Bitmaster, my take-ways from this most interesting discussion:
1) The initial market wave of Bitcoin is over and along with it, gone is the hope of the Blitzkrieg (overwhelming speed in achieving market share that will disrupt and set off balance the the very formidable competitors in the financial space) tactic for success. Success will take longer than expected and will require wise stealth maneuvers and partnerships with the very industries seeking to be disrupted.
2) consumer adoption is not where the crypto success will happen(first), the learning curve is currently too steep for the mass market. I will be with the commercial organizations (Fortune 2000?) that can really see and appreciate value creation to business bottom line.
Stop trying to storm the Bastille: Disruption of Finance technology will not happen without the acceptance/involvement of the entrenched financial oligopolies. Stealth tactics and strategic partnerships are essential to make the change desired. Talk of destroying the banks is not helpful when they are holding all the cards. Need to make it very easy and very very tempting (lucrative) for them to disrupt themselves with the new tech.
3) Public block changes are not inherently better or more sacred than private block changes
4) Ideology needs to be kept far, far way from the promotion of blockchain technology products. If the product will bring libertarian “freedom” then let the product speak for itself and let freedom be a bi- product of its success. Idiology, no mater how good, is divisive and does not help product promotion.
5) Techno-speak needs to be kept far, far way from the promotion of blockchain technology products.
Much like the switch of the telecoms from wire to Voice over IP, it is easier for market acceptance if crypto and all the associated complexities remain under the hood, unseen.
more like a car salesman talking about details of the latest engine tech: piston compression, cylinder arrangements, cam lobes ect, it only confuses the customer that wants to hear about the smooth ride and great handling. They can careless how it is accomplished. Therefore market approach needs to be about how the product can improve the things in the “real world” that the customer is already doing. They must be able to relate to your proposal and fit it into their current needs or current actions. A firm link must be make between blockchain technology that solves real world issues (not ideological ones). The blockchain industry needs to reach out and connect with the wider world not continue to recirculate business and ideas within it self.
6) The “killer app” (that most likely will incorporate the charictaritics above) is becoming over-due. and is desperately needed. Without it the adoption horizon will be exponentially longer and may miss the window for mass adoption.
7) Need to learn from the multiple Bitcoin marketing blunders. One being the use of the same name for the token and the infrastructure.
Blockchain technology is badly in need of marketing professionals that can effectively relay value proposition, brought be blockchain, to the broader market