BitShares Forum

Other => Graveyard => Muse/SoundDAC => Topic started by: cob on July 17, 2015, 05:34:09 pm

Title: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: cob on July 17, 2015, 05:34:09 pm
Hi everyone!

As most of you must know, PeerTracks is a music streaming/retail website that allows for P2P talent discovery and fan engagement for musicians, podcasters, audiobook authors, etc.

It will be free to use and we do not want to have audio advertisement in there.
Anything the consumer finds "annoying as fuuuuu" should be eliminated. We don't want to drive consumers towards piracy. We want to monetize as much as possible so that artists can make a living doing what they do best.

We are approaching the final stages of development but still want feedback from this genius community (:

So here is the question. Be as creative as you want. If your idea is "dumb" say it anyway, it might trigger another path to new folder in somebody's brain!

What do you think is a good monetization technique for a site like ours? Remember, no audio ads!

Note that you can tie it to the MUSE blockchain as well. Meaning, you can make use of MUSE in order to monetize PeerTracks.

And I know what some of you are thinking "I don't want to monetize PeerTracks, I want to monetize MUSE!"
Yes of course! But PeerTracks is the first face - the portal - through which everyone will interact at first. It must be able to pay good money to artists! We need traffic, income and HAPPY, WELL PAID USERS!
If we have that, then the MUSE blockchain will prove a success and grow. Other companies will want to make use of this P2P network that has ALREADY been developed and will be able to plug in freely. Just as the Bitcoin companies all plug into the Bitcoin blockchain freely.

TL;DR
We are open to suggestions to the monetization of PeerTracks, the face of the MUSE blockchain. PeerTracks needs to be profitable so we can pay our users and make the blockchain synonymous with "awesome".

Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: xeroc on July 17, 2015, 06:18:26 pm
- free samples (actual music, artist tokens, MUSE tokens, ...)
- referral bonus re-distribution (you bring in another use that makes $10 in the first 3 months, then you get $5 of the $10)
- paid minimum invasive ads in the wallet (no sound, maybe not even moving parts, just a text like in forum signatures)
- artists are required to pay a fee to list their new album @ peertracks
- users are required to pay a one-time fee of $10 to get into peertracks
- Paid RANKING!!!
- paid extra services:
     - that "guestimate" which music may fit your ears well .. maybe you can link last.fm or other services to do so!
     - any kind of automation, ie. buy tokens of your favorit artists, sell tokens at a profit, mail me on a new album event
- technical/personal/mail/phone support of any kind for users, headhunters and artists
- not sure how the big business works but I guess you may be able to offer extra services for headhunters too (special web interfaces, faster interactions, hot-keys :) )
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Chuckone on July 17, 2015, 06:33:30 pm
In the same direction of thinking as xeroc...

You could have two types of accounts. Free accounts for the everyday John Smith user who just wants to stream music for free without too much ads, and you could have another type of account for "traders" or music "curators". This type of account could give access to more sophisticated tools to better track the up and coming artists and automate some of the process to find and select the most interesting new artists.

These tools could give a competitive edge to those willing to make a profit out of that model, and in exchange PeerTracks could charge a small monthly fee for that privilege.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 17, 2015, 06:37:32 pm
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.



*Edit: Channels
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: pendragon3 on July 17, 2015, 08:54:07 pm
Some miscellaneous thoughts:

The freemium ad-supported model seems to be central to peertracks, so really anything that increases the ease and ROI for big advertisers to bring big $$$s to the site would be good. This includes, for example, selling or offering access to "big data" on the demographics and habits of curators and regular users... sophisticated, cutting-edge data analytics tools, making peertracks the advertising site of choice... detailed, tamper-proof (blockchain/trustless) analytics on the exact results of ad campaigns, etc., etc.

Is the "no audio-ads" requirement set in stone? Having as a default the ability to listen ad-free for "free" is going to be a great draw that distinguishes PeerTracks from many other streaming services. Still, I can't help but wonder if doing away with audio ads completely may be leaving a LOT of money on the table. What about giving listeners or curators the ability to earn a small # of tokens or credit by opting in to audio ads? That way, peertracks can tout itself as 100% free of audio ads for those who want it that way, but it can also monetize a ton of $$$ from listeners who don't mind audio ads.

