when you go to bitshares.org it's not explaining simply enough what bitshares is. It currently says:
BitShares 2.0 is an industrial-grade financial smart contract platform.
Built using the latest in industry research, BitShares 2.0 delivers
a decentralized financial platform with speeds approaching** NASDAQ.
its to long winded and trying to sound clever. simple is best. we should say what we are.
"Bitshares: The Decentralised Exchange"