BitShares Forum

Main => General Discussion => Topic started by: Geneko on September 12, 2014, 10:43:38 pm

Title: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 12, 2014, 10:43:38 pm
This thing bothers my mind since I got the potential of BisharesX. This project has made innovation by the level of expertise which is considered a cutting edge in the industry. It could change our society in a way any other man made thing has never done before.

Yet marketing of such treasure is on the level of a corner store.

I don’t mean to underestimate huge marketing effort from I3 and community members which I greatly respect, but this isn’t just enough for desired attention in today’s busy world. It lacks systematic and carefully designed marketing plan followed by killer execution of previously tested tools, tracked and calibrated in the move.

I thing BitsharesX deserves no less than cutting edge marketing effort provided by professionals, people with similar level of talent and expertise, like BM and other members of community provided on innovation side.
 
Now if this make sense to you, then we could discuss how to do it.

I have made proposal recently in one of my posts but such proposal didn’t drove any serious attention.
The proposal was simple. We should hire proven marketing expert. The benefits of such strategic alliance could be mutual.
In my estimation we should need about 1% of market cup.
I have suggested a name which I believe could accept the offer, but this could be discussed leather if my proposal makes sense.

Now, I am willing to donate 1% of my current BTSX holdings to an escrow that could be I3 or anybody else that has community support. Although I like and respect this community I will be doing this from my own selfish reasons.

I consider myself as investor. My BTSX investment has raised 16 times or 1600% in value from my initial investment. My estimated profit is 15 times my initial investment. So I am willing to invest 1.0667% of my profit and I expect to gain another 16 times or 1600% of my current holdings.

What do I got to lose – nothing, if deal goes off escrow will give me back my money.
What could I gain – many times minus 1% of my current BTSX holdings.

If enough of us feel the same way and we manage to get I3 support I think this could be done.
The benefit of such approach could be measured by speed of light. It would really become our unfair advantage.

Does this make sense?
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: tonyk on September 12, 2014, 10:55:39 pm
Tell us who this guys is (i.e why him) and on what bases does he works (what this one percent will buy us)?

I generally am ready to give 1% even for marketing that does not work, as I believe that up to 80% of marketing is throwing money away, just nobody knows, imo, which 20% do work.

 But just tell me more.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 12, 2014, 11:07:55 pm
The gays name is Jay Abraham but it doesnt matter it could be someone else.

I have recomended him because of his background and because I am his fan.
You can find more information here http://www.abraham.com/ and here http://en.wikipedia.org/wiki/Jay_Abraham

He works basically on fixed fee plus percentage of profits. Fixed fee is to be negotiated and percentage of profit could be provided by his own BTSX holdings.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: liondani on September 12, 2014, 11:18:22 pm
Is he a BTSX holder?
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: donkeypong on September 12, 2014, 11:20:11 pm
We already have Brian Page and his team. The reason you have not seen serious marketing yet is because the client is not yet 100% ready for prime time and the tweaks are still being worked out with the system. More marketing is usually a good thing so I'm open to your ideas, but as far as bringing in someone to handle marketing, we have a very capable person already.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 12, 2014, 11:23:08 pm
Is he a BTSX holder?

No it is to be neagotiated
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 12, 2014, 11:26:27 pm
We already have Brian Page and his team. The reason you have not seen serious marketing yet is because the client is not yet 100% ready for prime time and the tweaks are still being worked out with the system. More marketing is usually a good thing so I'm open to your ideas, but as far as bringing in someone to handle marketing, we have a very capable person already.

It is still a bit rough around the edges even for experienced people here...but rapidly improving!!
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 12, 2014, 11:38:59 pm
We already have Brian Page and his team.

It is ok. Brain is doing his job fine. This guy gives gaudiness, advices, develops plans, suggest action plans, provides connections and
many more.
The reason you have not seen serious marketing yet is because the client is not yet 100% ready for prime time and the tweaks are still being worked out with the system. More marketing is usually a good thing so I'm open to your ideas, but as far as bringing in someone to handle marketing, we have a very capable person already.

