult sell.   Why not just have the transaction fee system without the $20 up front. 


the $20 is for affiliate account upgrade. it's not forced, and would work great in a 1 level referral program too. less attracting to marketers, but I think it would still be worth a shot.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: kenCode on March 27, 2015, 07:29:53 am
@BitcoinJesus2.0 +5% +5% +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 27, 2015, 08:44:50 am
So, .. pay from the transaction fee and not any overhead on new users; avoid the pyramid sharing of those fees for several generations or tiers; and pay a short term burst of real reward, rather than a long term commitment.  +5%

We seem to be moving away from MLM, which is a good..

I would suggest in promoting this, that the tone should be noting the principal motivation is all about promoting BitShares and attracting those who understand its potential and become active users themselves, rather than this being considered just "the next big thing" for marketeers to leech dry.

Again I'll suggest, I wonder a short burst reward will drive this as hard as any MLM motivation. A short perhaps 1 year - 18 months time limit, will avoid unanticipated regret via compounding complexity etc; and will avoid new users resenting payments to a point they might just opt to start a new account and dodge that.

Lastly, I don't see why the reward for bringing new users could not be topped up from a delegate.. obviously, we want to avoid too much dilution and rewarding false accounts but where it is clear accounts were real and actively turning over transaction fees, the promoter who brought them in could claim their reward relative to that, after a time. Afterall, delegates get their profit from the transactions, so I don't see why a delegate couldn't be assigned to support this effort and perhaps other marketing, whatever else is seen to be making a positive contribution - though I can't think of any better atm than attracting active users. Just need to find the right balance that makes the effort worthwhile and yet see the benefits flow into BitShares rather than simply into the pockets of ambitious marketing types who adopt BitShares only for that $"opportunity".
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 09:29:25 am

I would suggest in promoting this, that the tone should be noting the principal motivation is all about promoting BitShares and attracting those who understand its potential and become active users themselves, rather than this being considered just "the next big thing" for marketeers to leech dry.

The only way it could be leeched dry is if we use the delegate model you are suggesting which pays more in commissions than we take in in revenue.
We want this to be seen as the next big thing.  We want martketers to come from far and wide and use their skills promoting this because it is such a good opportunity.  I dont understand peoples mentality that it will attract the wrong type of use.  How can you be the wrong type of user of a currency?


Again I'll suggest, I wonder a short burst reward will drive this as hard as any MLM motivation. A short perhaps 1 year - 18 months time limit, will avoid unanticipated regret via compounding complexity etc; and will avoid new users resenting payments to a point they might just opt to start a new account and dodge that.


Users can't dodge anything.  Transaction fees are the same whether you are referred by someone or not. the only difference is who gets them?  100% network or 40/60 network referrer.


Lastly, I don't see why the reward for bringing new users could not be topped up from a delegate.. obviously, we want to avoid too much dilution and rewarding false accounts but where it is clear accounts were real and actively turning over transaction fees, the promoter who brought them in could claim their reward relative to that, after a time. Afterall, delegates get their profit from the transactions, so I don't see why a delegate couldn't be assigned to support this effort and perhaps other marketing, whatever else is seen to be making a positive contribution - though I can't think of any better atm than attracting active users. Just need to find the right balance that makes the effort worthwhile and yet see the benefits flow into BitShares rather than simply into the pockets of ambitious marketing types who adopt BitShares only for that $"opportunity".

It would be abused and people would bleed the system dry.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: mf-tzo on March 27, 2015, 09:31:29 am
might be irrelevant or not to this discussion but thought to post this anyway...

http://www.reddit.com/r/Bitcoin/comments/30g0z1/coinbase_referral_program_reveals_names_of_new/
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 27, 2015, 09:34:44 am
Ok so you mean the $20 signup fee?  Wasn't that needed for the multi-tier plan?  I think a signup fee would be a difficult sell.   Why not just have the transaction fee system without the $20 up front. 

I think purchase transaction volume will be a lot lower.  5 transactions per day is too high.  Paypal users avg 26 transactions per year so at 1 penny it's 26 cents per year and over 20 yrs that's $5.20.  Taking 60% of that is around $3 without taking into consideration time value of money.  The incentive is not that great, but at least it's something. 


20$ sign up fee or some variation of that is needed for all plans multi-tier or not.   It is optional. You only pay it if you want to earn commissions. Otherwise normal process 0.5 bts for non commission earning TITAN account.

You are correct. The numbers are weak. Thanks for the Paypal stat. I wouldn't bother signing up for this, even though I intend to do the work anyway for ideological reasons.  Hardly motivational for people to treat it as a business opportunity.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 27, 2015, 09:37:42 am

I would suggest in promoting this, that the tone should be noting the principal motivation is all about promoting BitShares and attracting those who understand its potential and become active users themselves, rather than this being considered just "the next big thing" for marketeers to leech dry.

The only way it could be leeched dry is if we use the delegate model you are suggesting which pays more in commissions than we take in in revenue.
We want this to be seen as the next big thing.  We want martketers to come from far and wide and use their skills promoting this because it is such a good opportunity.  I dont understand peoples mentality that it will attract the wrong type of use.  How can you be the wrong type of user of a currency?


Again I'll suggest, I wonder a short burst reward will drive this as hard as any MLM motivation. A short perhaps 1 year - 18 months time limit, will avoid unanticipated regret via compounding complexity etc; and will avoid new users resenting payments to a point they might just opt to start a new account and dodge that.


Users can't dodge anything.  Transaction fees are the same whether you are referred by someone or not. the only difference is who gets them?  100% network or 40/60 network referrer.


Lastly, I don't see why the reward for bringing new users could not be topped up from a delegate.. obviously, we want to avoid too much dilution and rewarding false accounts but where it is clear accounts were real and actively turning over transaction fees, the promoter who brought them in could claim their reward relative to that, after a time. Afterall, delegates get their profit from the transactions, so I don't see why a delegate couldn't be assigned to support this effort and perhaps other marketing, whatever else is seen to be making a positive contribution - though I can't think of any better atm than attracting active users. Just need to find the right balance that makes the effort worthwhile and yet see the benefits flow into BitShares rather than simply into the pockets of ambitious marketing types who adopt BitShares only for that $"opportunity".

