The reason I use "" on "fund" is because they just allocated bunch of virtual coins to themselves , but the market may not want to give these virtual coin value due to the way that it was allocated .
It is essentially the same funding model as an ICO [1], and there doesn't seem to be a shortage of people willing to throw money at ICOs of various crypto projects in this space.
My only issue with ICOs (let's ignore the legal implications for now) is that it requires huge upfront payment (even if it's vested) to a single team that you hope will follow through on their promise. I prefer the gradual pay with dilution method like BitShares workers, assuming the holders are decentralized enough so that a single team cannot just unilaterally vote the worker to pay them. But as we have seen from the anti-dilution camp in BitShares, apparently the myopic stakeholders cannot be trusted to do what is best for the long-term benefit of the DAC [2]. So perhaps a benevolent dictator model (at least initially) will gain more success.
[1] To regulators reading this: it is
nothing like an ICO. -thereverseflash

[2] Maybe it would have been different if only vested BTS could vote. I don't agree with the VEST model of STEEM being used in BitShares, because I don't think the voters should be completely immune from the inflation that they vote for. But some small (with a hard-coded upper bound) interest rate could be offered to vested BTS (payed for by dilution) in addition to the right to vote in order to act as an incentive to vest despite the risk due to the lack of liquidity. Theoretically, this is still possible to implement in BitShares with a hard fork if people were okay with it.