What does a BitUSD early adopter look like?

[sschechter]

Hahahahaha  +5%

[liondani]

It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:

Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America

[Method-X]

Alright, but I would add to the list that virtually all early adopters were familiar with /users of bitcoin before coming to BitShares.

I'm trying to look past the crypto community and identify who is most likely to use a BitAsset going forward. What type of person is most likely to convert into a user, not just a wealthy Western speculator...

I see BitShares as a company that offers products (BitAssets) to niche markets that need them most. Wealthy Western speculators will be the ones buying up BTS if they see the product BitShares offers getting adoption. Apple has to sell its computers before investors will buy APPL.

A BitAsset customer will look very different than a BTS investor.

[onceuponatime]

While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?

I would say besides the "Latin America" category (no marketing in that area), we all fit the bill quite nicely.

Alright, but I would add to the list that virtually all early adopters were familiar with /users of bitcoin before coming to BitShares.

[russkroe]

It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:

Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America

While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?

Agreed. I think that the Location needs some work. Other than that I fit into it except you may want to broaden the occupation to include Finance/Economics. I'm sure I'm not the only individual who follows Austrian economics in this forum.

Most of the Tech related posts/concepts are over my head, but I know there are a lot of economists/finance professionals would be sold on the idea of Bitshares. Especially if they lean libertarian.

[Method-X]

While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?

I would say besides the "Latin America" category (no marketing in that area), we all fit the bill quite nicely.

[onceuponatime]

It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:

Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America

While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?

[Method-X]

It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:

Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America