.p2p is the right message, but awkward on the tongue and somewhat difficult to type.

Is .dcn assigned? .decentralized also sends the right message.

.dac and .bts are too limiting.

The issue of alienating non-native English speakers is a real concern. The majority of the global population falls into this category.

This issue may be further exacerbated by the extra syllable; try pronouncing a three-syllable word in Spanish/French/Mandarin and then compare with a one or two syllable word.

Which word do you favour?

BitKey is interesting; a great allegory for unlocking access to a secure space:

Keyhotee ----> BitKey

Keyhotee ID ----> BitKey ID.


I think KeyMail and KeyID are catchy:

Keyhotee ----> KeyMail

Keyhotee ID ----> KeyID


That said, my vote still runs with bit-something. There is just too much momentum/value in attaching to the bit-space.

I respectfully submit the Keyhotee moniker is inadequate and may hinder widespread adoption.

First issue: too many syllables.

If you look at the most successful tech branding campaigns of the 21st century you will find convergence at two syllables:

Google
Facebook
Apple (to wit - iPhone/iTunes)

There is likely psychology and good reasoning behind this, but bottom line is people seem to identify with two-syllable tech branding. Proof is in the pudding.


Second issue: not connected with the bit-space.

My recent experience as an 'average Joe' just learning about the Invictus project was frustrating when it came to Keyhotee. I had a hell of time figuring out what Keyhotee is.

I can tell you with 100% certainty that the Keyhotee branding does not resonate with the target audience, and moreover, is a bit off-putting. It looks like antivirus software from the 90's.

The phonetics and logo create a disconnect with the 'bit' ecosystem that alienate the project from the crypto/decentralization movement.

Apologies for being harsh, but I do feel strongly about this. The technology is incredible, game-changing, needed.


So what to do?

Treat Keyhotee as a code-name, similar to what Intel/Microsoft/others do pre-release, and then re-brand on launch.

Re-brand to what? Anything with 'bit' in it. The obvious candidate being BitMail (bMail? bitMail? bitmail?).

The unavoidable association will be with gmail, which is highly desirable as it will accelerate adoption. Think gmail minus Google plus crypto.

Association with a familiar, mature and widely adopted brand/product will massively lower the entry barriers for adoption.

Moreover, the bit-space is rapidly becoming recognized as next-gen, secure, decentralized, private, etc.

BitMail leverages both spaces in two syllables.

Imagine you are average Joe and someone is pushing a new email client: you can choose to download and install Keyhotee or bitMail. Which one do you pick?

For consideration.

P2P lending has experienced tremendous success when introduced to localized markets.

Global P2P lending would be exponentially larger. Have a quick look at the global market cap of various credit instruments.

Keyhotee and a modified implementation of the Bitshares X DAC would be an ideal platform.

Only a small fraction of the global population has the capital and knowledge to invest in something like Bitshares or other crypto-assets.

Now... how many people need to borrow money? How about businesses?

Would greatly appreciate the Invictus team weighing in on this.

Perhaps there is a moral opposition to creating a decentralized credit market? Credit is without doubt the dark side finance.

However, in terms of creating value for shareholders there is really nothing that compares.

After all... http://en.wikipedia.org/wiki/History_of_banking

Banking = lending = profit.

A DAC for P2P lending of BitAssets/Cryptoanything would completely revolutionize global finance.

Micro loans to mortgages to trading margin to business loans.

Credit rating linked to Keyhotee ID.

Automatic transfer of collateral on delinquent debts.

DAC takes a cut of every loan.

Global. Decentralized.

The profit would be staggering.

Any thoughts?

 There seems to be a lot of focus on gaming, music, etc.

Perhaps basic financial services should be addressed prior to the more glamorous sectors?

Equity markets are headed for a historic bust; equities will sell off and investors will move to cash, precious metals and low-risk debt.

There will be an enormous opportunity to market Bitshares as a safe haven, a store of wealth and a source of income - particularly if yield is superior to debt.

There is great discontent with the Wall Street/banking complex... but also no alternative for investors that need a reasonable yield/ROI.

I'm not talking about institutional investors per se, but the individual investors; boomers, 30 somethings, etc.

The Bitshares intro video is excellent and production values could be leveraged to create a powerful message:

"You don't need Wall Street, you don't need Big Banks. Bitshares are investments for the people, by the people."

Market Bitshares as an open, honest, transparent alternative to the corrupt, wealth stealing crony-capitalism that currently enjoys a monopoly on people's savings.

Perhaps a bit premature, but something to keep in mind as the marketing strategy is developed.

Fantastic video! Clean, concise, *friendly*.

Common appeal is sorely lacking in much of the current crypto-marketing - the space is inherently elitist and favours a relatively young and techno-savvy crowd.

You simply cannot underestimate the drawing power of making the average Joe feel adequate, welcome, wanted.

Excellent work!