bitBTC <-> bitUSD, bitCNY
To the Bitcoin and alt community we could easily be a decentralized exchange with fast transaction times, almost no fees and yield on assets. Everyone in the crypto community understands the problems of centralized exchanges, they know about regulatory issues, overhead, and even cases like Gox, CryptoRush, and now Mintpal (not to mention the shadiness BTC-e or ineptitude of Cryptsy). I constantly now see people on facebook, twitter, chats and comment sections all slowly turning their backs to mining and calling out for good, decentralized exchanges.
It feels to me like we almost have too many options at this point for how to market BitShares X. It is 1) a decentralized exchange, 2) a personal vault that pays interest, 3) fiat&assets on a blockchain, and 4) an opportunity to invest and speculate in a new type of bank and exchange. Combining all these aspects of BitShares X's potential with different target demographics will result right away in an explosion of possible marketing strategies.. How do we decide?