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Messages - bitcoinba

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16
General Discussion / Re: Should we continue to funding mining of PTS?
« on: October 17, 2014, 07:24:15 pm »
Initial assumption for PTS was to be liquid. This was reiterated many times. It should remain liquid and DACs shouldn't rely on single snapshot. I think moving it to DPOS (blessed by III) is the best option.

 +5%

17
General Discussion / Re: How much is a new user worth?
« on: October 04, 2014, 03:53:17 pm »
Folks are getting a bit short-sighted here.

The problem with diluting is that it sets precedent.

Diluting under the wise and benign rule of BM seems like a good idea because it satisfies short-term greed with no perceived downside.

Bitshares just prints some money to boost the economy.

Sound familiar?

Dilution, inflation, debasement... whatever you want to call it, the end result is always the same.

I state categorically that I3 and the Bitshares community have a moral imperative not to inflate/dilute/debase the share supply.

Doing so is akin to voting to be infected by a disease that will slowly kill BTSX.

A few will get wealthy in the short term, the masses will suffer in the long term.

We do not want to become the US Gov.

I3 has ample development funds that if spent wisely will get Bitshares to critical mass.

They need to get the client/trading platform sorted, phone apps pushed out, fiat gateways in place.

Then do a simple marketing campaign to the crypto crowd and perhaps a non-crypto-but-tech-savvy demographic (ie. Gen X/Y).

This should cause the market cap to increase substantially.

At that point, once the 'hey look at us' marketing is exhausted, they could consider using a referral system or other shenanigans to engage other demographics.

Low hanging fruit first.

+5

Well said.

I think that a part of the problem is one that has been talked about a lot, which is that we simply do not have a clear marketing strategy and a proven team in place to execute it that gives us the warm fuzzy feeling of achievement and progress like we get when it comes to other areas like technology and economics within the Bitshares ecosystem. One that is able to harness the power and intellect of this passionate and intelligent community.

Imagine that we are 11 pages in to arguably the most important "marketing" thread in some time, and as usual it is only our work-horse heros Dan and Stan weighing in on the "executive" level. Aren't people being paid to work and think about these topics?

I believe the situation all of the sudden seems dire and drastic because we don't see incremental marketing achievements or leaders that we can point to, discuss, collaborate with and rally around. 

The good news is that we don't need a multi-million dollar solution to solve the problem..today. The idea of an affiliate program is a step in the right direction, but I can tell from the $100 proposed affiliate commission already that it is going to be abused by spammers and "affiliate marketers" and has the potential to do a lot of PR damage in the hands of the wrong people. 

The main issue I see is that earlier in this thread BM stated that the topics discussed in the this thread were independent of all other marketing efforts and the people currently working on Bitshares marketing. Please correct me if I am wrong here but that is what I understood. So, if that is correct who is in charge of arguably the most important marketing campaign to date then?

I believe it is a mistake to first try raising millions of dollars for an unproven strategy and campaign. The first and necessary step is to analyze what marketing efforts are being employed and paid for up until now and analyze them. By that I mean analyzed by a third party proven expert  so we don't get the usual responses: "He or she is great and working hard, let's support them; let's wait until there is a product; we are focused on the masses" type of commentary, which is not analysis. We need cold analysis based on traffic logs, user activity, accounting and budget review from PROVEN marketing people that are tasked with a deadline and then reporting results to the community. More importantly there needs to be the willingness from I3 to take an honest look at the budget spent thus far the real results it has achieved.

You can run an entire online and social marketing COMPANY today with the tools and resources that are present in the international market that achieves accountable results and more importantly leverages the community and network that we already have for a fraction of the cost of what is being proposed here.





18
General Discussion / Re: How much is a new user worth?
« on: October 04, 2014, 04:16:17 am »
A traditional company issues new shares when it needs capital for business expansion. It buys back stocks when it has plenty of cash. Bitshares X as a company, in fact constantly buys back its shares through burning BTSX. And when the company operates better in the future, the burning rate would increase. It makes a lot of sense to issue new stocks to expand business, given that we already have a clear and well-thought strategy.

You make a good point. Shares vs. coin metaphor.