It would be abused and people would bleed the system dry.

 +5%

I'd rather be employed by the blockchain than to be depending on a delegate.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 27, 2015, 09:56:07 am
Users can't dodge anything.  Transaction fees are the same whether you are referred by someone or not. the only difference is who gets them?  100% network or 40/60 network referrer.

It doesn't take much imagination to start a new wallet.

Lastly, I don't see why the reward for bringing new users could not be topped up from a delegate.. ...

It would be abused and people would bleed the system dry.

There's no reason it should be abused anymore than a delegate that doesn't perform. You put a pile of bananas in the middle of the room the monkeys will grab for them.. you could create a lot of excitement off the back of it. What's to lose? If it's clear the market cap isn't rising relative to the numbers of new accounts or if new accounts are making no transactions, then discount those. I don't know, there's no magic bullets, it's just a thought that marketing should create excitement on all levels in all directions. Giving a sense of opportunity beyond just getting new users might be useful too.. have a vote on which non-delegates have made the biggest contribution.. that could be a draw into them becoming a full delegate. 2¢
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cusknee on March 27, 2015, 12:27:08 pm
Ok so you mean the $20 signup fee?  Wasn't that needed for the multi-tier plan?  I think a signup fee would be a difficult sell.   Why not just have the transaction fee system without the $20 up front. 

I think purchase transaction volume will be a lot lower.  5 transactions per day is too high.  Paypal users avg 26 transactions per year so at 1 penny it's 26 cents per year and over 20 yrs that's $5.20.  Taking 60% of that is around $3 without taking into consideration time value of money.  The incentive is not that great, but at least it's something. 


20$ sign up fee or some variation of that is needed for all plans multi-tier or not.   It is optional. You only pay it if you want to earn commissions. Otherwise normal process 0.5 bts for non commission earning TITAN account.

You are correct. The numbers are weak. Thanks for the Paypal stat. I wouldn't bother signing up for this, even though I intend to do the work anyway for ideological reasons.  Hardly motivational for people to treat it as a business opportunity.

Max I love your input and enthusiasm for this concept and this "brainstorming" session, led by you,  has brought up many good points.
Are you now saying that under a 1 tiered system it would not motivate anyone? The big affiliate marketers that you wrote about would no longer be interested? As part of the "white paper" some  more number crunching with realistic figures and examples needs to be done.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Troglodactyl on March 27, 2015, 12:46:28 pm

I would suggest a simplified and softened version with no protocol level enforcement.

Currently the minimum fee is 0.1 BTS and the default is 0.5.  Some of the light wallets are already boosting this fee slightly to pay for their development.  I suggest that some wallets could support defaulting to add an additional 0.1-0.5 BTS fee for every transaction, payed to the account that payed the registration fee for that wallet installations first account.  The idea here is that our grassroots marketers introduce people to BitShares, set up their wallets and register them, and receive transaction fees until the new user either stops using the network or changes the default settings.

This way there's no controversial protocol level enforcement pushed by the network as a whole, and marketers are incentivized to get legitimate users, because they're only rewarded if the user transacts.

I dont mind this option... Its a lot safer but a lot less powerful for a bunch of reasons.   But I am confused by this term "legitimate users"  What is a legitimate bitUSD user if it is not someone who holds bitUSD. Earns interest on bitUSD. Receives his income in bitUSD. Purchasers products with bitUSD, and trades in and out of bitUSD for fiat with his network of fellow bitUSD holders?   I don't think it gets any more legitimate than that.

An interesting mental exercise.  Imagine John Q Public clones bitshares and builds bitsharesMLM. He honors 100% bitshares holders so you have the same stake. He has a built in marketing system as described in the OP and limits the number of 100% delegates to 5 as that is ample to support the tech requirements of the chain.  which chain are you more excited about?

Exactly, by legitimate users I meant not just signups that are recorded and forgotten, but people who actually use BitAssets and the network and thus occasionally generate fees for the network and their referrer.

Ok so you mean the $20 signup fee?  Wasn't that needed for the multi-tier plan?  I think a signup fee would be a difficult sell.   Why not just have the transaction fee system without the $20 up front. 

I think purchase transaction volume will be a lot lower.  5 transactions per day is too high.  Paypal users avg 26 transactions per year so at 1 penny it's 26 cents per year and over 20 yrs that's $5.20.  Taking 60% of that is around $3 without taking into consideration time value of money.  The incentive is not that great, but at least it's something. 


20$ sign up fee or some variation of that is needed for all plans multi-tier or not.   It is optional. You only pay it if you want to earn commissions. Otherwise normal process 0.5 bts for non commission earning TITAN account.

You are correct. The numbers are weak. Thanks for the Paypal stat. I wouldn't bother signing up for this, even though I intend to do the work anyway for ideological reasons.  Hardly motivational for people to treat it as a business opportunity.

My plan wouldn't require an initial fee, because there's nothing to be gained trying to scam it since it doesn't modify the existing network fee system.  It can be dodged of course, but given how many people haven't dropped their fee from the default 0.5 to 0.1 I bet a lot of new users wouldn't dodge it; fees are still very low.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on March 27, 2015, 12:58:39 pm

Exactly, by legitimate users I meant not just signups that are recorded and forgotten, but people who actually use BitAssets and the network and thus occasionally generate fees for the network and their referrer.



Marketers only earn from active users. They (we, as I'm one of them) would make sure to keep the users active. Also, $6 of $20 upgrade fee would be burned.

This is a win-win in my opinion, however, it must be clearly visible that upgrading is optional. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Empirical1.2 on March 27, 2015, 03:05:00 pm

I would suggest in promoting this, that the tone should be noting the principal motivation is all about promoting BitShares and attracting those who understand its potential and become active users themselves, rather than this being considered just "the next big thing" for marketeers to leech dry.

The only way it could be leeched dry is if we use the delegate model you are suggesting which pays more in commissions than we take in in revenue.
We want this to be seen as the next big thing.  We want martketers to come from far and wide and use their skills promoting this because it is such a good opportunity.  I dont understand peoples mentality that it will attract the wrong type of use.  How can you be the wrong type of user of a currency?


