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Messages - ak

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32
General Discussion / Updates From Adam
« on: March 09, 2015, 01:25:46 am »
I’m excited to be working with the rest of the BitShares community to make BitShares a success in 2015.

Recently, there have been comments made on the BitShares forum about me and that it seems like my involvement with BitShares is eerily reminiscent of the former BitShares Marketing Director, Brian Page. I know that it’s no secret that many of the members of the community were not impressed with his performance as the BitShares Marketing Director; however, what seems to be unclear to members on the BitShares community is exactly what my role is supposed to be within the BitShares community. Thus, I’d like to take this opportunity to clarify.

Since Brian’s departure, the community decided that it would be in its best interest to decentralize our marketing efforts, which means that I am not the BitShares Marketing Director. I have never been the BitShares Marketing Director, nor will I ever be the BitShares Marketing Director.

With last year’s merger between BitSharesX, DNS, and VOTE, due to my marketing expertise, extreme passion for politics, and deep desire to make a major difference in the world, I was brought on specifically to work with BitShares to develop a blockchain based voting solution that could be integrated with the BitShares blockchain. In just a few short months, I have successfully promoted the idea of developing a blockchain-based voting solution, creating awareness of and interest in the innovative approach, here in the United States and abroad.

I have spent a considerable amount of effort researching the voting industry, reviewing voting legislation, and networking with legislators and election officials at all levels of government within the United States, in an attempt to assess the current landscape, gain support for our innovative solution, and identify opportunities for its implementation in the public sector.

Upon developing our proof of concept voting system and demonstrating the technology at an industry conference in California (CA) this past December, we received an official endorsement from a well-respected Registrar of Voters, which is prominently featured on the home page of the Follow My Vote website (https://followmyvote.com). Legislators and election officials in Virginia (VA), our home state, have also been very supportive.

Despite the overwhelming support, the reality of the situation is that each state in the United States has laws governing what types of voting systems can be certified for use in elections, which are extremely outdated due to a false paradigm. This means that certain laws will need to be changed in various states, in order to allow for our voting system to be piloted, certified, and adopted.

Although official government elections are proving to be a long-lead opportunity for us in the U.S., the good news is that legislation seems to be the only barrier to entry. With this in mind, we intend to shift this paradigm and bring this legislation up to date by educating legislators and election officials in the U.S. about the advantages of leveraging 21st century technology to improve the democratic process. We have also begun to look outside the U.S. to seek opportunities for adoption.

We were recently invited to Oslo, Norway to speak about our voting solution at a national summit. According to this study (http://bradblog.com/Docs/YearInElections-2014-Final_021115.pdf), Norway is the world’s leader when it comes to electoral integrity, whereas the U.S. currently ranks 45th. Hopefully, once our ideas our introduced there on a national stage, we’ll be able to gain entry to government sponsored elections much quicker. In the meantime, we’ll be focusing on building grassroots movements in both countries in an effort to expedite the process.

We’ve also started to look into ways to implement our voting solution in the private sector. We’re actively exploring alternative use cases for our voting solution, such as market research/opinion polling, online petitions, people’s choice awards, and proxy voting. We will be sure to keep the community updated on the outcome of our efforts here in the days ahead.

Follow My Vote has just gained access to a small portion of the vested stake that was allocated to us as part of the merger, which we have yet to spend. To ensure we are all on the same page, these funds were specifically allocated to Follow My Vote to ensure my commitment to this joint venture and to support the development of a voting system that will be integrated with the BitShares blockchain.

It goes without saying that I have a vested interest in ensuring the BitShares market cap continues to grow, as it will increase the value of our development fund and allow us to accomplish more with our allocation. With this in mind, I’ve agreed to get involved in directly marketing BitShares and lend my expertise in any way I can. However, being that my time is extremely limited, my involvement in directly marketing BitShares has been limited to the BitShares website and social media.

I was directly involved in getting our new website updated, with Cass leading the charge. My main goal was to ensure that the content was developed and site, as a whole, was transitioned with Search Engine Optimization (SEO) and Analytics tracking in mind. Now that this has been accomplished, we have yielded to Cass and other members of the BitShares marketing community that are closer to the BitShares brand and more familiar with the core product (BitAssets) to ensure that the user experience and messaging appeals to our customer base. However, we will continue to keep an eye on analytics, implement tracking, and provide performance reports, as needed, to ensure that the BitShares marketing community, as a whole, continues to drive results.

