Author Topic: Marketing Proposal  (Read 830 times)

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Offline Crypto Kong

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Marketing Proposal
« on: November 22, 2018, 04:59:14 pm »
There has been a lot of talk recently about marketing campaigns for BitShares. Gabriel and myself are considering creating a small proposal. Some of you know me from my involvement in DEXBot and may have read some of the articles I've written about BitShares. Gabriel is the DEXBot website creator and runs the DEXBot twitter account.

There are a lot of ideas about what we should and shouldn't do. It is my opinion we should start off with some very small proposals, gauge their success and decide whether to proceed or not. This may entice others to get involved and hopefully get the ball rolling on bigger and better ideas.

The proposal will be a simple one. We will create some articles about BitShares and start a paid for twitter advertising campaign. I was thinking the first proposal would be for 3-5 articles which would be promoted on twitter. We can always re use the articles and create another proposal to promote them on other sites such as Facebook.

So really I have two questions. Is the community willing to pass a proposal to do this and if so what subjects or topics would you like us to cover?

I am happy to have all articles checked by proxies before release.

« Last Edit: November 22, 2018, 05:17:33 pm by Crypto Kong »

Offline jmjatlanta

Re: Marketing Proposal
« Reply #1 on: November 22, 2018, 05:38:36 pm »
Disclaimer: I know as much about marketing as I know about the thermodynamics of electric eels.

I think your idea is a good one. Small simple tests to find out what works. They should be long enough to make an impression, and enough information should be gathered to gauge its effectiveness. Kudos to you and your team for your desire to do this and your willingness to work with others.

https://www.krusecontrolinc.com/rule-of-7-how-social-media-crushes-old-school-marketing/

Offline Thul3

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Re: Marketing Proposal
« Reply #2 on: November 22, 2018, 05:47:21 pm »
Twitter is a bad solution.Its mainly bot traffic.
At facebook you will need an advisor as in general the cost per click/action is very expensiv at facebook and can eat your budget very quickly.You will need to determine very precisely your audience to achieve an acceptable price per click/action
« Last Edit: November 22, 2018, 05:52:05 pm by Thul3 »

Offline matle85

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Re: Marketing Proposal
« Reply #3 on: November 23, 2018, 12:56:25 pm »
This sounds like a good initiative Kong - there is quite a lot of disagreement over where efforts are best spent to get 'mainstream' attention so phasing it seems logical.

I think twitter is a good way of reaching people, the amount of people on there who think Bitshares is a dead project is just insane.

Will the articles be on medium?

Offline Crypto Kong

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Re: Marketing Proposal
« Reply #4 on: November 23, 2018, 06:55:19 pm »
This sounds like a good initiative Kong - there is quite a lot of disagreement over where efforts are best spent to get 'mainstream' attention so phasing it seems logical.

I think twitter is a good way of reaching people, the amount of people on there who think Bitshares is a dead project is just insane.

Will the articles be on medium?

The articles can be written on whichever platform the community thinks is best, Medium is a good choice IMO. I am also happy to have promoted tweets come from the BitShares Twitter account, if they are willing to work with us on this. I'm open to any and all suggestions.
« Last Edit: November 23, 2018, 06:58:08 pm by Crypto Kong »

Offline Lucy

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Re: Marketing Proposal
« Reply #5 on: November 23, 2018, 07:13:09 pm »
-there are many crypto twitter camps.  Somehow targeting the "ripe" (right) ones ready for the info is key. 
-new videos!  have a spokesperson do say 2.5 minute vids on new projects/existing projects/proposals/even expose on key folks hard at work
-medium is good as more universal
-there really needs to be a consistent "face" to bitshares-
-get on as many crypto shows as possible
-there is so much more but above is off the top of my head
LL arises

Offline kenCode

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Re: Marketing Proposal
« Reply #6 on: November 23, 2018, 08:37:12 pm »
I'm not much of a twitter fan either.
Or facebook, or instagram, or snapchat, or even youtube. Let's stick with steem and dtube if we are going the social media route.
 
I would really like a news.bitshares.org site.
Multiple Writers too, just like news.bitcoin.com.
 
Start with 5 professional crypto-savvy, Bitshares-savvy Writers.
An impartial Editor will be needed as well, so that no self-plugs or other conflicts of interest are in play.
 
