In other words the only thing that can keep this ship moving forward is additional funding and a change to the business model of the DAC that so that it can generate more revenue per user than it costs to acquire a new user.
...
In our case the cost to acquire a new user is currently well over $100, we need to find a way to fund that while lowering costs.
Surely this is wrong!? Are those really the only options?
Surely there is an option to consider more carefully how you are selling what you have? You don't necessarily need additional funding or to make a change to the business model.
In the CryptoStocks thread I challenged that the wiki is not looking as good as it might need to. See:
https://bitsharestalk.org/index.php/topic,15596.msg200581.html#msg200581Imagine you knew nothing of BitShares and look at what there is with a fresh pair of eyes. Does it communicate to a new user why they want to jump at the opportunity in front of them?
If you can get new funding, that's great but communication matters too. Make the description of BitShares plain English.
Watch the
Jon Oliver & Edward Snowden interview again. Sell the idea in terms that people will relate to - what's wrong with what they have and how is BitShares the answer? The marketing of BitShares is in places a turnoff, it needs to grab at people whereever they encounter it.. it's not appealing to ordinary investors level of understanding.. and in places it's not ambitious enough about the prospects of real financial investment companies making BitShares their principal platform. The narrative atm is good in places but talking more at the level of cryptocurrency nerds and those with enough vision to see the potential for themselves.
One approach to consider might be to resolve who are the potential investors and users of BitShares and think as they do. Appeal to each individual group of those users. Write directly for them and have the website filter those..
- Are you new to crypto currency?
- Are you a Government researcher?
- Are you a developer?
- Are you an entrepreneur looking for the next big thing?
- Are you a broker with a $hit tonne of money to invest and a button to push?
- etc etc
Here's what BitShares is and what it will mean.. to you. Reasons to invest ABC. and in that emphasis the strengths of the idea; the dev team; the community; the associated DAC projects; etc.
Perpetually changing the business model is not good and acquiring a new user should not cost $100 when new users are moving into crypto space. I've suggested before, perhaps pitch at MSM and get volume.. go on the Keiser Report etc and don't pull punches when articulating the vision of everything BitShares could achieve.