Demographics to approach for Bitshares X.

[rgcrypto]

Facebook is not the be all of marketing insights BUT it is still the biggest database of market information available in the world.

Here is what the All Seeing Eye of Sauron tells us:











Just in case your eye popped up when you saw that last one, I decided to run another with the restriction of "English Speakers Only



When it comes down to marketing, the one thing I know is that I don't know. We must start with zero assumption about the market and work from what the data and testing tells us.

What is your take on that data?

[gamey]

This is what I can tell you about my Facebook testing.

Strictly demographic(not psychographic), anything crypto is for men between 18-44 in english speaking country. They respond 5x more on their mobile than on their desktop.

How do you test against english speaking countries?  Did you do all the test ads in English ?

Anyway .. so glad you came along.  Your work is probably the most valuable at the moment until we get this sort of thing settled out.  I hope you're voted in soon !

[bluebit]

Gamers

[rgcrypto]

This is what I can tell you about my Facebook testing.

Strictly demographic(not psychographic), anything crypto is for men between 18-44 in english speaking country. They respond 5x more on their mobile than on their desktop.

When it comes to psychographic and attracting big players such as exchanges, we have to do belly to belly stuff.
No Banners ads or Facebook ads will do the trick.(except very smart direct-mail)

[script]

reaching outside of the crypto space.
-----------------------------
consider using a delegate position/s to sponser shows that are not about bitshares or bitcoin.

while i enjoy watching bitshares.tv , listening to the mumble chats , and reading bytemasters blog
these are not really going to attract new people to bitshares ,
and are more likly to be viewed/hear/read by people who heard about bitshares from else were and came to find out more.

i would like to suggest sponsering 'The Linux Action' @ http://www.jupiterbroadcasting.com

the jupiter broadcasting network has a good following of people
who would be a good demographic to reach, sysadmins, developers, operating system maintainers, fans of open source software.

bitshares business model for using delegate positions to fund good open source free software sounds like something
richard stallman would appove of. bitshares business model and what it stands for is something that should have a appeal to the larger open source community , outside of the bitcoin and bitcoin 2.0's space.

also jupiterbroadcasting is also crowd funded has well has sponsered, with bitshares music coming out soon which from what i heard so far may also be a good way to fund podcasts i feel this may be a good way to get more people with technical skills involved with bitshares and provide good feedback to help improve the bitshares network. 

hear bitshares may have a Referral system, if there is then it would be a good way to measure how successful advertising is by seeing how many people sign up with sponsered referral links?

http://www.jupiterbroadcasting.com/advertising/

---------------------------

another place you may want to consider having interviews may be with 'The trews' - with russell brand.
https://www.youtube.com/user/russellbrand

the current state of affaires is something he is interested in.
especially the roll of big brother and large companies screwing over the little guy in order to make profit.
try contacting him and see if he would like to have a talk with dan or the bitshares music team
about the current state of the music industry and what bitshares music can bring to this space
the applyed change it can bring to both the musician and the fans reducing the role of middlemen in the industry.
pointing out solutions is better than just pointing out problems, and something he may be interested in.

[Geneko]

The specifics of reaching out to these people.  How ?

Ok then please proceed as you planed, open up tread and we will discus it. I have some ideas of my own but those might not been relevant. Maybe someone would come up with some cool ideas.

One more thing. I didn't follow much, how are your efforts synchronized with Brians plans. It would be better to check with them maybe they already has related plans, Brian has mentioned something, so we might be doubling jobs.

[gamey]

I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20

Thanks for the link. Brian really catch my thought.

As for idea doesn't matter is it smart or not, it is obvious. Why should we avoid to do something obvious like Brian did and see what would happen. It is our strategic objective, our final destination. Why should we circle around.

I didn't mean to argue, those are just my thoughts.

Even if I perceived it as arguing it is ok !  I didn't though.  Just saying we need stage 2 ideas/specific plans of action.

The specifics of reaching out to these people.  How ?

I looked once, no forums on trading really jumped out at me.  I suspect this might be because large forums just end up with a lot of people hyping and end up having little value over all.  I wish I knew sharp internet day traders.