6 people for 6 months, 1 article per week each, and then renew their contract if worthy.
Michael Taggart, Tony Peacock, Kimchi-King Kevin, Crypto Kong, Max Wright, _______________.
(sorry if i forgot anyone)
kenCode - Decentralizer @ Agorise
Telegram: https://t.me/Agorise - Dtube: https://d.tube/c/agorise
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Offline Crypto Kong

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Re: Marketing Proposal
« Reply #7 on: November 23, 2018, 10:00:43 pm »
I'm not much of a twitter fan either.
Or facebook, or instagram, or snapchat, or even youtube. Let's stick with steem and dtube if we are going the social media route.
 
I would really like a news.bitshares.org site.
Multiple Writers too, just like news.bitcoin.com.
 
Start with 5 professional crypto-savvy, Bitshares-savvy Writers.
An impartial Editor will be needed as well, so that no self-plugs or other conflicts of interest are in play.
 
6 people for 6 months, 1 article per week each, and then renew their contract if worthy.
Michael Taggart, Tony Peacock, Kimchi-King Kevin, Crypto Kong, Max Wright, _______________.
(sorry if i forgot anyone)

Appreciate the feedback, IMO posting to Steem is just preaching to the choir, the only people who use it are Dan Larrimer fans who already know about BitShares, we need to reach the wider crypto community. Dtube & bitTube on the other hand, I quite like the idea of and had considered it myself as you can earn crypto for your videos and could be a way of creating a (small) income for the reserve pool as and when videos are watched.

Offline intelliguy

Re: Marketing Proposal
« Reply #8 on: November 24, 2018, 05:50:01 am »
You need coindesk to carry it.

Look at this article that Edan Yago wrote:
https://www.coindesk.com/there-is-no-bitcoin-what-the-sec-doesnt-get-about-cryptocurrency

...do some more research, the guy isn't really a journalist. Click his name, he does 1 or 2 articles a year.

But his opinions were published. His CementDAO was featured at the top of the article "for free".

Coindesk (which a lot of people read) rarely reports on Bitshares -- whether we think we're important or not. That is because we haven't followed this:

https://docs.google.com/document/d/1KDyOEwISAR9UWDa7qP-Gg5-Nm0wvBFT_IlgqboxXbco/edit

Simply blogging, and sending out tweets, requires you to build your own following.   Take an existing following and get those eyeballs to see what you have to write about... coindesk gives free advice on how to get that done.  Other publications will tell you how to get it done there too..
I'm @intelliguy on steemit. I usually get things right (or so they tell me), follow me there if you want to see more. Tips accepted to bitshares user: intelliguy-bts  (I'm a lifetime member because I trust in the Bitshares ecosystem)

Offline Crypto Kong

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Re: Marketing Proposal
« Reply #9 on: November 24, 2018, 08:08:44 am »
You need coindesk to carry it.

Look at this article that Edan Yago wrote:
https://www.coindesk.com/there-is-no-bitcoin-what-the-sec-doesnt-get-about-cryptocurrency

...do some more research, the guy isn't really a journalist. Click his name, he does 1 or 2 articles a year.

But his opinions were published. His CementDAO was featured at the top of the article "for free".

Coindesk (which a lot of people read) rarely reports on Bitshares -- whether we think we're important or not. That is because we haven't followed this:

https://docs.google.com/document/d/1KDyOEwISAR9UWDa7qP-Gg5-Nm0wvBFT_IlgqboxXbco/edit

Simply blogging, and sending out tweets, requires you to build your own following.   Take an existing following and get those eyeballs to see what you have to write about... coindesk gives free advice on how to get that done.  Other publications will tell you how to get it done there too..

I agree we need to pay for publications on these "news sites" that would definitely be an option IMO.

With regards to Twitter, a paid campaign is very cheap and reaches large numbers of users and you can set it up so you only pay for link clicks etc. So we would only be paying for people who actually read the articles. No need to build up a following.
« Last Edit: November 24, 2018, 08:10:28 am by Crypto Kong »

Offline Thul3

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Re: Marketing Proposal
« Reply #10 on: November 24, 2018, 12:40:34 pm »
You need coindesk to carry it.

