Quote from: bytemaster on October 28, 2014, 09:45:49 pm

I think it is enough to post something like "last year people earned X% on BitUSD"... not changing... true... past performance is no guarantee of future performance.

Totally true, but that still leaves us nothing to market in our first year, and is exactly why we need the subsidy in the beginning.

i don't think that 5% p.a. would be enough to attract investors seeking return into holding bitUSD for a while. feels like we are fooling ourselves with regards to how much a fair compensation should be for exposure to systemic BTS risk. Even without BTS price volatility, my guess is 100%+ yield p.a. at current, initial stage.

most Western banks USD deposits yielding 0% are insured. For Argentina, or Russia perhaps, there is significant risk of local currency depreciation versus USD, and USD deposits can be seized by governments. Thus people prefer to hold cash USD, or local banks pay them 10% p.a. return on USD deposits. bitUSD could be an alternative, but yield should be priced fairly compared with BTS expected return.

As BM stated before - not everyone is seeking return. Some want to diversify away from banks, some want to do business. ratailers holding small amounts of bitUSD would be a plus. Perhaps demand could be substantial in the remittance market due to fast and cheap transfers, bitUSD price stability versus USD, while the exposure to BTS systemic risk by each transacting party is very brief and comparably small (as opposed to investors seeking return). here the local gateways, perhaps even private brokers (localbitcoins idea), would be key.

However, anyone thinking about marketing BTS platform to professional FX traders, please go and visit an FX trading desk first and see at what speed and what high tech is employed by leading brokers and exchanges. 10 seconds is like eternity there - BTSX isn't likely to get traction in there in the near future imo... also not sure, why someone with trading account in a bank should trade bitGOOG or bitGold instead of highly liquid Google or Gold CFD at 10 USD per trade... I am not saying bitAssets won't get even more accurately priced, gain liquidity in the future, and allow for smaller market participants without proper banking access to do all things they want at low cost. just think that the status quo with professional traders and electronic trading via exchanges, platforms like bloomberg etc. is not yet to be doubted.

Thanks clayop for keeping the community updated.
South Korean market with Samsung / Android at home might become very important for mobile crypto payments - do you also think so?

Thx vm for the links!

Quote from: pseudoscops on October 27, 2014, 08:10:19 pm

Quote from: kisa on October 27, 2014, 07:29:39 pm

Let's not mix up ideology with values with emotions. We might not succeed pushing either ideology or trying to sell BTS based on emotions. VALUES is what we need to define and live imo.

Even coming from various backgrounds and having different worldviews we bitSHARE certain values e.g. such as freedom, privacy, fairness, creativity, meritocracy, security - to name a few... bitValues should define BitShares culture!

I like the idea of having a set of tenets somehow attached to the brand. (e.g. Bitshares stands for freedom, privacy, fairness, creativity, meritocracy, security etc), but that's it - literally a list. Let people interpret these words to fit their own worldview and belief system.

Anything beyond that and we become preachers. Do we want to become preachers? I don't think we do. If we were to go down that route IMHO we place ourselves in to very dogy territory from a marketing standpoint. We have to start negative campaigning against other economic models and quickly you get in to an place where you are having to agree that you don't believe in a nations and states. This message, whether you believe in nation and state or not, does not have mass market appeal IMHO.

  I agree with the vision being embodied in a set of 4/5 key tenants/principles/values a mainstream majority can universally relate to in their own way.

But because we do have a very small budget with which to try & kickstart something potentially global in a short time, I'm not averse to doing something with bit more kick/oomph/controversy to get noticed. (In fact I'd personally target the most lucrative niches first and learn from that vs. jumping straight into mainstream where we may have pretty glaring obvious strategy flaws that could have been ironed out. Also if you're not focusing on a quite specific demographic, with a small budget, it's easy to spend a lot of money and not make any impact at all.)

Hopefully the marketing team did their homework on market segmentation and what area/demographics to focus on and with what messages. Folks and market segments out there have various values which define their buying attitudes. Most Chinese business students, for instance, will likely have different attitudes compared with experienced US programmers, and both of them will differ from London bankers and Indian retailers...

do i want to use bitUSD PRIMARILY because
- my cool schoolmates use it and i don't want to look stupid? (ego-defensive)
- that is convenient for payments and earns yield? (utilitarian)
- it corresponds to my ideals of freedom and privacy? (value-expressive)
- in fact is the state-of-the-art and most secure alternative among cryptos? (knowledge-based)

thus the marketing message to each distinct group should be carefully targeted based on their attitudes. 3i marketing have probably done lots of market research already... here is an educational summary of consumer attitudes approach;
http://marketography.com/tag/ego-defensive-function/

i am not claiming to know much about selling breakthrough high-tech, just hoping to help in framing this thread.

vermutlich für BTSX Zwecke: "Asset" = "Vermögenswert" oder "Anlage".
"Anlagegut" würde ich nicht empfehlen...

allerdings würde ich den Begriff "bitAsset" ins Deutsche übernehmen. Man spricht ja auch von Assetklassen usw...
Habe für "Vermögenswert" aus linguistischer Perspektive abgestimmt, eigentlich gilt meine Stimme dem "bitAsset"

wow wtf https://www.facebook.com/pages/Nxtty/645168825569486

46k followers! Bought or collected!? mhh

almost sure they've bought 46k... the sharing and posting activity on the site doesn't look that huge.

still, a very clever idea is to organize contests for the newest gadgets - this is very popular especially in poorer asian countries which are crucial markets for mobile payments!

Bordering on delusional to think BitShares will succeed in the near future if Bitcoin goes into a deep depression or fades completely. What we need most right now is crypto-hype returning so we can reach a market cap capable of sustaining tens of projects with million dollar budgets during 2015. I have always had a vision that it would be crypto 2.0 that returned the hype to crypto this time around, so NXT, Counter Party, Ethereum and BitShares might be able to renew interest in Bitcoin and spark the next bubble (Bitcoin to 15 billion, NXT to 200 million, Counter Party to 150 million, Ethereum to 400 million and BitShares to 1 billion).