Peertracks could take a cue from LinkedIn, which currently appears to have 3 major revenue streams: premium subscriptions, advertising revenues, and talent solutions (e.g., HR recruiting tools for headhunters and corporations). Having features for professional networking would make PeerTracks something of a one-stop destination. It could have premium subscription-based accounts that allow many different types of music industry professionals to connect to others via e-mail: artists, aspiring band-members, curators/talent scouts, DJs, recording studios, technicians, record producers, nightclub owners, music lawyers. This could be a worthwhile source of revenue for Peertracks in the short- to medium-term, even if the main goal is to gain tremendous user adoption of music streaming...
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 17, 2015, 08:57:49 pm
Perhaps you could set up something like Patreon, where users could donate money to artists and content creators that they want to support.  You could take a small cut and pass the rest along?


Or perhaps this is too similar to the artistcoins functionality, and artists should just be selling coins to these people?

Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Erlich Bachman on July 17, 2015, 09:52:32 pm
"one click" continuous play radio like Pandora.

If people can listen effortlessly for hours, then they will find the song they like and the process begins.

Don't force kids to click or type to peruse, or they wont spend their allowance on Muse (same "one click" to change the song if they don't like it).  Remember our audience has the attention span of a squirrel.

You won't get any effort out of your audience until they are listening to something that moves their body (https://www.youtube.com/watch?v=sPVvY0HzPiI#t=3m2s)

Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: giant middle finger on July 17, 2015, 10:00:19 pm
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
      COPY AND PASTE IN THE BTS REFERRAL PROGRAM!
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
(http://www.reactiongifs.com/r/O0oo0.gif)
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 17, 2015, 10:05:41 pm
COPY AND PASTE IN THE BTS REFERRAL PROGRAM!

I think the reason they aren't just going with that is that the model is freemium and they dont expect a lot of the potential users to ever pay any signup fees or anything.  Whereas in Bitshares the target audience has money and will pay a subscription fee if the service looks better/cheaper than their other alternatives.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: giant middle finger on July 17, 2015, 10:32:40 pm
I think the reason they aren't just going with that is that the model is freemium and they dont expect a lot of the potential users to ever pay any signup fees or anything.

The referral program is optional, just another revenue option.  Those with 2000 Facebook friends will make a killing.  Everyone else won't even notice the hidden option.

Nothing to lose, $$$$$$$$$ to gain.  The referral program is already game-proof.  Easy money.  No Risk.  Yours to lose.

I can see it now.  Little 14 year olds starting network marketing empires between classes (tell me that won't make the evening news) (VIRAL). Trading pokeymen, I mean Artist Coins, and getting their friends to sign up because it is cool.. This is little Billy's first crypto.  and you don't want to let him start a business?  Tell me what other crypto could hold a kids interest for more than 5 seconds.  DOn't deprive the yourh.

Adoption is the name of the game, and I don't see any 14 year olds even opening a bitshares wallet

This is Graphene crypto for the youth of america.  this is dogecoin2.0  if BTS is bitcoin2.0

don't skimp on the meat.

What do you want for christmas Sally? 

$100 busks to start a business?  WTF?

"Please mommy, all the other kids are doing it"

I dare you to show me lower hanging fruit.  This option is alteady coded, all we have to do is "not delete the option" (wow that was hard)

or we can just delete this option to teach our youth that individual capitalist enterprises are for suckers when the state is willing to take care of them. 

Wasn't one of our goals to funnel/educate people/groups/kids into BitShares?
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: lil_jay890 on July 17, 2015, 11:14:10 pm
Easy.... Create a marketplace section that connects artists with promoters, agents, and venues.  Take a small cut from each connection or charge a subscription fee... Same model as dating sites and recruiters.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Marky0001 on July 19, 2015, 02:44:03 pm
this kind of thread makes me wonder what those guys have been doing for the past couple of months? Are you serious talking about basic stuff NOW? Asking the community who has been waiting for almost one year to see first releases?

Very disappointing.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Tuck Fheman on July 19, 2015, 03:03:09 pm
I think this has already been said, but just in case, i'll say it another way ...

limited free account (n songs, n time, whatever)
tiered paid accounts > fan > groupie > backstage pass > roadie > manager

and all the other stuff everyone else said.  :D
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 19, 2015, 04:14:21 pm
this kind of thread makes me wonder what those guys have been doing for the past couple of months? Are you serious talking about basic stuff NOW? Asking the community who has been waiting for almost one year to see first releases?