I think he means how MLM could effect the BTS brand image to the point that it does more harm than good in terms of adding value and users. MLM already has some negative perceptions and it's one thing to do it for make-up and kitchenware but perhaps another for financial products especially when unregulated digital shares are already viewed with scepticism, especially ours, with our variable supply rules being decided by a tiny largely unknown, unaccountable group of early adopters. 

For example you thought dilution would be a good idea, allowing more resources to be directed at attracting users and be received well by the market but this has so far clearly not been the case.

While I think the MLM concerns are valid, the seeming unstoppable BTC downtrend that BTS has been on since it's suggestion and creation puts it on suicide watch,  so its' the strategically correct time for throwing some hail Mary's. Also it doesn't require dilution which is promising. At the very least, the lessons we learn here and the products developed can only help further the industry as a whole. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: oldman on March 27, 2015, 04:16:45 pm
A single tier implementation is a great way to test the waters.

I think the $20 fee was perhaps just a round number - some calcs might be helpful in determining a number with an attractive ROI.

If, and I say if, the single tier program is successful and the PR is not a nightmare, a multi-tier system could be floated.

Or perhaps the single tier and 1.0/gateways gets BTS over the hump and we don't mess with it further.

Bottom line is that BTS needs marketing badly and this is a great way to leverage to the BTS tech to market itself.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Troglodactyl on March 27, 2015, 11:48:10 pm
A single tier implementation is a great way to test the waters.

I think the $20 fee was perhaps just a round number - some calcs might be helpful in determining a number with an attractive ROI.

If, and I say if, the single tier program is successful and the PR is not a nightmare, a multi-tier system could be floated.

Or perhaps the single tier and 1.0/gateways gets BTS over the hump and we don't mess with it further.

Bottom line is that BTS needs marketing badly and this is a great way to leverage to the BTS tech to market itself.

I think introducing this single tier built into the first mobile wallet would be best.  I think it would be best not to clutter the core protocol with it, both for PR and future flexibility.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: clayop on March 28, 2015, 12:00:01 am
Great idea!  +5% +5% +5%
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: bitmarket on March 28, 2015, 12:27:37 am

Max I love your input and enthusiasm for this concept and this "brainstorming" session, led by you,  has brought up many good points.
Are you now saying that under a 1 tiered system it would not motivate anyone? The big affiliate marketers that you wrote about would no longer be interested? As part of the "white paper" some  more number crunching with realistic figures and examples needs to be done.

Yes number crunching is key.  Can we make it enough to be motivating enough for people who dont care about bitshares to act?  that is the question  Multi tier or single tier does not change the payout. It not more or less attractive. Just more or less attractive to different people. As a business we would decide.  eg: we could say lets  60% of the fees we are already collecting for referrals.   We then design a compensation plan that incentivizes the best behavior.  For example, we go just one tier.  This appeals to internet marketer types I would imagine. Perhaps email your mailing list. But they will have little incentive to teach people about the business. Only the product. (of course the $12 compared to maybe money in the future is pretty big incentive but compared to...)  A multi tier system, still paying out a total of 60% of fees, pays 50% to the first tier, 7% to the 2nd tier and 3% to the 3rd tier.   Now an affiliate is motivated (moreso) to teach his underlings about the business opportunity. He is motivated to train them in the best approaches he has discovered, etc... It becomes a very nurturing environment.   Once again I am not longer advocating multi tier. I just want to impress upon everybody that we get to incentivize whatever behavior we want.   We design what gets rewarded and what does not.

Thanks to the TITAN system this is now possible.  I am convinced that the first chain to include an internal compensation plan that is motivating enough for people to act will crush it.   Can we come up with it or will someone else?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on March 28, 2015, 01:05:00 am

Max I love your input and enthusiasm for this concept and this "brainstorming" session, led by you,  has brought up many good points.
Are you now saying that under a 1 tiered system it would not motivate anyone? The big affiliate marketers that you wrote about would no longer be interested? As part of the "white paper" some  more number crunching with realistic figures and examples needs to be done.

Yes number crunching is key.  Can we make it enough to be motivating enough for people who dont care about bitshares to act?  that is the question  Multi tier or single tier does not change the payout. It not more or less attractive. Just more or less attractive to different people. As a business we would decide.  eg: we could say lets  60% of the fees we are already collecting for referrals.   We then design a compensation plan that incentivizes the best behavior.  For example, we go just one tier.  This appeals to internet marketer types I would imagine. Perhaps email your mailing list. But they will have little incentive to teach people about the business. Only the product. (of course the $12 compared to maybe money in the future is pretty big incentive but compared to...)  A multi tier system, still paying out a total of 60% of fees, pays 50% to the first tier, 7% to the 2nd tier and 3% to the 3rd tier.   Now an affiliate is motivated (moreso) to teach his underlings about the business opportunity. He is motivated to train them in the best approaches he has discovered, etc... It becomes a very nurturing environment.   Once again I am not longer advocating multi tier. I just want to impress upon everybody that we get to incentivize whatever behavior we want.   We design what gets rewarded and what does not.

Thanks to the TITAN system this is now possible.  I am convinced that the first chain to include an internal compensation plan that is motivating enough for people to act will crush it.   Can we come up with it or will someone else?

I hope to goodness gracious that Dan implements the capability for MLM.  Don't get me wrong, I'm with Max that single layer is good, .. really good, but two layers would be astronomical.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 28, 2015, 02:08:25 am

Max I love your input and enthusiasm for this concept and this "brainstorming" session, led by you,  has brought up many good points.
Are you now saying that under a 1 tiered system it would not motivate anyone? The big affiliate marketers that you wrote about would no longer be interested? As part of the "white paper" some  more number crunching with realistic figures and examples needs to be done.

Yes number crunching is key.  Can we make it enough to be motivating enough for people who dont care about bitshares to act?  that is the question  Multi tier or single tier does not change the payout. It not more or less attractive. Just more or less attractive to different people. As a business we would decide.  eg: we could say lets  60% of the fees we are already collecting for referrals.   We then design a compensation plan that incentivizes the best behavior.  For example, we go just one tier.  This appeals to internet marketer types I would imagine. Perhaps email your mailing list. But they will have little incentive to teach people about the business. Only the product. (of course the $12 compared to maybe money in the future is pretty big incentive but compared to...)  A multi tier system, still paying out a total of 60% of fees, pays 50% to the first tier, 7% to the 2nd tier and 3% to the 3rd tier.   Now an affiliate is motivated (moreso) to teach his underlings about the business opportunity. He is motivated to train them in the best approaches he has discovered, etc... It becomes a very nurturing environment.   Once again I am not longer advocating multi tier. I just want to impress upon everybody that we get to incentivize whatever behavior we want.   We design what gets rewarded and what does not.

