Hello guys Im following long ago and proud of the work done. From my experience (7 years at Nasdaq) I would like to express some tips for the success from my opinion.
1) Reward with little fee to all network is necesary otherwise issuers will just leave, in that case there is no incentive to encourage investors at BTS.
2) The more tokens/rate created the higher the price should be for creating a new token. Otherwise someone can benefit of having many markets at time. They can create them but they should pay just more (couse they will benefit about). Otherwise reward fees for the network will dry.
3) You never ever would have people involve if there is not a way for markets for going up. Where can it come, from networks fees (depending of issuer). If I can rise bid, or hit offers in my own market people will come. If asked price is very high I can set up low prices but sooner or later I will be able to hit customer offers if there is a way where liquidity comes to me as issuer -> reward fees.

Wich is the way fees should be deployed to issuers? Well from my opinion (and this is very personal) you can make for segments, or even just all each month.. Whatever for atract customers, wich will atract issuers and will pay higher price for token creation wich are money for all. I dont know what is the amount of fee colected, but even if those are lets say 10$ month divid all and give anything to issuers.

This all I say doesnt takes into account maintenance costs, well lets say 50% reward for maintenance. I tryied a market here long ago (CRYPTOINDEX). No matter what an issuer make if all the money comes from him. I respect ICOs to start with but I think a solution is needed for issuers.  There were a time where people came more and more when markets had liquidity. Sooner or later DEX will aware of this.

Well, sorry for my spelling. Hope it helps.