The one nice thing about being on trading forums is we won't have any direct competitors trying to silence/badmouth us.  I mean, doubters of cryptos sure, but not like a lot of NXT/XCP types trying to FUD it up.

[eagleeye]

Having the right ad copy will really help.

Ok so we have 10 different demographics what is next on the game plan.  How do we get organized?

***NEW ADDITION***

We will want to develop a step-by-step plan: who, what, when, how and how much.

[Geneko]

I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20

Thanks for the link. Brian really catch my thought.

As for idea doesn't matter is it smart or not, it is obvious. Why should we avoid to do something obvious like Brian did and see what would happen. It is our strategic objective, our final destination. Why should we circle around.

I didn't mean to argue, those are just my thoughts.

[gamey]

I believe this belong to investors but this is related to assets that are professionally managed for a fee.

According to a Boston Consulting Group study, the assets managed professionally for fees reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007.[1] Furthermore, these industry assets under management were expected to reach US$70.2 trillion at the end of 2013 as per a Cerulli Associates estimate.

The survey could be found here:
https://www.bcgperspectives.com/Images/Capitalizing_on_the_Recovery_Jul_2013_tcm80-139325.pdf

The potential of this demographics exceeds all others combine. In my opinion it needs special attention.

I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20

[Geneko]

I believe this belong to investors but this is related to assets that are professionally managed for a fee.

According to a Boston Consulting Group study, the assets managed professionally for fees reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007.[1] Furthermore, these industry assets under management were expected to reach US$70.2 trillion at the end of 2013 as per a Cerulli Associates estimate.

The survey could be found here:
https://www.bcgperspectives.com/Images/Capitalizing_on_the_Recovery_Jul_2013_tcm80-139325.pdf

The potential of this demographics exceeds all others combine. In my opinion it needs special attention.

The key wording:" The most successful managers in every region now are either specialist or traditional providers who have become "ambideixtrous" -that is they have maintained their active core-asset business while also developing capabilities to capture new faster-growth assets.

[gamey]

After talking with some Bitcoin people the other day and I noticed that there is a certain demographic that like Bitcoin just because they are anti-statist.  These people seem to be a lot more open to the ideas/concepts of BitShares (Or Bitcoin 2.0 technology).   Then there appears to be the bitcoin and only bitcoin guys.  These guys are a tough nut to crack.  You mention some altcoin and having a significant interest in it and they go into this 'oh i pray for you' mental mode. 

The anti-statist/Libertarian people need things written specifically for them. Since I believe these are pretty much the views of BM it shouldn't be that hard to come up with material.

The reason I state this is because I was at a libertarian bookstore that does a lot of bitcoin stuff.  They had a pile of flyers at the door for a company named coinvoice.   

Would this marketing be effective ?  Libertarian ideas make Bitshares / BTSX a strong sale.  It isn't necessarily about being anti-USD, just more anti state.  Removing governmental influence out of our lives.  That sort of thing.

[Empirical1]

It is my intention to start this up but I was somewhat waiting for BitUSD/wallet etc to stabilize.  When reaching out to people who aren't already in crypto scene, I think they're going to be even more concerned about depositing into a network that is still actively having the approaches tested and experimental.

I wish I knew more day-trading geeks that just knew the best sites.  There are likely 10 or so major trading sites that cover 80% of the traffic.  I also wish I knew more about markets and trading.

Yeah agree with all of that. It makes sense to wait for a stable version for sure.

I also wish I knew more about markets and trading too  Maybe BitAssets will motivate me to learn quickly.

[gamey]

It is my intention to start this up but I was somewhat waiting for BitUSD/wallet etc to stabilize.  When reaching out to people who aren't already in crypto scene, I think they're going to be even more concerned about depositing into a network that is still actively having the approaches tested and experimental.

I wish I knew more day-trading geeks that just knew the best sites.  There are likely 10 or so major trading sites that cover 80% of the traffic.  I also wish I knew more about markets and trading. 

[Empirical1]

Anyone know if any posts have been made on any trading forums? I think some of those guys will try trading on BTSX very quickly, the newer it is the better maybe.

