Value drives price, price doesn't drive value. Today's price factors in all risks / rewards.
Todays price factors in all risk reward
as they are understood by the market participants making decisions based on their personal factoring. I would argue that means that unlike a normal cryptocurrency, the market is only as informed as you (the company doing the backing) make it. You can control information, hide bad news, promote good news that will probably have an inordinately large impact on the price of the currency because the entire value depends on Invictus honoring the social contract.
So yes, and no. When you put your entire corporate R&D, workflow etc. on Trello then the price will be informed by the fundamentals but so long as the only way the community gets data is via an official conduit (Bytemaster or Stan), you're the chokepoint for information on the future value of the currency.