Thanks to the TITAN system this is now possible.  I am convinced that the first chain to include an internal compensation plan that is motivating enough for people to act will crush it.   Can we come up with it or will someone else?

I wholly agree, but also am in no way interested personally in a 20 year span for incentives like this.  It really is about as far away from the original philosophy that built DPoS and there is no reason I can see why we shouldn't have a little more patience with the organic growth taking place right now.  I mean, what was bitcoins marketcap when it was 18 months old?

I can see how this would be very beneficial even with a shorter duration of fee based payments.  It also makes sense considering the incentive structure of your contract, but feel like maybe a delegate instead of the contract would be something that helps incentivize something less than 20 years on your end and will make more of the people who shared the vision of DPOS a bit happier.   Please don't take it wrong. ..I think this incentive structure is probaby painful for you too at this point in time.  I mean is it true you will receive nothing if bitshares' marketcap is t at least 160 mil in the next 14-16 months?

Have you considered running a delegate in lieu of that contract?   In my opinion we should all be working off the same incentive structure or it is going to unnecessarily divide the efforts of people already working on the project.  I'm strongly interested in bitshares remaining based in the philosophy of grass roots while we get merchants to sign on and feel that sadly this contract was constructed without the knowledge or input of the community.  This plan is really intelligently constructed, but I wonder if we are moving too far from the founding principles that made bts so awesome in the first place.  Otherwise, I'll go back to it and say 3-5 years should more than suffice if we must go down this road--definitely not 20.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 28, 2015, 03:08:58 am
I wholly agree, but also am in no way interested personally in a 20 year span for incentives like this.

The idea is, that nothing changes for people who don't care for it.  You don't have to participate at all, and bts as you know it will continue w/ the exact same function that you know and love.  This is simply a referral mechanism.

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It really is about as far away from the original philosophy that built DPoS

how?  it doesn't change anything about DPoS.  Saying it "is as far away from the original philosophy" is quite theatrical.

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and there is no reason I can see why we shouldn't have a little more patience with the organic growth taking place right now.

Wait for what? This is about as grassroots/organic as you can get.  To me, saying that, is the equivalent of saying don't build a bitshares website because we want to wait for some grassroots, or don't tell your neighbors about bitshares because we're waiting on grassroots, don't do meetups or advertise yet... just wait for the grassroots.

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feel like maybe a delegate instead of the contract would be something that helps incentivize something less than 20 years on your end and will make more of the people who shared the vision of DPOS a bit happier.
Again I don't think this changes anything remotely core w/ DPoS. 
I don't think the delegate is necessary.   
The 20 years can be debated, throw some numbers around, see what happens. Someone mentioned perhaps a $1 per year up to $20 for 20 years, I thought that was interesting.

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I mean is it true you will receive nothing if bitshares' marketcap is t at least 160 mil in the next 14-16 months?
... why not 250 mil,  or 500 mil,  or 2 mil, 10 mil,  ...   RndNum()

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In my opinion we should all be working off the same incentive structure or it is going to unnecessarily divide the efforts of people already working on the project.

I don't think this divides anyone working on the project over incentives.  Nobody would be forced to use it.  Everyone could use it if they so desired.  How is that dividing. 
We all have access to the same platform, we are all able to do anything any other user is able to.  The incentives are the same for everyone. (with the exception of someone who simply does not have access to that kind of start-up capital [$20] ) This is like saying adding a mail client in bitshares unnecessarily divides the community because we should all use the memo field and wall burn to keep us all on the same page.   

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I'm strongly interested in bitshares remaining based in the philosophy of grass roots while we get merchants to sign on and feel that sadly this contract was constructed without the knowledge or input of the community. 

This is as grass roots as it gets.  Nothing will happen if nobody decides to use it.
No reason to stop getting merchants to sign on,  keep doing that.
"constructed without the knowledge or input of the community"  --  This is nothing official, its just an idea.  We are here now talking about it in the "community"... Welcome.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 28, 2015, 06:49:21 am
Quote
The idea is, that nothing changes for people who don't care for it.  You don't have to participate at all, and bts as you know it will continue w/ the exact same function that you know and love.  This is simply a referral mechanism.
interesting.      "Eliminate the need to pay any marketing delegates through dilution." <---this says otherwise in my mind and I know of people who are considered marketing delegates who are doing some pretty cool stuff.  Robrigo and Matt608 come to mind at present, who run local meetup groups.  BitScape and Roadscape who are currently on the Peer-to-Peer road trip to make a BitShares MiniDocumentary.  Are you saying that Eliminating the need to pay these people would change nothing?

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A factory owner in say China says to his workers…. From now on I am paying you all in bitCNY.  I have purchased a bitshres ATM and placed it in the lobby so everyone can redeem their pay for cash when ever they want. The factory owner makes money on the ATM spreads, and the fees generated by his employees for 20 years, but that that will take too long.  He holds a meeting for his employees and explains the Earner status option. His profits from the signups pay for the ATM in the first week and he now has an army of employees who are out introducing bitshares to local merchants so they can spend their wages their and so they can earn commissions.
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how?  it doesn't change anything about DPoS.  Saying it "is as far away from the original philosophy" is quite theatrical.
I don't understand why you think my opinion is theatrical, but you are welcome to your opinion!  Forcing people to use bitCNY feels a little bit like a departure from voluntarily usage.   
Should I not post my concerns here?  Oh and btw...I DID recognize that this would be very effective in another post here...so don't think I'm just trying to rag on the idea!  I'm actually very glad to have Max thinking about these things!  Plus he is good at it!
Not only have I agreed with the value of a system that does this, I have directed everyone to see a system that is very similar and would not look like a pyramid scheme because it cuts the "pyramid" at 3 deep.  If we are worried about negative PR (which lord knows these days we apparently are walking on egg-shells), then we should be very careful how "competitors" might use this against us.  Of course, if it is effective then I say let them say whatever they want....


