You seem to be asking for answers about short-term goals and measures of success, so you may not be interested in the long-term reasons for why I am in this, and my goals.
For me, it is all about making all the hierarchies, bureaucracies, and selfish bastards at the top, getting everyone to do what they want… irrelevant. It is time to flip things upside down, find out, concisely and quantitatively, what everyone at the bottom, doing all the work, wants. Once we can know that, and fund that, we can finally ignore all the selfish bastards at the top, and start focusing on what everyone at the bottom wants, without them. We soon will not need middle-men and hierarchies anymore.