Have you guys considered doing several different versions using much of the same material?
I can see a use for:
A "full-length" version with fairly detailed descriptions of each benefit.
A short, more generic version for the quick hit.
A version that spotlights the individual benefits separately, for use in different demographics.
(I can see liberty-focused groups having more interest in the higher resistance to confiscation, business-focused individuals might have more interest in discouraging squatters, while 2.0 investment-focused might have more interest in the income distribution.)