Author [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] Topic: Merchant Marketing Pitch  (Read 1557 times)

0 Members and 1 Guest are viewing this topic.

Offline bytemaster

Merchant Marketing Pitch
« on: November 07, 2014, 07:00:21 PM »

I am working to outline the pitch for merchants and would welcome feedback on ways to simplify and amplify the impact of the primary benefits for using BitUSD.    Lets focus on BENEFITS and not FEATURES.    Ie:  400 HP engine == feature, massive acceleration == Benefit.    Help turn everything into a positive rather than using negatives.    Recommendation on images to go along with these topics would also help.


Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.

Improve Cashflow

You have immediate access to the proceeds from your sale without any delays or holding periods.

Earn interest on your Float

From the time the customer makes a payment you start earning the best interest the market can offer on your funds.

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.

No Limits

Free your business from the dependency on banking relationships.


For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline matador123

  • Jr. Member
  • **
  • Posts: 34
    • View Profile
Re: Merchant Marketing Pitch
« Reply #1 on: November 07, 2014, 07:13:11 PM »
I have a feeling that many of the first merchants to adopt BitUSD will be merchants who are already accepting Bitcoin. I would mention something about the stability of BitUSD vs. the volatility of Bitcoin. i.e.; you won't have to worry about immediately converting sales in digital currency over to fiat, as BitUSD has stability.

Ggozzo

  • Guest
Re: Merchant Marketing Pitch
« Reply #2 on: November 07, 2014, 07:15:27 PM »
I think you will need on/off ramps available before you can sell this. Merchants will need to be able to convert to fiat. Mainly to pay wages, taxes, and for some, piece of mind in this new unproven frontier.

Offline donkeypong

  • Hero Member
  • *****
  • Posts: 2331
    • View Profile
Re: Merchant Marketing Pitch
« Reply #3 on: November 07, 2014, 07:18:31 PM »
I think you will need on/off ramps available before you can sell this. Merchants will need to be able to convert to fiat. Mainly to pay wages, taxes, and for some, piece of mind in this new unproven frontier.

Exactly. Otherwise, they'll need to know that BTS and BitUSD are freely exchangeable from one to the other, but converting to actual fiat...may be slow, inconvenient, and expensive. Which nullifies many of the other benefits, until there are easy and affordable on/off ramps. 

Offline Method-X

  • Hero Member
  • *****
  • Posts: 1131
  • VIRAL
    • View Profile
    • Learn to code
  • BTS: methodx
Re: Merchant Marketing Pitch
« Reply #4 on: November 07, 2014, 07:21:44 PM »
I am working to outline the pitch for merchants and would welcome feedback on ways to simplify and amplify the impact of the primary benefits for using BitUSD.    Lets focus on BENEFITS and not FEATURES.    Ie:  400 HP engine == feature, massive acceleration == Benefit.    Help turn everything into a positive rather than using negatives.    Recommendation on images to go along with these topics would also help.


Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.

Improve Cashflow

You have immediate access to the proceeds from your sale without any delays or holding periods.

Earn interest on your Float

From the time the customer makes a payment you start earning the best interest the market can offer on your funds.

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.

No Limits

Free your business from the dependency on banking relationships.

This is very good. I can't see much room for improvement here.

Offline Ander

  • Hero Member
  • *****
  • Posts: 3507
    • View Profile
  • BTS: Ander
Re: Merchant Marketing Pitch
« Reply #5 on: November 07, 2014, 07:27:04 PM »
The only other thing I can think of here is to mention the coolness factor.  Just like 'bitcoin accepted here' can lead to merchants getting new business from bitcoiners, so can 'bitUSD accepted here'. 
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Re: Merchant Marketing Pitch
« Reply #6 on: November 07, 2014, 07:43:36 PM »
Looks solid:

- High risk merchants should have a slightly modified version focusing in on immediate profit
- On/off ramps will be critical.  Payment processors work so well in this space because the business can designate how much is paid in coin, how much in fiat
=============
btsx address: hpenvy
Tips appreciated for good work

Offline hadrian

Re: Merchant Marketing Pitch
« Reply #7 on: November 07, 2014, 07:59:03 PM »

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.


Spotted a typo (in case you copy & paste to somewhere important)




Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.


Am I right in thinking it is the customer who would pay the transaction fee when making a purchase?
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline bytemaster

Re: Merchant Marketing Pitch
« Reply #8 on: November 07, 2014, 08:02:04 PM »
I have a feeling that many of the first merchants to adopt BitUSD will be merchants who are already accepting Bitcoin. I would mention something about the stability of BitUSD vs. the volatility of Bitcoin. i.e.; you won't have to worry about immediately converting sales in digital currency over to fiat, as BitUSD has stability.

We are assuming on/off ramps and liquidity... because that is guaranteed to come.
We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline hadrian

Re: Merchant Marketing Pitch
« Reply #9 on: November 07, 2014, 08:18:39 PM »
The only other thing I can think of here is to mention the coolness factor.  Just like 'bitcoin accepted here' can lead to merchants getting new business from bitcoiners, so can 'bitUSD accepted here'. 

Yes. BitUSD would bring in new customers and gain the merchant coverage in the media. This effect is most prominent when you are among the first merchants to adopt (not so effective now with Bitcoin). This is a very good selling point if there are merchants who hesitate when they don't see others doing it! There must be solid examples of this happening with Bitcoin, which could be used to convince merchants. I believe these sort of new customers were shown to spend more too!

With BitUSD customers don't need to do any mental arithmetic to convert from BitUSD to USD - benefit over Bitcoin.

With BitUSD, as a result of the increased profits from lowered fees, the merchant can offer a discount to customers. This discount is OBVIOUS with the BitUSD price against the USD price - benefit!
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline donkeypong

  • Hero Member
  • *****
  • Posts: 2331
    • View Profile
Re: Merchant Marketing Pitch
« Reply #10 on: November 07, 2014, 08:19:41 PM »
Sounds good, with the assumption that on/off ramps will be in place when this goes up.


We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

Awesome. But I'd also argue that security is a concern for merchants using a new system. It would be easy enough to reassure them that transactions are secure.

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Re: Merchant Marketing Pitch
« Reply #11 on: November 07, 2014, 08:20:40 PM »
Sounds good, with the assumption that on/off ramps will be in place when this goes up.


We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

Awesome. But I'd also argue that security is a concern for merchants using a new system. It would be easy enough to reassure them that transactions are secure.

 +5%
=============
btsx address: hpenvy
Tips appreciated for good work

julian1

  • Guest
Re: Merchant Marketing Pitch
« Reply #12 on: November 07, 2014, 08:38:00 PM »
Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!

Offline hadrian

Re: Merchant Marketing Pitch
« Reply #13 on: November 07, 2014, 08:40:28 PM »
edit:
Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!
+5% +5% +5%
This is very important



Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.


Am I right in thinking it is the customer who would pay the transaction fee when making a purchase?

What I mean is, aren't they 'push' transactions, whereby the customer pays the transaction fee?
Therefore when pitching to merchants can't we say that there is no transaction fee for them to pay when they sell?

« Last Edit: November 07, 2014, 08:42:53 PM by hadrian »
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline starspirit

  • Hero Member
  • *****
  • Posts: 948
  • Financial markets pro over 20 years
    • View Profile
  • BTS: starspirit
Re: Merchant Marketing Pitch
« Reply #14 on: November 07, 2014, 08:46:27 PM »
Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!
+5%

 

Google+