Instead of all of the speculation, I would suggest setting up A/B split testing on some of the suggestions posed in this thread, as well as setup conversion goals on your pages to start getting the numbers higher.

Interesting thread.  I was the person that brought Kevin to the event, and I did so for several reasons.  I won't bore you with all of them, but here are a few relevant to this discussion:

Kevin Harrington has sold over $4,000,000,000+ in products.

Kevin has been in talks with me & my partners  to do an infomercial deal regarding cryptocurrency, which is highly significant.

Kevin has been educated about Bitcoin by myself and my partners for the last 8 months, and is getting comfortable with putting money into bringing it more mainstream.

Kevin has some massive connections in many industries that could yield some major backing for palatable mainstream adoption of services built on Bitshares DAC - such as Bitshares Music...Imagine all of the recording industry contacts that could be brought to the table from that alone.  There are many implications from this alone.

The Saint Martin mastermind was intended to yield very specific results, all of which were met from all parties that attended.  It was meant to bring some people that are powerful marketers, together with those that understand Bitcoin and Blockchain - to educate them and get them on board with the overall message.  The idea is that once we have people like that on in our corner, to advocate and educate...then the efforts of this amazing team of individuals will be amplified 1000x over.

We hit that out of the park.  Brian has been 100% integral to making that happen, and is working actively with several of us to get this project to another level. 

Very big win guys.  Congrats.