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Offline bytemaster

Draft Pitch for new BitShares.org
« on: November 07, 2014, 08:08:45 AM »

I put this together as a PDF... CASS and Brian are working to tweak it and provide images/color/etc.... the idea is that this pitch will be the front and center of bitshares.org.

http://bitshares.org/BitSharesPitch.pdf

At the end of the pitch will be a "Download App"  and "Deposit Funds" link that will walk the user step by step through the process of getting funds.

We are working on a similar pitch for merchants.
For the latest updates checkout my blog: http://bytemaster.bitshares.org
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Offline gamey

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Re: Draft Pitch for new BitShares.org
« Reply #1 on: November 07, 2014, 08:16:56 AM »
Glad to realize some of the benefits from all that has been going on the past couple  weeks.  Its quite obvious that is a better webpage for the most basic landing page.  Few words.  Simple.  Nothing misleading.   People should be able to get 90% of the point within moments.

+6%
« Last Edit: November 07, 2014, 08:18:55 AM by gamey »
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Offline xeroc

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Re: Draft Pitch for new BitShares.org
« Reply #2 on: November 07, 2014, 08:24:01 AM »
+5% awesome .. looking forward to help with a german translation
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julian1

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Re: Draft Pitch for new BitShares.org
« Reply #3 on: November 07, 2014, 08:44:46 AM »
Yes, excellent.

Simple visual images + accompanying feature statement.

And pegged assets get prominance right at the top.

The only bit missing is confirmation speed. But that's already available with debit/credit cards/paypal and therefore doesn't need to be listed as an advantage. Bitcoin/pow are kind of the exception in being so ridiculously slow.

Offline Frodo

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Re: Draft Pitch for new BitShares.org
« Reply #4 on: November 07, 2014, 08:49:05 AM »
I'm not sure, but I could see some confusion coming from the whole "loan" / "lending" terminology. I don't think that all users are aware how lending is connected to creation of USD or bitUSD. That might give some people the idea that we have something implemented like the lending DAC functionality.

Offline davidpbrown

Re: Draft Pitch for new BitShares.org
« Reply #5 on: November 07, 2014, 08:57:28 AM »
Looks good.

It's an obvious point but one of the big liabilities is the user. BitShares needs to be foolproof not just fullproof. Given the complacency and competence of most potential users, I wonder that "Rest assured your money is safe" is not sufficient and there need to be clear statement about the responsibility the user has for their own wallet and explicit descriptions of what needs to be done to secure that - to the point of assuming they are not familiar with Bitcoin. Perhaps that is already the next step as they look into how to proceed.
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Offline luckybit

Re: Draft Pitch for new BitShares.org
« Reply #6 on: November 07, 2014, 11:20:17 AM »
Looks good.

It's an obvious point but one of the big liabilities is the user. BitShares needs to be foolproof not just fullproof. Given the complacency and competence of most potential users, I wonder that "Rest assured your money is safe" is not sufficient and there need to be clear statement about the responsibility the user has for their own wallet and explicit descriptions of what needs to be done to secure that - to the point of assuming they are not familiar with Bitcoin. Perhaps that is already the next step as they look into how to proceed.

I don't see why there needs to be a new Bitshares.org. Nothing is particularly wrong with the website except it maybe needs more social integration.
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Offline speedy

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Re: Draft Pitch for new BitShares.org
« Reply #7 on: November 07, 2014, 11:25:19 AM »
Looks nice, but how about giving a rough estimate of what interest rate could be expected? This is the obvious question that would arise from claiming that its the best rate around.
« Last Edit: November 07, 2014, 11:31:07 AM by speedy »

Offline xeroc

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Re: Draft Pitch for new BitShares.org
« Reply #8 on: November 07, 2014, 11:30:51 AM »
Looks nice, but how about giving a rough estimate of what interest rate could be expected ?
You just can't as it mainly depends on the markets volumes
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Offline GaltReport

Re: Draft Pitch for new BitShares.org
« Reply #9 on: November 07, 2014, 11:32:15 AM »
 +5% Looks good.  Not sure about the "loan" part though.  It will for sure increase the number of people that download and create an account...thinking that they can apply for a loan...but they may feel like they have been "baited and switched" unless their are plans to provide loan functionality, which would be awesome.