As a poker player, we're always looking for weaker players, if you told me there was a poker site where the average player was
really weak, poker players would be over there in a flash, soon this would balance the site out. 

Similarly traders would be looking to trade in markets where the average user is not that skilled, which is what we have.
I think we should make some posts on trading forums and let them know it exists.

[Gentso1]

Now that we have a working demographics list I would like to add it to my PMF thread.

We can now try to come up with marketing ideas and link them to this working list of demographics.

[xeroc]

We might need a drug store to rise popularity

[fuzzy]

Ok ..  We have a list of 10 demographics...  Actually, no 11 !!  I think thats a good start.  Now what to do with them? 

I'd like people to pick their top 3 areas to start and list them in order from highest priority to lower.  Or if you want add to the list, whatever..  I'm trying to use a bit of community wisdom.  Help a brother out !!!


1) Day traders and traders in general.  These aren't guys that will sit on BTSX and wait for it to appreciate.  These are the people that are needed for this grand experiment work.  There has to be countless forums etc where active traders congregate.  From FOREX to traditional stock exchanges.  The idea would be to get a few people started with hopefully smaller amounts.  If they talk more about using it, then the more it will row.  These are not crypto people or those who have an strong distrust in USD.  These are guys already playing a similar game and we want to migrate them to Bitshares X. 

2) People who distrust USD and wish for a hedge.  The main problem I see is that these people also do not trust crypto.  They're also preparing for the end of the world type scenarios, so this makes the distrust even more strong as BTSX will scare some people.  These people don't trust the  government so TITAN can be pushed as a feature.

3) Crypto people.  I think these are the people we'll get by default with the current marketing (at least what I am aware of).  It will be basically people we take from BTC or NXT, etc.  Think Bitcointalk and reddit.

4)Businesses that will adopt bitUSD or BTSX as payment.  There is also the sub-demographic of people serving a consultant/integrator role.
That will be a hard sale without more widespread adoption, but at some point would be very key.  Someone running a crypto-store might see the usefulness of BTSX before others, much like what happened with BTC. 

5) people/companies that want to manage their own stock/shares on a blockchain

6) all merchants that already accept FIAT and see the future in blockchain tech

7)People that are privacy minded.  - We could look at the users of BTC predecessors for ideas.  There are services that existed previous to BTC that have come and gone.  The users of these types of services could be interested in things such as BitUSD and TITAN.

8)People in countries that seem likely to outlaw crypto-currencies.  TITAN could be seen as a tool to fight fascist oppression.

9) Payment Processors from around the globe.  Wine & dine them, if you get them to buyin it would be golden.

10) Investors !  We sometimes get all caught up and forget these things.

11) Students and professors.  (What type of students?  Economics students?  Who will love the market peg? )

Don't forget the terrorists..they have been Huge in bitcoins rise! Otherwise, nice list

[gamey]

Ok ..  We have a list of 10 demographics...  Actually, no 11 !!  I think thats a good start.  Now what to do with them? 

I'd like people to pick their top 3 areas to start and list them in order from highest priority to lower.  Or if you want add to the list, whatever..  I'm trying to use a bit of community wisdom.  Help a brother out !!!


1) Day traders and traders in general.  These aren't guys that will sit on BTSX and wait for it to appreciate.  These are the people that are needed for this grand experiment work.  There has to be countless forums etc where active traders congregate.  From FOREX to traditional stock exchanges.  The idea would be to get a few people started with hopefully smaller amounts.  If they talk more about using it, then the more it will row.  These are not crypto people or those who have an strong distrust in USD.  These are guys already playing a similar game and we want to migrate them to Bitshares X. 

2) People who distrust USD and wish for a hedge.  The main problem I see is that these people also do not trust crypto.  They're also preparing for the end of the world type scenarios, so this makes the distrust even more strong as BTSX will scare some people.  These people don't trust the  government so TITAN can be pushed as a feature.

3) Crypto people.  I think these are the people we'll get by default with the current marketing (at least what I am aware of).  It will be basically people we take from BTC or NXT, etc.  Think Bitcointalk and reddit.

