Author Topic: Draft Pitch for new BitShares.org  (Read 11029 times)

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Offline bytemaster

I think we will probably say "deposits are collateralized 300%" rather than loans.
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Offline CLains

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We want to pitch differently to different people. We don't want to dilute our page rank. We want to do a/b testing. We want to sniff out promising demographics. We have limited time and resources.

Offline Method-X

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Can we sell BitShares in one sentence?

For early adopters:

All the advantages of bitcoin with the added stability of the US dollar.

Headline: BitUSD is Bitcoin with the stability of real USD.
Tagline: Anything Bitcoin can do, BitUSD does better.


Offline monsterer

Can we sell BitShares in one sentence?

For early adopters:

All the advantages of bitcoin with the added stability of the US dollar.
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Offline GaltReport

I'm not sure, but I could see some confusion coming from the whole "loan" / "lending" terminology. I don't think that all users are aware how lending is connected to creation of USD or bitUSD. That might give some people the idea that we have something implemented like the lending DAC functionality.

When people think of "banking" they normally think:  I deposit money, the bank lends money to others, and I get a cut of the interest.   

More sophisticated above average "normal" people might consider whether or not a bank is holding subprime loans and over leveraged or whether it is holding high quality loans and thus solvent. 

If people ask about getting a loan the answer is very clear, "we only lend against BTS" do you have any collateral?   As a result the average man will say, oh I guess I cannot get a mortgage with you.   Which is FINE!   If you go to average bank and ask for a loan collateralized by something non-standard such as stocks, gold, silver, etc they will make it very clear.

If BitShares is working as intended then there is very little difference between BitUSD and USD other than the name of the institution that is promising to pay a USD worth of value.   So for the primary value proposition we want to avoid introducing unfamiliar terms or concepts.   

Bitcoin has NOTHING to do with the service provided by BitShares and thus we should not sell BitShares based on this.  There will need to be a "Technology" page that describes the power of the technology and mentions bitcoin.  This page would mostly be for "investors" and "very curious" individuals.

Respectfully disagree (bolded part).  Most people don't think like that.  They will think they can get a loan.  I think your view is just as close to thinking like "most people" that you can get. :)  You have to dumb yourself down some more.  I know it's hard...Plus it says "All Loans", not "Banking".  When people think of "Loans", they think they can get a loan.


« Last Edit: November 07, 2014, 04:03:50 pm by GaltReport »

Offline myhometalk

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"earning yummy interest while pocket has money  "  ---bitUSD

I'm not sure, but I could see some confusion coming from the whole "loan" / "lending" terminology. I don't think that all users are aware how lending is connected to creation of USD or bitUSD. That might give some people the idea that we have something implemented like the lending DAC functionality.

When people think of "banking" they normally think:  I deposit money, the bank lends money to others, and I get a cut of the interest.   

More sophisticated above average "normal" people might consider whether or not a bank is holding subprime loans and over leveraged or whether it is holding high quality loans and thus solvent. 

If people ask about getting a loan the answer is very clear, "we only lend against BTS" do you have any collateral?   As a result the average man will say, oh I guess I cannot get a mortgage with you.   Which is FINE!   If you go to average bank and ask for a loan collateralized by something non-standard such as stocks, gold, silver, etc they will make it very clear.

If BitShares is working as intended then there is very little difference between BitUSD and USD other than the name of the institution that is promising to pay a USD worth of value.   So for the primary value proposition we want to avoid introducing unfamiliar terms or concepts.   

Bitcoin has NOTHING to do with the service provided by BitShares and thus we should not sell BitShares based on this.  There will need to be a "Technology" page that describes the power of the technology and mentions bitcoin.  This page would mostly be for "investors" and "very curious" individuals.

Offline carpet ride

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%

DECENTRALIZED could be COOPERATIVE


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+5%
 And I think change from decentralized to cooperative is a good idea. It makes me think of "credit unions" with their lower fees versus banks and I think it's a better description of what's going on.

Curious which term BM sees value in


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Offline Method-X

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.

 +5% Rune has the right idea here. While the OP is taking a step in the right direction, I don't think the copy conveys anything unique about BitShares. How about you let me do my own version and you can A/B test it against the control?

Offline bytemaster

I'm not sure, but I could see some confusion coming from the whole "loan" / "lending" terminology. I don't think that all users are aware how lending is connected to creation of USD or bitUSD. That might give some people the idea that we have something implemented like the lending DAC functionality.

When people think of "banking" they normally think:  I deposit money, the bank lends money to others, and I get a cut of the interest.   

More sophisticated above average "normal" people might consider whether or not a bank is holding subprime loans and over leveraged or whether it is holding high quality loans and thus solvent. 

If people ask about getting a loan the answer is very clear, "we only lend against BTS" do you have any collateral?   As a result the average man will say, oh I guess I cannot get a mortgage with you.   Which is FINE!   If you go to average bank and ask for a loan collateralized by something non-standard such as stocks, gold, silver, etc they will make it very clear.

If BitShares is working as intended then there is very little difference between BitUSD and USD other than the name of the institution that is promising to pay a USD worth of value.   So for the primary value proposition we want to avoid introducing unfamiliar terms or concepts.   

Bitcoin has NOTHING to do with the service provided by BitShares and thus we should not sell BitShares based on this.  There will need to be a "Technology" page that describes the power of the technology and mentions bitcoin.  This page would mostly be for "investors" and "very curious" individuals. 

For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline dannotestein

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%

DECENTRALIZED could be COOPERATIVE


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+5%
 And I think change from decentralized to cooperative is a good idea. It makes me think of "credit unions" with their lower fees versus banks and I think it's a better description of what's going on.
http://blocktrades.us Fast/Safe/High-Liquidity Crypto Coin Converter

Offline betax

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Can we sell BitShares in one sentence?

IE: Earn % interest on USD, GBP, GOLD, EURO, CNY with Bitcoin 2.0 

^ Note: This is a quick random example, but hopefully you get the idea.

Edit: How it works and all the other benefits, etc can come after.

Other example: Subscribe to all the porn you want anonymously!! Bitshares you know you love it.
« Last Edit: November 07, 2014, 03:02:12 pm by betax »
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Offline carpet ride

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%

DECENTRALIZED could be COOPERATIVE


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All opinions are my own. Anything said on this forum does not constitute an intent to create a legal obligation between myself and anyone else.
Check out my blog: http://CertainAssets.com
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Offline toast

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline teenagecheese

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I agree!! That page is slick, but just too vague because most people have no idea how digital currencies work and definitely no idea how bitshares works.

I feel most other people's comments above are pretty accurate as well and should be addressed.

We definitely need a new website though, gotta re-brand entirely. This our one and only shot to start clean. Get rid of the old one's and make one, clean, integrated, OFFICIAL, website
« Last Edit: November 07, 2014, 02:28:50 pm by teenagecheese »

Offline Rune

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I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
« Last Edit: November 07, 2014, 12:51:07 pm by Rune »