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Wait for what? This is about as grassroots/organic as you can get.  To me, saying that, is the equivalent of saying don't build a bitshares website because we want to wait for some grassroots, or don't tell your neighbors about bitshares because we're waiting on grassroots, don't do meetups or advertise yet... just wait for the grassroots.
See above. Like Max said, he invites open discussion!  Just because I have an opinion doesn't mean it is right.  It also doesn't mean I'm going to be afraid to state it.  I'd rather state it and be wrong than not state it and be right---my history in BitShares has taught me that lesson more than once now.  My primary concern is the incentive for Large Organizations like mentioned above forcing people to use our system so they can get a cut for 20 years.  This just screams at me *danger*


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Again I don't think this changes anything remotely core w/ DPoS. 
I don't think the delegate is necessary.   
The 20 years can be debated, throw some numbers around, see what happens. Someone mentioned perhaps a $1 per year up to $20 for 20 years, I thought that was interesting.
I have thrown some numbers around (but you have ignored them for some reason...can i ask why?) 3-5 years seems to be plenty. 

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... why not 250 mil,  or 500 mil,  or 2 mil, 10 mil,  ...   RndNum()
Max's contract is that he gets a % of BitShare's marketcap increases everytime the marketcap doubles.  Unfortunately, when Max signed this contract our marketcap was probably somewhere around 60 million, which would mean that he will only get paid when BitShares' marketcap is 120 million.  @Max if this is incorrect please let me know. 
This means that literally everything Max has been doing has been completely out of pocket.  Considering his contract was not an indefinite one (it will end at some point), if the marketcap does not go up by that time he will have lost money for working for the BitShares blockchain for the duration of the contract.  I do not know all the details of said contract, so I can't be certain all the way, but the reason I mentioned this was because the more I think about it, the more I feel bad for the situation Max is in.  Max is part of our community, and I care about our community.  That is the basis for what I said. 

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I don't think this divides anyone working on the project over incentives.  Nobody would be forced to use it.  Everyone could use it if they so desired.  How is that dividing. 
We all have access to the same platform, we are all able to do anything any other user is able to.  The incentives are the same for everyone. (with the exception of someone who simply does not have access to that kind of start-up capital [$20] ) This is like saying adding a mail client in bitshares unnecessarily divides the community because we should all use the memo field and wall burn to keep us all on the same page.   
If Max has a contract like the one above, and other delegates are marketing BitShares based off of a completely different incentive structure...it necessarily changes the dynamics so Max has to consider options that are quite a bit more controversial than the marketing delegates do.  This in my mind actually puts Max in a worse position than those running delegates without contracts like Max's.  If you have two people doing the same job with completely different incentives, I don't see how there can be complete harmony.  Maybe I'm wrong.  I'm open to suggestions...


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This is as grass roots as it gets.  Nothing will happen if nobody decides to use it.
No reason to stop getting merchants to sign on,  keep doing that.
"constructed without the knowledge or input of the community"  --  This is nothing official, its just an idea.  We are here now talking about it in the "community"... Welcome.
I am not altogether against this and it is awesome Max is the kind of person who is open to hearing opinions.  I am actually giving them in hopes of trying to help all parties walk away happy.  My biggest concern is the idea that someone should earn tx fees from a person for 20 years if they referred them.  That is a very very long time.  Of course, Max's point here is pretty valid:
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You put a pile of bananas in the middle of the room the monkeys will grab for them.. you could create a lot of excitement off the back of it. What's to lose?
,and Solavei's model:
(http://i.imgur.com/GqFzUVi.png)
seems to really make it possible to "ethically" keep that payout flowing indefinitely (as opposed to 3, 5, 10, 20 years...etc) and really quells some of my original fears...which is why I pointed it out earlier.   
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 28, 2015, 10:00:34 am
It's perhaps worth noting, any reward, whether it's from transaction fees or from a delegate, will have have the same effect on BTS value.. it's a dilution. Perhaps it's a small one but the math needs to be considered.

The question perhaps then should be considered more simply as: how much is a new user worth?


The method of compensating for the action that brought them here, is a separate issue but also an interesting one to consider.

There are activities that contribute for zero cost.. the community; the communication of principal from those core to BitShares; those who give their time freely at meetups etc, those are valuable and will become more effective closer to 1.0.


Paying for new users is expensive. Don't mistake my posts here, we're all on the same side but we need to avoid making rash moves that we might regret or that are made too early. Is there more that can be done for free, before we start throwing BTS around to attract more users?


More core to the reality of BitShares then is where does it draw its strength from .. I would argue it's the potential, the idea - not the BTS that we can print for free. Which is why I have argued against the moves to hear less from bytemaster and other devs.. that voice from them is valuable in the same way as gifting BTS to promoters is rather than burning those BTS.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 28, 2015, 10:35:12 am
How much is a new user worth?

I think this is then a very important consideration that @bytemaster @stan and others need to consider carefully. The cost of marketing will follow from that. The method of compensation to whoever is doing the marketing is to my mind incidental.

So, my reaction to the idea of MLM, besides its reputation, is simply that it costs more because you not only need enough to attract the first level activity but you also need to compensate the ancestors. It might make sense but for the wider reaction to that relative to the value of a principal being communicated clearly.

Personally, I think that we are at a point where the voice of bytemaster has been more valuable than any marketing. I'm not knocking Max's effort, which are important but marketing is a tool; and that tool will work when there is natural traction. Take MaidSafe as example, their attraction right now is 100% idea and allusion to capability. When they launch they likely will explode without much effort from sales but a gentle push from marketing that gets the message out.

So, perhaps put effort to make the message simple.. Privacy; Freedom; Security, is taken my MaidSafe but Freedom; Flexibility; Confidence perhaps could be BitShares or any other that reflects the initial idea.

I've done sales before but I'm no expert marketeer; I just know what I value. BitShares is valuable and has great potential. So, I'm not against paying for new users but perhaps paying too little, might work best? Those who have voice and can bring large number will get a fair return on that? Perhaps a separate reward for the pros who evidence that they have brought volume=numbers*value..and perhaps that is only evidenced by the marketcap rising.. but the market cap will not rise, if we dilute too strong and get too focuses only on the numbers of users and not the value of BitShares.

