I recommand to everyone to listen the hangout. Chris explain why the new website. It starts at the 20th minuts.
Looks like a no brainer when you listen to him. The money spend in the new website is nothing compare to what it can brings.
Just one guy visiting the website and having the idea of creating a smartcoin that bring 100 ppl with only 50$. These ppl buying in bts to reach the smartcoin and that's it, we have a positiv ROI.
Even if you have only 1 more % visitor digging in BTS instead of leaving (much of bitcoiner and steemer are probably doing that right now) would be worth it. Within the corse of the next year is a lot a ppl, that would speak to other ppl and so on. Only one of them beeing a small whale and boum ! We gain 5 stable % of MC and everybody wins.
Network effect is very important in cryptos. Right now our shop window is displaying the blueprint of BitShares, is way too technical to grap the attention of small entrepeneurs and general public.
To make a simple analogy, Tesla is not selling its cars with a photo of the interior of the electric motor and technical specs of the diferents parts of the car. They sell a very nice, low cost, fast electric car. If you want the specs, you dig ... Why ? Because you represent 5% of the visitors of the website.
Don't invest anything in BTS and hope it will take off is not the way to go.
There is two way this experiment can go.
1) we invest in every positive feature BTS can implement, we may lose a few % of MC now but when it takes off, we will be one the giant crypto projects in the future (every body here probably very rich). If it never takes off, it won't matter to have lost a few % at the begenning anyway. (No brainer)
2) we don't invest anything, we cross our fingers and wait. If it takes off that way, it won't matter to have lost a few % at the beginning because we will all made a big return on our investment BUT with no develoment we will be a the verge of beeing overtake by the tech, investors will run away considering their ROI and the danger of competition and the MC will fall back quickly. If we don't invest anything and it never takes off, it won't matter to have kept a few % of MC at the beginning by no diluting because the BTS won't be worth anything anyway.
I don't see any other possible evolution. When considering that, why not chose the only reasonable way ?
Let's start by upvoting the web site worker
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Sound like the same reason every time the website has reinvented again and again .
Well ... this is called evolution, you analyse what is wrong, what can be better and you make the change. If not, you disappear ...
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what is wrong is than you can not sell something as new and risky as crypto through traditional means of promotion .
Even with pegged assets ,it's still a very risky concept to most people who knew only about traditional banking system .
There were only few people who would've brought Bitcoin or used a Bitcoin related service back in 2010 even with a beautiful website. That's where BitShares is at .
If you like great looking websites, there are few more with other cryptos , most look fantastic , but I have not paid a dime for their service or asset .
Because it has been clear : On the service/utility part , the trouble is too much(both from a customer protection and user experience stand point of view ) , so people won't use the service regardless of how you website looks ;
Comparing to Paypal , most crypto project and its service is highly risky for ordinary people . Unless you change that somehow ,or the financial benefit outweigh the trouble, I don't see a great looking website could change that .
On the coin part , great looking website doesn't change the fact that I would suffer financial lost after buying it .
I would love to pin the status of BitShares on the website designers , but it ain't it . The first and second and third looked really bad , but the current one looks nice .