Author Topic: MUSE LOGO (suggestions from community)  (Read 21832 times)

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Offline liondani

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Offline liondani

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Offline liondani

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Offline liondani

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Offline Musewhale

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Offline cob

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Let's see.
MUSE would enable the flourishing of an ecosystem for the music world.
By being the foundation for the music biz.
By being open, transparent and permanent.

Logo might reflect:
-Solid foundation
-Flourishing of art (artists/bands/musicians & businesses/services)
-ecosystem

This should help with ideas!
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

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Offline santaclause102

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I'd suggest before logo comes brand.

Write the mission, vision and values first.
If the brand were a person, what would their personality be like?

What would they stand for? What would they stand against?

To me, logo is just a symbol, a visual representation of the brand. Brand is the identity that rarely changes.

Brand is 'the promise' to the customer. It's how a customer feels about the brand. It's how the customer perceives the company, that to me is brand.

The phase "we are re-branding" is often a misuse of language. They mean "we are updating our logo".

A true re-brand would be changing what your company stands for, changing it's fundamental purpose for being. If that's what you're doing, I'd suggest it's better to start a new business altogether with a new brand else it will confuse the marketplace.

Here's the process I use to guide my consulting clients through this process:

  • Mission (i.e. what process are we engaged in that can never be completed)
  • Vision (i.e. what milestone to reach that lets us know the mission is on course)
  • Values (i.e. what do we believe is most important in our business / what do we stand for)

In my marketing framework:

Mission - why do we exist?
Vision - what are we going to do?
Values - what makes us different to everyone else? (hint: your belief system is what make you different)

Examples:

Google's Mission
To organise the worlds information and make it useful (will never be completed, hence the company will always have a purpose)

Bytemaster's personal mission
To secure life, liberty and property for all.
(Maybe that's more vision because technically it could be accomplished?)

Microsoft's original Vision
A computer on every desk (they pretty much reached that milestone so had to update it).

Zappo's Values
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble

Again I must stress that this is my personal marketing framework (https://marketingmandala.com) that I've developed over my decade of experience. It works for me and I offer it to you without conditions i.e. do with it as you wish, including filing it under B1N :)
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Offline MarketingMonk

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I'd suggest before logo comes brand.

Write the mission, vision and values first.
If the brand were a person, what would their personality be like?

What would they stand for? What would they stand against?

To me, logo is just a symbol, a visual representation of the brand. Brand is the identity that rarely changes.

Brand is 'the promise' to the customer. It's how a customer feels about the brand. It's how the customer perceives the company, that to me is brand.

The phase "we are re-branding" is often a misuse of language. They mean "we are updating our logo".

A true re-brand would be changing what your company stands for, changing it's fundamental purpose for being. If that's what you're doing, I'd suggest it's better to start a new business altogether with a new brand else it will confuse the marketplace.

Here's the process I use to guide my consulting clients through this process:

  • Mission (i.e. what process are we engaged in that can never be completed)
  • Vision (i.e. what milestone to reach that lets us know the mission is on course)
  • Values (i.e. what do we believe is most important in our business / what do we stand for)

In my marketing framework:

Mission - why do we exist?
Vision - what are we going to do?
Values - what makes us different to everyone else? (hint: your belief system is what make you different)

Examples:

Google's Mission
To organise the worlds information and make it useful (will never be completed, hence the company will always have a purpose)

Bytemaster's personal mission
To secure life, liberty and property for all.
(Maybe that's more vision because technically it could be accomplished?)

Microsoft's original Vision
A computer on every desk (they pretty much reached that milestone so had to update it).

Zappo's Values
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble

Again I must stress that this is my personal marketing framework (https://marketingmandala.com) that I've developed over my decade of experience. It works for me and I offer it to you without conditions i.e. do with it as you wish, including filing it under B1N :)

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