 8)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 28, 2015, 01:15:51 pm
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The idea is, that nothing changes for people who don't care for it.  You don't have to participate at all, and bts as you know it will continue w/ the exact same function that you know and love.  This is simply a referral mechanism.
interesting.      "Eliminate the need to pay any marketing delegates through dilution." <---this says otherwise in my mind and I know of people who are considered marketing delegates who are doing some pretty cool stuff.  Robrigo and Matt608 come to mind at present, who run local meetup groups.  BitScape and Roadscape who are currently on the Peer-to-Peer road trip to make a BitShares MiniDocumentary.  Are you saying that Eliminating the need to pay these people would change nothing?
You don't eliminate marketing delegates
You eliminate the need for them, because anyone involved in marketing is receiving ample compensation via referral.  Its a more direct and clear compensation.  There would be no need for these 'contracts' based on market cap either.   You could still have marketing delegates, why not?

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Forcing people to use bitCNY feels a little bit like a departure from voluntarily usage.   

The example is a private business owner, he can do whatever he wants with his business.  You can voluntarily work there or not.  There is no "force" involved here. 

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Should I not post my concerns here? 

come on,  I've done what I can to not personally attack you. I'm critical of what you said and I believe it misrepresents bitshares as well as this idea.  You have to expect someone may disagree with you. 

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My primary concern is the incentive for Large Organizations like mentioned above forcing people to use our system so they can get a cut for 20 years.  This just screams at me *danger*

No one is being forced to use anything.


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I have thrown some numbers around (but you have ignored them for some reason...can i ask why?) 3-5 years seems to be plenty. 

what I mean is, 20 years may be arbitrary.  Its important to calculate what an average user of this program might earn, and adjust the numbers to offer a fair incentive for the lowest cost. 

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If Max has a contract like the one above, and other delegates are marketing BitShares based off of a completely different incentive structure...it necessarily changes the dynamics so Max has to consider options that are quite a bit more controversial than the marketing delegates do.  This in my mind actually puts Max in a worse position than those running delegates without contracts like Max's.  If you have two people doing the same job with completely different incentives, I don't see how there can be complete harmony.  Maybe I'm wrong.  I'm open to suggestions...

I may have misinterpreted your post here.   I have to disagree with your conclusion though.  Im quite content that someone would need to think outside the box and come up with controversial ideas.  That's exactly what I would like to see!  If the ideas have any merit they will speak for themselves.  I don't care how they were got.  If you chain Max up in a basement and threatened to cut his toes off if he didn't come up with something, and he tells you about this referral program....  great!!  I'll take it.  I think its a fantastic idea.

I'm not a fan of these market cap based contracts, because max wouldn't necessary have to do anything, and the cap could rise to that level.  This referral program is a great way to eliminate the need for them.  It makes everyone a marketer and everyone's pay is based on there effort. 

It's perhaps worth noting, any reward, whether it's from transaction fees or from a delegate, will have have the same effect on BTS value.. it's a dilution. Perhaps it's a small one but the math needs to be considered.

Transactions fees are not dilution.  They are the opposite of dilution.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: chryspano on March 28, 2015, 01:18:30 pm
I find the OP to be a great idea. Do it!

or we can continue this way...
(http://i.imgur.com/tVr9uOy.jpg)
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: nomoreheroes7 on March 28, 2015, 01:38:35 pm
I find the OP to be a great idea. Do it!

or we can continue this way...
(http://i.imgur.com/tVr9uOy.jpg)

Agreed. You can't expect new users to just come rushing in because they too "believe" in the cause. Just doesn't work that way. Waiting for the organic growth to just kind of happen without some sort of catalyst to spark it is a surefire path to niche obscurity.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 28, 2015, 01:54:09 pm
I find the OP to be a great idea. Do it!

or we can continue this way...
(http://i.imgur.com/tVr9uOy.jpg)

Agreed. You can't expect new users to just come rushing in because they too "believe" in the cause. Just doesn't work that way. Waiting for the organic growth to just kind of happen without some sort of catalyst to spark it is a surefire path to niche obscurity.

Our biggest problem hasn't really been that though.  It has been a very buggy client that has caused some people to lose a good bit of confidence in the project overall. 

Does anyone have new user stats of bitcoin at BitShares' current stage of adoption?  Not sure why anyone seems to feel we are bleeding to death...all it will take is a big disruption in the financial system (which is definitely coming) and to be there with a solid product and everything we already have in place will be there to catch the influx.  Just my opinion. 
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: CLains on March 28, 2015, 02:19:22 pm
We all agree, and it was a plan from long ago, to implement some type of referral system. If people feel Max's proposal is too shady, then we modify it and make it better.

We are optimists here: problems are soluble.

Just like getting outside prices into the blockchain (bitassets) was a revolutionary idea, getting ID into the blockchain (needed for referral) is another revolutionary idea.

FollowMyVote solves the problem of getting ID into the blockchain without breaking privacy, so you can be a registered voter on the blockchain without exposing which of the registered voters you are.

It is not enough to sign up with facebook etc. as there needs to be someone on the blockchain who signes on the fact that you have been verified. It is most natural is to give Delegates this job.

I also remember we toyed around with the idea of issuing bitAssets to new users. I think everyone knows there is an atomic bomb strategy lying around here somewhere, we just need to get it right.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: CLains on March 28, 2015, 02:24:44 pm
The question perhaps then should be considered more simply as: how much is a new user worth?

Time to review this old thread :)

https://bitsharestalk.org/index.php?topic=9603.0
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fuzzy on March 28, 2015, 02:48:28 pm
Quote
I also remember we toyed around with the idea of issuing bitAssets to new users. I think everyone knows there is an atomic bomb strategy lying around here somewhere, we just need to get it right.

Although the atomic bomb analogy makes me wince, I do agree.  But I think we should really dig deep into this one to make sure it is done right.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Empirical1.2 on March 28, 2015, 02:49:30 pm
The question perhaps then should be considered more simply as: how much is a new user worth?

