Marketing plan for Bitshares 2.1

[Samupaha]

FWIW http://bitsharesblog.com/

Ok, here is some straight and honest feedback:

There is not much original content. Mostly just links and some pictures. That kind of content is not usually very interesting to anybody, it has very limited potential to go viral.

If it will be mostly link blog, you should try to get all the relevant information and nothing else. Then it might be useful for somebody, they can keep up what's happening in the Bitshares world. Do not create content only for the sake of having some content, it has to be always relevant and valuable for readers.

http://bitsharesnews.info

We also post on reddit, Google+ and Twitter. What our blog (and possibly the other mentioned above) and post to social media are lacking is support from the BitShares Community.

.

This is better. Hangout recordings and transcripts are probably really valuable to some people. But this has also the problem of not having much really original content. No blog posts that are thoughtfully written and give "whoa, this is really good stuff, I have to link this to all my friends!" feelings to people.

Anyone here has ppt about bitshares2.0 with full capabilities of it? Would be nice if we make one great presentation and post it on slideshare to have it as "official" explanation of bitshares and benefits of it

Good idea, added to my todo-list.

[BunkerChainLabs-DataSecurityNode]

This is why we really need somebody to write blog posts. It's easy way of signaling that project is going forward.

http://bitsharesnews.info

We also post on reddit, Google+ and Twitter. What our blog (and possibly the other mentioned above) and post to social media are lacking is support from the BitShares Community.

You do a great job too... I just think its generally not even been well recognized within this community.. perhaps people in this thread can start rallying more around it now.

[BitShares News]

This is why we really need somebody to write blog posts. It's easy way of signaling that project is going forward.

http://bitsharesnews.info

We also post on reddit, Google+ and Twitter. What our blog (and possibly the other mentioned above) and post to social media are lacking is support from the BitShares Community.

[Akado]

A "What's New" section with rate limited fees, stealth, Polo-like APIs and a short explanation to spark a user's imagination regarding being able to trade with zero fees, etc and in the end being able to send the funds to an account no one knows.

A use case example like that. It will spark people's imagination and let them see the potential it has

[ivglavas]

Anyone here has ppt about bitshares2.0 with full capabilities of it? Would be nice if we make one great presentation and post it on slideshare to have it as "official" explanation of bitshares and benefits of it

[pam2]

Afaik we promised that 2.1 will contain a Bond market .. not sure who will hope for this ..
not that they are unsatisfied then ..

I had already forgotten that. But given that bond market will still require some time it's probably useless to wait for it.

Let's get started ... where is the action plan, we need a roadmap and we need to come up with a strategy!

Who is going to take the lead?

I can coordinate as much as I have time for. Luckily I'll lose my job in a few weeks so I'll have some time to spend on this (unless I find a new one quickly).

My vision is in the OP and roughly that will be the strategy/roadmap. Probably not everybody fully agrees what should be done, so I encourage to suggest other strategies. I'll do what I see is best and wish that as many as possible will follow my lead. But we can do many strategies at the same time – most important thing is that we do something and we do it at the same time.

I recommend that everybody starts to think what kind of marketing they are most motivated to do and be ready to action when the time comes.

MaidSafe didn't promises big things, they just said "hey guys, we are going to release a minimum viable wallet" and everybody get exited by themselves. Just check the current market trend they have. These people won't be disapointed because they didn't promise more than what they will have.
We should do the same. If we don't have bond market working in the wallet, we have to say that bond market is already coded in the blockchain protocol and is one of our millestone. Not that we have it just like the web page lead people to beleive, this lead to bad reputation.

Yeah, one of the first things is to update website to reflect what's really going on. Outdated and mixed messages are not good way of communication.

Another thing, lot of poeple in the polo troll box thing that bts is a dead project (funny). We should have something dinamic in the bts.org web page, something that is showing some kind of roadmap, what we just did, the updates, forks, ... Just to give a feeling of dynamism.
This should be easy to change because we adapt so quickly that nothing should be made to last for weeks or months.

This is why we really need somebody to write blog posts. It's easy way of signaling that project is going forward.