Look at this article that Edan Yago wrote:
https://www.coindesk.com/there-is-no-bitcoin-what-the-sec-doesnt-get-about-cryptocurrency

...do some more research, the guy isn't really a journalist. Click his name, he does 1 or 2 articles a year.

But his opinions were published. His CementDAO was featured at the top of the article "for free".

Coindesk (which a lot of people read) rarely reports on Bitshares -- whether we think we're important or not. That is because we haven't followed this:

https://docs.google.com/document/d/1KDyOEwISAR9UWDa7qP-Gg5-Nm0wvBFT_IlgqboxXbco/edit

Simply blogging, and sending out tweets, requires you to build your own following.   Take an existing following and get those eyeballs to see what you have to write about... coindesk gives free advice on how to get that done.  Other publications will tell you how to get it done there too..

He is an Editor for coindesk.
Contacting Editors instead the news website always makes sense since its way cheaper and second the article won't be displayed as sponspored.

Quote
With regards to Twitter, a paid campaign is very cheap and reaches large numbers of users and you can set it up so you only pay for link clicks etc. So we would only be paying for people who actually read the articles. No need to build up a following.
Its mainly bot traffic.

Offline intelliguy

Re: Marketing Proposal
« Reply #11 on: November 25, 2018, 02:11:57 am »
If anyone clicked that google doc prepared by coindesk, one of the things it says:

Quote
Our mandate is to the public interest, which means we're professionally obligated to be researching and vetting information that is most relevant for our audience moment to moment, every minute of every day.

Don't be afraid to reach out multiple times or to be insistent in your correspondence.

So if Bitshares were to have an official marketing team -- they would have reach out multiple times, or be insistent in their correspondence -- while still having information that is in the public interest, and most relevant for their audience.

Translation: We better have something "new", and "exciting" and "newsworthy" to report.  Especially as it relates to what is happening on the cryptocurrency scene in general.

If we were to research our own findings on something going on out there in crypto that is either really good, or really bad... and time sensitive.  Write the article with a slant on how Bitshares discovered it, and why Bitshares is a solution to it -- they just might carry it.
I'm @intelliguy on steemit. I usually get things right (or so they tell me), follow me there if you want to see more. Tips accepted to bitshares user: intelliguy-bts  (I'm a lifetime member because I trust in the Bitshares ecosystem)

Offline Crypto Kong

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Re: Marketing Proposal
« Reply #12 on: November 29, 2018, 06:12:08 pm »
https://info.binance.co/en/rate/detail/2079

Bitshares scores a measley 5% for its social media presence... we can do so much better and it would push bitshares to very near the top of binance rankings... something to consider for all the twitter haters :)

Offline Customminer

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Re: Marketing Proposal
« Reply #13 on: November 29, 2018, 06:14:07 pm »
https://info.binance.co/en/rate/detail/2079

Bitshares scores a measley 5% for its social media presence... we can do so much better and it would push bitshares to very near the top of binance rankings... something to consider for all the twitter haters :)
Ooft.. perhaps that's what's holding BTS back then? More marketing!
Hertz, Beyond Bitshares, Gridcoin!

Offline sschiessl

Re: Marketing Proposal
« Reply #14 on: November 29, 2018, 08:33:37 pm »
I'm happy to see a marketing proposal. Start small, grow from that. I understand using twitter might be argueable, but it's a reasonable start.

Question I have is how to establish an "official" bitshares marketing brand, that is sanctioned through a worker proposal, and also how to indicate that properly.

Offline iamredbar

Re: Marketing Proposal
« Reply #15 on: November 30, 2018, 12:28:28 am »
I think that Twitter would be a great platform, as twitter has a massive crypto following.

When working with Gravity Protocol, a small budget toward building a better Twitter following increased the account from 10-20 followers to over 1000 in a few months.

Offline matle85

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Re: Marketing Proposal
« Reply #16 on: November 30, 2018, 04:59:38 am »
https://info.binance.co/en/rate/detail/2079

Bitshares scores a measley 5% for its social media presence... we can do so much better and it would push bitshares to very near the top of binance rankings... something to consider for all the twitter haters :)

Great spot

Offline George_Bitspark

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Re: Marketing Proposal
« Reply #17 on: December 05, 2018, 05:12:12 am »
You need coindesk to carry it.

