Author [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] [EN] [ZH] [ES] [PT] [IT] [DE] [FR] [NL] [TR] [SR] [AR] [RU] Topic: Thunderclap Campaign #2 - Development & Brainstorming  (Read 620 times)

0 Members and 1 Guest are viewing this topic.

Offline G1ng3rBr34dM4n

Thunderclap Campaign #2 - Development & Brainstorming
« on: December 10, 2014, 05:09:16 PM »

We're back at it again!  This post will be utilized to brainstorm and capture the development of our second Thunderclap Campaign.  We'll be applying everything we learned from The First Thunderclap Campaign

For those of you who don't know what a Thunderclap is:
Thunderclap is an application used to send out a unified message through multiple social media platforms at the exact same time - the "Thunderclap".  This is a social media marketing strategy that focuses on "social reach" - i.e. Friends on Facebook or Followers on Twitter. 

The goal is to solicit as many people as possible to support the campaign.  By supporting, the users allow the Thunderclap app to 'post on their behalf'.  Once the campaign is supported by at least 100%, the message will be deployed through all supporters to all of their friends and followers at the same time.

For those of you who don't know me:
My name is Brian Falther and I've been part of the BitShares community since very close to the beginning - I even mined PTS in bytemaster's Coyote Pool!  I'm passionate about BitShares and I'm here to put some energy towards the grassroots marketing efforts.  I'm also a member of Nullstreet - where the backend conversation for this campaign has been brewing for the past few weeks.

Any questions, please feel free to post here or shoot me a PM.  I'll continue to provide updates with where we're at in this process along with some requests for help, so stay tuned and follow along!

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #1 on: December 10, 2014, 05:12:14 PM »
Step 1 is developing a photo for the campaign with built in potential virality (i.e. a catchy #hashtag)  Cass and I have been working together to develop this image and are looking for feedback.

Feast your eyes on this and let me know what you think.

« Last Edit: December 10, 2014, 06:12:56 PM by G1ng3rBr34dM4n »

Offline Ben Mason

  • Hero Member
  • *****
  • Posts: 1072
  • Integrity & Innovation, powered by Bitshares
    • View Profile
  • BTS: benjojo
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #2 on: December 10, 2014, 05:26:48 PM »
#tryhonestbanking
#oppositeofcentralbanking
#trustlessbanking
#trustblockchainnotbanking
#believeinblockchain
#BitShares,BelieveinBlockchain


Offline islandking

  • Sr. Member
  • ****
  • Posts: 378
  • The king of the island
    • View Profile
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #3 on: December 10, 2014, 06:03:54 PM »
#tryhonestbanking
#oppositeofcentralbanking
#trustlessbanking
#trustblockchainnotbanking
#believeinblockchain
#BitShares,BelieveinBlockchain

I like the 2 Ben mentioned:
#tryhonestbanking
#honestbanking

What about #bankingrevolution ?

Some others
#beyourownbank
#bankingfreedom
I've been working on a new electronic cash system that's fully peer-to-peer, with no trusted third party. - Satoshi

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #4 on: December 10, 2014, 06:12:44 PM »
#tryhonestbanking
#oppositeofcentralbanking
#trustlessbanking
#trustblockchainnotbanking
#believeinblockchain
#BitShares,BelieveinBlockchain

I like the 2 Ben mentioned:
#tryhonestbanking
#honestbanking

What about #bankingrevolution ?

Some others
#beyourownbank
#bankingfreedom

I think it's important to note that this isn't just a solution for banking.  BitShares is a toolkit to provide solutions for finance, music, insurance, voting, and more

Offline James212

  • Sr. Member
  • ****
  • Posts: 312
    • View Profile
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #5 on: December 10, 2014, 06:23:39 PM »
#tryhonestbanking
#oppositeofcentralbanking
#trustlessbanking
#trustblockchainnotbanking
#believeinblockchain
#BitShares,BelieveinBlockchain

I like the 2 Ben mentioned:
#tryhonestbanking
#honestbanking

What about #bankingrevolution ?

Some others
#beyourownbank
#bankingfreedom

I think it's important to note that this isn't just a solution for banking.  BitShares is a toolkit to provide solutions for finance, music, insurance, voting, and more

Bitshares. "The new commerce".      I saw this on a post over at Nullstreet. Thought it an excellent tag line.
BTS: theangelwaveproject

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #6 on: December 10, 2014, 06:44:51 PM »
It should also be important to note, the target audience of this specific campaign is the cryptosphere, i.e. people already involved with Bitcoin & other cryptocurrencies. 

We want to utilize this campaign to begin chipping away at bringing them into the BitShares ecosystem by demonstrating BitShares is complimentary to their success.  They just need a taste, the rest will follow.

