When the news is going to be live ??
I think, our MC could substantially increase with just a couple of simple things on bts.org. More dynamism, updates, big news, quick small news, event, hangouts quick recap, ... and also a way of showing what we have right now, our partners, 3rd parties running on/with bts, development in progress, potential roadmap, ...
Lot's of long term investor just spend a coule of minutes on the web site of every crypto projects to find the ones where they will invest. If we gave them a complicated description of our tech and nothing else, they'll leave quickly. If they see lots of things going on and a relatively low MC, they will spend more time to check the tech we have and then ... change their minds about bts.
In brief, IMO, throwing our (amazing) tech in the face of the random crypto dude passing by bts.org is not the way to make them want to knows more about us. I think they will read and try to understand the tech only if we first incentive them to do this hard work.