Thats why we should sell them BitBTC instead.
Yes, we could market BitBTC as a sidechain
It's not going to work. Bitcoiners have years of experience identifying anything that threatens bitcoins market cap and instantly labeling it a scam, pump n dump, shitcoin, etc.
The only way we can avoid this is by marketing bitshares as a block chain with features that do not even compete with bitcoin at all, only complement it. Bitassets can explicitly be marketed to the dark markets and to non-bitcoin users.