« Last Edit: November 07, 2014, 11:33:53 AM by GaltReport »

Offline betax

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Re: Draft Pitch for new BitShares.org
« Reply #10 on: November 07, 2014, 12:26:04 PM »
+5% Looks good.  Not sure about the "loan" part though.  It will for sure increase the number of people that download and create an account...thinking that they can apply for a loan...but they may feel like they have been "baited and switched" unless their are plans to provide loan functionality, which would be awesome.

ditto
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Offline Rune

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Re: Draft Pitch for new BitShares.org
« Reply #11 on: November 07, 2014, 12:48:43 PM »
I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
« Last Edit: November 07, 2014, 12:51:07 PM by Rune »

Offline teenagecheese

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Re: Draft Pitch for new BitShares.org
« Reply #12 on: November 07, 2014, 02:27:17 PM »
I agree!! That page is slick, but just too vague because most people have no idea how digital currencies work and definitely no idea how bitshares works.

I feel most other people's comments above are pretty accurate as well and should be addressed.

We definitely need a new website though, gotta re-brand entirely. This our one and only shot to start clean. Get rid of the old one's and make one, clean, integrated, OFFICIAL, website
« Last Edit: November 07, 2014, 02:28:50 PM by teenagecheese »

Offline toast

Re: Draft Pitch for new BitShares.org
« Reply #13 on: November 07, 2014, 02:50:27 PM »
I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline carpet ride

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Re: Draft Pitch for new BitShares.org
« Reply #14 on: November 07, 2014, 02:56:30 PM »

I think it needs to be a lot more clear what bitshares actually is. If bitshares was just an iteration or improvement of some existing tech that the average consumer knows about, then it would be feasible to sell it mainly on emotions through pictures. But the closest we can get to that is to write that bitshares "is like bitcoin" or "bitcoin 2.0". That will probably still not be enough to prevent the average user from bouncing from confusion.

It sucks, but I think we will have to explain some fundamentals of the the system right on the first page, and will thus need to use a lot more text. Unless people are buying into a third party centralized service that holds bitUSD for them, they need to understand that bitshares are distributed and decentralized with no issuer or owner, so there's no risk of an owner running away with their money, but also no official support, insurance or guarantees.

I had an idea that one of the ways we can communicate the public key crypto that powers our system, is to market to our users as "owners". So you're not a bitUSD user, you're a bitUSD owner. An owner can never have his funds seized, frozen, snooped on or restricted in any way. You're only an owner if you control the private key. We can do an emotional sell by playing on this as something that should be a fundamental human right: if you've earned something through honest work NO ONE should be allowed to take it from you.

I think a good source of inspiration for the visual style would be the style of graphics used in the weusecoins video. I especially like the pacifying colors and that each feature has its own unique icon (and even sound), it quite amazingly done.

Here are some random ideas for how I think it could be done in the current style. These are just quick suggestions and written in haste, but maybe some of the ideas are useful.

BITSHARES - a bank without bankers

DECENTRALIZED (picture: stylized drawing of a meshnet) - Bitshares is powered by all its owners, who work together to run the software that maintains the system across thousands of computers. This ensures that there are no intermediaries between owners and that no one have the ability to change or steal from the system.

OPEN SOURCE (picture of whatever people positively associate with open source) - The open source software uses the most reliable proven cryptography to ensure that an owners funds are always safe and spendable only by him. Every line of code is public and can be audited by anyone at any time.

STORE OF WEALTH (gold bars) - You can deposit money into bitshares in many forms: bitUSD, bitEUR, bitGOLD... Each of these tokens always hold the value of their underlying asset, and pay an interest rate (currently x%). Everything is collateralized at 300% of its value by the highly liquid backbone currency bitshares.

LOW FEES, NO RESTRICTIONS (stylized broken or frozen bank)- Using bitshares you can send money in any form, directly to any other user anywhere on the planet within 10 seconds for 2 cents. You can also exchange currencies and assets instantly and at low fees. There are no restrictions, requirements or authorization needed for the owner to send and spend his money as he wishes. Transactions are private and no one will know how you spend your money.

BE YOUR OWN BANK (picture of sympathetic person) - these features allows anyone to store their money with total privacy in the way they decide, out of reach of getting stolen, frozen or seized. Finally you can own what you own.
+5%

DECENTRALIZED could be COOPERATIVE


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