Bitshares' brand is everything.
 We are trying to promote Bitshares at a Wall Street level; start grabbing some of that $700 Trillion.  
No more chest hair, please. 
 How about a high-quality, long-sleeved white collared shirt with an embroidered Bitshares logo?  
Something like this? 
http://www.polyvore.com/cgi/img-thing?.out=jpg&size=l&tid=127689952 That shirt has the gold buttons that match the gold in the word "bit" on the cover of your book too. 
I'm sure we as a community here could have a Bitshares Crowdfunding to buy you 4 or 5 of them, no problem. Dan and Brian too? 
Maybe even up your delegate pay a bit to keep them pressed?  
Bitshares primary colors (white, the light blues of the logo, and a dash of that gold color) and proper branding will create the right kind of awareness. 
Thoughts??