On that note, now that a full month has passed since the launch of our new website, I’d like to provide the community with some monthly performance statistics for Feb. 2015, which are as follows:

Website    

Unique Visitors    10,978
Top Landing Page    bitshares.org/
BitAsset Whitepaper Views    6,639
BitAsset Whitepaper Downloads   253
BitAsset Whitepaper Readers    1,673
BitShares Client Downloads   1352
Github BitShares Client Downloads   165

In addition to helping out with the website, my team and I have also been managing our social media accounts. rgcrypto and I met earlier in the year, at which point we discussed his marketing expertise. I gave him the opportunity to take over the management of our Facebook account; and, after demonstrating his ability to drive results via Facebook, we worked to get him elected as a 100% delegate. Aside from Facebook, we’re also managing our Twitter, Google+, and YouTube profiles and have provided performance statistics for all of our social media channels for Feb. 2015 below:

Facebook

Total Fans    6,685
Average Likes    263
Average Comments   2
Average Shares    3
Average Total Reach (Organic)    421
Average Total Reach (Paid)   10,051
Fan Base Growth   17%

Twitter

Followers    4,533
Impressions   40,100
Engagement Rate    2.60%
Link Clicks   393
Retweets    179
Favorites    156
Replies    13

Google+

Total Fans    150
Views   1,287
Actions on Posts   88
New Followers    11

YouTube

Subscribers    256
Views   628
Minutes Watched   3,682
Likes   18
Top Video   What is DPOS - Delegated Proof of Stake?

An affiliate referral program is another thing that I have been working with valzav to get off the ground. Although we’ve already got some solid tracking capabilities in place, after an internal discussion, we are hesitant to launch an incentivized program until we have true identity verification capabilities in place to prevent would be bad actors from gaming the system. To this end, I’m in talks with representatives from Jumio, a leading identity verification company, to discuss potential partnership opportunities. We are in the process of gaining developer access to their platform to begin exploring their API in an attempt to determine the level of work involved in order to integrate with BitShares.

Although we have yet to start a formal incentivized affiliate referral program at this time, I want to reassure the community that we are tracking referral activity. As such, I have provided referral statistics with respect to new BitShares accounts that were registered through faucet.bitshares.org in Feb. 2015:

Referrer   Total
www.minebitshares-com   28
rgcrypto   18
bitshares [social media]   9
cass   7
marketing.methodx   7
www-paycoin-ws   7
bitsharesblog   5
bts_traderx   5
index-html   5
beyondbitcoin   4
follow-my-vote   3
stan   3
bitsharesblocks   2
clayop   2
methodx   2
page01   2
bytemaster   1
home1   1
mf-tzo   1
paycoinws   1
refer-o-matic   1
test123   1
whiskey   1
Grand Total   116

I would like to take this opportunity to sincerely thank all of the affiliates listed above for all of their hard work in February. The community should know that this is a tremendous improvement over January. We had 42 referrals in Jan. 2015, which means we’ve seen nearly a 300% increase in performance.

As a final update, when taking into consideration that I won’t be able to dedicate as much time to directly marketing for BitShares as I originally intended, I’d like to take this opportunity to formally pledge 1M BTS in contributions to a development fund that I will control, which will be setup to sponsor BitShares related marketing initiatives that I consider to be worthwhile. On that note, I will be accepting proposals from members of the BitShares community on an ongoing basis and will work directly with marketers to ensure approved proposals are properly funded.

Let’s get to work!

ak

33
General Discussion / Re: I'm Nervous, Please Reassure Me
« on: February 06, 2015, 12:17:00 am »
Please tell me I'm wrong about all this so I don't have to sell my bitshares and give up on what seem like such an amazing concept.

I haven't heard much about marketing recently, what is the new team doing? Did Adam stop doing his "quick updates form Adam?" I suspect he is no longer working for bitshares as much, or maybe not at all. Please tell me I am wrong.

My apologies for not reporting into the forums a bit sooner. I just posted another quick update.

