And it seems to me that in the cryptoworld, people are very ready to change : the network effect is clearly not the same as for IRL objects. You can't change your samsung into an Iphone, so once you bought it, you're fucked. It's not the same at all for cryptos. People have no reason to be faithful.
I think you are underestimating the extent to which people treat their choice of crypto as a religion. For most bitcoiners, bitcoin is the way, the truth, and the light, and everything else is a shitcoin scam.
Network effect and being first matters.
For this reason, I think the bitshares marketing plan to market to and onboard new people who ARENT currently interested in any crypto is an excellent one! If they can successfully get a lot of new people who currently know nothing about crypto to look at and use bitUSD and buy BTSX, then we will be in great shape!
As far as I have seen, and I'm not into the cryptoworld from long so I've not seen much, the ONLY thing that matters is "marketcap going up". For this, bitcoin is more or less screwed, and even the integrists will finally flock if BTSX is on a steady up.
A bug-free and user friendly GUI is what we need now, and well targeted marketing to convince bitcoin agnostics is what is planed. And it's not true that the dev team promises riskless benefits... we've been warned enough times that many things may screw up. What seems true and what is promised is that BTSX/DPOS is the superior technology, and it cannot lose on the long term against POW, because money.
For the moment, IMO the bad atmosphere here doesn't help, it might scare new users that would see those conversations.