I think what may work well for this is a use-case.  An example of how its been done before.  Off the top of my head - we have some super talented people that were once volunteering time and are now 100% pay delegates (Toast, Cass, & Method-X among others) because of the future value they've already brought into the system and the future value that WE as a community believe in, and are investing in.

Would anyone be willing to help write that narrative/story?  Maybe one of the guys above can describe their experience and the process?

Offline xeroc

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 12242
  • ChainSquad GmbH
    • View Profile
    • ChainSquad GmbH
  • BTS: xeroc
  • GitHub: xeroc
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #7 on: December 10, 2014, 07:42:25 PM »
Step 1 is developing a photo for the campaign with built in potential virality (i.e. a catchy #hashtag)  Cass and I have been working together to develop this image and are looking for feedback.

Feast your eyes on this and let me know what you think.

Awesome work as usual ... I like it alot...  +5% +5%
Give BitShares a try! Use the http://testnet.bitshares.eu provided by http://bitshares.eu powered by ChainSquad GmbH

Offline Ben Mason

  • Hero Member
  • *****
  • Posts: 1072
  • Integrity & Innovation, powered by Bitshares
    • View Profile
  • BTS: benjojo
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #8 on: December 10, 2014, 08:21:05 PM »
#tryhonestbanking
#oppositeofcentralbanking
#trustlessbanking
#trustblockchainnotbanking
#believeinblockchain
#BitShares,BelieveinBlockchain

I like the 2 Ben mentioned:
#tryhonestbanking
#honestbanking

What about #bankingrevolution ?

Some others
#beyourownbank
#bankingfreedom

I think it's important to note that this isn't just a solution for banking.  BitShares is a toolkit to provide solutions for finance, music, insurance, voting, and more

absolutely, very good point. 

Offline Ben Mason

  • Hero Member
  • *****
  • Posts: 1072
  • Integrity & Innovation, powered by Bitshares
    • View Profile
  • BTS: benjojo
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #9 on: December 10, 2014, 08:28:36 PM »
Step 1 is developing a photo for the campaign with built in potential virality (i.e. a catchy #hashtag)  Cass and I have been working together to develop this image and are looking for feedback.

Feast your eyes on this and let me know what you think.


This is really very good, hard to improve upon  +5% +5%

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #10 on: December 10, 2014, 08:46:17 PM »
We'll need a 1-2 sentence description of BitShares, here's my draft, and I'd love to know what you all think:



BitShares is a technology & toolkit striving to enable freedom through solutions for: finance, music, voting, insurance, & much MUCH more.

Offline sschechter

  • Sr. Member
  • ****
  • Posts: 379
    • View Profile
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #11 on: December 10, 2014, 09:03:27 PM »
You can't crowdhire yourself.....the crowd has to hire you

I do like the 'Crowdhiring, yeah its a thing' slogan, and it fits with the rest of the logo.  Crowdhire yourself is an oxymoron, and IMO, sounds dumb saying it.
BTSX: sschechter
PTS: PvBUyPrDRkJLVXZfvWjdudRtQgv1Fcy5Qe

Offline matt608

  • Hero Member
  • *****
  • Posts: 878
    • View Profile
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #12 on: December 10, 2014, 09:14:38 PM »
You can't crowdhire yourself.....the crowd has to hire you

I do like the 'Crowdhiring, yeah its a thing' slogan, and it fits with the rest of the logo.  Crowdhire yourself is an oxymoron, and IMO, sounds dumb saying it.

I agree.  +5%

Offline Ben Mason

  • Hero Member
  • *****
  • Posts: 1072
  • Integrity & Innovation, powered by Bitshares
    • View Profile
  • BTS: benjojo
Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #13 on: December 10, 2014, 09:29:36 PM »
We'll need a 1-2 sentence description of BitShares, here's my draft, and I'd love to know what you all think:



BitShares is a technology & toolkit striving to enable freedom through solutions for: finance, music, voting, insurance, & much MUCH more.

BitShares is a blockchain protocol, a software toolkit, a delegated proof of stake network and unit of account.  BitShares builds efficient, secure and profitable solutions for finance, direct democracy, the distribution of digital media, insurance, gaming and so much more.  BitShares strives to realize the awesome potential that trust in the blockchain can unleash.

probably a bit to wordy and long.  so hard to condense bitshares into a single crystaline idea :)

Offline G1ng3rBr34dM4n

Re: Thunderclap Campaign #2 - Development & Brainstorming
« Reply #14 on: December 10, 2014, 09:47:26 PM »
You can't crowdhire yourself.....the crowd has to hire you

I do like the 'Crowdhiring, yeah its a thing' slogan, and it fits with the rest of the logo.  Crowdhire yourself is an oxymoron, and IMO, sounds dumb saying it.

I agree.  +5%


 

Google+