In writing the BitShares description I noticed that we actually failed to address the right market...
BitShares in a nutshell is a trading engine software for exchange service operators like CCEDK, BitStamp, Kraken etc. Uniting all order books and give everybody more liquidity. However, the sales pitch is hard because the exchange has to give up his control over the order book and has to be 100% transparent.
Question to the community: Should the new website description rather
a) focus on people who want to build or are running an exchange already?
b) focus on companies, startups who want to connect to the global exchange via API and enable payments, trading etc. at the DEX?
c) focus on startups who want to start a crowdfunding and seek a platform for their initial coin offering (ICO)?
In the long term BitShares technology has a b2b focus and is more interesting for exchange operators or startups like BitShares Munich who build mobile payments and pos services. An individual person needs a good, solid interface to interact with BitShares.
What are your thoughts?
I think (a) would be a hard sell to especially well established exchanges. Small new exchanges may consider using the DEX infrastructure in bitshares but the big ones have their own resources and infrastructure in place. Besides, they may consider bts DEX a competitor rather than a potential partner.
The payment processor part of (b) is against a tough sell among the well established players. Trading part of (b) may have some opportunities.
(c) could be a bright spot for bts. It is expensive for a startup ICO to list in an exchange. The DEX could be a good affordable and a secured one.
IMHO go for (c) with a secondary focus on bts trading businesses.