I didn't said the time is now. Besides it takes time to organize the fund, to find the right guy, negotiate a dill and etc. The discussion needs time too. We should plan in advance.
Once again I didn't suggested replacement for Brian, he is doing his job fine.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 12, 2014, 11:43:47 pm
We already have Brian Page and his team.

It is ok. Brain is doing his job fine. This guy gives gaudiness, advices, develops plans, suggest action plans, provides connections and
many more.
The reason you have not seen serious marketing yet is because the client is not yet 100% ready for prime time and the tweaks are still being worked out with the system. More marketing is usually a good thing so I'm open to your ideas, but as far as bringing in someone to handle marketing, we have a very capable person already.

I didn't said the time is now. Besides it takes time to organize the fund, to find the right guy, negotiate a dill and etc. The discussion needs time too. We should plan in advance.
Once again I didn't suggested replacement for Brian, he is doing his job fine.

Maybe pass his info to Brian and they can discuss.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 12, 2014, 11:58:09 pm
My basic proposal was to establish fund and ways to do it.
How about that?



Maybe pass his info to Brian and they can discuss.

You are not serious right? You know this guy is legend and just involving him in a project would be quite of a marketing move.
Only his name would attracted many business people, investors and entrepreneurs and you could imagine implications..
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 13, 2014, 12:00:12 am
My basic proposal was to establish fund and ways to do it.
How about that?



Maybe pass his info to Brian and they can discuss.

You are not serious right? You know this guy is legend and just involving him in a project would be quite of a marketing move.
Only his name would attracted many business people, investors and entrepreneurs and you could imagine implications..

That's good right?  Just suggesting Brian maybe can be the conduit to get him involved.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 12:13:16 am

That's good right?  Just suggesting Brian maybe can be the conduit to get him involved.

Yes but he should be approached with sufficient funds otherwise...but who knows worth trying.

Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 13, 2014, 01:01:56 am

That's good right?  Just suggesting Brian maybe can be the conduit to get him involved.

Yes but he should be approached with sufficient funds otherwise...but who knows worth trying.

Does he have any specific experience launching products or services in this space or in modern high-tech products or services that would be a good example to know what he can do?
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: rysgc on September 13, 2014, 01:05:33 am

That's good right?  Just suggesting Brian maybe can be the conduit to get him involved.

Yes but he should be approached with sufficient funds otherwise...but who knows worth trying.

and that is the problem. Me personally would rather see big names from other fields who genuinely believe that this works knowing
they can make tons more then a fixed deposit just to talk with them.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 13, 2014, 01:10:18 am

That's good right?  Just suggesting Brian maybe can be the conduit to get him involved.

Yes but he should be approached with sufficient funds otherwise...but who knows worth trying.

and that is the problem. Me personally would rather see big names from other fields who genuinely believe that this works knowing
they can make tons more then a fixed deposit just to talk with them.

I agree with this.  I'm not saying this guy is like that but there are many of these types that are very long on seminars, books, coaching and testimonials and short on naming specific products/services they launched to the moon.  Again, not saying he's like that...but there is something to be said for a true believer who gets his reward through the results he produces.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: donkeypong on September 13, 2014, 01:17:03 am
Brian knows a number of people like that.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Stan on September 13, 2014, 03:42:24 am
We already have Brian Page and his team. The reason you have not seen serious marketing yet is because the client is not yet 100% ready for prime time and the tweaks are still being worked out with the system. More marketing is usually a good thing so I'm open to your ideas, but as far as bringing in someone to handle marketing, we have a very capable person already.

Brian, Max, Michael, Julian and their counterparts in China are just stockpiling ammo until they are given the "ready for prime time" signal from the technical team...

(http://www.tommym1080.com/journal/250snowballs.gif)
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 08:03:23 am

and that is the problem. Me personally would rather see big names from other fields who genuinely believe that this works knowing
they can make tons more then a fixed deposit just to talk with them.