Inflation aside, I'm still not convinced a $100 bonus on a BitUSD debit card will be a catalyst for adoption to begin with.
As in not enough or too much?

The strategy in general is old hat. It will mostly attract frugal people trying to penny pinch. These kind of give-aways were unique 10 years ago when PayPal did it... not so much anymore. I see this as basically airdropping BitUSD on a strategically poor demographic. There are WAY better places to seed BitUSD. Example: Airdrop BitUSD on the OpenBazaar community (after integrating BitUSD into their code). This way it'll be spent within a community that will genuinely benefit from a non-volatile crypto and it has a good potential of spreading to other markets after OB success.  We get to piggyback on OB publicity, real demand is created for BitUSD, important eyes are on OB, the PEG is enforced through increased volume, etc, etc etc. See this post.


 +5%


19
General Discussion / Re: How much is a new user worth?
« on: October 03, 2014, 06:42:15 pm »
Can we do the debit card thing without the $100 bonus first?

 +5%

If this is to be done at all it should be done without such a high affiliate commission. The only clear winner in this that I can see is the affiliate marketer who gets a state-of-the-art product to "email market" to their databases. Everyone else takes risk with an unclear benefit, if any.

20
General Discussion / Re: How much is a new user worth?
« on: October 03, 2014, 01:46:54 pm »
It is not enough to just look at potential market cap gains by subsidizing new users. We also have to look at opportunity cost. If we need to dilute BTSX shareholder's stake by 50% in order to fund marketing that grows BTSX value by over 100% is it rational to take that approach? It depends on if we could have gotten that kind of growth without needing to spend as much through the dilution.

If we are not strategic about this we may just end up spending a lot of money on marketing and having BTSX market cap grow larger than BTC, but at the cost of too much BTSX inflation. Perhaps if we had not done the inflation and marketing (or just did less marketing), we could have grown to a market cap larger than BTC anyway but just 1 year later than with the excessive marketing. Would getting to the same point 1 year earlier be worth the additional dilution of shares? I don't know, it depends on what the shareholders want (and a large fraction of the shareholders, preferably at least 50% share approval).

Bytemaster, you shouldn't be seriously considering your proposal until you first:
  • Build a stable, user-friendly, lightweight client on major desktop/laptop/mobile platforms.
  • Enable important security features such as: cold storage with offline transaction signing, multisig with companies that support it in the style of BitGo, user-friendly ways of setting up the cold storage and paper backups and even splitting and sharing backup keys to trusted friends and family using secret sharing cryptography.
  • Get more exchanges in various jurisdictions around the world (especially in the US) that allow direct exchange of Currency/BitCurrency pairs.
  • Allow BTSX shareholders to vote on hard inflation rate caps where the threshold of stake approval needs to be above some fixed percentage limit.

Sure, you may think if you can grow the value of BTSX early, I3 will have more money available to spend on developing the above. But in my view your proposal is a complete waste of money (and can actually create a negative effect, reducing user's perception of our product) if you first haven't solved the above points.



 +5%


Some food for thought.


Are there any statistics or research of supportive arguments based on factual analysis to support; a $200 cost per acquisition (plus card issuance fees), $100 referral fee (which seems like an expensive commission to affiliate marketer actually) and an ROI?

In another thread it was mentioned that the new Marketers (perhaps from St. Martin, and maybe Brian's new venture) would be getting compensated by measuring a rise in the market cap of BTSX. If so, are these the same affiliate marketers that are proposing this plan? If yes, how are those fees for Market cap rise going to be paid to them and how much are they? It should be added to the cost of the campaign.

What is going to be the primary method of communicating this potential offer? Something tells me email marketing primarily? Are there additional costs for the communication or are those assumed by the affiliates?

Perhaps this would be a good thread for the Marketing gurus that have been mentioned to be working on BTS to actually weigh in a give us some perspective based on their relevant experience and success with similar strategies? 

Or is this just an idea that Dan is brainstorming independently? If so, maybe now would be a good time to shed some light on the ulterior Marketing strategies or campaigns being developed by the Marketing team in order to have points of comparison?