Very disappointing.

In all seriousness - this is most likely because you missed cobs redacted thread from a few weeks ago (which seemed well thought out and near finalization, IMO)

I suspect the large majority of their foundation is already in place.

I don't see anything wrong in a continued attempt at brainstorming - I'd be more disappointed without it.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Akado on July 19, 2015, 04:51:45 pm
- referral program
- artists pay a small fee per song they upload

-Let ads be optional, everyone could chose to listen or not to with a simple click. Those who allow ads are rewarded with fees.

get multiple level type of accounts
- regular, you can listen to any kind of music, it's completely free
- artist, you pay some kind of a one time small fee
- manager (insert here any kind of other privileges this account could have), you pay a one time higher fee
On these level accounts, it should provide - and this is really important - the basic and whatever features people want to everyone. The only difference should be some kind of business tab that would be added or something so no one would have that feel of  "oh I must pay to have this or that". Higher level accounts should only be of interest to people who are leaning more to the business side while making everyone who just wants to listen to music satisfied with the service, without having to think that they could have a better service if they paid more. Service should be equal to everyone with that business tab thing i mentioned. Meaning, regular people wouldn't feel the lack of "privileges" they don't have and other higher level accounts do. Those privileges would just be business related stuff like issuing tokens, uploading music, etc, that they wouldn't even care about. I don't know if I made myself clear enough though. Hope it's not confusing.

- being able to tip artists as a token of appreciation. this could improve relationships and interactivity aswell as bringing in more transaction fees
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: emailtooaj on July 19, 2015, 06:36:34 pm
I would take advantage of the built in referral in Graphene, unless you feel that could be a conflict of interest or morally unjust?
Of course there's the Worker and Delegate side of the block chain to get income and use for the front end (PeerTracks). I'd assume that is already being considered?!!!

I agree with keeping this an Ad-free streaming service, if at all possible.

Here is my suggestion...

One source of recurring income could come from artists bidding for a weekly "bonus/featured play"  during the listeners time, within the same genre that the listener selected/created to listen to.
Maybe give the artist's an option to bid on their main genre and on another that's "one arms length" away.
What I mean by  "one arm's length"  is if it's "Alternative"  the artist has selected for their Main Genre, then another genre that's similar (but different) to "Alternative" would/could be "Hard Rock" or "Indie" or "Punk" or what ever the categories may be?
So if the artist selects their main genre as  "Alternative" when they first sign up and they want to get quicker attention on their "new song" they've uploaded; they bid for that "bonus" spot of that week and that money goes directly to Peertracks.
They could also place a second/concurrent bid on another genre for that same week which is "one arm's length".

Peertracks could then cycle in the winning "bonus play" every hour or 1/2hr of the clients streaming. 

You could even go 3 winning bids deep and stream those as a group... so if someone is streaming and it comes time for the "bonus" play to trigger ( or have the trigger set to when the client is first opened) you would first play the #1 winner, then the #2 winner, then the #3 winner and then stream back to the regular user selection.

Just an idea  :P

 
Ps- the other ideas RE: the artist, producers, studio and talent managers using and joining a "paid community" is an awesome idea in-lieu of this!!

Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: ghost_of_the_internet on July 22, 2015, 08:24:48 pm
I like the fact that you are reaching out to the community for ideas on this. I think the built in community is what will help set PeerTracks apart from the rest. I think the initial target market is crypto hipsters. How many of those exist is a mystery. I for one would fall in that category. Music nerds that love crypto will be super excited about this.

That said it's definitely a chicken or egg problem. If there is not a large selection of music that the casual music listener wants then what benefits does this service offer them? If there are no users then what incentive do artists have to add their music to the service?

Why would Taylor Swift want her catalog added to PeerTracks? I feel like you need to run with the Fair Trade Music idea and market towards educating artists on why this service will be better for them. Record labels will still need to exists but this creates an opportunity for artists to receive much better deals. It will take some time before this really can catch on.

