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Messages - cob

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121
Muse/SoundDAC / September update
« on: September 08, 2015, 10:35:11 pm »
Hi everyone, here’s the September micro-update I promised you guys yesterday.

As you already know, BitShares 0.X was not quite enough for PeerTracks to be able to make use of in a consumer-facing website for non-crypto heads. So Eddie flew up to Virginia last month to spend a couple days with the Cryptonomex team.
Great things came out of that short trip!
We’ve figured out a way to launch sooner than expected by focusing on the creation and selling of Artists UIAs, which is the essence of this whole project.
This short-term pivot had the consequence of creating a template for any an all celebrities to create their own UIA – all without extra work.
I love how every time we hit a little bump in the road, the project’s potential grows from the solutions we find.

We’ve also figured out a way to get major music catalogs on board from the start, by not being an obligatory streaming platform, but by being a retail outlet, fan engagement and fundraising platform that can make them a LOT of money… Of course opting in to streaming is but one click away now that their music is already on our servers for retailing purposes. (Is there a Trojan horse emoticon?)

Just to clarify, anyone can allow streaming of their music/podcasts/audiobooks from the get-go if they hold their own copyrights, but instead of turning away the major labels (that usually demand upfront cash and stock among other things) we can now accept their catalogs for retail and create profiles and UIAs for all their artists – added value to them.

So just know this.
  • There will soon be a way for anybody with a fan base to engage them via the creation and sale of his/her own UIA – no need to be a musician.
  • There will be a music centric App called PeerTracks (which you’ve seen a leaked screenshot from!) that focuses on music retail, music streaming and talent discovery. This is still our Beachhead market of course.

All using the MUSE blockchain – the backbone to the new entertainment industry

October
In other news, we are attending the Fair Music Public Forum held by Berklee’s Rethink Music on October 2nd in Boston.
A lot of big players will be attending since the focus can be summed up as “solving the problems of the music industry probably using blockchain technology” haha. Naturally, we will show up to the event!

I’ve also been asked to speak at the Future of Music Coalition on the "New Adventures in Direct to Fan" panel, set for 10:05-11:05am on Tuesday, October 27. The conference takes place Oct-26, 27 at Georgetown University in Washington, DC.

And to those that where wondering, MUSE will be launched shortly after BitShares 2.0 since:
  • There’s already a bunch of BitShares delegates ready to rock and roll on the new Graphene chain
  • There’s already a large tech-savvy community that can help test the live chain and bug report
Once smooth, MUSE will be launched – expect a 3-4 week delay between both launches

You’ll be able to see the basic PeerTracks Web App in action and the Entertainment Wallet in action before MUSE launches.

That’s it for the micro-update. This is probably the last time I'll make an update without showing off what we have. In fact, we'll very soon need you guys to take PeerTracks and MUSE for a spin.

Thanks again for your eternal patience!

122
We got Toast on board for very specific tasks. Him going to Google did not and does not affect our development.
So no worries there.

123
Muse/SoundDAC / Re: Looking forward to cob's Micro Update
« on: September 07, 2015, 03:56:03 pm »
Hey guys!

I'll get you guys a micro update in the next 48 hours!

I'll sticky it.

124
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.

So you are suggesting public playlist creation would be a paid feature.
They would be ranked how exactly? upvotes?
And how are the playlist creators compensated exactly? The upvotes being payments?

If so, why would a user upvote/pay to have a playlist rise in the ranking? What does that person get out of it (unless he's an artist featured on that playlist of course)?

Not a paid feature - Rather a built-in, standard feature quite similar to the function of Google Music, where a search brings up not only tracks, albums and artists - but also playlists that might include or be related to the search.

I would suspect that the most accurate and useful way to rank individual playlists would be how often they are chosen by listeners/users of Peertracks and whether they like/save/share the playlist as well as how often they go back to listen to it.

I imagine that it would be best for Peertracks to incorporate and handle payments from their end - using a small fraction of the funds that will currently be used to pay the artists/labels, etc.
I would suspect this feature should sell itself to artists/labels, etc. as one of the primary goals is getting users to listen and use Peertracks as their source of music/entertainment.
The way other systems currently use playlist curators is pretty much equal to unpaid marketers.