Time to review this old thread :)

https://bitsharestalk.org/index.php?topic=9603.0


Yes... this would be game changing... yes... inflation in this case would yield a net gain for shareholders.

Suppose we already were good friends with people offering such a pre-paid card?
Suppose these friends already owned a large percentage of BTSX?

:o

 :P

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 28, 2015, 03:24:46 pm
It's perhaps worth noting, any reward, whether it's from transaction fees or from a delegate, will have have the same effect on BTS value.. it's a dilution. Perhaps it's a small one but the math needs to be considered.

Transactions fees are not dilution.  They are the opposite of dilution.

How is it the opposite?.. Transaction fees that would be otherwise be burnt, are instead paid to the promoter; surely it's the same as paying out to a 100% delegate rather 3% delegate, in the sense that more BTS become available.


I think bringing new users is worth spending on but the balance has to be right and the timing too. If you're getting $1000 for $10 investment, it's worthwhile.

 :-\
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: triox on March 28, 2015, 03:50:51 pm

...all it will take is a big disruption in the financial system (which is definitely coming) and to be there with a solid product and everything we already have in place will be there to catch the influx.

Let us avoid basing our corporate strategy on absolute statements about the future we don't directly control (i.e. soothsaying). Else we run the risk of turning into a bunch of frustrated goldbugs, sitting on our investment for decades  and awaiting the armageddon that will "show them all".
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Xeldal on March 28, 2015, 04:10:50 pm
How is it the opposite?.. Transaction fees that would be otherwise be burnt, are instead paid to the promoter;

You're right.

To the extent that the referrer is paid from the fee, it is akin to dilution. Its a little grey though, in my mind, because the transactions may not have occurred without the referral.  In addition, in order for the referrer to get this portion of the fee and it not be destroyed, he would have payed the upgrade fee which could be something like $6 destroyed (~600 tx's worth of fee's) 

If there were 10x as many users/transactions resulting from this program it won't have greater dilution, so its not directly dilutive.  it would, in fact have the opposite effect of dilution.  Its fairly difficult/impossible to say though, that the 10x increase wouldn't have happened anyway, or with a different model. etc in which case we burned less then we could have  ... so perhaps this is not a fair point.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 28, 2015, 04:41:39 pm
Perhaps it doesn't matter what gets us orders of magnitude growth.

The idea of paying transactions fees for referrals, is as attractive as it is simple. It perhaps just needs to be limited and not excessive. The bigger reward should be seeing BitShares grow.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: jakub on March 28, 2015, 06:12:43 pm
Let's not forget the basics: the main point of BitShares are bit-assets.

There is no real demand for BitShares because there is not real demand for bit-assets. And there is no real demand for bit-assets because at this stage there is not much I can do with them -  all I can use bit-assets for is to hedge my BitShares investment.

There would be demand for bit-assets if only this little detail was true: an easy conversion from fiat to bit-assets (and back) without paying huge spreads.
 
So let's do our homework and concentrate our efforts to make the product useful before we try to figure out the best way of selling it.
Otherwise we'll end up with a new wave of disappointed users asking the same question: it's an amazing technology but what can I use it for?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Stan on March 28, 2015, 08:51:51 pm
Let's not forget the basics: the main point of BitShares are bit-assets.

There is no real demand for BitShares because there is not real demand for bit-assets. And there is no real demand for bit-assets because at this stage there is not much I can do with them -  all I can use bit-assets for is to hedge my BitShares investment.

There would be demand for bit-assets if only this little detail was true: an easy conversion from fiat to bit-assets (and back) without paying huge spreads.
 
So let's do our homework and concentrate our efforts to make the product useful before we try to figure out the best way of selling it.
Otherwise we'll end up with a new wave of disappointed users asking the same question: it's an amazing technology but what can I use it for?

At the risk of quoting myself...

I like being able to go back and forth between a wide variety of assets as they cycle against each other in the market.

I can switch between BTS, BTC, Gold, Silver, CNY, EUR, and USD for about a penny in ten seconds as often as I like.

I can also create my own basket of currencies and adjust the mix as often as I like for pennies.

And I never encounter the delays, costs and risks of passing through fiat space.

Where else can you do that?
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: starspirit on March 28, 2015, 09:36:01 pm
I think the ability to manage an investment or trading portfolio very securely, efficiently and cheaply is definitely going to be worth a lot. Right now its not possible to do switches like this because of the spreads, and also because the client needs better stability for most users. The risk of new user disappointment at this stage is a real one, and I empathise with the view that we need patience and focus on the product before opening to the world.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cube on March 30, 2015, 01:04:27 pm
Let's not forget the basics: the main point of BitShares are bit-assets.

There is no real demand for BitShares because there is not real demand for bit-assets. And there is no real demand for bit-assets because at this stage there is not much I can do with them -  all I can use bit-assets for is to hedge my BitShares investment.

There would be demand for bit-assets if only this little detail was true: an easy conversion from fiat to bit-assets (and back) without paying huge spreads.
 
So let's do our homework and concentrate our efforts to make the product useful before we try to figure out the best way of selling it.
Otherwise we'll end up with a new wave of disappointed users asking the same question: it's an amazing technology but what can I use it for?

There were talks of a debit card for bitUSD.  Not sure what is the progress though.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Gentso1 on March 30, 2015, 03:18:26 pm
https://www.cryptocoinsnews.com/mlm-company-promoting-bitcoinfuelcoin-sets-april-1-release-date/ (https://www.cryptocoinsnews.com/mlm-company-promoting-bitcoinfuelcoin-sets-april-1-release-date/)


This stuff is going to happen. I don't think the above implementation is the best by any means but I think it can be done well.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on March 30, 2015, 06:35:49 pm
https://www.cryptocoinsnews.com/mlm-company-promoting-bitcoinfuelcoin-sets-april-1-release-date/ (https://www.cryptocoinsnews.com/mlm-company-promoting-bitcoinfuelcoin-sets-april-1-release-date/)

Quote
The strategy is to convert U.S. dollars into bitcoin, then convert bitcoin into FuelCoin. Members then expose the opportunity to their own networks.

 :D You got to laugh seeing such comedy. Subscribe here and I'll teach you how to make a bubble.