Back to the topic, I saw the secret sauce post and really like where this is headed. There have already been a lot of great suggestions in this thread. I personally want access to all the analytics of streams. I think all the blockchain streaming data will be amazing and there will be lots of great uses for that. If you end up making that a part of the manager/agent/booking agency package that would be interesting. I wanna be able to use a map and see what bands and genres are popular in certain areas. I don't think you need to charge artists. There needs to be every incentive for them to sign up and use the site and offer their records up for streaming. If anything start out by charging a small fee for premium accounts to crypto hipsters that lets them have more control and access. I would pay for that even if there is not a lot of music on the site just yet.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: jaran on July 23, 2015, 04:52:48 pm
It would be great if peertracks allowed "Partner" level accounts that allowed others developers to stream music using an api.  For example for $x per month a partner would be allowed up to Xk streams or whatever.

then i could see an entire ecosystem growing around the blockchain very fast.

Very curious on the technical details on how the music is stored and who will have the rights to stream it etc.





Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 23, 2015, 05:38:30 pm
Muse itself could monetize in a similar way to BTS: from transaction fees, referral fees, etc.  Could be done via burning NOTES (or SmartCoins collateralized by notes), to act like a dividend to NOTE holders.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: oco101 on July 23, 2015, 07:19:27 pm
Keep Peertraks completely free no limited account, for regular user and artist.

regular- could stream for free. If they want to buy artistcoins, Peertraks could charge a small fee that could vary depending on the amount they deposit. For example, you deposit 20 $ there is a 3% transaction fee. for 100$ 2%, 1000$ 1% 2000 more no fee

artists- they could choose themselves to pay a small amount for each artistcoin sold, and for each album sold on the site. It is optional if they don't wanna pay nothing so be it this is very good publicity on the same time.

The site should have a tonne of statistics: wich artist is on demand, most streams etc. all for free no premium paid needed. This should be free forever and for at least 1 year there should be free of visual adds. Later visual ads could be included. The more user the more data a lot of way to make money with all the data collected.

 
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Xeldal on July 23, 2015, 07:55:36 pm
PeerTracks Jukebox - A continuous playlist built by all users broadcast to all users in the jukebox.  pay to vote for whatever song you want played next.  highest voted song plays next.  Have a chat box so its a place to hang out/troll over music.     PeerTracks could keep the playlist bids or offer back some portion in a random game as an incentive to play the jukebox.  You could have all sorts of jukebox rooms that are targeted at specific genres or games.

No idea if that would work or if anyone would use it. 
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 23, 2015, 08:13:27 pm
Leaderboards for who is the biggest fan (owns the most artistcoins of an artist) is a must.  People will buy coins to try to get themselves to the top.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Tuck Fheman on July 23, 2015, 08:19:43 pm
Leaderboards for who is the biggest fan (owns the most artistcoins of an artist) is a must.  People will buy coins to try to get themselves to the top.

(http://www.mememaker.net/static/images/memes/3639642.jpg)
#scoreboard
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 23, 2015, 08:28:00 pm
Last year I remember some guy trying to pump MileyCyrusCoin on bter. 

How long until MileyCyrus Artistcoins surpass its marketcap? :P
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: ghost_of_the_internet on July 24, 2015, 12:09:41 am
Leaderboards for who is the biggest fan (owns the most artistcoins of an artist) is a must.  People will buy coins to try to get themselves to the top.

This is actually a brilliant idea. Its like you could go as far to create a social network for people who hold coins and connect with people with similar interests.   
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: hodor on July 24, 2015, 12:14:32 am
Leaderboards for who is the biggest fan (owns the most artistcoins of an artist) is a must.  People will buy coins to try to get themselves to the top.

This is actually a brilliant idea. Its like you could go as far to create a social network for people who hold coins and connect with people with similar interests.   

 +5% hodor

http://www.theguardian.com/music/2015/jul/16/game-of-thrones-hodor-releases-dance-track-listen
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 24, 2015, 12:21:37 am
Its like you could go as far to create a social network for people who hold coins and connect with people with similar interests.   

Its like thats what MUSE is actually all about.

(And selling things to those people)
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 24, 2015, 12:31:35 am
Please consider the possibility of rebranding the MUSIC/MUSE blockchain as more of an comprehensive entertainment blockchain.

Leave the door wide open for further developments and projects to make use of the chain for entertainment based property/assets/etc.

