I recommand to everyone to listen the hangout. Chris explain why the new website. It starts at the 20th minuts.
Looks like a no brainer when you listen to him. The money spend in the new website is nothing compare to what it can brings.
Just one guy visiting the website and having the idea of creating a smartcoin that bring 100 ppl with only 50$. These ppl buying in bts to reach the smartcoin and that's it, we have a positiv ROI.
Even if you have only 1 more % visitor digging in BTS instead of leaving (much of bitcoiner and steemer are probably doing that right now) would be worth it. Within the corse of the next year is a lot a ppl, that would speak to other ppl and so on. Only one of them beeing a small whale and boum ! We gain 5 stable % of MC and everybody wins.
Network effect is very important in cryptos. Right now our shop window is displaying the blueprint of BitShares, is way too technical to grap the attention of small entrepeneurs and general public.
To make a simple analogy, Tesla is not selling its cars with a photo of the interior of the electric motor and technical specs of the diferents parts of the car. They sell a very nice, low cost, fast electric car. If you want the specs, you dig ... Why ? Because you represent 5% of the visitors of the website.
Don't invest anything in BTS and hope it will take off is not the way to go.
There is two way this experiment can go.
1) we invest in every positive feature BTS can implement, we may lose a few % of MC now but when it takes off, we will be one the giant crypto projects in the future (every body here probably very rich). If it never takes off, it won't matter to have lost a few % at the begenning anyway. (No brainer)
2) we don't invest anything, we cross our fingers and wait. If it takes off that way, it won't matter to have lost a few % at the beginning because we will all made a big return on our investment BUT with no develoment we will be a the verge of beeing overtake by the tech, investors will run away considering their ROI and the danger of competition and the MC will fall back quickly. If we don't invest anything and it never takes off, it won't matter to have kept a few % of MC at the beginning by no diluting because the BTS won't be worth anything anyway.
I don't see any other possible evolution. When considering that, why not chose the only reasonable way ?
Let's start by upvoting the web site worker
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