I think if there is one downside to decentralization is that there is no leader or CEO to take charge and provide the drive and vision going forward...
Absolutely!
I wish your view was multiplied by a thousand (or 10e+6)
It has been a glaring need for some time now...almost the Achilles Heel of Decentralization...and a solution needs to be found (for everyone's sake who cares about Decentralization)
By its global nature Bitshares requires motivated marketers with regional and cultural expertise or knowledge or institutional access.to spearhead multiple, simultaneous awareness campaigns.
Look, it may be an unpleasant fact to some but the reality is that bitUSD is a representation of the world's reserve (fiat) currency (for however long it lasts..) so right now what BTS needs is some sort of catalyst event..(financial, economic, political or some combo) to spur the demand by average consumers to switch from credit cards and paypal to crypto..(essentially)
What could be a catalyst?
One never knows, but...
e.g
https://finance.yahoo.com/news/amazon-fear-driving-retailers-microsoft-144000748.htmlAmazon's increasing expansion into the grocery business was among the reasons cited by Albertson's for the move to "modernize its infrastructure and in-store experiences," according to the report. Azure was the clear choice due to its track record with large enterprises, big retailers, and the technical capabilities of its cloud.==
https://www.referralcandy.com/blog/compete-with-amazon/Amazon is Threatening to Kill Retailers in 10 Industries
Amazon is Worth More Than America’s 8 Largest Retailers Combined
So leverage the existential threat that Amazon represents into just one of the Top 8 accepting bitUSD... (the rest will follow because they have to be willing to take risks, be innovative and forward thinking lest they get crushed under Amazon's boot... No industry is safe...(see article link).
================================
Branding, Branding, Branding...- stand for something....BTS should be synonymous with environmentally friendly and energy efficient forget all the techno -jargon for now…(the breadth and depth of Bitshares features and capabilities will be discovered by the masses with time.) and it does not have to be antagonistic towards BTC maximalists or alt-coin communities…the global market is big enough so each can find its niche (see DOGE and Crypto Kitties)
Everybody needs or wants Goods & Services on some level or other…Retailers want to supply those G & S and distinguish their brand from their competitors…. somehow....
Well climate change is getting more and more mainstream media coverage...and people are taking more and more “radical” action or looking from another perspective, “ready to ditch the traditional way of doing things.”
Greta Thunberg, the Swedish schoolgirl who has inspired an international movement to fight climate change, has been nominated as a candidate to receive this year's Nobel Peace Prize. The 16-year old...(
https://www.bbc.com/news/world-europe-47568227)
So politically inspired people need Goods and Services too. and can influence their parents, classmates, teachers, etc. who in turn can influence retailers with their purchasing power. They can and will focus and leverage that power if given an appropriate tool to do so on worldwide basis. These are MOTIVATED consumers who have shown that they will go out of their way to try and achieve their goals....
Bitshares is a “radical” innovation too..BTS can step up to this market opportunity with a targeted marketing campaign that includes online advertising, group leader referral campaigns, educational seminars or youtube videos illustrating BTS eco-friendliness, etc., adoption by high profile influencers.
Retailers are quite motivated to associate their brands with positive social change...BTS is a powerful and inspiring platform for them do so and be profitable at the same time..
Highly recommend reading these articles regarding Nike/Kaepernick..
https://blog.assentcompliance.com/index.php/nike-stock-benefits-from-consumer-activism-in-wake-of-just-do-it-campaign/http://www.marketingjournal.org/stand-for-something-brand-activism-at-nike-christian-sarkar-and-philip-kotler/Here are the numbers, via Scott Galloway, who says:
Nike registers $35B in revenues — $15B domestically and $20B abroad. Two-thirds of Nike consumers are under the age of 35. A younger consumer who can afford $150 Flyknit racers likely has substantial disposable income and lives in a city. The term for this cohort? Progressive. Of the $20B international customer base, how many believe the US is currently a “beacon on a hill” and is handling race issues well? I’ll speculate, none. Nike has risked $1-3B in business to strengthen their relationship with consumers who account for $32-34B of their franchise. The math? Nike just did it.
What this means is that companies must understand the trajectory of the customer’s social beliefs, and race to meet them. The leaders will, in all probability, profit over the laggards.This is not rocket science...it's data analysis...
As the demand for stablecoins grows and increasing numbers of non-technical consumers become aware of Bitshares Smartcoins like bitUSD (or bitCNY, bitEuro, bitGold, bitSilver, etc..) that will have a ripple effect of attracting the individual and institutional traders who have the wherewithal to be market makers in various easy to grasp crypto assets like BTWTY or Twentix (
http://bittwenty.com/twentix.php?&page=twentix) or other UIA's and lesser known derivatives that have very little liquidity on the DEX at the moment..
The critical thing is to do so while the windows of opportunities exist…
NOW....like as I mentioned above regarding Andrew Yang's presidential campaign…(first debates are in June)..otherwise it may be too late.
…and who benefits from BTS scraping along the bottom of the Top 50 Market Cap index for another year....to the point of irrelevance, when at a minimum it should consistently be in the Top 10.
I could go on, but this post may already be in TL:DR territory and this board is not the most liveliest of places...but you get the drift...
Why don’t the BTS Whales just vote in a temporary CEO for 6 mo. or 1 yr with regular milestones to measure progress…with a big bonus for success...you know like a "normal" business? I’m sure many on the BTS Rich List can “donate” 1% of their holdings w/o any pain!
{Label the position a "DeCEO' - Decentralized CEO} - or something…tasked to manage the various marketing workers around the world…After all.. Whales have the most to gain...so why not? They can go back to their squabbles and competing with each other after BTS reaches say,5% of BTC's market cap....or is that too low a goal ?! Where's AI when you need it..LOL!
Can someone post a link to this on Discord or Steemit or wherever the Whales hangout..... (All for one and one for all, united we stand divided we fall) Ha!
Show Posts
binance dex will be the end of our beloved exchange. the leaders of this community are too busy sponsoring overpaid ''spokes people'' and approving BSIPs that make the decentralized exchange pretty centralized.