(such as authors/ebooks/audiobooks, podcasts, videocasts, educational material, etc.)

@cob  -   As I have posted earlier, I believe the software you guys have built for peertracks may be perfectly adopted (with minimal changes) for something like a *peerbooks* platform as well.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: roadscape on July 24, 2015, 01:59:03 am
Aren't audio ads by far the greatest source of income for streaming services?

As a listener, I despise them. But without audio ads, artists earn less. I say let the market decide ;)

Apparently tickets & merchandise are among the biggest sources of income for artists.
So offer ticket sales on the platform and fan stores.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 24, 2015, 02:11:47 am
They have said absolutely no audio ads.
Because everyone despises them.

Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: mint chocolate chip on July 24, 2015, 02:56:22 am
They have said absolutely no audio ads.
Because everyone despises them.
I bet that they change their tune, audio ads are inevitable.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: roadscape on July 24, 2015, 03:07:45 am
They have said absolutely no audio ads.
Because everyone despises them.

Everyone except for artists who profit off them! And without artists, Peertracks is nothing.

Between subscriptions and excessive ads, Pandora can't even turn a profit.
How is Peertracks going to do it without either?

I do hope they have a secret sauce revenue plan :)
One that's a win-win for artists *and* listeners.
But something's gotta give, IMO.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: donkeypong on July 24, 2015, 04:55:16 am
Some great ideas on here. I share Bob's view that PeerTracks is probably further along with this than Cob's post suggests to some. They are just making sure they haven't missed any bright ideas. One other thought: Have two levels of accounts, free and premium/paid. I know you don't want audio ads, but what if artists could pay to have their songs added into an appropriate list? Then free members would get streaming music that includes the occasional song that is only added in there because someone paid to promote it. It would still need to fit roughly with their chosen genre, etc., and there would be a limit of one such song out of every ten songs or every 30 minutes, whatever is appropriate, etc.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ander on July 24, 2015, 05:15:04 am
They have said absolutely no audio ads.
Because everyone despises them.
I bet that they change their tune, audio ads are inevitable.

I bet they dont.  They do have a plan and it doesnt involve audio ads.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: xeroc on July 24, 2015, 07:11:39 am
They have said absolutely no audio ads.
Because everyone despises them.
I bet that they change their tune, audio ads are inevitable.

I bet they dont.  They do have a plan and it doesnt involve audio ads.
I agree with @Ander .. costs have been reduced drastically simply by using the blockchain tech .. so why shouldn't income be reduced to only those streams that are not-annoying?
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: mint chocolate chip on July 24, 2015, 08:06:25 am
They have said absolutely no audio ads.
Because everyone despises them.
I bet that they change their tune, audio ads are inevitable.

I bet they dont.  They do have a plan and it doesn't involve audio ads.
I agree with @Ander .. costs have been reduced drastically simply by using the blockchain tech .. so why shouldn't income be reduced to only those streams that are not-annoying?
Their advertising plan is unique and sounds good from the user perspective, but brand awareness results for advertisers and how much an advertiser is willing to spend is kind of unknown. The advertiser has a lot of work to do in this model as well, like creating relationships with artists and then to have them continuously push their products, creating marketing campaigns that align retail discount distribution and freebies, demographic studies of users, etc. This is something a lot more difficult then a 30 second audio clip.

What happens to the users who just want to listen to unlimited ad free music without all of that other stuff like tokens, you know the ones that just unchecked the box for notifications.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: giant middle finger on July 24, 2015, 08:41:49 am
What happens to the users who just want to listen to unlimited ad free music without all of that other stuff like tokens, you know the ones that just unchecked the box for notifications.

This single click - audio play and go away - model was made famous by Pandora.  Only in our case, you will not only be able to rate songs you like to affect your random playlist, but also purchase audio or equity from the artist.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: cass on July 24, 2015, 09:56:22 am
later on when mobile apps are developed and live you could go a similar approach like spotify ... OFFline hearing with monthly subscriptions ..

For example i don't get it why soundcloud don't go this way ...it's pain in the ass to hear a liveset without breaks due connectivity …personally i love SOUNDCLOUD ... it's the main DJ/Producer platform IMO ... most of musicians i know publish there...
----
- OFFLINE Hearing
- Strategic partnerships (soundcloud etc.  --> why see them as compititor)
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: amencon on July 27, 2015, 09:22:55 am
I think it's great that there will be no audio ads.  It will make it a much easier "sell" to on-board new users quickly.  Whether it's crypto-currencies, messaging apps, social media platforms, many types of games or almost any type of peer-to-peer service the value is in the size of the network.

