Apptrade is a profit sharing marketplace, described as “Kickstarter on the blockchain.” Except, instead of supporting one project, users can support a group. In turn the group pools a portion of their earnings into a shared digital reserve. In place of a perk, supporters are given a supply of dividend backed tokens, tradable on the OpenLedger DEX.

Apptrade helps publishers and developers share risk, with cross-marketing and collaborative funding via app portfolios. Developers can raise capital as a group through a shared digital reserve, a blockchain reserve of digital tokens that are backed by the revenue of the apps.

“App portfolios give speculators the ability to diversify their risk across a collection of digital goods without the need for ownership,” Pineda explains.

An app portfolio is represented by digital tokens, which are created on the OpenLedger DEX. Royalty streams are secured as cryptoassets on the bitshares blockchain.

“Without the need of a middleman, users can trade these tokens on the OpenLedger with other market participants directly. They can withdraw token value via fiat gateways, or they can be traded along with market pegged assets which are also hallmarks of OpenLedger's  trading platform.”, explained Boesing.

Portfolios are managed by the app creators, they can vote on which apps they want to team up with. Sponsors looking for cash flow from app portfolios are also entitled to a vote, and may be interested in acquiring the intellectual property of a proven app that stands out from the rest of the portfolio.

"Apptrade’s mobile app professionals will work with portfolio sponsors and publishers to screen apps for quality, value, and potential. If a developer feels they have an inventory of digital goods that can justify their own portfolio launch, we would welcome it.” Boesing explains.

Boesing sees the portfolios as a better way to "test drive" a collection of apps, before committing to an acquisition.

“Having tokens and a transparent ledger where the flow of value can be seen, it improves trust between otherwise competing interests. Everyone can see who is ‘playing by the portfolio rules’ of making their payment towards the pool.”

Apptrade will be raising funds through the sale of a master token on the 28th February 2017, for those who are after a slice of the whole pie. Each portfolio is setting aside 10% of their liquidity reserves to back the Apptrade master token (APPX). Each portfolio will manage their own token reserve.


Read the full artcile about Apptrade here: http://bravenewcoin.com/news/no-app-is-an-island/

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As Centz ICO is also connected with ICOO and CCEDK some posts are repeating.