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General Discussion / Article about RedBull, the king of content brands.
« on: March 18, 2014, 07:30:34 pm »
Since we're sharing a non-tangible concept with the world, what is it "around and about" BitShares that we can tell the world? Is it decentralization? Freedom? Transparency? Pulling the rug of power out from under Big Business, Big Banks and Big Brother?
This article is worth a read. No, we're not selling energy drinks or extreme sports, but we ARE promoting something bigger than just open source software. There may be lessons to take from Redbull as we start sharing our concepts with the world. Thought you all would enjoy reading it....
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http://mashable.com/2012/12/19/red-bull-content-marketing/
A High-Concept Drink (In Other Words, the Drink Is Not the Point)
"Red Bull is a publishing empire that also happens to sell a beverage. Lately, every conference PowerPoint on the future of advertising or PR seems to mention Red Bull as a — if not the — shining example of a brand-turned-publisher, what every future-leaning agency encourages its clients to emulate."
This article is worth a read. No, we're not selling energy drinks or extreme sports, but we ARE promoting something bigger than just open source software. There may be lessons to take from Redbull as we start sharing our concepts with the world. Thought you all would enjoy reading it....
B
http://mashable.com/2012/12/19/red-bull-content-marketing/
A High-Concept Drink (In Other Words, the Drink Is Not the Point)
"Red Bull is a publishing empire that also happens to sell a beverage. Lately, every conference PowerPoint on the future of advertising or PR seems to mention Red Bull as a — if not the — shining example of a brand-turned-publisher, what every future-leaning agency encourages its clients to emulate."