There has been a fair bit of discussion about the streaming services and I realize I'm still not sure exactly what is being offered.  Most talk about streaming as a Pandora type radio service but will PeerTracks also offer a Spotify type service where I can tag the songs I like and have it stored for replay without having to let PeerTracks choose what I will listen to next?

Personally, as long as my music listening session isn't interrupted, I'm mostly ok with just about any kind of advertising.  Perhaps artists or other companies can pay to be put on a rotation of ads that come as a modal pop-up upon signing into the PeerTracks site?  Banner ads are an obvious option as well.

I think it would be also smart to build in some basic social features for free users with more advanced features for premium users.  The idea being that free users can add friends or join circles or whatever to get them hooked, but then some of the more advanced convenience services would have to be unlocked by upgrading their accounts.  I imagine it wouldn't be too hard to build in some way to message friends, post music finds on some kind of personal feed or wall you can share and also share custom playlists, possibly post them publicly and allow others to up/down vote them for people that don't want to build their own playlists and would rather search for some pre-built ones.

Speaking of social interactions on PeerTracks it might also be nice to build in some integrations other social platforms as well.  For example, that way as a user I could link my PeerTracks account to my Facebook/Twitter/Google+ accounts and then with a button click share songs or playlists with my contacts on those services as well which would be a great way to have users inadvertently advertise PeerTracks to potentially a lot of people on already established social networks.  Also maybe PeerTrack users could share with others more than just the songs such as info on bands or perks as a token holder of various artists as well.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: xeroc on July 27, 2015, 09:44:36 am
Jamendo.com has an interesting business model .. they actually make their money by "selling" licenses for commercial use of music .. how about that?
https://licensing.jamendo.com/en

You should DEFINITELY get in touch with them!
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Ben Mason on July 27, 2015, 11:02:30 am
Reward attention and allow choice - if a user accepts audio ads or visual ads in their screen, give them a cut.

Build playlist markets for different genres where users can vote for songs to be in the list for a very small fee.  (Love the scoreboard idea Ander!)

Allow users to send a song or a playlist for a fee....
Allow users to pay for someone else's playlist.....
Charge a fee to allow users to publish a playlist or suggestions for a new song....

Have regional or genre based old/new song/artist competitions......all voting generates a fee.....
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: liondani on July 27, 2015, 12:16:54 pm
Let the people bet whatever amount they want on songs they like and let them get paid every month when/if they reach the top 100 best songs on the platform (charts)...
Or much better copy the BINARY OPTION system from the forex markets...
Let the people bet on songs making a CALL (if they like it)  or PUT (if they don't) using the music tokens !!!
Let them have a potential profit from 70% to 85% and let the platform keep the rest!


PLEASE SEE HOW BINARY OPTIONS WORK and implement the idea here !!!!
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: lafona on July 28, 2015, 12:48:11 am
A while back there was an idea to use bitcoin mining to replace ads for webpages. I think idea was that the webpage would use the cpu for a few seconds mine and this would more or less pay for the content. I'm wondering if you could do something similar but with hard drive space. When they download the app they decide how much storage to contribute and based on that they get so much 'free' music. Considering the amount of hard drive space a music lover would normally dedicate to their library, this could be a reasonable trade off. Not sure if it is even feasible but you might be able to talk to @Taek or one of the other people working on blockchain based storage.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: donkeypong on July 28, 2015, 04:20:05 am
Let the people bet whatever amount they want on songs they like and let them get paid every month when/if they reach the top 100 best songs on the platform (charts)...
Or much better copy the BINARY OPTION system from the forex markets...
Let the people bet on songs making a CALL (if they like it)  or PUT (if they don't) using the music tokens !!!
Let them have a potential profit from 70% to 85% and let the platform keep the rest!


PLEASE SEE HOW BINARY OPTIONS WORK and implement the idea here !!!!

