NXTTY, one of the more ambitious assets on NXT, are a few days away from launching their Android wallet. They are planning to drop 2500 NXTTY (7 dollars atm) on the first 100k unique (by phone#) subscribers. This is a direct targeting to the masses like what the BitShares marketers have in mind.
We should watch them closely to see how well this works, and what can be done to improve their tactics. It is worth noting that market cap is rising on the impending launch, and the information that an air drop will come.. But this happened with Auroracoin etc. as well, and they crashed the second the air drop began, so be careful if you want to invest.
Suicide for their share price IMO
from James Clayton on Facebook,
"Reading up some more on NXTTY I am not concerned about the Air Drop causing immediate dumping, as apparently, that will only be allowed in an update later. So people will either initially hold for the interest, or use it to tip, or buy stickers with.
This gives time for the app and NXTTYCOIN to get distributed out to the 100k+ plus people, and then see if it really takes off or not. NXTTY volume and price have been increasing overall, so far, and there is 5% interest for holding NXTTY at the end of the month."