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General Discussion / Re: AN UPDATE ON THE MARKETING CAMPAIGN....can you tell us what's up???
« on: October 09, 2014, 06:52:01 pm »Hey guys.
Quick update.....I can assure you we are working around the clock on the marketing campaign. Just like the many months Dan and the devs were working on BitSharesX - where it seemed like nothing at all was happening, this too isn't as easy (or as fast) as any of us would expect or want it to be.
The marketing team has been spending nearly every day (and most of the event in Vegas) speaking with "on-ramp" service companies in order to find the best solution for getting USD into BTSX and bitUSD. We are VERY close, btw, with one of them. In addition, we are working on an "off-ramp" partner who can provide a bitUSD direct to a prepaid credit card to allow users to get out of bitUSD without needing a normal crypto exchange. We were hoping to find one company to do both, but no one is able to do both at this time so we have two different sides to develop for this platform.
On top of both of those partnerships, we're looking for "backup" service providers in the event either one cant handle the volume we intend to push. We need to tie in the API's on the back end for a seamless experience, build a separate site, finish producing the multiple videos that explain what/how/why of BTSX and bitUSD, and so much more.
This project is more involved than it may look from the outside, but I can assure you everything is moving forward. Like Dan, I'm not going to put a specific date on when all this will be completed and the "go" button pushed, but it WILL happen. And when it does, it will be plainly obvious it is a DIRECT result of our efforts.
As for transparency, we are not sharing all the details of how or where we're going to get all the new users we expect to see into our system, or precisely what we are doing, for obvious reasons. No one in the industry is doing what we are attempting to do - which is the very reason we will have the results no one else is having.
The team I've assembled is nothing short of top notch and has knocked it out of the park in many other industries. I have no doubt they'll do the same with us. We expect a VERY significant increase in new users, as well as capital, into both BTSX and bitUSD, once launched, so our goal is real growth, not "pumping" the value artificially.
I know many of you are anxious and wanting to see big returns on the of time, money and trust you've placed in BitShares. I too want all of those things. We will get there, I have no doubts. Stay tuned.... The day we launch, I'll make the forum aware of it immediately so you can see exaclty what we've created and send your own friends and contacts through the site, to participate.
Thanks! B
Brian, you've described bizdev activities or "business development". What is the marketing plan?
Do you think Bizdev (strategic partnerships and personal relationships) and Marketing (messaging) are the same thing?