Payments to playlist curators may get tricky due to regulation/tax/whateverelse overhead - I suspect the CNX guys may know this area much better than I.
If Peertracks is successful, popular playlist curators would be able to compensate themselves by investing in smaller, lesser-known artists before finding their way to their well-shared and populated playlists.
I'm sure the most successful ones will have to navigate a new era of payola, as I suspect that with the Peertracks system - any abuse will find them losing subscribers quickly.
At the very least, I would imagine you can give them credit toward, or completely cover premium accounts for useful curators - maybe tokens akin to Brownie.PTS as well?


Additionally, I see every one of these features ALSO working well carried into an author/ebooks platform.
I try to view everything on this blockchain through both filters lately and they seem to match perfectly as far as I can see.
Maybe more importantly, I believe that independent authors, may offer a very important adoption advantage simply due to the fact that they write - and write well - often news, blogs and opinion articles besides just books.
What a terrific and effective way to propagate the formula ;-)

Regarding Playlists compensation.

Right now every user can create a playlist and make it public or private.
Technically they CAN get compensated for it by owning UIAs of the artists included in the playlist.

So if I'm a popular playlist creator. And I am building my "Best House of 2015" playlist and will include an Avicii and a David Guetta song in it, I would be smart to buy Avicii UIA and David Guetta UIAs before I make the list public.
I would by those UIA or buy more since I know the "Best House of 2015" list will get thousands of streams leading to possible mp3 downloads, merch sales and concert ticket sales. All of those things increase the value of my new holdings and get compensated like this.
It's only a matter of time before people figure this out (PeerTracks can always pump out explainer videos that can help people profit from the site)
This by the way increases the QUALITY of playlists. People making public playlist (that do hold UIA) will think twice before adding a crappy song. They will make damn sure every single track is perfect and positioned in the right order, and that the list itself is well hashtagged.
All at no cost to PeerTracks. The users will ensure quality human curated playlists due to their own self-interest.

Edit: Keep in mind this is all at no cost to the artist. The more his songs are included in popular playlists, the more he makes too. We aren't shrinking the pie here.

125
Muse/SoundDAC / Re: Number of artist coins
« on: August 12, 2015, 01:26:21 am »
Technically yes, MUSE can allow anyone to create any number of UIAs. It's a distributed and open platform!
PeerTracks on the otherhand is a private business. What it decides to display is up to it.
Just like google displaying whatever it thinks relevant for it's users and not necessarily the entire content of the web.
Right now as far as PeerTracks goes. We are letting only verified account list their UIA on PeerTracks. And yes, so far it's just the one. The average user only stays a few seconds on any given new page. UI interface has to make sense, feel familiar and we can't inundate him/her with a ton of new possibilities and features.
One UIA per verified profile.

And keep in mind you can a LOT with the one. You can still do tiered stuff mind you.
"My top 10 holders get to see me rehearse"
"My top 50 get free tickets'"
"my top 300 get ticket sale notification FIRST"
etc.
It's all about value really. Those UIA have a USD value.

But yes there are use cases to having multiple types of UIAs. Just not going to list them all or offer the service from the PeerTracks website.
MUSE allows it all though.

126
I thought your original (but redacted) post outlining some of your monetization plans were brilliant.

That being said, I think one bitshares 2.0-esque referral type system that may work somewhat would be charging for a "Premium" account which allows the user to submit playlists and/or entire custom channels (let them be their own DJ with access to the peertracks catalogue).

Allow the user to make $$$ (or at least -$$$ off their monthly "Premium") based off how many people and how popular their playlists are.

Just to add some additional support to my earlier suggestion:

http://www.theguardian.com/technology/2015/jun/09/apple-music-interview-jimmy-iovine-eddy-cue
http://www.thedrum.com/opinion/2015/07/06/humans-not-algorithms-apple-music-revolution-and-growing-influence-curator
http://www.mondaynote.com/2015/07/05/human-curation-is-back/

Apple is going big on human curation for good reason. I think it would benefit Peertracks to make it a highlighted feature with the possibility to earn income from it.
This can not only allow for competition to create better playlists and channels, but could also be a way to bring about new era of popular DJ's or even new talk radio type personalities like Howard Stern.