4)Businesses that will adopt bitUSD or BTSX as payment.  There is also the sub-demographic of people serving a consultant/integrator role.
That will be a hard sale without more widespread adoption, but at some point would be very key.  Someone running a crypto-store might see the usefulness of BTSX before others, much like what happened with BTC. 

5) people/companies that want to manage their own stock/shares on a blockchain

6) all merchants that already accept FIAT and see the future in blockchain tech

7)People that are privacy minded.  - We could look at the users of BTC predecessors for ideas.  There are services that existed previous to BTC that have come and gone.  The users of these types of services could be interested in things such as BitUSD and TITAN.

8)People in countries that seem likely to outlaw crypto-currencies.  TITAN could be seen as a tool to fight fascist oppression.

9) Payment Processors from around the globe.  Wine & dine them, if you get them to buyin it would be golden.

10) Investors !  We sometimes get all caught up and forget these things.

11) Students and professors.  (What type of students?  Economics students?  Who will love the market peg? )

[yellowecho]

I can't wait for manned companies to start utilizing BitsharesX's potential!  Smart phones could use ones fingerprint to unlock the wallet... a OTP could integrate with a manned company's ATM instantly turning your bitUSD into Federal Reserve notes.  The future demographic for BitsharesX is anyone that uses money or stocks... once devs start making sleek, functional smart phone apps easy enough for anyone to use (without a learning curve) market adoption will spread like wildfire.   

[liondani]

Here is a thread on an idea I have to dramatically boost advertising for all future DACs.
https://bitsharestalk.org/index.php?topic=6737.0

Put the ads in the Bitshares X interface itself. Every user of Bitshares X could see ads for future DACs or just receive the latest information all in one place without having to check forums, newsletters, etc.

If we are going to start marketing the least we can do is market to our own users.

 

[tonyk]

Think big:
-Marketing director collects all payment processors (around the globe) and arranges a 3 day tour/lecture to St. Vegas!
-Dan gives them 2-2.5 hours lectures, for 3 consecutive days.
-1 or 2 of them buy 200 Mil BTSX at those (or close too) low prices.
-Those 1-2 start implementing the idea described in my post above.
BTS X  is huge in 9mo.
…You do not need much more marketing or target groups.


My 2 cents (my 2 BTSX are more valuable to give them)

[gamey]

OK, 2 more demographics.  The idea here is that I want to brainstorm and come up with a list of people who will find value in BTSX and have the means to invest.  At some point I'll distill it into a list and maybe we can have discussion on who to approach and how to tackle the problem.

A)People that are privacy minded.  - We could look at the users of BTC predecessors for ideas.  There are services that existed previous to BTC that have come and gone.  The users of these types of services could be interested in things such as BitUSD and TITAN.

B)People in countries that seem likely to outlaw crypto-currencies.  TITAN could be seen as a tool to fight fascist oppression. 

[luckybit]

Here is a thread on an idea I have to dramatically boost advertising for all future DACs.
https://bitsharestalk.org/index.php?topic=6737.0

Put the ads in the Bitshares X interface itself. Every user of Bitshares X could see ads for future DACs or just receive the latest information all in one place without having to check forums, newsletters, etc.

If we are going to start marketing the least we can do is market to our own users.

[tonyk]

Any business that can see how accepting bitUSD is beneficial (compared to both BTC and USD).

[edit] Overstock will be great leading the way.

So #4 )Businesses that will adopt bitUSD or BTSX as payment.  There is also the sub-demographic of people serving a consultant/integrator role.
That will be a hard sale without more widespread adoption, but at some point would be very key.  Someone running a crypto-market might see the usefulness of BTSX before others, much like what happened with BTC. 

Actually we do not need anybody else but the POS terminal providers/payment processor(s). They just have to offer the merchants the following service:

Accepting USD and bitUSD, in exchange for just putting the sign that they do so on each check-out counter (shopping cart if online). At the end of the day the merchant can receive all of his funds in USD, regardless if the payment was in USD or bitUSD,( if said merchant so chooses).

All that because for POS provider exist easy (very easy indeed) way to immediately lock into the current exchange rate and not worry about bitUSD/BTS X price movement.

