I would like to better understand how the actual functionality will look for users, because it appears a bit vague to me at the moment. (Apologies if the answers are obvious to others). So as a starting point:
Say I have fiat USD, and I want to start trading cryptos. I send the fiat USD to CCEDK - do I then receive bitUSD in return or a gateway USD (say CCEDK.USD)?
Likewise if I were to send BTC or alt-coin to CCEDK, do I receive the Smartcoin version (e.g. bitBTC) or a gateway equivalent (say CCEDK.BTC)? If there were more than one privatised Smartcoin equivalent of any fiat or crypto, which version would I receive?
Assuming I receive the appropriate Smartcoin equivalents, then is my crypto-trading limited to whatever cryptos are currently represented in BitShares in Smartcoin form? ie. I speculate in bitDASH rather than real DASH or a gateway IOU called CCEDK.DASH?
What is the profit model for CCEDK dependent on? For example, would CCEDK be creating their own privatised Smartcoins to represent DOGE, DASH, BLK etc in order to earn trading fees as a privatised issuer? Or would they be rewarded in some way for setting up markets for various trading pairs? If there are multiple exchanges like CCEDK in the network competing in these activities, would we end up with multiple representations of each coin (which would not seem very efficient from a user perspective)?
Or is the profit model transformed primarily into a referral model, where CCEDK receives a cut of all trading activity in the BitShares exchange resulting from members brought into the system?
How are different exchanges in the BitShares Exchange Network likely to differentiate themselves?
It seems a lot like this is all questions based on CCEDK being the new Bitshares wallet, and as such I would appreciate @Stan to come up with some clever explanation on the various options!
Since you are asking a generic question, I'll provide a generic answer and let CCEDK and other partners comment on their specific customizations when they are ready to announce them.
At the core of everything sits the Cryptonomex
web wallet with built-in decentralized exchange and financial products factory which will be hosted on partner sites. This provides the standard back end (market order books and trading engine, etc.) and front end (hosted web wallet that looks like a familiar exchange.)
It also provides built-in interfaces to other leading coins and partner-supplied financial products and services.
Fiat can enter/exit the system via any member with the proper licenses who can buy/sell any asset on the BitShares exchange that they like from their own inventory of SmartCoins and Exchange Issued Assets. They can even sell assets issued by other partners if they want to. Just like selling books on Amazon - from inventory in their own wallet accounts.
So customers can choose between bitDash or CCEDKdash on the network or actual Dash in CCEDK inventory on their dash wallet. (Of course the CCEDKdash UIA on the bitshares network is essentially nothing but a claim on the actual Dash in the CCEDK wallet and is only as good as their counterparty promise to redeem it.) Users get the choice whether to take that risk or pay to move into the BitShares bitDash market pegged asset to be counterparty free. Or they could choose the CCEDK private pegged asset which only trusts CCEDK to publish a price feed not to hold the currency itself. In practice, other exchanges will offer similar choices and all will trade with slight premiums or discounts based on perceived risk and reputation of each issuer.
Repeat: Users get the choice. Shocking.
Once a user has those assets, they can trade them with no further counterparty risk on the decentralized exchange - interacting with users from every partner on the network.
So, as you have just seen and will soon see again (cue the dark mystery music), businesses who are not exchanges can join our network and instantly have a basic exchange and wallet built in (just like a typical shopping cart is built in) and integrated with their
industry-specific business processes.
Stay tuned for more Summer Announcements.
Then each partner/industry gets to customize it as much as they want, including:
- Making simple branding or "white label" changes with logos and color schemes.
- Adding in GUI elements to present extra site-unique tools and features.
- Linking between these GUI elements to custom business logic between the BitShares wallet and other coin wallets or the APIs of other fiat payment services and partners.
- Implementing their own assets and financial products using the tools provided by BitShares for which they get their share of the fees associated with those products
- Implementing their own unique customer support services and loyalty programs.
- Implementing their own unique customer acquisition strategies competing to sign up BitShares users.
- Implementing their own unique strategies to train and up-sell customers into using more services for which they are entitled to their share of the fees from the whole network for every customer they signed up.
- Negotiating their own deals to bring other partners into the mix - like CCEDK did with Bit-X.
Example: A worker in Omaha feeds some of his paycheck dollars into a
Peak Ventures ATM machine and one second later his wife in Tijuana buys groceries with it using her CCEDK Nanocard.
The use cases of all the newly available seamless partner integrations are mind-boggling.
Everybody wins: The
issuer of an asset gets the fees from
the use of that asset by
everybody else's users.
The
recruiter of a user gets the fees from
the use of the network for
everybody else's products.
... and we all benefit from greater economic volume - which itself attracts more users and service providers.
So, bottom line:- Network members compete to win and retain customers - usually drawn from completely different demographics.
- Our affiliate incentive program gives them credit for everything those customers do on the whole network - by introducing them to products and services offered by other network partners.
- They gain by having their own products and services marketed to the customers of other network members.
- They gain by sharing market depth and liquidity in a single global marketplace.
- They gain by sharing in the "unhackable" and "transparent" set of order books that protect the consumers for the first time from exchange counterparty risk.
This changes everything.