"Greatest" sales speech ever : 
Hey , I saw you just buy an apple . 
We have some apple too . It would be stupid for you not to buy ours 
because ours has a GUI. Which I guess would make it an orange. And since you are building a crypto2.0 fruit basket (portfolio), then you must taste our unique fruit. 
Yeah wildpig, thats pretty much the gist:
If you like command line 2.0 then you'll love GUI 2.0
Can you translate it for us? Thanks.
And you didn't think for a second that this high-end condescending attitude is precisely the reason why the whole crypto world acted like BitShares doesn't exist despite the once high market cap ? 
I'll give you a more clear version of yours : If you like a crypto coin with a funny and childish doge logo and takes 1 minute to confirm a transaction , then you will love BitShares with  1 second confirmation . 
Try to sell this to those who brought doge coin . I don't think you would have any luck . 
Making a comparison to sell a product is one thing , using ones investment history to claim that they brought something worse or less superior than yours is another . 
Can't you think of any positive phrase like "Mine may has potential as xxx...so you might want to consider it ? "  Being nice and polite to sell something doesn't kill you . And people not following your advice doesn't kill you either . What kills you is people automatically shut you down just because they don't like your tone during sales  , and they tell their friends and connections to ignore you , that's hard to fix . 
And it can't be fixed even with 0.0000000000000001  second confirmation or with state of the art GUI  .  It can only be fixed by being nice .
I disagree. You cant fix it.  Competition is not going to talk about bts. And as for the OP of the thread, i say let them!  Someone else said it best when they said it is up to the owner of the money to decide if they want to invest in a tech simply based on brand recognition and marketcap.
In any market with decent liquidity , the simplest way for money to invest in something is a candle chart . 
Ripple had good branding , but after the candle chart broke from a triangle pattern 2 weeks ago , investors started to dump . 
And the US stock market just begin to decline significantly after showing a technical signal in the charts . 
If I'm looking at it correctly  , Doge coin would drop significantly in a matter of weeks as well . 
Making investment decision has many factors . it's not exactly like buying a product . No one know exactly why one would make certain decision , just like no one know why we brought a PoW coin with zero function called PTS instead of a fully functional NXT or Ripple in the first place . 
( No investment advice was offered , those who holds XRP or Dogecoin should not do anything just based on my personal opinion .  After all , investment is one's choice and those who don't follow my advice are not stupid or ignorant either  ) .