Now THAT'S what I'd like to see!
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: pendragon3 on July 28, 2015, 05:05:18 am
Let the people bet whatever amount they want on songs they like and let them get paid every month when/if they reach the top 100 best songs on the platform (charts)...
Or much better copy the BINARY OPTION system from the forex markets...
Let the people bet on songs making a CALL (if they like it)  or PUT (if they don't) using the music tokens !!!
Let them have a potential profit from 70% to 85% and let the platform keep the rest!


PLEASE SEE HOW BINARY OPTIONS WORK and implement the idea here !!!!

Intriguing idea, but would it be legal? For speculators based in the United States, probably not...
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 28, 2015, 04:27:19 pm
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: cob on July 29, 2015, 08:10:36 pm
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.

So you are suggesting public playlist creation would be a paid feature.
They would be ranked how exactly? upvotes?
And how are the playlist creators compensated exactly? The upvotes being payments?

If so, why would a user upvote/pay to have a playlist rise in the ranking? What does that person get out of it (unless he's an artist featured on that playlist of course)?
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 29, 2015, 10:17:39 pm
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.

So you are suggesting public playlist creation would be a paid feature.
They would be ranked how exactly? upvotes?
And how are the playlist creators compensated exactly? The upvotes being payments?

If so, why would a user upvote/pay to have a playlist rise in the ranking? What does that person get out of it (unless he's an artist featured on that playlist of course)?

Not a paid feature - Rather a built-in, standard feature quite similar to the function of Google Music, where a search brings up not only tracks, albums and artists - but also playlists that might include or be related to the search.

I would suspect that the most accurate and useful way to rank individual playlists would be how often they are chosen by listeners/users of Peertracks and whether they like/save/share the playlist as well as how often they go back to listen to it.

I imagine that it would be best for Peertracks to incorporate and handle payments from their end - using a small fraction of the funds that will currently be used to pay the artists/labels, etc.
I would suspect this feature should sell itself to artists/labels, etc. as one of the primary goals is getting users to listen and use Peertracks as their source of music/entertainment.
The way other systems currently use playlist curators is pretty much equal to unpaid marketers.

Payments to playlist curators may get tricky due to regulation/tax/whateverelse overhead - I suspect the CNX guys may know this area much better than I.
If Peertracks is successful, popular playlist curators would be able to compensate themselves by investing in smaller, lesser-known artists before finding their way to their well-shared and populated playlists.
I'm sure the most successful ones will have to navigate a new era of payola, as I suspect that with the Peertracks system - any abuse will find them losing subscribers quickly.
At the very least, I would imagine you can give them credit toward, or completely cover premium accounts for useful curators - maybe tokens akin to Brownie.PTS as well?


Additionally, I see every one of these features ALSO working well carried into an author/ebooks platform.
I try to view everything on this blockchain through both filters lately and they seem to match perfectly as far as I can see.
Maybe more importantly, I believe that independent authors, may offer a very important adoption advantage simply due to the fact that they write - and write well - often news, blogs and opinion articles besides just books.
What a terrific and effective way to propagate the formula ;-)
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: bobmaloney on July 29, 2015, 10:49:43 pm
^^^^

Just to make a BTS 2.0 referral-like operation clarification:

Only those with premium accounts would be able to take advantage of the benefits of actually becoming a curator.

I would think every user should be able to make and share playlists, but only premium accounts would be able to collect pay for their use and popularity.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: emailtooaj on July 30, 2015, 02:38:04 am

Let the people bet whatever amount they want on songs they like and let them get paid every month when/if they reach the top 100 best songs on the platform (charts)...
Or much better copy the BINARY OPTION system from the forex markets...
Let the people bet on songs making a CALL (if they like it)  or PUT (if they don't) using the music tokens !!!
Let them have a potential profit from 70% to 85% and let the platform keep the rest!


PLEASE SEE HOW BINARY OPTIONS WORK and implement the idea here !!!!

This is a great suggestion. A cool way to keep the listener busy and addicted! Would have to work around it being "gambling" related :)


Sent from my iPhone using Tapatalk
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: cob on August 13, 2015, 04:46:26 pm
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.

So you are suggesting public playlist creation would be a paid feature.
They would be ranked how exactly? upvotes?
And how are the playlist creators compensated exactly? The upvotes being payments?

If so, why would a user upvote/pay to have a playlist rise in the ranking? What does that person get out of it (unless he's an artist featured on that playlist of course)?