Sorry, but I have more questions than solutions. It is difficult to even began to evaluate such a campaign when we have had such little discussion about the actual Marketing department, and their ongoing strategy, roles and responsibilities.



21
General Discussion / Re: How much is a new user worth?
« on: October 02, 2014, 11:20:01 pm »
Maybe we can get some modelling of the CLV https://en.wikipedia.org/wiki/Customer_lifetime_value

22
General Discussion / Re: How much is a new user worth?
« on: October 02, 2014, 11:06:22 pm »

24
General Discussion / Re: Patrick Byrne - Bitcoin Conference Announcements
« on: September 22, 2014, 07:01:10 pm »
Seems like Counterparty has the advantage already: http://www.wired.com/2014/07/overstock-and-cryptocurrency/

25
KeyID / Re: DNS business model and launch strategy
« on: September 22, 2014, 06:46:50 pm »
Interesting... But now I am afraid of having a fragmented KeyID namespace. I bet Agent86 would like to implement his devotion/trust/lifetime reputation system on the accounts in a DNS DAC fork. Having different domain models under their own namespace is one thing, but fragmenting KeyID and reputation would really suck IMO. I think we should try to stay as unified as possible on at least that feature to obtain the necessary network effect.

I'm starting to think it would be better if we could reach a consensus on reputation management and implement KeyID, sign-in, KeyMail, and reputation/trust features on the BitShares X blockchain instead. Leaving the other DNS DACs free to compete (under their own TLDs) with whatever domain sale model they think is best. However, I would still prefer if KeyID and domains (with both guaranteed-ownership and carrying-cost models) were on the same blockchain.

 +5%

Competition sounds nice, but not without the risk of further confusion and division.

26
Arhag you are a force of measured reason. Unbelievable effort and it seems fruitful where I had written the thread off.
Well done sir.

I agree. Arhag, please put a tipping address in your signature. These efforts should really be recognized in more than a pat on the back in the forum. (hint, hint I3) Some of these troopers are spending a lot time on these efforts, and especially on reddit it is so important.

28
General Discussion / Re: *** Official grassroots marketing parent thread ***
« on: September 18, 2014, 06:17:46 pm »
This is currently on the front page of r/bitcoin:      http://www.reddit.com/r/Bitcoin/comments/2grsrt/bitsharesx_impossible_to_understand/

Please comment.

29
If you bought bitcoin at >$600, you don't want to see post any crypto innovations better than bitcoin

I think the hostility/scepticism does result from feeling threatened; the Bitshares branding and DPOS tech are different from anything that has come before.

Folks sense intuitively that Bitshares is not another shitcoin pump and feel their 1.0 interests are may be at risk should a 2.0 platform to gain traction.

This is something the Bitshares community will have to be very cognizant of.

Given the reception Bitshares has received so far I am *very* surprised Brian & Co are not engaging the Bitcoin community in the forums when these sorts of posts come up.

Most (all?) of the other 2.0 platforms have devs/PR folks that are actively engaging the forums. The Storj/OB folks in particular stand out for doing an excellent job of communicating.

The need to keep marketing efforts on a low-boil while the development stage wraps up is understandable.

However, the cat is out of the bag and like it or not first-impressions are being formed right now.

A positive, respectful and consistent response to questions and concerns now will massively reduce the struggle to be 'not another shitcoin pump' during roll-out.

Huge thank-you to arhag, robrigo, methodx, fuznuts and all the other folks that responded. You did a great job providing measured and well-reasoned replies.

Agreed, if you are follower of Reddit it is easy to see the players who are capturing the low hanging fruit that is available in the space by simply showing up everyday. Storj, Open Bazaar and Ethereum use Reddit very wisely and their traction is obvious.

30
General Discussion / Re: Trello Grassroots Organization Marketing
« on: September 16, 2014, 03:56:09 pm »
How do you efficiently organize efforts and execution in the forum? I have seen 10's of threads trying to do just that and it never works. Hence the reason we tried to move to Asana. It has nothing to do with secrecy, but with trying to find a better way to manage the project.

On the technological side there are threads, but they have the github platform by which to organize their efforts. The Asana project was meant to serve a similar purpose for marketing.


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