Nobody said anything about fixed deposit. You just have to prove you are serious enough.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 08:08:41 am

I agree with this.  I'm not saying this guy is like that but there are many of these types that are very long on seminars, books, coaching and testimonials and short on naming specific products/services they launched to the moon.  Again, not saying he's like that...but there is something to be said for a true believer who gets his reward through the results he produces.

Again he has really remarkable track record. You can try to find out more here http://www.marcdussault.com/jay-abraham
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 10:11:22 am
Gays,

I really appreciate your comments although my basic idea was to discuss about marketing fund, reasons for such idea, and how to do it. The discussion has moved to a man that I have suggested but he and his capabilities isn’t the main point.
 
I have proposed the whole idea for a reasons discussed here https://bitsharestalk.org/index.php?topic=8671.0 and here https://bitsharestalk.org/index.php?topic=8793.0 and here   https://bitsharestalk.org/index.php?topic=8202.0 and many other places discussed before in Marketing tread.

Since this is how this forum works, as far as I know, for the purpose of this brainstorming I have decide to explain a bit why I think this gay has right fit for us and why I think he could accept suggested offer.

I think he could help us with this: Many of his strategies focus on helping companies to communicate more clearly to prospects and clients using methods such as unique selling propositions, risk reversal, making clear offers, testing and optimization.
 
Another reason is that he could provide us access to a mainstream business media pointed here http://www.marcdussault.com/jay-abraham

Another reason lays in a nature of preferable dill. There are various ways this gay could be approached and various dills he could be accepted. In short, if we could persuade him in our assumptions of BitshareX project he might be accept our generous donation in exchange for his services.

Only the imaginable fact that he is involved in the project and has possession of BTSX holdings would have huge implications in marketing of whole thing.

Don’t forget he is wealthy man experiencing everyday problems BitsharesX promise to solve. He also needs to secure and diversify his wealth portfolio.
 
Finally this is whole new industry, I and if it is going to be huge as we expected, he needs to secure a ticket for entrance, and he couldn’t find better than being involved in one of the most promised of all.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: gamey on September 13, 2014, 10:19:07 am

The last paragraph of his sums it up.

Quote
Clients now pay Marc up to $10,000/hour and $100,000/year to have personal and direct access to his insights and what he now calls ‘Twists Of The Kube™’ as he Komes up with Kountless Kaleidoscopic Kombinations™ to create wealth for his clients.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 10:23:58 am

The last paragraph of his sums it up.

Quote
Clients now pay Marc up to $10,000/hour and $100,000/year to have personal and direct access to his insights and what he now calls ‘Twists Of The Kube™’ as he Komes up with Kountless Kaleidoscopic Kombinations™ to create wealth for his clients.

The name of gay is Jay if you have read carefully.
I have suggested 1% donation of current holdings, so what do you say about that?
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: serejandmyself on September 13, 2014, 02:50:30 pm
@Geneko - please spell guy next itme  ;) Not that i have a problem with that but .... oh well
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: tonyk on September 13, 2014, 03:09:46 pm
@Geneko

Slept over your proposal. Here is counter offer:

This guys prides himself as not only great marketer buy a great business mind. Shoot him an email explaining what BTSX is. If he is that great of a mind he will see the great potential and the only thing needed is his magic touch. He will buy (as in actually purchase BTSX) and the increased value of which will be his biggest financial reward. Do you see anything illogical in my suggestion.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: CLains on September 13, 2014, 04:02:35 pm
Brian, Max, Michael, Julian and their counterparts in China are just stockpiling ammo until they are given the "ready for prime time" signal from the technical team...

We're betting everything on these two marketing teams. By posting it like this, people like me will sit back and think "the fireworks will come, I can relax." There has been very little transparency regarding marketing, so nobody from the community can critique their operations. Even bytemaster is constantly finding flaws and new angles when presenting things to the community, and yet marketing - which is now more essential than anything else - operate more or less free from the constant pressure of critique and creative comments. Even if you and Dan think that marketing is a fluffy add-on, it is not: it is a serious science and it deserves all the clarity, ingenuity and novel thinking you and Dan can squeeze out of it.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: bitcoinba on September 13, 2014, 04:04:51 pm
Wow Clains you took the words out of my mouth....