Not a paid feature - Rather a built-in, standard feature quite similar to the function of Google Music, where a search brings up not only tracks, albums and artists - but also playlists that might include or be related to the search.

I would suspect that the most accurate and useful way to rank individual playlists would be how often they are chosen by listeners/users of Peertracks and whether they like/save/share the playlist as well as how often they go back to listen to it.

I imagine that it would be best for Peertracks to incorporate and handle payments from their end - using a small fraction of the funds that will currently be used to pay the artists/labels, etc.
I would suspect this feature should sell itself to artists/labels, etc. as one of the primary goals is getting users to listen and use Peertracks as their source of music/entertainment.
The way other systems currently use playlist curators is pretty much equal to unpaid marketers.

Payments to playlist curators may get tricky due to regulation/tax/whateverelse overhead - I suspect the CNX guys may know this area much better than I.
If Peertracks is successful, popular playlist curators would be able to compensate themselves by investing in smaller, lesser-known artists before finding their way to their well-shared and populated playlists.
I'm sure the most successful ones will have to navigate a new era of payola, as I suspect that with the Peertracks system - any abuse will find them losing subscribers quickly.
At the very least, I would imagine you can give them credit toward, or completely cover premium accounts for useful curators - maybe tokens akin to Brownie.PTS as well?


Additionally, I see every one of these features ALSO working well carried into an author/ebooks platform.
I try to view everything on this blockchain through both filters lately and they seem to match perfectly as far as I can see.
Maybe more importantly, I believe that independent authors, may offer a very important adoption advantage simply due to the fact that they write - and write well - often news, blogs and opinion articles besides just books.
What a terrific and effective way to propagate the formula ;-)

Regarding Playlists compensation.

Right now every user can create a playlist and make it public or private.
Technically they CAN get compensated for it by owning UIAs of the artists included in the playlist.

So if I'm a popular playlist creator. And I am building my "Best House of 2015" playlist and will include an Avicii and a David Guetta song in it, I would be smart to buy Avicii UIA and David Guetta UIAs before I make the list public.
I would by those UIA or buy more since I know the "Best House of 2015" list will get thousands of streams leading to possible mp3 downloads, merch sales and concert ticket sales. All of those things increase the value of my new holdings and get compensated like this.
It's only a matter of time before people figure this out (PeerTracks can always pump out explainer videos that can help people profit from the site)
This by the way increases the QUALITY of playlists. People making public playlist (that do hold UIA) will think twice before adding a crappy song. They will make damn sure every single track is perfect and positioned in the right order, and that the list itself is well hashtagged.
All at no cost to PeerTracks. The users will ensure quality human curated playlists due to their own self-interest.

Edit: Keep in mind this is all at no cost to the artist. The more his songs are included in popular playlists, the more he makes too. We aren't shrinking the pie here.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: betax on August 14, 2015, 04:33:57 am
So if I'm a popular playlist creator. And I am building my "Best House of 2015" playlist and will include an Avicii and a David Guetta song in it, I would be smart to buy Avicii UIA and David Guetta UIAs before I make the list public.

Obviously not the best house music, but a very good investment.
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: Tuck Fheman on November 18, 2015, 02:09:37 pm
Remember our audience has the attention span of a squirrel.

Why did that sentence register as a "Mention" to Tuck Fheman?
 :P
Title: Re: Monetizing of PeerTracks and MUSE *suggestion thread*
Post by: TravelsAsia on November 26, 2015, 03:09:33 am
What about giving listeners or curators the ability to earn a small # of tokens or credit by opting in to audio ads? That way, peertracks can tout itself as 100% free of audio ads for those who want it that way, but it can also monetize a ton of $$$ from listeners who don't mind audio ads.

Peertracks could take a cue from LinkedIn, which currently appears to have 3 major revenue streams: premium subscriptions, advertising revenues, and talent solutions (e.g., HR recruiting tools for headhunters and corporations). Having features for professional networking would make PeerTracks something of a one-stop destination. It could have premium subscription-based accounts that allow many different types of music industry professionals to connect to others via e-mail: artists, aspiring band-members, curators/talent scouts, DJs, recording studios, technicians, record producers, nightclub owners, music lawyers.

Brilliant!