I don't know about anyone else but when I hear or read the term, "marketing push" I think about pushing something to people that they don't want or need. I think that using the term "marketing push" has a negative connotation. Maybe its just me and I'm not a marketing guy so I really don't even know.
The "push" is an effort to seed the world with attractive, search engine optimized "bait" that invites people into a correctly selected "funnel" which is nothing but a series of small learning exercises, each with an easy to do call to action, that leads to the next exercise and next action until they become a fully-aware, passionate member of our community, all signed up with BitUSD in their wallets, and a new mission in life: to virally spread their new-found passion to others.
Once our funnels are fully ready, the "push" is our effort to produce that attractive content (videos, news releases, shameless publicity stunts) that leads to the appropriate first learning experiences.