I agree with some of the points that Geneko is making, but unfortunately criticism of the marketing plan, whatever that may be, is not really fostered on this forum in a productive way.

It is hard to understand as Bytemaster with his proven track record and consistently well thought out intentions and ideas is still ripped apart for most of his technical suggestions, however, in stark contrast, the marketing strategy (which unless I have missed something that is simply "market to the masses") is not openly criticized at all and not improved upon collectively, as is consistently suggested to "have faith". But why?  Why do we have one standard of openness and consensus for the technology and yet another, which seem to be quite the opposite for the marketing? Traditionally companies work in reverse where technology secrets are keep closed, but the marketing efforts are more transparent where the strategy, collateral, and analysis are clear and obviously adhering to a broader brand strategy and execution.

This is not meant to be an attack on anyone personally. I just have not seen anything to make me think that the marketing will match the technology innovation in Bitshares. If I am missing something I would love to be enlightened. These posts like this should be taken very seriously, and I think it is a shame that instead of generating honest and objective critique of the marketing plan the OP is basically being told to have faith.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Stan on September 13, 2014, 04:39:12 pm
Brian recently spent an hour on Beyond Bitcoin outlining the Western marketing plan in great detail.  I think it was this one:

https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014 (https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014)

DAC Sun Limited recently started a thread to discuss the Eastern view of a global marketing plan here:

https://bitsharestalk.org/index.php?topic=8239.msg108140#msg108140 (https://bitsharestalk.org/index.php?topic=8239.msg108140#msg108140)

This thread shows a robust public discussion of our diverse views about how marketing resources should be spent:

https://bitsharestalk.org/index.php?topic=8639.msg112269#msg112269 (https://bitsharestalk.org/index.php?topic=8639.msg112269#msg112269)
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 05:19:01 pm
@Geneko - please spell guy next itme  ;) Not that i have a problem with that but .... oh well

Sorry, as matter of fact he is too old don't you think ;)
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 05:24:43 pm
@Geneko

Slept over your proposal. Here is counter offer:

This guys prides himself as not only great marketer buy a great business mind. Shoot him an email explaining what BTSX is. If he is that great of a mind he will see the great potential and the only thing needed is his magic touch. He will buy (as in actually purchase BTSX) and the increased value of which will be his biggest financial reward. Do you see anything illogical in my suggestion.

That thought crossed my mind.
How about organizing mutual marketing fund. You didn't comment that?
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Method-X on September 13, 2014, 05:53:30 pm
I'm a huge Jay Abraham fan but I don't think he'd do us justice. To market anything effectively, you need an intimate understanding of audience. A crypto marketing genius would likely come from within the bitcoin/crypto community. I agree BitShares X deserves a marketing genius to match it's development genius though!
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: rysgc on September 13, 2014, 06:02:01 pm
I agree that there could be a little bit more transparency, it has been asked numerous of times. But whenever I see or hear Brian talking I really get excited and he's not covering himself with technical jargon , just simple and easy to understand for everyone. Maybe in 10 years from now people would be talking about him with the same respect as Mr. Abraham mentioned earlier in this post. I think he deserves it. But again a weekly or bi-weekly report would be nice, i would be happy to send it out via DACZine.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: GaltReport on September 13, 2014, 06:23:13 pm
I agree that there could be a little bit more transparency, it has been asked numerous of times. But whenever I see or hear Brian talking I really get excited and he's not covering himself with technical jargon , just simple and easy to understand for everyone. Maybe in 10 years from now people would be talking about him with the same respect as Mr. Abraham mentioned earlier in this post. I think he deserves it. But again a weekly or bi-weekly report would be nice, i would be happy to send it out via DACZine.

 +5%
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: yellowecho on September 13, 2014, 06:26:00 pm
From what I've read it sounds like Brian and team are ready to go but are waiting for client upgrades (including a gateway).  If we could get an update from Cass and others doing UI on the new client it might help ease people's minds.

