Bitshares needs to attract 2 types of people. Investors and Users
Investors
We need to attract people who like me saw BTS as a good investment. Not day traders trying to make a quick buck.
We need them to increase the price of BTS market cap which benefits all aspects of the bitshares system.
Users
These are people who want to use the exchange but not necessarily buy BTS. This will grow our network effect and therefore our marketcap.
I would say there are 2 types of users.
1. Asset creators like Maker or BANX who want their asset as a native BTS token. (the most important and hugely positive for network effect)
2. Traders
Well said. In addition to the two types of people above, I think bts needs one more :-
Investors in CNX
1) bts needs to be maintained - bugs to be fixed, features to be implemented eg sidechains, magin trading. An external source of funding is much needed.