34
General Discussion / Quick Updates From Adam
« on: February 06, 2015, 12:13:17 am »
We have a lot in the works!

Now that the new website has been launched (thanks to cass, toast, crypto_prometheus, bytemaster, etc.), we have started to establish a performance baseline. As we continue to collect data, we'll be working to plan various paid marketing initiatives over the next few weeks.

We registered over 500 new accounts through faucet.bitshares.org in January. Valzav has recruited a Ruby-On-Rails developer to begin implementing many of the ideas we've hatched for the affiliate referral program in recent weeks, which means more referral options, greater tracking capabilities, and deeper reporting insights.

The BitShares social media accounts have really gained a lot of supporters in recent weeks as well. We added over 1,000 Facebook fans (thanks to rgcrypto) and hundreds of Twitter followers (thanks to Brice & Slick Willy) in Jan. Also, with respect to social media, we have a viral marketing campaign in the works. More details to come here!

We are working hard to start a grassroots movement here in Blacksburg, VA, in support of BitShares technology and it's various applications; and, we've been gaining a lot of attention in the press as a result. The Roanoke Times recently visited our headquarters at the Virginia Tech Corporate Research Center for interviews and will be running stories on both BitShares and Follow My Vote in the near future. The Follow My Vote voting booth powered by BitShares was recently featured on WSLS.com and on the 5 o'clock and 7 o'clock news. Just this past Tuesday, I put on a demonstration of our voting technology for the Blacksburg community at NuSpark, which was featured in the Collegiate Times (the student run newspaper at Virginia Tech). And, this coming Tuesday, we will be hosting a local meetup event at NuSpark entitled: Dinner and Discussion: BitShares, Bit Assets & The Decentralized Exchange., to introduce members of the local community to BitShares.

We've also just recruited 2 interns whose sole focus is to work on BitShares related activities, writing tests and helping to properly QA new releases in DevShares prior to being released in BitShares.

Also, we should be releasing another BitShares newsletter (spearheaded by crypto_prometheus) in the days ahead. So, please be on the lookout!

35
General Discussion / [ANN] Our New Website Is Live!
« on: February 01, 2015, 01:05:43 am »
It is with great pleasure that I announce the launch of the new bitshares.org website! It's now live!

We really came together as a community on this one. We received a lot of great feedback from people on the forums, as many of our community members ideas and suggestions were incorporated into the new site. It's important to point out that nothing is set in stone here and that this website will always be a work in progress, as we will continue to seek ways to modify the site over time to improve the user experience and increase new user acquisition conversion rates.

When it comes to acknowledging individual efforts, there were so many people involved in the project, I almost don't know where to start…

BIG THANKS to cass (whom I know first-hand worked on this project day and night in order to see it through to completion), nikolai and prometheus for creating some really awesome content, the NullStreet Marketing team, and anyone else that was involved whom I might be leaving out!!!

2015 is going to be a great year for BitShares!!

36
General Discussion / BitShares Featured In Roanoke Times
« on: January 29, 2015, 08:36:12 pm »
Today, we hosted the Roanoke Times in our offices at the Virginia Tech Corporate Research Center, which is interested in running an article on the Follow My Vote initiative.

When learning of the partnership with BitShares and the support of the BitShares community that is powering this grassroots movement AND with all the exciting things we have in the works for BitShares as a whole, they decided that now more than ever would be a perfect time for a follow up article to the press Dan and BitShares received from the Roanoke Times back in March of 2014 (https://bitsharestalk.org/index.php?topic=3520.0).

I just wanted to share the good news on the forums and let you all know that the Roanoke Times will be back in our offices on Monday, for an interview focused solely on BitShares, and a follow up article is likely to be released on the Roanoke Times website shortly thereafter!!


37
General Discussion / Re: Quick Updates From Adam
« on: January 19, 2015, 10:52:19 pm »
simple public leaderboard is live!   http://faucet.bitshares.org/refscoreboard

38
General Discussion / Re: Quick Updates From Adam
« on: January 16, 2015, 05:00:32 am »
Me and Adam got to chat on skype and we found out that we are made of the same clay. :)

 +5%

39
General Discussion / Re: Quick Updates From Adam
« on: January 16, 2015, 04:59:52 am »
Lovely!

I feel like we are entering the golden age of BitShares marketing. Science will illuminate this whole space. Really an exciting time to learn the latest techniques in the art of marketing.