This will solve a lot of problems at once – mass adoption by firs merchants followed by customers, advertising will be more efficient because customers will see the bitUSD logo on many (hopefully) counters;  This will lead to a lot of volume on the exchange and volume at very close to the 1:1 bitUSD/USD mark.

Actually that is what we need to make BTS X real huge and real fast.

[luckybit]

Luckybit if you want to tell us a bit more how you would use Google search research I am all ears.  There are almost always better ways to do things with more resources.  People tend to see marketing with what they have had luck with in the past.  I'm not sure that will work with Bitshares X.  It is a concept that needs to be sold more than a product.  I don't even know what keywords would drive adoption.  Most things sold via google are things people already know they want.  That will have different approach than what Bitshares X requires.

My goal would be more along the lines of education and awareness.  That is hard to do via google.

My goal here is just to make a list of places we could target.  Specifically, types of online communities.  Some in the list will not be targetable as much as others.  Some will have far more value than others.  I'm not a marketer etc, but over the years I've come to understand things a bit.  I would have liked to have tried the friendsofbitshares thing earlier so the effectiveness could have been separated from the scarcity leading up to the AGS end, but thats done with.  And it wasn't just the F.O.B. account, it was all the people who helped.  They know who they are and everyone contributed a ton.  Thank YOU!

I suspect a similar thing could be done elsewhere with even more effort and better results. 

First though I would like to see people help brainstorm with a list of demographics, then we break down the list, prioritize it, etc.

For example you can check Google search trends and there are charts for Bitcoin and Litecoin. There has been analysis and we have concluded that the price and search attention are correlated. The price rises as more people search for Bitcoin.

But we don't know what is driving it. Is it media attention? Is it the price reaching an ATH that causes the media attention which drives the search results higher? Perhaps it's the mining which allowed people to basically get their first Bitcoins for free which acts as free samples?

We could set up surveys for this forum. There are 5000 users here. We could let each user take the survey. We could restrict the survey only to users who have beyond a certain amount of posts and reward the users who registered earlier with more frequent posts as a way to stop sybil attacks.

We could give the survey to delegates or potential delegates as well. As far as what the developers can do they can allow users of Bitshares X to opt-in to let developers collect anonymous statistics on use patterns. This could be helpful and help developers determine which new features to build next and another alternative to this would be to use an innovation game.

There are many ways to do marketing, to do research, to collect data, and analyze it. Data is everywhere you look and with incentive most users will answer questions. You also have the ability to take polls (I've done it in the past on this forum) but polls aren't so effective if you don't have other data.

So what we really have to do is decide on a course of action we want to try based on what we think we currently know. Then we have to track and analyze our results so that if we see an indication of success we stick with it but if we don't see the marketing campaign going anywhere we drop it.

Not sure if someone has already mentioned this but an idea is to tackle Universities, students and professors across the world.

from unis websites, derive the email address of professors and students, make a list and send them the teasers..

In order to quickly derive all these emails and complete the list, make bounties so forum members can help...

How much discretionary spending does the average university student have? When picking demographics we should at least do it scientifically. We should look for people who are in higher income brackets and most college students are broke.

I think in the short term approaching college students might be okay because it's still kind of cheap but it's not going to scale up unless you can get "sophisticated investors". What demographics is the Bitcoin Investment Trust targeting? How do we get that demographic?

[mf-tzo]

Not sure if someone has already mentioned this but an idea is to tackle Universities, students and professors across the world.

from unis websites, derive the email address of professors and students, make a list and send them the teasers..

In order to quickly derive all these emails and complete the list, make bounties so forum members can help...

[luckybit]

Do market research. Use surveys. The data will reveal whether or not a marketing campaign is effective. It shouldn't be left up to opinion.

We should be tracking Google search trends for Bitshares for starters.

but how to get them all to fill a survey? Chicken & Egg issue here?

DACs can pay them to provide information. Statistic information for example and survey data.