I'm as excited as the next guy about heavily marketing BitsharesX but we need to be sure the product is ready prior to the next big push.  First impressions are everything, especially for non-tech folks, so the software needs to be right first.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: yellowecho on September 13, 2014, 06:30:25 pm
I agree that there could be a little bit more transparency, it has been asked numerous of times. But whenever I see or hear Brian talking I really get excited and he's not covering himself with technical jargon , just simple and easy to understand for everyone. Maybe in 10 years from now people would be talking about him with the same respect as Mr. Abraham mentioned earlier in this post. I think he deserves it. But again a weekly or bi-weekly report would be nice, i would be happy to send it out via DACZine.

 +5% 
I think Brian does an excellent job.  I have a feeling he (and his team) are intentionally holding back a lot of plans so not to give too much away to our competitors in terms of future marketing strategies.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 06:31:09 pm
I'm a huge Jay Abraham fan but I don't think he'd do us justice. To market anything effectively, you need an intimate understanding of audience. A crypto marketing genius would likely come from within the bitcoin/crypto community. I agree BitShares X deserves a marketing genius to match it's development genius though!

I disagree with that: "A crypto marketing genius would likely come from within the bitcoin/crypto community"

The problems meant to be solved by Bitshares are universal. The business, investor community knows that fact better then anyone else. Besides the one who positions itself to be first to provide solutions and explain benefits from the new technology to those who needs it, would set up benchmark for others that would come. In future they would compare it self to Bitshares in order to gain popularity.
So I think we dont even need Bitcoin and other crypto community stuff.

So basically I have suggested to change the rules of the game - if you can recall of Jays technics.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: tonyk on September 13, 2014, 06:39:05 pm
I'm a huge Jay Abraham fan but I don't think he'd do us justice. To market anything effectively, you need an intimate understanding of audience. A crypto marketing genius would likely come from within the bitcoin/crypto community. I agree BitShares X deserves a marketing genius to match it's development genius though!

I disagree with that: "A crypto marketing genius would likely come from within the bitcoin/crypto community"

The problems meant to be solved by Bitshares are universal. The business, investor community knows that fact better then anyone else. Besides the one who positions itself to be first to provide solutions and explain benefits from the new technology to those who needs it, would set up benchmark for others that would come. In future they would compare it self to Bitshares in order to gain popularity.
So I think we dont even need Bitcoin and other crypto community stuff.

So basically I have suggested to change the rules of the game - if you can recall of Jays technics.

I agree with the broader target audience approach 100%.
To your other question regarding the marketing fund in general - sure why not. If we can do something else/in addition to Brian and it does not cost them money, and all funds are donated, everybody should be fine with this. The question remains - what is this  extra marketing, exactly.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: yellowecho on September 13, 2014, 06:45:36 pm
I disagree with that: "A crypto marketing genius would likely come from within the bitcoin/crypto community"

The problems meant to be solved by Bitshares are universal. The business, investor community knows that fact better then anyone else. Besides the one who positions itself to be first to provide solutions and explain benefits from the new technology to those who needs it, would set up benchmark for others that would come. In future they would compare it self to Bitshares in order to gain popularity.
So I think we dont even need Bitcoin and other crypto community stuff.

So basically I have suggested to change the rules of the game - if you can recall of Jays technics.

I agree- I think having a marketing team from outside the bitcoin/crypto community would be a net positive.  IMO Brian shines because he never gets too technical, nerdy, or niche and instead focuses on pitching a product you didn't know you needed.  Whether it's Brian Page, Jay Abraham, Kevin Harrington, or Mickey Mouse, whoever it is will need to get new customers from outside the crypto world for Bitshares (and the industry as a whole) to grow.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 07:26:45 pm
Dear Brian and the Marketing Team

Please accept my sincerely apologies to you and to your team. I didn’t meant to underestimate your efforts in any way. I know you guys are working hard and have best intentions.

My intentions was to explore new possibilities and discuss how we as community could help.
Among others I have suggested establishing marketing fund created by donations from the profits made on BTSX so far.

The thing with Jay was my opinion what should be done about it. Let me explain.
Working on something on daily bases struggling with the problems and managing things often produces inability to see and check broader picture. That broader picture is the difference between what you are doing and what could be done. Besides most of the time you have to be executive and plan and act accordingly.

