BitShares X needs an awesome hook...

[liondani]

Could you imagine before bitsharesx that only your brain was  needed to be free  ?

[liondani]

They are giving me interest for keeping gold? !!!

[Riverhead]

I like very much "I killed the Bank - BitsharesX" and I want (and will) make a T-Shirt out of this..

What about, "Own the bank - BitSharesX" seems less negative .

Also this isn't serious but just thought of this. Credit - good micro brew.

"When the market hands you lemons, short bitLemondAid."

[emailtooaj]

A variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"

They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.

You've nailed it on the head with that statement!!!!
It's the unfortunate truth of today's world, any marketing strategy should reflect and embody that mentality. The hard part is having smart marketing people to try and think stupid when coming up with ideas...

[James212]

A variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"

I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.

'Join - Greatest - Financial - Bitcoin' all good.

Will ruminate, but I think an effective hook will play on cronyism/corruption/centralization rather than 'join the revolution'.

When it comes to money/finance, folks are too conservative for revolting and candidly, too uneducated regarding modern finance to really grasp what is wrong with the status quo.

They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.

Long term, average users of the Bitshares platform are going understand DPOS as much the average internet user understands HTTP.

Some friendly, non-threatening hooks that are in line with popular sentiment on the status quo:

"CEO not required."

"Dear CEO... it's not you, it's me."

"I trust Bitshares because I don't have to trust Bitshares."

Etc.

   Good thinking.

[James212]

"The Greatest Financial Experiment Since Bitcoin"

That is pretty good.

      This is pretty good but need to nix the work "Experiment"....sounds too shaky.    Maybe replace with "Development" or something other. 

[James212]

OldMan's suggestion from a different thread stuck with me:

"Faster than a credit card and safer than a bank."

    Add a comment about flexibility and it may be a contestant IMHO. 

[emailtooaj]

BitsharesX - "Humanity's Greatest Financial Experiment"

[oldman]

One critical aspect of the Bitshares platform that is not being explored is the removal of many historical barriers-to-entry that have prevented billions of folks from accessing banking and investing services.

With Bitshares, all someone needs is a prepaid smartphone. No government ID or address required.

The implications of this are profound. The ability to secure and invest wealth is largely what separates first and third world nations.

Bitcoin is currently touted as the solution for the unbanked but the Bitshares platform is vastly superior in almost every aspect.

The global nature of the platform and the low barrier to entry should feature prominently in the marketing.

Bitshares is banking for anyone, anywhere, at any time.

Perhaps not relevant for attracting the first few billion of crypto-capital from the Bitcoin folks, but definitely where the platform should be headed long term.

[Geneko]

Those are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.

I suggest approaching Apple and requesting they put the BTSX vault app on every device they sell.

Benefit for Apple - it will be the first real industry leading product they have ever sold.
Benefit for us/BTSX - I ton of people blindly following/admiring everything that comes with an Apple Logo on it.

http://www.youtube.com/watch?v=v9JQsXPd41U

The only thing I have to add to this video is that it is actually a $0.25 Casio not $20.

I agree, those people definitely belong to target audience. Except maybe it is little wider, we need those willing to invest small part of their welt portfolio, so Apple fans yes but only those with welt portfolio.

[tonyk]

Those are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.

I suggest approaching Apple and requesting they put the BTSX vault app on every device they sell.

Benefit for Apple - it will be the first real industry leading product they have ever sold.
Benefit for us/BTSX - I ton of people blindly following/admiring everything that comes with an Apple Logo on it.

http://www.youtube.com/watch?v=v9JQsXPd41U

The only thing I have to add to this video is that it is actually a $0.25 Casio not $20.

[Shentist]

Financial Evolution > BitShares X

[Geneko]

Marketing is a science, but who are the real progressive geniuses in this field?

Next step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.

Like most things, it's both a science and an art. Mostly an art though. We've got scientific tools like A/B testing to test specific theories, for example.

One genius that comes to mind is Seth Godin. I'm also a huge Gary Halbert and Jay Abraham fan.

I am also Jay Abrahams fan.

But before that you were talking about gap between early adopters and early majority.

I will try to define that gap. Those are small investors (maybe some big one too) which seeks a way to diversify their investing portfolio in some form of asset that cant be depreciated taxed confiscated or in any other form manipulated by government or any other institution influenced by them. Those are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.

Above definition is not meant to be 100% accurate I am not professional I have only suggested it as close example.
   
Now defining this target audience is just first step. Then you need define what they value the most what are their hot spots. Also you need to find out who is after your target audience too. That is of course competition and find the way to diversify from them which bring us to Jay Abrahams USP (Unique Sealing Proposition) which will bring you as only reasonable choice.