I totally agree with the marketing we need to take forward in making BitShares well known. I'have compare BitShares with other Bitcoin 2.0 protocols like Ethereum, Mastercoin, NXT, Counterparty and found that BitShares is a ready to market platfom for businesses and communities, especially with UIA, Rewards, FBA and now Stealth. Yep, we lack marketing and communication. I'm planning to start a Bitshares meetup group here in Montreal. We have a Bitcoin community and this will be great place to show Bitshares advantages. Next, I will be targeting independant artist to talk about PeerTracks, and Coop companies since they can use Bitshares blockchain to issue tokens that can be shares among their members. Bitshares BlockChain features are well align with Coop laws and regulations here in Quebec.  It will be great to have a user friendly Bitshares mobile wallet. Something that non-crypto savvy can use easily, just by having fun sending/receiving BitShares UIA and SmartCoins  http://jaxx.io/ , https://airbitz.co/bitcoin-wallet/
We are now features in french on BitOramag.com - a Gold Crypto WebMagazine: http://bitoramag.com/2016/02/27/bitshares-la-plateforme-technologique-qui-utlise-la-blockchain-pour-decentraliser-et-socialiser-la-finance/

[mint chocolate chip]

This is why we really need somebody to write blog posts. It's easy way of signaling that project is going forward.

FWIW http://bitsharesblog.com/

[Samupaha]

Afaik we promised that 2.1 will contain a Bond market .. not sure who will hope for this ..
not that they are unsatisfied then ..

I had already forgotten that. But given that bond market will still require some time it's probably useless to wait for it.

Let's get started ... where is the action plan, we need a roadmap and we need to come up with a strategy!

Who is going to take the lead?

I can coordinate as much as I have time for. Luckily I'll lose my job in a few weeks so I'll have some time to spend on this (unless I find a new one quickly).

My vision is in the OP and roughly that will be the strategy/roadmap. Probably not everybody fully agrees what should be done, so I encourage to suggest other strategies. I'll do what I see is best and wish that as many as possible will follow my lead. But we can do many strategies at the same time – most important thing is that we do something and we do it at the same time.

I recommend that everybody starts to think what kind of marketing they are most motivated to do and be ready to action when the time comes.

MaidSafe didn't promises big things, they just said "hey guys, we are going to release a minimum viable wallet" and everybody get exited by themselves. Just check the current market trend they have. These people won't be disapointed because they didn't promise more than what they will have.
We should do the same. If we don't have bond market working in the wallet, we have to say that bond market is already coded in the blockchain protocol and is one of our millestone. Not that we have it just like the web page lead people to beleive, this lead to bad reputation.

Yeah, one of the first things is to update website to reflect what's really going on. Outdated and mixed messages are not good way of communication.

Another thing, lot of poeple in the polo troll box thing that bts is a dead project (funny). We should have something dinamic in the bts.org web page, something that is showing some kind of roadmap, what we just did, the updates, forks, ... Just to give a feeling of dynamism.
This should be easy to change because we adapt so quickly that nothing should be made to last for weeks or months.

This is why we really need somebody to write blog posts. It's easy way of signaling that project is going forward.

[noisy]

Do you know what changing versions number is important? Because it is easier to describe evolving software with specific version number.

When someone will make a youtube video about bitshares... this review should mention about version of software which is reviewed. Later... in next few months... this will be very easy to people to judge... whether specific video is up to date, or not.

[EstefanTT]

At Bitshares French ConneXion we are finishing a video introduction for average Joe in French and english. That should be ready in a month. With that done we'll start our first communication campain in every place where people speak about crypto in french on internet.
So we can syncronise with the global wave of communication around stealth and 0.00 fee Tx. At least we'll do our part for the frenchies ;p

[EstefanTT]

Some thoughts ;

MaidSafe didn't promises big things, they just said "hey guys, we are going to release a minimum viable wallet" and everybody get exited by themselves. Just check the current market trend they have. These people won't be disapointed because they didn't promise more than what they will have.
We should do the same. If we don't have bond market working in the wallet, we have to say that bond market is already coded in the blockchain protocol and is one of our millestone. Not that we have it just like the web page lead people to beleive, this lead to bad reputation.

Another thing, lot of poeple in the polo troll box thing that bts is a dead project (funny). We should have something dinamic in the bts.org web page, something that is showing some kind of roadmap, what we just did, the updates, forks, ... Just to give a feeling of dynamism.
This should be easy to change because we adapt so quickly that nothing should be made to last for weeks or months.

[xeroc]

Afaik we promised that 2.1 will contain a Bond market .. not sure who will hope for this ..
not that they are unsatisfied then ..

But in general I agree with the OP!
We need to be way more active in marketing and we need coordination ...
Further, we can't wait for partners to do all the marketing jobs .. some of it must be dealt with by the community .. and they benefit from it either by a rise in share price or by the referral program ..

Let's get started ... where is the action plan, we need a roadmap and we need to come up with a strategy!

Who is going to take the lead?

[Samupaha]

What about bts as bitcoin sidechain, is it also in plan for 2.1 version?

Probably not. As far as I have understood, it's implementation is still far from ready.

[ivglavas]

What about bts as bitcoin sidechain, is it also in plan for 2.1 version?

[JonnyB]

I agreee with stealth and free fees it's definitely enough to be calling it 2.1