If there really are many people wanting a pump, then go ahead but don't be surprised when the smarter ones figure its a short term "strategy" and more really just a tactic to get rich quick. Perhaps there's an arguement to pumping markets, creating excitement that becomes self sustaining. It just seems like more a gamble than judgement.. it might work but it might also find a collapse in confidence, if the product struggles to keep up.. so timing matters.

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merivercap on April 01, 2015, 12:29:28 am
One obstacle with referral systems is identity verification to prevent fake accounts.  I would use Facebook and start referral programs in developed nations to test and create some kind of real person detection algorithm that checks identity and stores info in a secure DB to ensure privacy and keep track of referrals.  There should be a way of detecting fake accounts without any manual intervention right?   You can make the algorithm strict and any false-positive fake would require verification from another network like LinkedIn (have to be the same name) and Google+.  Facebook would be the main one.   

Maybe you can cap referrals to a certain # per month per person and track transactions over time to see referral quality and those with good activity from referred accounts could have their referral caps increased and any fake accounts detected would have a certain magnitude of negative impact (let's say 5x)?  So for every bad account detected you would need 5 new accounts to make up for it.  The cost for a fake account just has to be greater than the ease of creating one.  You can use transaction fees as part of the residual referral income. 

You can also punish a branch of a bad referral tree to prevent someone from trying to pyramind off a fake account.  Anyways just some thoughts.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: Globally Distributed on April 01, 2015, 12:31:15 am
One obstacle with referral systems is identity verification to prevent fake accounts.  I would use Facebook and start referral programs in developed nations to test and create some kind of real person detection algorithm that checks identity and stores info in a secure DB to ensure privacy and keep track of referrals.  There should be a way of detecting fake accounts without any manual intervention right?   You can make the algorithm strict and any false-positive fake would require verification from another network like LinkedIn (have to be the same name) and Google+.  Facebook would be the main one.   

Maybe you can cap referrals to a certain # per month per person and track transactions over time to see referral quality and those with good activity from referred accounts could have their referral caps increased and any fake accounts detected would have a certain magnitude of negative impact (let's say 5x)?  So for every bad account detected you would need 5 new accounts to make up for it.  The cost for a fake account just has to be greater than the ease of creating one.  You can use transaction fees as part of the residual referral income. 

You can also punish a branch of a bad referral tree to prevent someone from trying to pyramind off a fake account.  Anyways just some thoughts.

We shouldn't need to detect fake accounts if we are using transaction fees as referral rewards.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: merivercap on April 01, 2015, 12:36:12 am
One obstacle with referral systems is identity verification to prevent fake accounts.  I would use Facebook and start referral programs in developed nations to test and create some kind of real person detection algorithm that checks identity and stores info in a secure DB to ensure privacy and keep track of referrals.  There should be a way of detecting fake accounts without any manual intervention right?   You can make the algorithm strict and any false-positive fake would require verification from another network like LinkedIn (have to be the same name) and Google+.  Facebook would be the main one.   

Maybe you can cap referrals to a certain # per month per person and track transactions over time to see referral quality and those with good activity from referred accounts could have their referral caps increased and any fake accounts detected would have a certain magnitude of negative impact (let's say 5x)?  So for every bad account detected you would need 5 new accounts to make up for it.  The cost for a fake account just has to be greater than the ease of creating one.  You can use transaction fees as part of the residual referral income. 

You can also punish a branch of a bad referral tree to prevent someone from trying to pyramind off a fake account.  Anyways just some thoughts.

We shouldn't need to detect fake accounts if we are using transaction fees as referral rewards.

The transaction fees are a good way to go, but it also seems too small to make an impact.  My previous calculation was $5 over 20yrs for an average consumer.  An active trader referral could generate much more transaction fees..  I think you need both.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: BunkerChainLabs-DataSecurityNode on April 01, 2015, 02:33:52 am
Wow this thread is still going.... sooo can see eventually people came around.. thats good.

Overall I think this thread is a signal to a 3rd party wallet maker who can totally build this tomorrow and have people using the wallet.. and with a small transaction charge power an affiliate program.. that's all it really takes.

Please include 0.5% to my account for giving you the road map please and thank you.. will further consult by request. :)

Thanks to Max for opening up the floodgate for discussion that allowed people to express their ideas.  +5%

Remember though.. great ideas are worthless without execution.. execution is everything. Lets see some! :)

Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: oldman on April 01, 2015, 03:22:23 am
Perhaps we get 1.0 out the door and see what sort of organic growth can be generated once a stable platform is in the wild.

Then if organic/grassroots marketing is still failing use the single tier referral system.

Then go multi-tier if needed.

Or a third party can build a wallet per above and have at it right now...
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: fav on April 01, 2015, 08:48:34 am
some more stats: http://bitsharesblocks.com/charts/accounts

Unique accounts: 6882

organic growth is literally not happening, around 300 "unique accs" in 30 days.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: davidpbrown on April 01, 2015, 10:34:35 am
some more stats: http://bitsharesblocks.com/charts/accounts

Unique accounts: 6882

organic growth is literally not happening, around 300 "unique accs" in 30 days.

Perhaps need to acknowledge the context; the whole of crypto seems depressed at the moment.. I expect waiting for real opportunity to kick in once a Government gives the ok to banks and legislation. Once we are closer to 1.0, it might be worth being more ambitious and not looking for individuals but companies to invest. Get one major bank interested and we're done... but in the UK at least that will be end of this year and next, what with UK.gov timeline.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: kenCode on April 01, 2015, 01:40:31 pm
Once we are closer to 1.0, it might be worth being more ambitious and not looking for individuals but companies to invest. Get one major bank interested and we're done... but in the UK at least that will be end of this year and next, what with UK.gov timeline.

This is becoming my full time job already. I've got a major global bank (very progressive) ceo as well as a network of wealth mgmt co's in the works. I will know more by tuesday of next week and will start releasing info about the BitShares connections I am working hard to bring in here.
I'm pretty good at PR, Ops and business building. The BitShares brand is actually an easy sell for me now. I'll let ya know more as I know more.
Title: Re: A marketing idea? Whitepaper? Strategy? request? Either way I think its is gold.
Post by: cusknee on April 01, 2015, 02:34:02 pm
Wow Ken. Glad to Have you on our team!