Look at this article that Edan Yago wrote:
https://www.coindesk.com/there-is-no-bitcoin-what-the-sec-doesnt-get-about-cryptocurrency

...do some more research, the guy isn't really a journalist. Click his name, he does 1 or 2 articles a year.

But his opinions were published. His CementDAO was featured at the top of the article "for free".

Coindesk (which a lot of people read) rarely reports on Bitshares -- whether we think we're important or not. That is because we haven't followed this:

https://docs.google.com/document/d/1KDyOEwISAR9UWDa7qP-Gg5-Nm0wvBFT_IlgqboxXbco/edit

Simply blogging, and sending out tweets, requires you to build your own following.   Take an existing following and get those eyeballs to see what you have to write about... coindesk gives free advice on how to get that done.  Other publications will tell you how to get it done there too..

I have written things for Coindesk https://www.coindesk.com/?s=bitspark and am good friends with some of the people there. Happy to do a piece mentioning Bitshares, will work on one in my spare time, but for Coindesk or other publications to carry it it needs a unique angle/insight/insider perspective. Just posting about transactions per second goes to the spam folder.

Regarding marketing proposal, essentially a worker for this needs to have defined goals, KPIs and messaging, thats how these things work. The people in Bitshares are strong on technical knowledge but weak on business/sales/marketing knowledge. I would prefer a worker proposal that would be done by a professional company as to do it right its alot of work and not simply 'just post something on twitter'.  Will ask around some of the crypto PR companies and see if anything shows up.
Bitspark- Remittance platform for money transfer businesses.

Offline sschiessl

Re: Marketing Proposal
« Reply #18 on: December 05, 2018, 10:36:49 am »
You need coindesk to carry it.

Look at this article that Edan Yago wrote:
https://www.coindesk.com/there-is-no-bitcoin-what-the-sec-doesnt-get-about-cryptocurrency

...do some more research, the guy isn't really a journalist. Click his name, he does 1 or 2 articles a year.

But his opinions were published. His CementDAO was featured at the top of the article "for free".

Coindesk (which a lot of people read) rarely reports on Bitshares -- whether we think we're important or not. That is because we haven't followed this:

https://docs.google.com/document/d/1KDyOEwISAR9UWDa7qP-Gg5-Nm0wvBFT_IlgqboxXbco/edit

Simply blogging, and sending out tweets, requires you to build your own following.   Take an existing following and get those eyeballs to see what you have to write about... coindesk gives free advice on how to get that done.  Other publications will tell you how to get it done there too..

I have written things for Coindesk https://www.coindesk.com/?s=bitspark and am good friends with some of the people there. Happy to do a piece mentioning Bitshares, will work on one in my spare time, but for Coindesk or other publications to carry it it needs a unique angle/insight/insider perspective. Just posting about transactions per second goes to the spam folder.

Regarding marketing proposal, essentially a worker for this needs to have defined goals, KPIs and messaging, thats how these things work. The people in Bitshares are strong on technical knowledge but weak on business/sales/marketing knowledge. I would prefer a worker proposal that would be done by a professional company as to do it right its alot of work and not simply 'just post something on twitter'.  Will ask around some of the crypto PR companies and see if anything shows up.

I ll happily help with facts and texts, also towards Kong of course.

Offline Crypto Kong

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Re: Marketing Proposal
« Reply #19 on: December 06, 2018, 08:44:31 pm »
I'm happy to see a marketing proposal. Start small, grow from that. I understand using twitter might be argueable, but it's a reasonable start.

Question I have is how to establish an "official" bitshares marketing brand, that is sanctioned through a worker proposal, and also how to indicate that properly.

I'm not sure I understand what you mean by establishing an official marketing brand... Glad to hear that you are open to at least attempting some social media marketing, starting small and seeing how we get on. It's a step in the right direction IMO, we cant just carry on doing nothing.

Offline Crypto Kong

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Re: Marketing Proposal
« Reply #20 on: December 07, 2018, 05:26:56 pm »
Apparently youtube drives most traffic to exchanges followed by twitter. https://www.theblockcrypto.com/tiny/youtube-drives-the-most-traffic-to-cryptocurrency-exchanges/