[gamey]

Luckybit if you want to tell us a bit more how you would use Google search research I am all ears.  There are almost always better ways to do things with more resources.  People tend to see marketing with what they have had luck with in the past.  I'm not sure that will work with Bitshares X.  It is a concept that needs to be sold more than a product.  I don't even know what keywords would drive adoption.  Most things sold via google are things people already know they want.  That will have different approach than what Bitshares X requires.

My goal would be more along the lines of education and awareness.  That is hard to do via google.

My goal here is just to make a list of places we could target.  Specifically, types of online communities.  Some in the list will not be targetable as much as others.  Some will have far more value than others.  I'm not a marketer etc, but over the years I've come to understand things a bit.  I would have liked to have tried the friendsofbitshares thing earlier so the effectiveness could have been separated from the scarcity leading up to the AGS end, but thats done with.  And it wasn't just the F.O.B. account, it was all the people who helped.  They know who they are and everyone contributed a ton.  Thank YOU!

I suspect a similar thing could be done elsewhere with even more effort and better results. 

First though I would like to see people help brainstorm with a list of demographics, then we break down the list, prioritize it, etc.

[xeroc]

Do market research. Use surveys. The data will reveal whether or not a marketing campaign is effective. It shouldn't be left up to opinion.

We should be tracking Google search trends for Bitshares for starters.

but how to get them all to fill a survey? Chicken & Egg issue here?

[valtr]

Any business that can see how accepting bitUSD is beneficial (compared to both BTC and USD).

[edit] Overstock will be great leading the way.

So #4 )Businesses that will adopt bitUSD or BTSX as payment.  There is also the sub-demographic of people serving a consultant/integrator role.
That will be a hard sale without more widespread adoption, but at some point would be very key.  Someone running a crypto-market might see the usefulness of BTSX before others, much like what happened with BTC. 

That will depend on fees and exchange rate bitUSD/USD. If online shops will be able to quote prise in bitUSD/USD 1:1 profitably, that should be attractive for the business. 

[luckybit]

Do market research. Use surveys. The data will reveal whether or not a marketing campaign is effective. It shouldn't be left up to opinion.

We should be tracking Google search trends for Bitshares for starters.

[xeroc]

5) people/companies that want to manage their own stock/shares on a blockchain

6) all merchants that already accept FIAT and see the future in blockchain tech

[gamey]

Any business that can see how accepting bitUSD is beneficial (compared to both BTC and USD).

[edit] Overstock will be great leading the way.

So #4 )Businesses that will adopt bitUSD or BTSX as payment.  There is also the sub-demographic of people serving a consultant/integrator role.
That will be a hard sale without more widespread adoption, but at some point would be very key.  Someone running a crypto-market might see the usefulness of BTSX before others, much like what happened with BTC. 

[tonyk]

Any business that can see how accepting bitUSD is beneficial (compared to both BTC and USD).

[edit] Overstock will be great leading the way.

[gamey]

Ok so I was wondering about demographics that would be key to the success of Bitshares X.  I can think of 3 broad categories.  There will be some overlap between them, but these are my thoughts.

1) Day traders and traders in general.  These aren't guys that will sit on BTSX and wait for it to appreciate.  These are the people that are needed for this grand experiment work.  There has to be countless forums etc where active traders congregate.  From FOREX to traditional stock exchanges.  The idea would be to get a few people started with hopefully smaller amounts.  If they talk more about using it, then the more it will row.  These are not crypto people or those who have an strong distrust in USD.  These are guys already playing a similar game and we want to migrate them to Bitshares X.  It will take baby steps, but this is by far the most important demographic in my mind.

2) People who distrust USD and wish for a hedge.  The main problem I see is that these people also do not trust crypto.  They're also preparing for the end of the world type scenarios, so this makes the distrust even more strong as BTSX relies on a functional internet.  I do think there is some ground that could be had.  These people don't trust the US government so TITAN can be pushed as a feature.

3) Crypto people.  I think these are the people we'll get by default with the current marketing (at least what I am aware of).  It will be basically people we take from BTC or NXT, etc.

Any others ?

Also, this is a bit of a read but it is an interesting case with a lot to be learned.   http://www.nytimes.com/2001/02/25/magazine/jonathan-lebed-s-extracurricular-activities.html