I agree the name should be changed. Graphene sounds 1000x better than bitshares does. I asked this same question when Graphene was first announced and the answer is no, it can't be rebranded. Reading between the lines I'm pretty sure it has to do with some legal issue. If they license out Graphene to 3rd parties they can't have a public chain named the same thing. Something along those lines.
, I was just contemplating this issue last week, but did not get the chance to write about it.
I absolutely agree. We should take this rare opportunity that we have in this upcoming "big"relaunch to rebrand and change the product name from Bitshares (Graphene would be a good candidate, but the decision should be very carefully weighed.) The Bitshares name has become passe and carries with it historical baggage. The name "BItshares 2.0" does not provide enough distance and break with the past. Additionally, in the mass market "2.0" is tech/geek-speak, that I think we want to avoid. It would be better for us to use universal terms ( or a unique catchy name... like Graphene(?)) The Markeing experts of this community should get together to seriously consider this issue.