For USP you need to pack all of that in one or two sentences and that would be your killer hook

Now, this is work of professional and artist like you said and I couldn’t find better person to suggest for that job other then Jay Abraham personally. Not only for “hook” but for whole marketing project.

I think he could be persuaded to take that job, he is business man after all, especially because I think he could accept smaller fixed amount in fiat and rest in BTSX if community could find out a way to organize itself and collect such funds. In my estimation it could be less then 1% of a current market cap but if you could gain 10000% it seems to me like reasonable choice.

If he could accept to be in charge for marketing of BTSX I think Ort Cloud would be a limit and we could arrive there at Vorp speed 12.

[cass]

"The Greatest Financial Experiment Since Bitcoin"

That is pretty good.

[mf-tzo]

I like very much "I killed the Bank - BitsharesX" and I want (and will) make a T-Shirt out of this..

[GaltReport]

"The Greatest Financial Experiment Since Bitcoin"

That is pretty good.

I like it as well.  Has a lot of unsaid (soft sell) expectations that it implies.  It doesn't screem "Get Rich!" and in fact on it's face it's almost a neutral message but I think it gets translated internally as a great financial opportunity.

[luckybit]

"The Greatest Financial Experiment Since Bitcoin"

That is pretty good.

[cass]

Just BitShares

[jsidhu]

Since the biggest pro of btsx over any competitor is decentralization:

"Decentralize your world"

Short and sweet. Most people that are smart will get it... to others it sounds smart and once explained they will feel smart.

This would eat apple's pay thing alive since we know its going to be a centralized payment mechanism... essentially we can do everything it can do in a decentralized manor.

[emailtooaj]

"Securing Financial Freedom, bit by bit!"


Sent from my iPhone using Tapatalk

[Method-X]

Marketing is a science, but who are the real progressive geniuses in this field?

Next step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.

Like most things, it's both a science and an art. Mostly an art though. We've got scientific tools like A/B testing to test specific theories, for example.

One genius that comes to mind is Seth Godin. I'm also a huge Gary Halbert and Jay Abraham fan.

[tonyk]

Marketing is a science, but who are the real progressive geniuses in this field?

Next step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.

[CLains]

Marketing is a science, but who are the real progressive geniuses in this field?

[Method-X]

I think this is a great thread and am sorry I cannot contribute in more productive way.

That being said I want ask:
"Why we have to follow this graph? What is the problem with marketing to the general population?"

 I find this approach to unnecessary limit our potential customer/adopter base.

Innovators influence the early adopters who influence the early majority. An early majority person will not put money into crypto without it being "proven" by the early adopters. That's just how it's been for thousands of years.

[tonyk]

I think this is a great thread and am sorry I cannot contribute in more productive way.

That being said I want ask:
"Why we have to follow this graph? What is the problem with marketing to the general population?"

 I find this approach to unnecessary limit our potential customer/adopter base.

[Method-X]

Our target demographic is NOT early adopters. Not yet anyway. We are the innovators and we need to bridge the chasm between innovators and early adopters. The language that gets an early adopter hyped up is completely different than the language that will get mom and dad excited. Both adoption phases require different sets of language.

Ok so please try to define "chasm tip" in between innovators and early adopters. It could help a lot when you trying to design a "hook".
What are their needs. You have to know all possible detail about your target audience in order to drove their attention. When you know details you could try to find hot spots..

I meant our target demographic is not the early majority. My bad.



The gaps between the sections are crucial areas that need to be crossed. These are known as chasms.

[CLains]

"Financial experiment" definitely worked in the Reddit AMA. "BitShares checkmate" seems to have caught on here for whatever reason, and I'm definitely feeling it. I also believe " on anything" could be a killer hook.

I also like the idea of comparing BitShares to a WoMD ...

[lovejoy]

I'd love to wear a T-shirt that had the BitSharesX logo and beneath it "Checkmate"

I would also love to wear that shirt!

BitsharesX - Open Resource

BitsharesX - Leverage Your Future

BitsharesX - Welcome to the Next Level

BitsharesX - Liberty 2.0
                - Liberty Rebooted

BitsharesX - Welcome To The Beginning

The Global Village >> Connected | BitsharesX

For fun... We still don't have hoverboards, but we have BitsharesX!

[onceuponatime]

I'd love to wear a T-shirt that had the BitSharesX logo and beneath it "Checkmate"

[Riverhead]

I like this one from the OldMan: "I trust Bitshares because I don't have to trust Bitshares."