So you are suggesting public playlist creation would be a paid feature.
They would be ranked how exactly? upvotes?
And how are the playlist creators compensated exactly? The upvotes being payments?

If so, why would a user upvote/pay to have a playlist rise in the ranking? What does that person get out of it (unless he's an artist featured on that playlist of course)?

127
Muse/SoundDAC / Re: Micro update
« on: July 26, 2015, 08:29:40 pm »
basically this is the cliffhanger...

Funds
As I've mentioned before, we have weathered the storm of declining BTC prices and all the expenses we have incurred to this point so we will be coming to the end of our rope on the funds that amassed during the pre-sale – again no need to panic our CEO is putting in his own money like he did before to tie us over so, no worries there.
We are now preparing plans for a possible (probable!) private round of funding into the PeerTracks corporation to take this to the next level.

=============================
This implies one thing... "we told you that we were running out of money, so unfortunately the project couldnt be realized"


With all the fancy announcements and promises it is time to show some REAL value otherwise this is just a bubble. Sorry for being so "direct"  but crypto world taught us a lot of lessons and right now it looks like we see another iteration of delays

Nothing wrong with being direct!

There's not a chance in hell this project "couldn't be realized"!
We are just getting to the exciting part. But you are right and without showing anything tangible, well my posts are moot.

Something like this takes a lot of time though. so many moving parts, and it's very much like building on quicksand. The crypto-space is a wild place to be, and honestly the music space is insane haha. It's a world of government "solutions" via royalties and copyright offices and lawsuits and everyone fighting for the same tiny pie.
Navigating and developing something that is set to change it all is no easy task!

That's all I'll say for now, since nothing I can say can really prove your wrong, I'd have to SHOW what we have. And I can't show that yet!

128
Muse/SoundDAC / Re: Bitshares music blockchain
« on: July 26, 2015, 08:17:07 pm »
At this point no one but PeerTracks knows enough about the MUSE chain to start basing any sort of business on it.

That is correct. Our goal is to prove that by using MUSE, all rights holders are paid instantly and automatically. Which reduces the need for a ton of middlemen, including legacy banking.

Once that works for PeerTracks, it won't take long for other to notice and start using MUSE. PeerTracks could even offer to help with setting that up as a service.

129
Muse/SoundDAC / Re: Summer announcements
« on: July 26, 2015, 08:12:34 pm »
Not a bad idea. Will do this starting in August.

130
Muse/SoundDAC / Re: Questions about Notes
« on: July 23, 2015, 05:27:56 pm »
MUSE will have smartcoins since we need a volatility free and counter party risk free form of payment. Meaning there will be a muse_USD which can be collateralized by Notes or any other asset.
This means that technically, artist's UIA can be shorted.
Although that's a blockchain, trader thing. PeerTracks itself is focused on user friendly UI that allows non-tech-savy users to simply buy UIA of artists they love (or think have potential)

131
Muse/SoundDAC / Micro update
« on: July 22, 2015, 09:24:23 pm »
Hey everyone,
micro update time!

We are currently responding to all the people we met at MIDEM. Specifically those who are interested in porting over their catalogs to PeerTracks. At present, we are set up for individual artists to create accounts and then manually upload their music. So we must develop a way to port in entire catalogs from labels. We are writing some scripts that can allow us to do so efficiently... if only the music industry had standards!

Regarding development
We originally were waiting for Bitshares 1.0 however, the front end had not been tested – we did showcase a very basic working model at the Texas Bitcoin Association in Austin back in March of this year. Now we have developed a successful in-house blockchain prototype and have merged the web app with the prototype chain that was custom written and has all the features PeerTracks needs.
During this time we were made aware that the Bitshares team was developing something big  – GRAPHENE as we now know it today – I am very happy to say that the wait and implementation of PeerTracks into GRAPHENE will put PeerTracks on steroids!