Now if someone could provide you with assistance with clearing up wider aspects of your work, like Jay for example would it be of some help?
Another aspect of his involving is suggested purely for a marketing reasons and you could understand that better than anyone else.

Once again please accept my sincerely apologies,
Keep up with good work,

Best Regards
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: yellowecho on September 13, 2014, 07:30:26 pm
I don't see any need for apology.  You have good and relevant suggestions and I think they should certainly be considered.  I wouldn't have a problem donating BTSX for further marketing efforts when the time comes.. I just don't think that time has come quite yet.  IMO the product needs to at least reach the  beta stage


Sent from my iPhone using Tapatalk
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Stan on September 13, 2014, 07:31:06 pm
"We are all marketers now."

Let a thousand fiendishly clever evangelists bloom.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 07:39:10 pm
I don't see any need for apology.  You have good and relevant suggestions and I think they should certainly be considered.  I wouldn't have a problem donating BTSX for further marketing efforts when the time comes.. I just don't think that time has come quite yet.  IMO the product needs to at least reach the  beta stage


Sent from my iPhone using Tapatalk

Yes I agree, but should be ready for "fire at will" order.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: robrigo on September 13, 2014, 08:15:23 pm
"We are all marketers now."

Let a thousand fiendishly clever evangelists bloom.

I love this quote. It sums up some ideas I've been kicking around lately. I'm a developer by trade but I am trying to come up with all kinds of ideas for getting people in rural communities to understand the potential for wealth redistribution in distributed crypto-secured transparent ledger systems. I know jobs are somewhat of a scarcity so people may not be able to afford to make any kind of investment; so I would like to formulate some way of incentivizing the spread of knowledge of block-chains and what not, but in an easy to digest fashion for my target audience (non technical folks, maybe some don't even go online yet). It would be great to allow those that become adopters to also be incentivized somehow to continue the spread of knowledge. This way people that are interested in becoming involved can both become invested, and learn more about it. One of the ways I was thinking to fund this "faucet" was by running a delegate campaign and developing my platform around this, with the delegate pay rate minus overhead going to the "learning" faucet. Lots of details to work out here (how to make the flow of value transparent? how to enable people who have to use other computers or only a smartphone for online use to keep their wallet in a secure fashion? building a web experience for this, etc.)

Now to make the time! Too many irons in the fire atm... might need to pull some out to make room for this one. There is much work to be done! This is something I see coming to fruition after the release of a lightweight client as well as a tested & vetted beta client release. I feel very passionate about bringing block-chains to the masses.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Stan on September 13, 2014, 08:34:26 pm
"We are all marketers now."

Let a thousand fiendishly clever evangelists bloom.

I love this quote. It sums up some ideas I've been kicking around lately. I'm a developer by trade but I am trying to come up with all kinds of ideas for getting people in rural communities to understand the potential for wealth redistribution in distributed crypto-secured transparent ledger systems. I know jobs are somewhat of a scarcity so people may not be able to afford to make any kind of investment; so I would like to formulate some way of incentivizing the spread of knowledge of block-chains and what not, but in an easy to digest fashion for my target audience (non technical folks, maybe some don't even go online yet). It would be great to allow those that become adopters to also be incentivized somehow to continue the spread of knowledge. This way people that are interested in becoming involved can both become invested, and learn more about it. One of the ways I was thinking to fund this "faucet" was by running a delegate campaign and developing my platform around this, with the delegate pay rate minus overhead going to the "learning" faucet. Lots of details to work out here (how to make the flow of value transparent? how to enable people who have to use other computers or only a smartphone for online use to keep their wallet in a secure fashion? building a web experience for this, etc.)

Now to make the time! Too many irons in the fire atm... might need to pull some out to make room for this one. There is much work to be done! This is something I see coming to fruition after the release of a lightweight client as well as a tested & vetted beta client release. I feel very passionate about bringing block-chains to the masses.

