I am more divided. I saw Auroracoin etc. first hand and eventually developed the intuition that indeed, most share drops are just giving away money and crashing their own value. But then again, it is the most straightforward way to attract customers, it worked for PayPal, and seems to work for poker sites..
There has to be some way to do this right, and crypto allows us far more interesting options than has ever existed in the history of viral marketing. Our elements are VOTE (ID), YEILD, CASH-BACK, REFERRAL. There must be some ingenious way to combine these elements to launch the most successful marketing ploy ever.
Just as a playful aside: What do you think would happen if we launched a BTS fork called bitGOLD, with one asset called bitGLD, which diluted bitGOLD 100% over the next year to pay yield to bitGLD holders? What if dilution of bitGOLD depended on total value of all bitGLD, or on external value of bitGOLD itself?
Playing with these concepts is like playing with atomic nuclear physics in 1941.
That's the beautiful thing, you don't have to devise a viral marketing campaign, only a campaign to get it into a few key targettable markets.
Bitcoin wastes a $1 million a day+. It has no marketing budget yet it's probably been featured 10+ times on every major news channel in the world. Central banks & Governments discuss them, the majority of my friends are familiar with it, even though <10% use it. They have achieved about pretty close to their current maximum available penetration in most Western markets. If the financial situation deteriorates and there is not a credible Bitcoin successor, then Bitcoin will explode.
For a flawed, centralised, highly inflationary crypto-currency worth < $10 Billion, it's an amazing position to be in.
The mistake I see some people make is that they think POW initially functioned as a fantastic viral marketing strategy that needs to be replicated. A limited digital currency would have sold itelf, the only problem it solved was how to decentralise it initially. PTS did a pretty good job of that. For me it's more about the development side and utility. Except for small targeted marketing campaigns (which don't necessarily need to involve Sharedrops) focused on area where the need for BitAssets is highest, well developed, consumer friendly BitAssets will sell themselves.
That group of users, media interest and infrastructure Bitcoin has helped build is now available to BTSX. If BTSX got to no.2 and BitAssets were consumer friendly (they're not yet) and had some utility they would viral market themselves. Think Bitcoin is newsworthy, BitUSD & other BitAssets are doubly so. So consumer friendly, decentralised & robust BitAssets with some utility plus no.2 spot in this market is all you need for marketing.
Unlike Bitcoin which has limited appeal except for 10% of our friends, BitShares would have a much wider market. You can see our 1000+ strong community would gift and explain BitAssets to 10+ each of our friends of they were mainstream ready
https://bitsharestalk.org/index.php?topic=9658.msg125491#msg125491 If we got to no.2 our community of volunteer marketers would increase 10 fold.
Also psychologically the power of the idea of a no inflation, profitable blockchain trumps any marketing value you gain from a diluted blockchain. Also from the POV of a mainstream BitAsset holder, they will psychologically be very sceptical of digital tokens backing anything, so a no inflation blockchain has extreme marketing power there too vs. a competitor.
The example you quoted above, Ribbit is new, unknown & so may benefit from an airdrop strategy, though 90%+ have failed. (Why would you want to hold/buy while others, often multi-accounting are cashing in free shares?)
Topic: NXTTY Marketing Strategy - Android Drop (Read 11792 times)