The original plan was to have the prototype blockchain plug into PeerTracks and have our proof of concept with only a few users on there. This could have helped us in securing new funding and at getting media attention since we would no longer just be talking the talk, we would be walking the walk.
We would then have had to switch to a more powerful blockchain and who knows what could have happened during that transition. We did not want to give a bad user experience to our non-crypto users ^^
So I am happy to say that we are going DIRECTLY to the Ferrari, aka the MUSE blockchain (made from Graphene's toolkit)
We are coming out of the gates with an already fast and scalable product. Features that were going to be implemented "eventually" will be implemented NOW.

Testers
We are now taking interest in those who want to be the first to use the PeerTracks platform on a test basis. If you or a friend's performing band wants in on this exclusive release please email us [email protected] with "being a tester" as subject line. We need bands with a solid fan base.
In order for us to make this a great product, we need transactions i.e. buyers of tokens, downloads, streamers etc.

Funds
As I've mentioned before, we have weathered the storm of declining BTC prices and all the expenses we have incurred to this point so we will be coming to the end of our rope on the funds that amassed during the pre-sale – again no need to panic our CEO is putting in his own money like he did before to tie us over so, no worries there.
We are now preparing plans for a possible (probable!) private round of funding into the PeerTracks corporation to take this to the next level.

Getting the word out.... soon :)
And finally (I'm sure a bunch of you are waiting for the green light on this) it will soon be time to get the word out – big plans are scheduled for all the major music outlets, both online and print media, as well as participating in the major music festivals. We are creating teaser and explainer videos, new (more detailed!) content for sites, etc.
The time has come to educate the public on how to use this extraordinary music platform and the benefits it can bring to the entire music industry.

132
Muse/SoundDAC / Re: PeerTracks has competition
« on: July 22, 2015, 08:25:04 pm »
Read it. Very interesting. I'll await part 2. If you see it when it comes out, send me the link!

thanks

133
Muse/SoundDAC / Re: Questions about Notes
« on: July 22, 2015, 08:20:32 pm »
MUSE is to be a member organization owned mostly by members of the music world.

Notes = Votes in the direction the blockchain takes.
With Graphene you can delegate your voting power to someone else that might be an expert in how the music world operates.

This means MUSE (just like BitShares 2.0) will have a "board of directors" voted in by Note holders.

All the benefits of being distributed with all the benefits that come with an expert board of directors capable of understanding the weird world that is the music industry.

MUSE will be it's own chain.

134
Full support with my Stake.

Once we have our MUSE requirements defined, you'll have to create another thread of the sort for Note holders ^^

135
Muse/SoundDAC / Monetizing of PeerTracks and MUSE *suggestion thread*
« on: July 17, 2015, 05:34:09 pm »
Hi everyone!

As most of you must know, PeerTracks is a music streaming/retail website that allows for P2P talent discovery and fan engagement for musicians, podcasters, audiobook authors, etc.

It will be free to use and we do not want to have audio advertisement in there.
Anything the consumer finds "annoying as fuuuuu" should be eliminated. We don't want to drive consumers towards piracy. We want to monetize as much as possible so that artists can make a living doing what they do best.

We are approaching the final stages of development but still want feedback from this genius community (:

So here is the question. Be as creative as you want. If your idea is "dumb" say it anyway, it might trigger another path to new folder in somebody's brain!

What do you think is a good monetization technique for a site like ours? Remember, no audio ads!

Note that you can tie it to the MUSE blockchain as well. Meaning, you can make use of MUSE in order to monetize PeerTracks.

And I know what some of you are thinking "I don't want to monetize PeerTracks, I want to monetize MUSE!"
Yes of course! But PeerTracks is the first face - the portal - through which everyone will interact at first. It must be able to pay good money to artists! We need traffic, income and HAPPY, WELL PAID USERS!
If we have that, then the MUSE blockchain will prove a success and grow. Other companies will want to make use of this P2P network that has ALREADY been developed and will be able to plug in freely. Just as the Bitcoin companies all plug into the Bitcoin blockchain freely.

TL;DR
We are open to suggestions to the monetization of PeerTracks, the face of the MUSE blockchain. PeerTracks needs to be profitable so we can pay our users and make the blockchain synonymous with "awesome".


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