My expectation is that, in the not to distant future, most of the Delegates will be elected because they are the best at attracting new owner/voters to the ecosystem.

Darwinian Natural Selection - Survival of the Best Marketers   :)

Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: gamey on September 13, 2014, 09:43:05 pm
The problem with giving this guy 1% is that there is no way to measure his success.  If he is smart and selfishly motivated, he'll just sit on his 1% and make a minimal effort so people don't bad mouth him.  Then when Bitshares X succeeds regardless, he gets nearly the same profits with a fraction of the effort.

Now if he was the only single marketer for a product it would be different, because it would be sink or swim.  Giving him money upfront then expecting him to make magic seems to be the wrong approach.  The incentives are just not there.  He can basically freeride.

I honestly don't think there is any marketing genius that will come up with significant ideas that would surpass those produced by this community.  Execution is what we need more than ideas.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 13, 2014, 10:01:40 pm
The problem with giving this guy 1% is that there is no way to measure his success.  If he is smart and selfishly motivated, he'll just sit on his 1% and make a minimal effort so people don't bad mouth him.  Then when Bitshares X succeeds regardless, he gets nearly the same profits with a fraction of the effort.

Now if he was the only single marketer for a product it would be different, because it would be sink or swim.  Giving him money upfront then expecting him to make magic seems to be the wrong approach.  The incentives are just not there.  He can basically freeride.


This might be the truth except he needs to borrow his name. Don't forget his name means everything in his business.
His name is worth something to your "suggested", targeted audience and BitsharesX doesn't mean anything to them.
One more thing, this guy has connections, he could provide access to mainstream medial like New York Times, Forbs, Wall Street Journal and etc..

Execution is what we need more than ideas.

I 100% agree
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: CLains on September 13, 2014, 10:04:50 pm
Idea: How about awarding the top X Delegates Y bitUSD each month just to help get things started? What better way to hand out grants? With this idea we delegate the execution to well.. the delegates. If we give them too much they will burn more, etc.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Number 1 on September 14, 2014, 12:00:44 am
I reckon it should be left in the capable hands of Dan, Stan and Brian for now. 2 reasons:

Firstly, For a taste of what is to come check out http://bitshares-x.info

This simple website was developed by Brian and his team. I believe Cas was involved also but would have to clarify that. It's simple layout and marketing jargon is a great 1st point introduction to bitshares for the general public.

Secondly there is already clear thinking by i3 into how fundraising may be carried out. Just look at the Angelshares incentive spearheaded by Stan. To my knowledge this has been the most successful funding incentive ever organised in the cryptosphere, the fruits of which we will see in the future once the software is stable and Brian reveals what's been going on behind the scenes.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: tonyk on September 14, 2014, 12:26:28 am
@ Number 1    -   Sarcasm? Yes, no maybe?

Cause whether you are kidding or not if the whole AGS is transferred in BTSX it will be the most massive crypto IPO.
 If you exclude Ether, that is, doing the same conversion of their BTC into BTSX... but for them to do that will be kind of....weird?!
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Ggozzo on September 14, 2014, 03:39:15 am
I honestly don't think his names means anything. Before this thread, I never heard of him. So why would the end user benefit from this guy doing something that supposed others can't? We don't need "big whales". We need mass adoption and unless this guys real name is Oprah, Jon Stewart, Hannity, Bono, Clooney, Tiger, or the likes, then his name doesn't mean sh*t.

I am all for marketing to the masses, not to a few whales to pump the price for an inevitable dump. We need to be where BTC is now. And it doesn't matter how BTC got there. We need to take the lead before BTC runs away and enticing a few rich dudes ain't gonna do it. We need web ads, paper ads, subway ads, or maybe a championship game tv ad. This will get attention to the little guys we need. We want them before the big guys, otherwise you will be trying to break down another wall. One that BTC is struggling with. That of the early adopter and BitRich elite before the mainstream, especially because no new coins are distributed.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Number 1 on September 14, 2014, 04:56:22 am
I'm not being sarcastic.
Perhaps I don't understand the intention of AGS.

Quoting the following link initially publicizing AGS.