We'll be setting up a referral program where we can track and reward performance, which looks promising.

This will tear down the house.  +5%


 +5%

40
General Discussion / Re: Quick Updates From Adam
« on: January 16, 2015, 04:55:22 am »
I guess this is directed at Adam and Cass. It'd be great if you could add the public facing stats to each of the other websites too.

thanks for the reply pseudoscops!

valzav has done a great job thus far developing basic tracking and reporting capabilities for the referral program; and we've already tracked a bunch of referrals.

but, to your point, we need a public facing dashboard where all those taking part in the program can review their results and compare them to the results of others.

to be clear, we have big plans for the referral program (referral links, display widgets, robust tracking capabilities, analytics reporting, etc.); however, valzav's time is limited and we need to find another capable developer to put on this project.

for now, valzav is currently working on a simple leaderboard to publicly view stats. we'll let you know once its ready to go!

41
In the long term we definitely need to break up each part. In the beginning we should focus all our efforts on a single selling point, the excellent decentralized exchange.

100% agree, if we can take over "decentralize exchange" niche it would be much easier to expand to other markets.

 +5%

42
i like the idea ... but let us get first 1 good site out there before talking about 5 sites^^

 +5%

43
General Discussion / Quick Updates From Adam
« on: January 06, 2015, 11:10:03 pm »
I've been working with the crew this week to get analytics tracking in place on our various web properties...

bitshares.org
bytmaster.bitshares.org
faucet.bitshares.org
bitshares.tv

Once we have these websites tagged, I'd like to ensure that we can setup event tracking and add custom code as needed in order to track the various events that take place on these sites that are important to us.

I'll also be working closely with bytemaster and other members of the team to draft new messaging for the bitshares.org website and see that it gets updated as soon as possible.

Once tracking is in place and we have solid messaging and a layout of the site we feel comfortable moving forward with, I'd like to begin running a few small test Pay-Per-Click campaigns and/or some Display campaigns on crypto-currency related websites to test various advertising channels and marketing messages that result in new client downloads, installs, and account registrations.

In the meantime, I'm looking to establish partnerships with other marketers in the BitShares community with experience that can help out in this area. We'll be setting up a referral program where we can track and reward performance, which looks promising.

I am also considering sponsoring and/or rewarding marketers that can prove themselves capable of driving results. On that note, if you're interested in this opportunity, please send me a direct message so that we can discuss further.

44
General Discussion / Re: Updates From Adam
« on: December 18, 2014, 06:58:23 am »
:D Come join nullstreet asap!!!

I just joined. UN: akernest

Your first assignment as a NullStreeter is to check out the Jumio thread. 8)

just joined the jumio thread!


45
General Discussion / Re: Updates From Adam
« on: December 18, 2014, 06:42:02 am »
Did you guys just crash the workshop? I didn't see you on the tentative schedule laid out by CACEO?

How do you plan to curb CalVoter/VoteCal initiatives?

Which Ca legislators were there? Were there any State Senators or Assembly members you came in contact with? And which ones?

In speaking with some folks at the conference, it seems the VoteCal project is about 75% done and the Secretary of State's office is determined to push through to completion. Thus, we have no plans to stand in their way. But, from what I understand, it's been a costly project and exhaustive process to get to this point. With this in mind, one thing we can do is focus on developing a superior product, rendering their solution obsolete, and make a push adoption. If all else fails, there may be an integration opportunity.

We were registered as an official exhibitor for CACEO's Joint New Law Workshop and Seminar. We've posted a couple of photos to our Facebook page of us at our booth, with many more pics to come. Staying true to our nonpartisan roots, we met with representatives for State Assembly members from both sides of the isle, while we were there. We also had dinner with a key county registrar in CA and spoke at length with few folks with close ties to the Secretary of State's office.

I won't be mentioning elected officials that we've connected with by name here on the forums; but, if you would like to discuss over a Skype call, I will disclose more details if deemed appropriate. However, anyone that has paid close attention to our social media profiles will see that we've been working day and night to make connections in all levels of government (including Governors, Congressmen and US Senators from multiple states) to secure support for what we are doing.

We've gained tremendous exposure and praise for our project since becoming CAVO's only corporate member. Although BTS is our top priority at present, we will continue explore opportunities in CA and other key states that express interest down the road.

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