I guess it will come down to who bootstraps it first. People can call themselves Bitcoin, it's just the market won't accept it, if they're not 'Bitcoin' as viewed by the market.
The fact that they're centralised is great, we'll have the consensus of the market imo. 'BitGold' implies you live on a decentralised blockchain, their brand will be seen as disingenuous, false advertising that will potentially backfire on them as will the Bitreserve brand in general.
'Bitreserve - where you funds are as safe as a fully audited Cyprus Bank account.'
Still you want to claim ownership of your brand in the eyes of the market as soon as possible.
- A WhatisBitGold site in the same vein as WhatisBitUSD
- Get BitGold up to a decent CAP if we can. Now that our assets are on the main page of CMC everyone will see our BitGold if it's up the list* (If BitGold is in the top 30 for the next few months it will be harder for another 'BitGold' to come along.)
* Maximum response might be a 1-3 month BitGold promotion with additional interest funded by 100% delegates.
(Other: Our website should be selling the blockchain and decentralisation more, that's our USP.)