"AGS is just a public ledger of donors you can get on by donating to a development trust, 
to build the industry and try to get targeted by developers
who see promotional advantages in a free airdrop of their new product samples
to a demographic of people who donate to developers!"

https://bitsharestalk.org/index.php?topic=1631.0
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: CLains on September 14, 2014, 08:30:35 pm
Brian recently spent an hour on Beyond Bitcoin outlining the Western marketing plan in great detail.  I think it was this one:

https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014 (https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014)

This sounds really good..  :o
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Method-X on September 15, 2014, 02:46:47 am
Brian recently spent an hour on Beyond Bitcoin outlining the Western marketing plan in great detail.  I think it was this one:

https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014 (https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014)

This sounds really good..  :o

Yeah just listened to this today and my doubts have been soothed. I have a feeling there are a lot of high level internet marketers ready to pump the shit out of this.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 15, 2014, 12:31:26 pm
Brian recently spent an hour on Beyond Bitcoin outlining the Western marketing plan in great detail.  I think it was this one:

https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014 (https://soundcloud.com/beyond-bitcoin-hangouts/brian-page-8-27-2014)

This sounds really good..  :o

Yeah just listened to this today and my doubts have been soothed. I have a feeling there are a lot of high level internet marketers ready to pump the shit out of this.

Indeed!

There are many ideas aim to resolve what I been talking about. I must admit it is first time I was listening what Brian has to say about his plans and I was impressed how this man thinks all the way.

It would be nice if those ideas could be presented in more structural form then this interview and we could discuss about it. I got a feeling that marketing plans are still in stealth mode I guess there is real reason behind it.

I am not suggesting community should teach him how to do his work, he is the man in charge, but rather show ways some goals could be accomplish better, faster with fewer resources. What I could suggest is for every goal his is chasing, to open up tread that many ideas could pop up, without revealing actual plan behind it.

For example:
What stock excange software has best user grade expiriance, most intuitive interface or so?
What are the ways we could approach for example Miley Cirus to say something about Bitshares?
Who are the people that are considered most trusted sources of information for any paticular field we are interested about?
What other beneficial business or enterprenuer or newspaper could we approach for strategic aliance relationship and what that mutul benefical could be?

What I am curies about is how Brian Marketing Department is organized how many people work on this and how they are funded. Are there enough resources available for achieving all his goals?

It is hard to compite with BM’s level of trust because he is rock star here. Let the communitie be your allie instead of critique what ever reasons may lay behind it.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Method-X on September 15, 2014, 12:57:21 pm
Quote from: Geneko
What I am curies about is how Brian Marketing Department is organized how many people work on this and how they are funded. Are there enough resources available for achieving all his goals?

Brian mentioned there are "people he's talking with" that have invested millions of their own money [in BTSX shares] and will be promoting the concept. I'm really, really hoping classic internet marketing guys like Parry Belcher, Eben Pagan and Frank Kern are on board. If that's the case we'll go past bitcoin in short order.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: Geneko on September 15, 2014, 02:10:52 pm
Quote from: Geneko
What I am curies about is how Brian Marketing Department is organized how many people work on this and how they are funded. Are there enough resources available for achieving all his goals?

Brian mentioned there are "people he's talking with" that have invested millions of their own money [in BTSX shares] and will be promoting the concept. I'm really, really hoping classic internet marketing guys like Parry Belcher, Eben Pagan and Frank Kern are on board. If that's the case we'll go past bitcoin in short order.

I didn't mean that. I mean this man has many thing to do on his daily schedule, he probably needs to delegate some jobs.. Is there any actual stuff behind his operations and if there is, who pays for its salaries.
Title: Re: Marketing Proposal - Our Unfair Advantage
Post by: oldman on September 15, 2014, 05:30:31 pm
Stealth phase; marketing push will come when client is stable, trading platform is implemented and pegs have solidified.

Agree that Brian & Co. have not engaged the community as well they as they might have.

However, marketing could be a huge distraction to a community that needs to focus on development.

There is a method to these folks' madness.

Have faith. Good things come to those who wait.