Perhaps consider adding to f-droid when you get out of alpha and the wallet is usable. For us enthusiasts it's no problem to install the APK directly (would be nice if you can offer a GPG signature of the apk, or failing at, at least SHA256 checksums), but for people who don't know bitshares, they could become aware of it by seeing the app appearing in the "What's new" section of the f-droid app.
See, the people who use f-droid are also probably interested in all this crypto stuff..
Regarding the merchants having nothing to hide, that's only half the equation .. I don't want the whole internet to know I bought coffee in City_A today and one week later in City_B, for instance.
Now, if you say this shouldn't be a priority *right now* then we're in full agreement, it's more important to have a working wallet and a working POS system and people transacting with it; what I'm saying is, unless you're a proponent of a fully transparent society where mass surveillance is facilitated, expected and encouraged, then at some level there is an obligation to develop this app in a direction that helps people being free from mass surveillance; the whole internet doesn't need to know I bought a coffee here and a book there, the merchant doesn't need to know all my past purchases as well as future ones as s/he now knows who I am and can follow any future blockchain activity, and I don't need to know who else the merchant transacts with, and the amounts involved.
Don't get me wrong, I think you guys are doing an awesome job, just freestyling some philosophy and making suggestions.