Poll

What should the headline of the next Thunderclap Campaign be?

The blockchain is hiring
17 (63%)
The future of the workforce
0 (0%)
Crowdhiring, it's a thing
8 (29.6%)
What a blockchain should be
0 (0%)
New age fix for old world mess
2 (7.4%)

Total Members Voted: 26

Voting closed: December 10, 2014, 05:22:41 PM

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Offline G1ng3rBr34dM4n

Thunderclap Campaign #2 - Headline Poll
« on: December 08, 2014, 05:22:41 PM »

Feel free to post alternative suggestions!

The concept and angle of approach for this social media campaign is to pitch the idea of "getting hired by the blockchain"

This poll will only be live 2 days, so get your vote in!

Offline xeroc

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Re: Thunderclap Campaign #2 - Headline Poll
« Reply #1 on: December 08, 2014, 05:55:34 PM »
I like "crowdhiring"

how about:

crowdhiring - the future of business
crowdhiring - the future of blockchain
crowdhiring - paid by protocol                <- my favorit!
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Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #2 on: December 08, 2014, 07:56:34 PM »
I like "crowdhiring"

how about:

crowdhiring - the future of business
crowdhiring - the future of blockchain
crowdhiring - paid by protocol                <- my favorit!

Great ideas Xeroc! 

Just a general FYI for everyone - The only constraint is the headline is limited to 30 characters. (crowdhiring - paid by protocol is exactly 30 characters)

Offline hpenvy

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Re: Thunderclap Campaign #2 - Headline Poll
« Reply #3 on: December 09, 2014, 03:51:44 AM »
I like "crowdhiring"

how about:

crowdhiring - the future of business
crowdhiring - the future of blockchain
crowdhiring - paid by protocol                <- my favorit!


Great ideas Xeroc! 

Just a general FYI for everyone - The only constraint is the headline is limited to 30 characters. (crowdhiring - paid by protocol is exactly 30 characters)

PBP baby
« Last Edit: December 09, 2014, 04:46:08 PM by hpenvy »
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Offline CLains

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Re: Thunderclap Campaign #2 - Headline Poll
« Reply #4 on: December 09, 2014, 02:39:25 PM »
"The blockchain is hiring"
or
"The blockchain is hiring!"
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Offline sschechter

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Re: Thunderclap Campaign #2 - Headline Poll
« Reply #5 on: December 09, 2014, 04:37:02 PM »
I like crowdhiring, because it explains what it is

'The blockchain is hiring' does not work because the majority of our facebook friends are clueless about blockchains
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Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #6 on: December 09, 2014, 05:45:41 PM »
I like crowdhiring, because it explains what it is

'The blockchain is hiring' does not work because the majority of our facebook friends are clueless about blockchains

Very true - but let's think about the target market, which (through discussion over at Nullstreet) we believe should be the crypto ecosystem. 
I'm open to listening to additional perspectives on this. 

Is BitShares ready for all our friends on Facebook?  I'm not convinced it is, yet.  But until then, what's the biggest bang for the buck?

Offline triox

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #7 on: December 09, 2014, 06:04:05 PM »
I'll admit I have no idea what a "Thunderclap" is, but I recommend sticking to a narrow target of cryptocurrency enthusiasts.

The way I see it, if you try marketing to the wider public, only two things can happen:
  • The campaign will fail to bring profitable conversion, in which case it was a waste of money and time.
  • The campaign will be profitable, in which case you'll need massive funds to rapidly scale it up
So best to leave it to the guys with hundreds of thousands in marketing budget.

Offline robrigo

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #8 on: December 09, 2014, 08:20:38 PM »
I'll admit I have no idea what a "Thunderclap" is, but I recommend sticking to a narrow target of cryptocurrency enthusiasts.

The way I see it, if you try marketing to the wider public, only two things can happen:
  • The campaign will fail to bring profitable conversion, in which case it was a waste of money and time.
  • The campaign will be profitable, in which case you'll need massive funds to rapidly scale it up
So best to leave it to the guys with hundreds of thousands in marketing budget.
Thunderclap is a service that facilitates a coordinated post to social media from all of the accounts that opt in.

Offline islandking

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Re: Thunderclap Campaign #2 - Headline Poll
« Reply #9 on: December 09, 2014, 09:17:19 PM »
I'll admit I have no idea what a "Thunderclap" is, but I recommend sticking to a narrow target of cryptocurrency enthusiasts.

The way I see it, if you try marketing to the wider public, only two things can happen:
  • The campaign will fail to bring profitable conversion, in which case it was a waste of money and time.
  • The campaign will be profitable, in which case you'll need massive funds to rapidly scale it up
So best to leave it to the guys with hundreds of thousands in marketing budget.
Thunderclap is a service that facilitates a coordinated post to social media from all of the accounts that opt in.

Instead of paying thunderclap why not just have everyone here post on social media? I am not sure whether using a paid service is a good use for our marketing funds.
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Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #10 on: December 10, 2014, 02:27:36 PM »
I'll admit I have no idea what a "Thunderclap" is, but I recommend sticking to a narrow target of cryptocurrency enthusiasts.

The way I see it, if you try marketing to the wider public, only two things can happen:
  • The campaign will fail to bring profitable conversion, in which case it was a waste of money and time.
  • The campaign will be profitable, in which case you'll need massive funds to rapidly scale it up
So best to leave it to the guys with hundreds of thousands in marketing budget.
Thunderclap is a service that facilitates a coordinated post to social media from all of the accounts that opt in.

Instead of paying thunderclap why not just have everyone here post on social media? I am not sure whether using a paid service is a good use for our marketing funds.

Valid concerns islandking.

Let me attempt to explain why I believe Thunderclap to be a superior coordinated effort, by automating the process and by allowing us to track what's going on.

For instance, how would we know how many people we were able to reach, how many people clicked, and what the results were?  From our last campaign, we had a social reach of 63,299 people with a total of 262 clicks for a CTR of 0.4%.  That information alone tells us something.  We can explore why people are clicking, who's interested, and how we can improve our message for the next time [this time].

Just the tip of the iceberg, but I hope that makes sense

I'm open to exploring other options that would enable us to record this data, but I'd have to believe it'd cost well more than $100 - $500 in time alone for figuring out how to implement it. 

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Headline Poll
« Reply #11 on: December 10, 2014, 05:13:22 PM »

 

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