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Messages - lijshaw

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Muse/SoundDAC / Re: Revolution in music. How would one go about it?
« on: April 10, 2014, 03:19:08 pm »
Ok  I'm jumping I here because I've been thinking about this a lot too  and am very happy to see a thread already started.

I think the first challenge is that music as it exists now has very little value to the consumer unless that value is built up through direct fan base or a central market (iTunes. Spotify) that adds consumer value to the listening experience. Both of these existing approaches require trust and a controlled marketplace. But they don't create much value for the artists.

To me what would be exciting about music meeting the blockchain is a way that could potentially create unique music files that could not be copied (like vinyl records are one of a kind). A major factor in the evaporation of the pre internet music industry was the creation of easily copy able music files and a massive increase in access to music.

Vinyl records and originally CDs were unique and therefore have value in their scarcity. Digital music is common and available in abundance. So therefore people are less likely to want to pay for it.

Having said all that I should follow that even in the time of vinyl an artist still had to build a fan base and following. Without a fan base there was not much value in the music. The real value is in the experience for the consumer.

If I love the band then I will want to support them by buying something from them. So maybe a coin that funds the artist is a good way to do that. I think my concern with the coin as DAC is the missing link that what is distributed now in music is often worth so little for the artists themselves that I can hardly see anything to share in that as a fan.

People use Lady Gaga or Katie Perry as examples. But I don't think those artists are having too much trouble
making the existing system work. The real challenge is in creating value for the independent artist. A way to make music unique and scarce. Though honestly I'm not sure I like the sound of what I'm suggesting since even that implies controlling the market in a way by NOT letting out music.

I hope that wasn't too scattered.

I look forward to hearing everyone's thoughts and ideas. Let's figure this out!

Sincerely loving music and hoping for great things for those who give their lives to creating it and those who listen.
Cheers!
Lij



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