[infovortice2013]

BitsharesX the evolution of web wallet/trading plattforms

BTS-X make history with US

The Age of Bitshares X

Join X Bitshares

Bitshare-PTS for ocious investors, take profit from yours stakes.

Digital assets that materialice with some clicks in real metals or whatever .....  are you kidding me?

Encripted plattform, decentraliced data base, autonomous online corporations with own tools for new developers, scalable global system ... THIS IS BTSX_XPERIMENT!!!

[bitcoinerS]

Bitshares is not picking a fight.

Bitshares is checkmate.

 

You got a hook right there. 

[Geneko]

Our target demographic is NOT early adopters. Not yet anyway. We are the innovators and we need to bridge the chasm between innovators and early adopters. The language that gets an early adopter hyped up is completely different than the language that will get mom and dad excited. Both adoption phases require different sets of language.

Ok so please try to define "chasm tip" in between innovators and early adopters. It could help a lot when you trying to design a "hook".
What are their needs. You have to know all possible detail about your target audience in order to drove their attention. When you know details you could try to find hot spots..

 

[Method-X]

Our target demographic is NOT the *early majority. Not yet anyway. We are the innovators and we need to bridge the chasm between innovators and early adopters. The language that gets an early adopter hyped up is completely different than the language that will get mom and dad excited. Both adoption phases require different sets of language.

*I mistakenly put early adopters. My bad.

[sschechter]

BitSharesX - So easy, you're mom can use it.

(*Disclaimer - it must first be made easy enough for your mom to use! Still a ways to go...)

[oldman]

I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.

It absolutely IS an experiment. The word "experiment" makes crypto nerds like us drool. Why do you think bitcoin captured the imagination of millions of people? Because it was and still is a grand experiment.

I would venture that Bitshares was an experiment designed to validate market-pegged assets and, by happy accident, DPOS.

The experiment is now complete - pegs work, as does DPOS. There is a great deal of tweaking and refinement to be do done, but proof of concept has been satisfied.

I would agree with marketing 'participation in an experiment' during the presale/PTS/AGS stage.

Now I think it is time to give the devs their due. It works!

[Method-X]

I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.

It absolutely IS an experiment. The word "experiment" makes crypto nerds like us drool. Why do you think bitcoin captured the imagination of millions of people? Because it was and still is a grand experiment.

[onceuponatime]

BitsharesX, a more elegant 'technology' for a more civilized age.....

I think 'weapon' would also fit quite nicely.

Definitely steer clear of all associations with war, violence, etc.

These things are all trappings of the status quo; coercion, corruption, centralization.

Bitshares is not picking a fight.

Bitshares is checkmate.

Now THAT sounds like a hook to me 

[oldman]

BitsharesX, a more elegant 'technology' for a more civilized age.....

I think 'weapon' would also fit quite nicely.

Definitely steer clear of all associations with war, violence, etc.

These things are all trappings of the status quo; coercion, corruption, centralization.

Bitshares is not picking a fight.

Bitshares is checkmate.

[xeroc]

[oldman]

A variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"

I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.

'Join - Greatest - Financial - Bitcoin' all good.

Will ruminate, but I think an effective hook will play on cronyism/corruption/centralization rather than 'join the revolution'.

When it comes to money/finance, folks are too conservative for revolting and candidly, too uneducated regarding modern finance to really grasp what is wrong with the status quo.

They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.

Long term, average users of the Bitshares platform are going understand DPOS as much the average internet user understands HTTP.

Some friendly, non-threatening hooks that are in line with popular sentiment on the status quo:

"CEO not required."

"Dear CEO... it's not you, it's me."

"I trust Bitshares because I don't have to trust Bitshares."

Etc.

[Geneko]

Today...Add $ 10.000,00 to Your Estate -
 for a Price of a New Hat

[bytemaster]

BitSharesX - A financial weapon of mass construction.

[Ben Mason]

BitsharesX, a more elegant 'technology' for a more civilized age.....

I think 'weapon' would also fit quite nicely.

[xeroc]

- you finally can hold gold in your mobile

- 256 bit worth 10 oz of gold, 500 g of silver AND 1k bitUSD

[GaltReport]

These are all great IMHO!! 

[robrigo]

OldMan's suggestion from a different thread stuck with me:

"Faster than a credit card and safer than a bank."

[bytemaster]

15 minutes could confirm 89 blocks or more on transaction insurance.

 

[bytemaster]

Earn up to 5% or more on Bitcoin!

[Method-X]

"The Greatest Financial Experiment Since Bitcoin"